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    Business

    VO BOSS

    The VO Boss podcast blends business advice with inspiration & motivation for today’s voice talent. Each week, host Anne Ganguzza shares guest interviews + voice over industry insights to help you grow your business and stay focused on what matters…

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    Latest Episodes:
    Search Engine Optimization Jul 26, 2022
    Show notes

    What do Google, P2Ps, and Instagram all have in common? They are search engines! This week, Anne & Erikka talk tech. More specifically, SEO and how you can use keywords to improve your searchability & business. Our websites and online profiles are our digital storefronts. The words we put on them are the secret to getting found by clients, so specificity and consistency are essential. Listen up Bosses, we've got tips & tricks just for you! Transcript >> It's time to take your business to the next level, the BOSS level! These are the premiere Business Owner Strategies and Successes being utilized by the industry's top talent today. Rock your business like a BOSS, a VO BOSS! Now let's welcome your host, Anne Ganguzza. Anne: Hey everyone. Welcome to the VO BOSS podcast. I'm your host Anne Ganguzza, and I am here back with special guest co-host Erikka J. Hey Erikka. Erikka: Hey Anne, how are you today? Anne: I'm doing good. What's going on with you? Erikka: Oh, nothing, man. Just happy to be back and happy to have -- actually, I just had a job that walked in on my website, and I was so excited because I love getting those. Anne: Ah, oh my God. I love that. You said that because walking in on your website, that's the best kind of job to get because you don't have to do all the work of auditioning. They've already come to your website. They've heard your demos. And they've liked what they've heard, and then they contact you and say how much? Erikka: Yeah. They just walk in and wanna hand you money for you doing the talking. So I love that. Anne: I love that. That is such an efficient way to work. Not that -- look, I'm not gonna blast anybody who auditions. I mean, I audition. I audition for my agents every day and thankfully I'm busy because I do a lot of things in my business that I don't really have a ton of time to audition outside of, for my agents. And so when it comes in on my website or however they find me online, I absolutely love the inquiry because they don't necessarily need an audition. They're just saying here's my job. How much will it cost? Erikka: Yeah. Yeah. Well, I mean, you know, talking about balance, yeah sure, we do auditions every day. Anne: Yeah. Erikka: And that's a great way to land work. And a lot of the work that we get from our agents where we have to audition are those big, you know, really great jobs, but having a balanced approach to your business and having a diverse set of leads that come in, having that walk-in money where you don't really have to do that audition work. And it's just like, hey, we want you to do this job. We saw your website and love your work. And when can we schedule a session and how much? Like, that's great. It's a good balance. Anne: Love it, love it. And so I think so important to talk about is SEO, because that plays a large part in how people find you online, a large part in how people find me and my website, and then pretty much say, hey, I like your voice. How much will it cost? So let's talk a little bit about SEO, search engine optimization. I know a lot of people like get discombobulated when we start talking about technological things like that and SEO. And disclaimer here, I am not an SEO expert, but I have definitely employed certain things on my website that have allowed me to be found easier. And it has really contributed greatly to those people that walk in and ask for work from me, which I think is amazing. Erikka, what about your experiences? Erikka: Absolutely. I mean, if you think about it, when it gets a little intimidating, you just think about SEO, as Anne said, stands for search engine optimization. What is Google? A search engine. What are all these social media sites essentially? A search engine. Even the P2Ps, a search engine, they're looking for things. So all you're doing is optimizing your website so that you are found more easily on that search engine when they're searching for things that are relevant to your website. Anne: Yes, absolutely. Or your online presence. I know. I -- Erikka: Yeah, absolutely. Anne: -- I bring it back to the website because I think the website is the core of who our businesses are. And the core website will allow anyone to come find me, listen to my demos and then pay me money. So it's like a full cycle. That's my online storefront. And so let's talk about how we can optimize our online presence for good SEO, Erikka. Erikka: Yeah. Yeah. Anne: What's the first thing? Erikka: I think for me, I saw the jump when I went into -- 'cause currently my site is based on SquareSpace. I'm in the process of moving over to WordPress. But there is, if you dig into those sites, there are sections that are specifically for SEO. And if you go in there and you start putting in, I use keywords that I know when someone who is looking for me or my type of sound or what I bring to the table as a voice talent, I'm putting those keywords in my SEO box so that when they're searching for Black female voice talent, or authoritative, or sounds like Viola Davis or whatever, I'm coming up in those options. So I think that's number one is making sure that you have the right copy on your website and the right terms that are specifically driving SEO on your website listed there. Anne: Let's talk a little bit more about keywords because I think keywords are what, you know, people are like, well, what keywords should I use? And I think keywords are very specific to everybody, every person. And I think everybody wants to be found for the keyword voiceover. Erikka: Yeah. Anne: You know? Erikka: Everybody, Anne: Everybody. And here's the deal. The sites that have a lot of people that have voiceover in their profile, that word, are going to be the ones that get found first because there's many occurrences. So keywords are, basically in Google, if you rank highly for a particular keyword, you will show up on the first page, which is desirable to show up on the first page. 'Cause many people, when they search myself included, I don't always go to the second or third pages. However, I will say, Erikka, I don't know if you've noticed recently, there's been an awful lot of ads on the first page of Google lately. Erikka: There have. Anne: A lot. Erikka: Definitely. And not just Google, but like, you know, I went to like search for a restaurant on like Yelp or something, and it was like, it wasn't necessarily the best, but it was ranked first because it was sponsored, and you have to look for that word, and it's like, oh wait. . So yeah, lots of ads. Anne: And so I think that by the way, Erikka, this is probably another podcast episode, but thinking about marketing and ads, adding ads into your daily practice could be something that would be worthwhile. And again, that's another investment, but I say that just because I'm noticing the increase on the first page of Google of ads showing up. And so you wanna make sure that the keyword that people search for will show up your entry on the first page, if possible, because not many people click to the second or third pages. However, I will say because of the amount of ads I have been going to the second page more often now. Erikka: Yeah. I've seen that. Anne: But what makes a good keyword? So of course you can put voiceover in your body of text that you put on your website or on your profile. But I also think you definitely need to target it more specifically to what you want to be found for. So for example, if somebody typed in voiceover coach or commercial voiceover coach, and I'd have to keep checking right now, but I have certain words that I wanna be found for. But if somebody types in commercial VO coach, that's a different set of words than commercial voiceover coach. So keep that in mind because people say, well, I didn't find you when I searched for you under commercial VO coach. And I'm like, well, that doesn't necessarily mean that you won't find me under commercial voiceover coach. So I think a lot of times in order to get yourself found on that first page, try to think specifically and narrow down that focus on your target. So for example, if I say "commercial voiceover Orange County," I will show up on the first page exactly. Or "narration voiceover coach Orange County," that kind of thing. And if I don't, by the time this airs , I will, I will be working to make sure that that happens because I have a certain set of words that I wanna be found for. Now, it would be great if I could be found for voiceover coach, that in general, but there's a lot of voiceover coaches out there that use that as well as their a search term. So it really behooves you to think about what it is that you wanna be found for. Erikka: Absolutely being specific is so key 'cause like you said, everyone is gonna have voiceover and not just that, but the first page, if you just have voiceover or even VO or just those sort of generic terms, you're gonna get eaten up by the sites that are corporations that have thousands of dollars into voiceover, some of the P2Ps. Anne: Exactly. Erikka: You know what I mean? So you're gonna get pushed down and, and maybe not even be in the first three pages. You'll get found for what you wanna get found for, for what really your niche is because we all have different areas of expertise. Anne: Exactly. Erikka: Not just in genre, but in like how our voice sounds like, how do you describe your voice?What adjectives do you use? What celebrity references would you compare your voice to? Anne: I think celebrity references are great too. Erikka: Oh yeah. Yeah. Anne: So many people forget about that, their soundalike, and that really helps. And I think you should absolutely put that on your website. Because that will help target the search even more. Yeah. Erikka: Alt text in photos is another good thing to have just to get your site higher ranked in general. The better that Google likes your website, doing things like to make it clean and having the hierarchy right so you get site mapped, and that's where like if you search for a website and you'll see where it says, like if you search for Erikka J, you'll see like about and voiceover and music, like you'll see the different subpages on the Google initial search, that means you've been site mapped. So Google kind of ranks you higher just for that reason alone. So a lot of different things to consider. Anne: Well, I think that that's wonderful. I think, so number one is knowing that. The way search engine optimization works is, or the way search engines work is they pretty much keyword or they index your website with all the words on it. And so when somebody says to you, oh, I think that your website is too busy or it's too wordy. I always say, mm, think again. Erikka: Yeah. Yeah. Anne: I mean, if you ever look at my website, I've got words everywhere. And so the reason for that is for SEO purposes. I want to be able to be found. And so these people they're like, I really want clean voiceover webpages that, you know, you can get to the demos right away, which I agree with, but I'll tell you what. Clean doesn't necessarily mean that you're not being verbose about who you are and what kind of a business you are. Because when I search for, let's say, I wanna find a particular product, like I'm trying to find green chickpeas. I just say that -- Erikka: That's pretty particular. Anne: It's particular, and it's very difficult to find green chickpeas, but when I type that in the websites that come back, I wanna be able to click on them and immediately purchase. And so when somebody types in those keywords for you, commercial voiceover or explainer narrator, whatever that is, you wanna show up on that first page. And then when they click on you, you want that page to be accessible and easy to buy. Erikka: Yes. Yes. Anne: Easy to buy and look professional. So I think in terms of the SEO, the search engine optimization being optimized for your site, I think it helps to have more words that accurately describe who your business is and what words you wanna be found as. So you must include those. And you mentioned the alt text, which is great. And somebody who doesn't necessarily design websites may not know what that is. But that is text that you put around an image in the code of the HTML of the website, which you can do if you understand a little bit about WordPress or whatever your website has been developed in. My websites are all in Wix now. I was using WordPress and then my websites became very complex in terms of eCommerce happening. I have a CRM embedded. I have email that I'm sending from these websites. So Wix kind of worked out for me for that because it had all of those embedded into the website, those capabilities. And with that, any web provider, if it's Wix, if it's WordPress, you know, hosted on a GoDaddy website, whatever it is, they're going to have some sort of provision for SEO where you can insert keywords. That is very, very helpful, not only having the words on your website, and I think also dividing your website into different sections. So like I have a commercial voiceover landing page. I have a corporate narration landing page. I have an explainer landing page, a telephony landing page. And so that just makes it even easier to find, because again, I can put more of those words on my website by having specific landing pages Erikka: And it's more targeted. So I mean, you know, obviously we're talking about having the right copy and having, you know, these SEO terms. You don't wanna word vomit, right, and just have like all the words that you think are gonna get you found. It still has to be cohesive and make sense. And it has to be true. Nothing's worse -- I don't know about you guys, but if I'm searching for like great Mexican food near me and I get something that's totally unrelated, that's annoying, and it pisses your buyer off. So make sure it's still relevant. So definitely getting those pages that are relevant to the topic can target who you're trying to talk to with that demographic. And I believe it may have changed 'cause I know Google was more so understood words and they're starting to have more like a computer vision where they can understand images more. But I think having at least 500 words was the cutoff last I heard from someone that worked at Google per page to get it kind of recognized and rank. Anne: Yeah. I think they're starting to recognize words within photos as well. Erikka: They are. Yep. Yep. Anne: I absolutely think that having, first of all, more words and targeted words that make sense -- by the way, you'll get penalized, if you just do what they call keyword stuffing. So you can't just throw in the words. And as a matter of fact, if you throw in more words like voiceover talent or voiceover or VO and you put too many of them in your pages and they don't make sense, you'll get penalized and you certainly don't want that to happen. And by the way, I always tell people that SEO is one of those things. Now we talk about Google, right, because that's my search engine. I don't really go to any other search engine. Do you, Erikka? Erikka: I don't. Anne: Yeah. So in reality there are other search engines, but I really don't use any. It's always Google, and nobody knows really Google's algorithm unless you work for Google. And that is a proprietary thing. And I remember SEO people would study that and there are different v…

    Full show notes at the publisher

    V123 Pros Jul 21, 2022
    Show notes

    BOSSES, it's time for you to use online casting sites + P2Ps to your advantage. Anne chats with Natasha Marchewka and Katherine Tole, co-founders of V123 Pros, a learning resource that elevates talents' branding and V123 game. They discuss the importance of online casting sites, how you can brand yourself to be searchable & professional + tips on how to get & keep client connections through these websites. Transcript >> It's time to take your business to the next level, the BOSS level! These are the premiere Business Owner Strategies and Successes being utilized by the industry's top talent today. Rock your business like a BOSS, a VO BOSS! Now let's welcome your host, Anne Ganguzza. Anne: Hey everyone. Welcome to the VO BOSS podcast. I'm your host Anne Ganguzza. And today I am excited to welcome two very special guests to the show, super VO talents and business entrepreneurs Natasha Marchewka and Katherine Tole. They have paired up to build learning resources that will elevate your brand and your online casting game together. They are self-proclaimed and verified, I would say, V123 super nerds and the creators of the very successful V123 Pros. Ladies, thank you so, so much for joining me today. Katherine: Thanks for having us, Anne. Natasha: Thanks so, so much for the invite. Anne: I love it. I love it, love it, love it. So I have lots of questions to ask you. But before we get to the online casting pros and cons, which are gonna be amazing, let's start off by telling the BOSSes a little bit about yourselves and your VO journey. So whoever wants to start, Katherine. Katherine: Yeah, sure. So I worked in tech for a number of years. I got a chemical engineering degree, decided I didn't wanna do engineering and have always been very, very left and right brain, like started doing musical theater a lot when I was younger and being in choir. And I really missed that side of myself. And so I started taking classes nights and weekends at VoiceTrax when I was working in tech, just as a hobby, just for something fun to kind of get out my creative side. And then after a few years I realized I'm getting really great feedback, and I'm doing well. And what if I tried to make this a career question mark? Like, how would that be to be a full-time creative? And so I took my little like nest egg that I had gotten from an acquisition from a tech company. And I left, or at least took a break from the tech world and started doing this full time. And about a year after I did that, I met Natasha, and I wasn't doing particularly well on Voice123. I was on it. It was the first place that I ever went to. I took a class at VoiceTrax all about Voice123, and then three months later they changed everything. And so I was just very disgruntled about it. And so Natasha offered to teach this webinar to the workout group, the Larry Hudson workout group that I was a part of with her. And I learned so much. I was mind blown. And I realized there were so many things that I was doing wrong that they just don't teach you. There's just some little thing, you know, it's game, you gotta play it. There's some little tricks. And I said, hey, Natasha, I wanna help you help other people with all this knowledge that you have. And what if I take my tech background and help you do all these wonderful things? So. Anne: I love it. The entrepreneurial spirit. Natasha: Well, I'm so glad she did that because I really just wanted to help people with the positive side of online casting. It's such a huge opportunity. There's so many jobs available, and I was just kind of tired of hearing my peers say they weren't doing well, because I was. So I wanted to help give them a leg up. And when I did the webinar, free webinar for my workout group, it was just about sharing information. And, um, I'm so thrilled to hear again, Katherine, that you see so much from that. And Katherine is -- we are such a great marriage of different skill sets. So we came together, we were helping people one hour at a time, and then realized we can't do this anymore. Let's do something a little more scalable. So we created a course, but I had been on Voice123 for almost my whole career. So I started in voiceover in 2006 at home, pretty much full-time. I mean, I just, I have, I'm a performer. I have degree in broadcasting. And so I had all those special skills that voice actors need or voiceover talent need to build a successful business, which is business acumen and some performance talent, and some experience in all the things business and tech and craft-wise. So Voice123 was something I started in 2007 and on and off and on and off, because depending on what I was doing or what kind of auditions were coming in, I, I didn't pay too much attention, but I knew I needed to be online. I didn't live in LA. I didn't live in New York. I needed to be online if I was gonna have a viable business. And so 16 years later or so, Voice123 really works as a piece of my marketing puzzle. And I feel really strongly about how beneficial it is for talent to use that as part of their growth and income to make it work for them, because we have to do everything we can to have income flowing from different places. You can't rely on just one source of income as a talent or a freelancer. So, yeah, that's kind of my story. Anne: Yeah. Well, first of all, I'd like to make a comment because you started on Voice123 just about the same time I did. And it certainly has evolved along the way. And my next question was talking about, okay, online casting sites, there's so much discussion online and on podcasts, and are they evil? Are they you know, the necessary evil, are they not? Do you need to belong to one in order to get work? And I think it would be a good time to maybe discuss this, your pros and cons for online casting sites. And I know you guys specialize in V123, but I think both of your experiences, right, have led to finessing what it takes to be successful on that platform. But I think that you need to have the information and knowledge of other casting sites as well. So I think an overall -- let's talk about casting sites. Do we need them? Do we not need them? Are they necessary evil? What are your thoughts on that? Katherine: I think they're fantastic because they're doing a lot of legwork that as a talent, you couldn't possibly keep up with. You know, their SEO hopefully is really strong. Their business is to collect more hirers for us. So I don't subscribe to the negative camp that they just wanna take money from talent. Well, they're a business. So they wanna figure out how they can make money. And if they're figuring out with integrity how to best make money, it's likely that I will benefit. So I have worked on several platforms to some success and not. One of my favorite things about Voice123 is that you are encouraged to have a relationship with a client. How else would you grow your business if you couldn't have a continuing relationship with the clients? Some of them now I'm noticing are staying on the platform. They love the options that they can have by putting out auditions. But I have so many ongoing clients that I found on online casting that I wouldn't have otherwise. So I think it's necessary. And I say, poo poo to everyone who says, it's no good, because I'm a business woman, I'm a freelancer. And I wanna make money, and I'm gonna do it with the people with the most integrity possible. And they are available. Anne: Well, I'll tell you, you mentioned SEO, and who has better SEO probably than online casting sites? Because everybody's profile has those words that are searchable, and I'm sure, Katherine, you can speak to the power of SEO and how it can help you to be found as a talent, and absolutely how once you're found on that platform, the cool thing is, is that yeah, if the client likes you, they just come back to you, whether they come back to you on the platform or not. I had a lot of clients that came to me after they found me on that platform. And that was one way I got a whole slew of clients that returned to me, which was amazing. Katherine, talk about your thoughts on that. . Katherine: So to your first point, there's a lot of voice actors. You can search their name and their Voices.com or their Voice123 profile is gonna come up first for their website in some cases. So if you join one of these sites, you do need to make sure that your profile is fully filled out and looks professional. 'Cause what if that's the first thing that someone finds of you? And it was just a thing you kind of casually threw up with a couple sentences and you don't look bookable? So I would say no matter what sites you're on, go through and make sure you keep those updated and refresh demos, things like that because they might have better SEO than your website in some cases. That's the same for LinkedIn. It's a lot of times easier to find people's LinkedIn's profiles than their own websites because of that SEO. One of my favorite things about Voice123 and a lot of other casting sites is that people can come find you just because you're there and you have demos. And a lot of folks that work at random XYZ tech company, they don't know that agents exist. They're just gonna type in like voiceover online. They're gonna search through the listings. They might not even have any idea that an audition is a thing. 'Cause if you think about hiring a copywriter, an artist, auditioning is not really a thing. You go and you listen to their body of work that they've already done, and you hire them based on that and what you see and what you hear. So for a lot of people, they might come across Voice123, just immediately start searching, listening to people's stuff, and then just message them; off and away. Anne: Yeah. That's a really good point. I'll tell you, and it's something that I'm always talking to my students about when we're talking about corporate and e-learning and especially if it's for corporate training, I'm like the course of someone's day job, if they work in corporate, which I think we all understand, is they don't know about auditioning or talent agents or who they can contact. They know Google and they know searchability. And if they find someone, and that's about it, what they know about casting for voiceovers. So it helps to have that good SEO. And I think also to present as many opportunities for work for a voice talent as you can, and online casting sites are one part of that puzzle, in addition to talent agents and online searches and just having a great website, so. Katherine: Another really great thing about online casting sites is that the barrier to entry is so much lower than getting your very first agent. You can sign on, you know, with enough coaching and make sure that you really, really are ready. It's not a place to just like play around and try things out. But it's the first place you can really book meaningful clients and start that body of work. So then you can go to an agent and say, hey, these are the clients I already have that I can bring to you. Natasha: I also like to share that I think there's less competition on online casting, depending on the, on the site, but yes, it's full of competition, and they're very good, but the auditions can be anywhere from we're looking 5, 10, 50 auditions. Agent auditions, they're taking hundreds of auditions in maybe from different agencies, and they're all allegedly like really, really good talent. You don't have a lot of amateur talent in the mix, which you do in online casting. So your odds of booking are better than they are with an agent, just saying. But I mean, not that it's not challenging, but your odds are pretty good on online casting to build up some income. Anne: Good point. Let's talk a little bit about, and I don't know if you wanna go specifically into Voice123, but let's talk about branding on an online casting platform and how important is that? Because once you are on the platform, you want people to be able to find you and be able to maybe hire you based upon, you know, what separates you from the rest of the talent. Natasha: You really need to use the most specific words about you, whether it's for SEO or for branding, because on online casting, you're competing against other voice actors. So to say professional voice talent on your profile on Voice123 is telling them nothing, and people do it. Don't do it, people. Find words to describe you that can paint a picture for people in their heads. You know, you have your opportunity to have a photo, which agents and casting directors don't necessarily like, but we're not focusing We're not targeting those hirers. We're targeting business people generally who will benefit from seeing your photo for some sort of like context and some words that will help with some voice age qualities. Katherine and I do a whole session -- we call them keying labs, but they're essentially branding as well in that we put our heads together with six other talent and listen to talent samples. So we can help provide you words to go to the table, whether it's for your website or for Voice123 to brand yourself so that you aren't just putting down professional voice talent on your profiles. It's super important to stand out and look different than everyone else. Anne: Now that is a really wonderful service because it's very, very difficult, I mean, to brand yourself by yourself. And so having the additional ears to be able to hear someone's voice and help them to categorize that for them, I think is super important. Now is that part of -- I know you said you do a, a workshop. Is that part of the package that you offer on V123 Pros? Or is it a separate? Natasha: So keying labs are a separate thing that they're kind of rare. We have a waiting list on our website and when we have a group of people that we feel, uh, will jive together, meaning not just beginners or not, you know, there's a nice group of people, we put out a couple of keywording labs, a good mix of people, and we'll put them out. So they're happening, I'd say every four months or so. When you do them, you realize, oh, this is really helpful. But trying to sell it to people is -- we are not the most salesy people. So we're not out there shouting from the rooftops, but when they understand it, they realize, oh, this was really important that I do this. It was so helpful. Anne: Yeah, absolutely. Katherine: We gave like a teeny tiny like teaser of it at eVOcation, and then everybody was like, oh my God, this was incredible. This is so helpful. And we're like, yes, it is. It's so helpful to hear objective opinions about what you sound like from your peers. Anne: Absolutely. Absolutely. And so in terms of then your branding or the profile, which I would assume is one of the key areas that you need to have, you know, up to snuff in order to be visible on the platform, tell us a little bit about the profile, some tips for having a great profile. I assume you'd have to have good demos too. Katherine: Especially for Voice123, you need to look bookable right away. So that could be just keep a tab of your profile open and hit refresh every day. 'Cause your stats of the last time you were on the site are there and also the stat of how quickly you respond to messages. So as soon as you get a message on that platform, you gotta say, hello, hey, what's up? Don't say that. And…

    Full show notes at the publisher

    Balance: Planning for the Future Jul 19, 2022
    Show notes

    How do you plan to avoid risk? BOSSES, we're here to help! In this episode, Anne & Erikka dive into the essential planning every entrepreneur should be doing for balance in their business & life. From setting up your 401k to planning for retirement, they bring it all back to how balance is managing and planning for what the future holds. Set up your will, find a good life insurance plan, and know that your future self will be thanking you for all the hard work. Transcript >> It's time to take your business to the next level, the BOSS level! These are the premiere Business Owner Strategies and Successes being utilized by the industry's top talent today. Rock your business like a BOSS, a VO BOSS! Now let's welcome your host, Anne Ganguzza. Anne: Hey everyone. Welcome to the VO BOSS podcast. I'm your host Anne Ganguzza, and today I am back with my brand new series, Balance, with our special guest. Co-host Erikka J. Hey Erikka. Erikka: Hey Anne. Hey BOSSes. Anne: How are you? Erikka: I'm pretty good. How about you? Anne: Thankfully? I am good today. Not that I was really bad any other day, but I've had a few doctor's appointments recently. It got me to thinking, because I still visit my oncologist every few months and I had had some troubling blood results, which are fine, everybody. It's fine. And I'm very thankful about that, but it made me think about what if, God forbid, something should happen to me, and I was unable to work at my full time voiceover career for a certain amount of time or what if I was out for a couple months if I had to have surgery or, or whatnot? And I thought it would be a really good discussion to have. It may not be the most happy pleasant discussion to have, but I think it's an important one to have for BOSSes that run their own business. Erikka: Absolutely. I'm a big proponent of balance in looking at it's easy to think about the present and all the things that you have to do to presently run your business. But to take a balanced approach is also to think about planning for the future. So -- Anne: Yeah, absolutely. Erikka: -- things happen that we don't like, you know, either we get sick or no one wants to say it, but one day we're gonna die, all of us. We have that in common and hopefully one thing happy to talk about is one day we'll all retire and just be able to do the things that we love, even though we love this work. But you know, maybe just being able to go to the beach and make that be your job, you know, so planning for retirement. Anne: Yeah. Such great points. And you know, I've made it fairly clear to many people that know me, that I am planning for retirement. And I don't wanna have to be burdened with, oh my gosh, where's my money coming from? I wanna be able to enjoy my retirement. So let's talk about the things that maybe when you are a creative entrepreneur, we don't necessarily invest in that help us to plan for the future. I mean, number one, health insurance, of course. And I'll tell you, my story is, well, my husband works. And so I'm taking advantage of that. And I take advantage of his healthcare plan, which thankfully has been a good one. And we make sure that we get the best that we can get just simply because I have had health challenges in the past. And it really is a lifesaver when it comes to money in terms of whatever we have to pay out when I go to see the doctor, right. It's kind of crazy. So I think health insurance is super important. And I know if you are union and you are in a certain level of earnings, you can take advantage of the healthcare that they offer. Erikka: Yeah. Actually, everybody knows that currently I'm still have a full-time job. So I'm somewhat in the same position as you, Anne, in that I still have corporate insurance, but I am about, I think like $50 away from qualifying for SAG insurance. Anne: It's there you go. Erikka: It's like $49 and change. It's pretty funny actually. but that's definitely something I'm looking at, even as if it's a possibility to have a secondary. Anne: Well, that's what I was just gonna ask you. Like that's not something that you would replace your current corporate health insurance. Erikka: No, no. No, not for now. I mean, obviously the whole corporate job, that's where I'm at today. Will I still be doing that 10 years from now, doing both? I doubt it. So kind of just having that plan for the future and making sure that me and my family have health insurance. Anne: And it's not a guarantee anymore that when you go to work for a company that you're going to get health insurance these days. There has been a pandemic. And I think that there's probably no more important time to maybe think about health insurance as when there's a pandemic happening. And you wanna make sure that you keep yourselves healthy and can pay for any care that you might need. And especially now let's say you get long-term COVID and that affects you. You were a full-time voice talent. Even if you weren't a full-time voice talent, if you're part-time and you can't voice, what are you going to do? So what about health insurance that could be a secondary health insurance? Erikka: Yeah. Yeah. And I mean, I think that's a great segue to number two is disability insurance. That's something that a lot of corporations offer as well, but if you're not working for a corporation or maybe it's just not as affordable, there are independent disability policies out there. And I do have one, even though I have the corporate job to supplement. So if you can't voice for a few weeks, you can still get some income. Anne: Right. That's actually so smart of you. So what made you make that decision to purchase independent insurance? Erikka: Yeah, I think it was probably -- God. How long ago? At least maybe like seven or eight years ago, I started talking to a financial planner, and we started talking about life insurance and sort of disability insurance comes up in that conversation because it's all about wealth protection. Right? So even though it's making you great money, it's like, again, something happens to you, and that is gone or a lot of corporations with the long term disability, it cuts you down to like 60%. My father had a really bad accident that almost killed him four years ago. And his disability insurance, you know, like, I think like the first week or two was like short term and it's 100%, but then it went down to 60%. He had a mortgage, you know, a dog, like, you know, you don't plan for these kind of things to happen. So you have to have that contingency plan in place. So it really just made me think I had two kids. I was a single mom at the time. And it was like, you know, if something happens, I gotta make sure that we're okay. And I am risk averse. Like the definition, look at dictionary, Erikka J's picture is there. So So I like to have a plan and plan ABC. So I needed to have life insurance and disability. Anne: And you know, what's so interesting. Even health insurance, I'm just gonna backtrack. Just a touch, because it's not a secret. I had some expensive surgery, not so long ago. And in a year, if you have a decent insurance plan, a lot of times they'll say, well, we'll cover you up to... And then after so much money that you put into it out of pocket, we cover 100%. Well, what happens is when you reach that number where you shouldn't typically have to pay anymore out of pocket, guess what? They start determining the procedures that are actually qualify for that. I've got, see, I got so upset about it. I was, I couldn't even get it out. So yeah, some procedures and some portions of your doctor visits or, or procedures, they are not covered under that. I was like, well, look, at least I made my goal. So now I shouldn't have to pay anything else for my next, you know, set of tests that come back. No, come to find out that a lot of that stuff, some of it isn't covered under the policy and the plan. And so you really have to read those plans carefully and the fine print, 'cause a lot of times they make it sound a whole lot better than it might be. Erikka: And I'll backtrack with you, Anne, I'll run back to where you are. Not all health insurance plans are equal, right? So even the ones that are offered by corporations or by, you know, whatever, you know, full-time job you might have or part-time, it might be that if you qualify for SAG insurance, it might be that that plan is better. You have to look at the deductible, you have to look at what is and is not covered at what percentage who's in network that's close to where you are. You know, so just having a plan and not just kind of taking what's thrown at you and looking at your options is super important for health insurance and dental, dental. Oh my goodness, dental. We talk, please take care of your mouth. Anne: Is there any dental plan that covers more than a $1000 worth of work. That's what I wanna know. Erikka: Yeah. I don't think so. Anne: Because I think everybody has the same plan, and it covers up to $1000, and yet some of those dental procedures are way more than that. Especially I know I went through implant surgery a couple years back, and I had to strategically time it so that I got maximum amount of coverage one year, and then I could get the rest of it the following year. And so -- Erikka: We did the same. Anne: -- thankfully I could schedule things a little bit apart so that I could strategically get more money. And that's so important for us, right? I mean, in the middle of those surgeries, you know, my voice changed because I didn't have teeth maybe, or I had teeth or I was having a problem with my teeth, and I was in pain. So that's definitely something to think about. Now, most people, and I'm gonna come back to the short term disability, most people don't even think about short-term disability these days because it's just one of those kind of, I don't know, rare things. But the problem with thinking about it in that way is that it only takes one thing to happen where you will need short term disability or in long term disability. And that's when it becomes uber important that you have protected yourself. Erikka: Absolutely. And that's the balanced mindset, right? Is like none of us want to think about being hurt or not being able to do something for ourselves or being, you know, in a bad space. But the reality is that it is possible. A few years ago I was thinking that I was still a little younger than I was and jumping on a trampoline with my kids and rolled my ankle pretty bad before at a gig when I was doing stage performances. So when I was jumping on the trampoline, it really made it bad. And I had a high ankle sprain and I was in a boot for like six weeks. So thank God. I mean actually it's voice over, you know, that doesn't really affect us too much, but there may be some things that happen where you could be taken outta the game for six weeks or so. Anne: You know, you could be in pain and just that simple fact, right, it affects because what we do is with our bodies and you know, not just our mouths, right? But our bodies and if our bodies are affected, it affects our mouths. It affects our performance. It affects our mental health. I will say, thank goodness that we do, at least when I went through my surgeries, I was back in the studio after two weeks, thankfully. But I also couldn't be in the booth for too long. Otherwise I got tired. I was still recovering. And so thankfully during that time, you know, my husband had a job, but if this were what was supplying the family with financial aid, it would really be something that I would've thought about. Erikka: Yeah. And this is something I'll have to dig more into. So nobody take my word for this. I'm just kind of expressing a thought here. I do think that there are some plans that allow for like partial disability, because like you mentioned, like, you know, right now, like let's say you were back in the booth, but you weren't able to work at full capacity, and you can prove that your income has been affected by that dramatically. I do think that there are some policies that can help you with that too, because you can show that your income has been reduced by a medical condition. That's partially disabled. So just even thinking like that, that there's a variety of scenarios that can happen that none of us want to happen, but planning for the future is important so that you don't put yourself in a bad spot. Anne: And I don't care how old you are. actually the younger you are, the younger you are, I'm gonna say it's highly recommended to think about these things when you're young. Because let's say retirement, right, if you start putting away for retirement or you have a company that is -- do companies match? Erikka: A lot of them do. Anne: Do companies match anymore? Okay. That's good. Erikka: Yeah, mine does. And it's fantastic. Anne: Yeah. That was a big benefit, right, that your companies would match what you put into your retirement that was like, ooh, I have great benefits. And it's really all about that. And I, I have a feeling though that these benefits are slipping away from companies, but they're still very, very important. And I know back when I did work, I have a pension thankfully, which will be coming to me. And so does my husband. So we have that that we're accounting on, but we've also got other plans as well that we've invested in. Mutual funds and whatever it is. What about any other types of investments that you can recommend? Erikka: Yeah. So number three, retirement. Definitely. If you are at a job, please, please, please, please, please get a 401k and do your matching. There are a lot of, I've read quite a few books on this subject that a lot of advice that say that don't go over whatever they're matching. And I could definitely see for me, that's what I do is just up to the match. So like my company matches 6% of my income, so I contribute 6%, and anything else that I can do I put in other places, 'cause you don't wanna have all your eggs in one basket. Anne: Yes. Is that why the recommendation says not to go more than that and to put it elsewhere? Erikka: Because the thing is that when you come of age and you take that money out from the 401k, now that money becomes taxable. And you don't wanna be in a position where now you're 70 and you're paying more taxes, right, than what you're pulling out, then you're making money. Right. Exactly. Exactly. So the thing is that you wanna spread it out, spread the love a bit. And the thing is that as entrepreneurs, we get to double dip. We get to have the 401k, if you're still working at a corporate job, and you can also get a SEP, a self-employed retirement plan or self-employed plan, something like that. I actually just opened one this year. Well, last year. So that way you can put that money aside, still can be pre-taxed. There are also after tax options, like Roths and whatnot. Anne: Yep, yep. That's what I have. Yep. Erikka: Yeah. And there are like different things. You can invest it in like real estate, you know, you can pick which mutual funds or whatever, or have somebody manage it for you. But you just have more than one option to fund your retirement. Anne: By the way, this is a disclaimer for the podcast is that we are not wealth management experts. Erikka: Not at all. This all from personal experience. Anne:…

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    Balance: Left Brain Right Brain Jul 12, 2022
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    Are you right or left brain dominant? Anne & Erikka are here to bust the left vs. right brain myth, and discuss how both creativity and sensibility are essential in any entrepreneur. For all the creatives, they share tips to help your biz with structure. For our tech peeps, they have creative ideas for getting out of your own way. Make sure you know your studio inside and out, make a backup for the backup, and if you want more tips, you'll just have to tune in! >> It's time to take your business to the next level, the BOSS level! These are the premiere Business Owner Strategies and Successes being utilized by the industry's top talent today. Rock your business like a BOSS, a VO BOSS! Now let's welcome your host, Anne Ganguzza. Anne: Hey everyone. Welcome to the VO BOSS podcast. I'm your host Anne Ganguzza. And today I'm excited to have back to our new series on balance special guest co-host Erikka J. Erikka! Erikka: Hey BOSSes. Anne: Hey. How are you? Erikka: I'm good. How are you, Anne? Anne: Erikka , I'll tell you what, some days I have to say -- I always try to be grateful every day and find something to be grateful for. And so today I am grateful for my experience in the tech world. And I know you can identify with that because you are a tech girl as well. Erikka: Indeed. Anne: Because I had a crash of my Twisted Wave, and crazy enough, the file that I thought was the right file was not the right file, and I lost it. But I will tell you that my experience back in the day was backup, backup, backup. So thankfully I mirror everything onto another drive, and then not only do I mirror things on another drive, but I also back up to the cloud. So thankfully what had auto-saved actually was in the cloud, and I was able to restore it. Thank God, and not have to worry about redoing all of this huge eLearning module that I just did. Erikka: So I can hear the relief in your tone, Anne. Anne: I know. And so I am grateful to have this kind of a, you know -- I was always told that I had like a 50-50 kind of a brain, like the tech brain and the creative. And I enjoy the two of them. And as a matter of fact, Erikka, I love the tech aspect of the business as much as I love voiceover, the creative aspect. Erikka: Oh yeah. Yeah. Anne: I think it's important for successful VO entrepreneurs to have a little bit of a left-right brain thing. Don't you think? Erikka: Absolutely. I talked before about, you know, being an ambivert and then I came up with the term, I think I'm ambi-brained as well. No, it's not a real word. I made it up. I love the fact that we are able to be creative and true artists in this business and have that sort of artistic input, but you have got to have some type of technical and business and analytical aptitude to be successful as well. We are engineers really or the -- no, not as far as the audio engineers, the big ones at the studios. God bless y'all. Anne: Yes. Erikka: But we have to be engineers in some capacity . Anne: Oh my gosh. Yes. I'm so glad you said that. Like let's just say that one more time. So yes, in order to be successful in this business, it is so important to have both the creative and the analytical brain. Because you have to be able to execute on both levels. You have to be able to understand how to convert your audio file to MP3, or you need to understand how to attach a file to an email, or you need to be able to literally, if somebody can talk you through a session on ipDTL or SourceConnect or whatever that is, you need to have a little bit of an aptitude. Otherwise clients may not have the time to be able to walk you through those things or deal with someone who doesn't know how to send them the work that they've requested and they're paying for. Erikka: Yeah. And it's not even just -- you know, I have a stack set up by one of the greats and I'm done, right? Because you have to be able to have that sort of aptitude to know when you run into problems. As we know, as tech girls always happens, technology's gonna technology. Something's gonna happen. And you gotta kind of have that sort of way of thinking to be able to troubleshoot and you know, kind of figure out why aren't they hearing me on Zoom or why am I getting an echo or you know, that kind of thing. So that's really helpful in what we do. Anne: I'll tell you, I always get nervous when I have my students will say to me, yeah, I'm not really good at technology. Well, and I understand that, right? I mean, for people to be excited about technology, sometimes it takes a special geek like myself and I think you to appreciate it. But also it is a responsibility, right? It's a responsibility of your business to be able to function. And if you cannot function in a technical capacity or an analytical capacity that you need to, I think you need to have a full understanding of what it entails so that you can maybe hire or outsource, but also at least know what it takes to succeed and educate yourself. I think that's so important. If you are not really technical go to a computer class, you know? Go to a class that helps you to do whatever it is. Go take an audio editing class. Erikka: Yeah. It's part of the job description. I mean, it's not just talking into a microphone. In 2022 and beyond, people aren't just walking into studios and just letting the engineer do everything anymore, talking, and leaving. You have to know some of this stuff. And maybe, you know, you're not 50-50. Maybe you're not naturally super tech savvy, but it's not like you can't learn it. There are so many classes that are available online where you don't have to go somewhere. It's possible, but you do have to, like Anne said, have some sort of aptitude; you have to. Anne: And like you mentioned before, it's not like you're gonna be an audio engineer for your career. We don't have to go to that level of depth. But we do have to understand how to produce a file in the format that the client has requested. And also we have to understand enough about our equipment so that we can, God forbid, okay, something breaks. I am the biggest person, like I think rule number one for everybody, technologically has to be, have a backup, not just a backup of your files, but a backup of equipment as well. Erikka: Everything, redundancy, redundancy, yes. Anne: And internet. Oh my God. If you don't have the internet, we are sunk. . Like, our internet goes down for like 30 seconds, and I'm like, oh my God, who has taken down my internet? And I literally will run outside and look for people like, 'cause we have fiber in the ground. I'm like, is there somebody working in the fiber underground? Because this cannot be. Our phone runs off the internet kind of thing. Erikka: Oh my goodness. I had somebody doing some work in my front yard, and they swore that, you know, all the lines were marked. The people came out and did 'em. They're like, I was like, did you guys hit a line? I lost my internet. I have a session. And they're like, no, we didn't hit a line. We're good. And I'm like, are you sure? Anne: Oh, I know. Erikka: You know, thank God I had a hotspot. That was my backup. But it was like -- Anne: See? Yes, yes, yes. I was just gonna say, please, for the love of God -- Erikka: Oh goodness, please. Anne: -- have a backup internet, like a hot spot and understand how to get it going. So if you're in the middle of a session, and your internet fails -- and please, the other thing I wanna mention is -- I can't stress this enough. And I even wrote like a blog article. And as a matter of fact, I think I'm gonna throw it out there on the ether again. It's so important for you to, if you can, to have a dependable, reliable connection. And a lot of times wifi is not cutting it. Erikka: It's not, no. Anne: And if you don't know what's happening on your wifi connection, if there's a lot of people let's say watching movies in your household, or maybe, I don't know, you've got something that's causing some sort of interference, right? Sometimes it's as silly as your refrigerator's causing interference and your wifi router is not reachable easily. It's just something that I constantly am telling people when they have a bad connection to me in ipDTL, I'll be like, are you on wifi? Erikka: Yeah. You've gotta hard wire, guys. You have to figure it out. Anne: And then it's hard to explain. Yeah. But I just got it upgraded. Most people are like, oh yeah, no, I've never had a problem. I'm like, but here you really need to have, for audio quality, and this is just gonna go back to my days, thankfully in the tech world, when I installed phone systems, but they were voiceover IP phone systems. So literally in order to hear audio consistently streaming quality, you have to have packet data back and forth with no drops and no interference and no slowness or degradation on the line. And so the same thing really has to happen with your connection to the studio let's say through ipDTL or SourceConnect. So the more of reliable you can make that connection, and that includes your home connection, right? Connects wired to your router, because that's a whole lot more reliable because it's connected wired versus wifi in the air when five, ten other people could be using your network or even your computers and you don't know. Erikka: Yeah. You guys don't see me silently slow clapping in here. Like listen to the BOSS, listen to Anne, guys. You got to get the hard wire connection. Anne: All about the hard wire connection. It's reliable. It is your business. If we didn't do most of our work online, it wouldn't matter as much, but it does. Erikka: Yeah. And it's not even just the internet, just like you said, like having multiple ways to connect, you know, you've got SourceConnect kind of gets wonky. You know, you gotta have a Zoom or Google Meter, ipDTLe or something ready, having more than one interface. I know these things cost money, but as you grow your business and you make some -- set some aside for reinvestment in the business. Please don't just have one microphone. You don't have to have 10 of them like me. But 'cause I'm a nerd. Anne: What will you do if your interface fails right before a session? I've had that happen. Erikka: Oh my God. Yep. Anne: And a lot of times I'm just gonna say, I'm gonna vent a little bit, Erikka. And I think you'll -- Erikka: Do it, do it. Anne: -- people will buy these bundled packages with a microphone, headphones and interface. And -- Erikka: I did it the first time, I did. Anne: One of them is -- I'm not gonna say a name, but it's a kind of a color. It is. Erikka: There's a letter associated with it. Anne: The name is a color. So if you buy something like that in a bundled package, understand that they're probably making it cheaper with cheaper components. And therefore those things that you rely on may fail at the worst time. And I have had so many people where that has failed on them. So please get a backup and don't get the same brand, get a different brand that would be proven reliable. And you know, I got lots of suggestions. I have a page just on the VO BOSS website. We have studio gear. So you can see all my recommendations, but the one that represents the color is not one of my recommendations. Erikka: Na, I mean, it, it has worked, you know, it got me through, I actually still have it like as a stand from my lamp -- Anne: Well, as a backup, it does great. Erikka: -- to remind me of, you know, how I started, you know? Keep me humble. Anne: Oh, I had two of them. I had two of them. Erikka: Hey, it is great. But as you're growing and you're being relied on for live sessions, yeah, you've gotta have something that first of all, the hardware that's more reliable and then a backup for sure. And it's everything cables too. Anne: I'm gonna say your microphone. Erikka: Yes. Microphone. Yep. Yep. Microphones for sure. You gotta back up. Anne: I've never had a microphone fail on me, but -- Erikka: Same. Yeah. Anne: -- I have to say it gave me a good excuse to buy an additional microphone. Erikka: Right? Me too, me too. Anne: I'm gonna say BOSSes. It took me some time because I had a really decent microphone that I used for many years that made me money that was only a few hundred dollars, was wonderful. But then, you know, I upgraded myself to the 416, which is what I'm speaking on now. And of course I have a TLM 103 as well. Erikka: Yep, same here. Anne: So there's my A-B -- and by the way, have it not just as a backup, but if you can quickly switch from one to the other, it's not just, oh, let me go get my microphone, and then you've gotta, rehook it up. And then you gotta like thread the shock mount and that kind of thing. No, have it at the ready. So have a backup, have it the ready. And I always recommend -- I am not like a hardware kind of girl and cables and this and that same, but label, label your cables so that, you know, or take pictures so that you know how things are connected. And that way, if something goes wrong and need to disconnect it, or you gotta replace a piece of equipment, you know how to connect it back again. Erikka: You know, my dad is a hardware guy; that was his tech side. So little bit of a nerd with the cables just in terms of like organization and yes, I have blue painter's tape and I have like, this is the one for input one and I have it on like three points up the cable so that I know which one I'm looking at, just in case I have an off day, this is the one from input two. And I've got backup cables too, just in case. Anne: Levels too. Erikka: Oh my goodness. Anne: You know, taking a picture of the dials. So you know where your levels are. If somebody helps you set it up. Erikka: Speed test for your internet. Anne: Yes. Oh gosh. Yes. Erikka: Yeah. Yeah. Anne: So that is all the tech side. And it's funny, we end up talking about the tech side so much because I feel like that's where people, the 50 part of the brain is lacking for a lot of people that are struggling. Because the performance, they'll spend dollars on workshops for performance on coaching, which I think is wonderful and amazing. But yet people don't necessarily think about that when it comes to the other part of the brain. And even if you can hire somebody and outsource somebody for the tech side of things -- hey, look, I still hire somebody to set up my stacks and to listen to me once in a while to make sure that everything there is good. And if I need advice in setting up, oh, look, I wanna add another microphone to this interface. How can I do this? And maybe switch it on the fly. I will call an audio engineer to help me do that. But also I need to have that understanding myself of how it all goes together and how it works and how it serves me in my business. So photos, diagrams, label the cables, I think that's important. And you can't be afraid of doing that. And I'll tell you, you learn the most when things break. Erikka: , that is the truth. Anne: Right? Erikka: Keeping things balanced is knowing that, you don't have to know everything. You do have to have some sort of understanding and some sort of aptitude, but it is okay to outsource to someone that is an expert in that area. Anne: Oh yeah. Erikka: Like you said, I still have people, you know, I call Jordan or, you know, Uncle Roy. Anne: Yep. Tim Tippetts. Erikka: I have Tim Tippetts. We're still using, leveraging -- Anne: Geor…

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    Balance with Erikka J Jul 05, 2022
    Show notes

    Let's talk balance! What goes into creating a work-life system that honors and prioritizes all these hats we wear? Anne and special guest co-host Erikka J share their own methods for balancing the various elements of a successful voiceover business, and discuss how to maximize productivity using techniques that keep the whole self in focus. Stay tuned for great conversations about time management, rest and relaxation, technology tools, and so much more. Explore focus skills, and learn how balancing your personal life and work life can be the key to being the best #VOBOSS you can be… MORE: https://www.voboss.com/balance >> It's time to take your business to the next level, the BOSS level! These are the premiere Business Owner Strategies and Successes being utilized by the industry's top talent today. Rock your business like a BOSS, a VO BOSS! Now let's welcome your host, Anne Ganguzza. Anne: Hey everyone. Welcome to the VO BOSS podcast. I'm your host Anne Ganguzza, and today I am excited to start a brand new series with special guest co-host Erikka J. Woohoo! Erikka: Hey! Anne: Hey Erikka. Well, for those of you that don't know Erikka, she is a singer-songwriter and award-winning voice actor. She's voiced commercials, narrations, political campaigns, for top brands such as Google, Facebook, Microsoft, Apple, IBM, Discover, Black Lives Matter, and many more. She's also a product and project management professional with 15 years experience in various sectors, including state and federal government, contracting, eCommerce, software development, and automotive. Woo Erikka. That's a list. Wow. You do an awful lot. Erikka: I forgot most of that. Thanks for the reminder. Anne: And not only that you just came back from like an extensive learning experience, extraordinaire at one of the JMC Euro retreats in Barcelona. Erikka: Yeah. Yeah. That was awesome. Anne: You're doing it all. It's kind of crazy. I think, uh, how do you do it? How do you achieve a balance with all of that? Because it just seems like, you know, you and I both, I run multiple brands, and it's something that we deal with, I think, on a daily basis. I think it would be a great topic for today's episode to talk about how we can achieve balance in our VO careers. Erikka: Absolutely. Anne: Or lives, not just VO careers, right? Erikka: Right. Anne: Take that back. Erikka: Right. For sure. Like the whole life 'cause family too. Anne: That's right. Erikka: How about that? Anne: That's right. Erikka: Um, but key number one, the number one tool is coffee. Both: Anne: Oh my God. And I literally, before we came on, I filled my cup to the max. So yeah, I've got coffee, but don't forget, BOSSes, also have that big old jug of water in your studio. Erikka: Oh, absolutely. Absolutely. Anne: Because I use that as a chaser so my vocal cords don't dry up, but yes, coffee. Erikka: I do both for sure. Not too much coffee. Just that one cup for me to get going in the morning. And if you wanna lay off that, green tea is a good alternate. You know? Anne: Yeah, absolutely. Erikka: It has caffeine. Anne: Absolutely. Erika: But yeah. You know, prioritization is a huge piece of how I handle all that. I don't get to every audition I want to sometimes, you know? Anne: Well, yeah. I remember that being my biggest hindrance, I think in progressing in my voiceover career back when I first started, because I had a very demanding tech job, and it pretty much took like all hours of the daytime for me. It wasn't just nine to five. I mean, a lot of times I was even working overtime, and I don't know if that's true with you, but it was hard for me to get to those auditions on time. Erikka: Yeah. So thank goodness I don't really have the overtime thing. Being able to work full-time from home kind of helps with that balance. So I know a lot of different places are offering that now, or maybe even just, you know, once or twice a week. So that helps a lot. But man, it is definitely a prioritization game, and to be able to accept and give yourself grace that you just can't do everything. Anne: Yeah. Erikka: So you do what's most important. Anne: Well, I think one thing that has changed well since the pandemic, right, the fact that you can potentially work from home, if that's a possibility, unless you work for Apple, right, at this point because Erikka: Right. Anne: Yeah. That's not gonna be a possibility, I don't think, but interestingly enough, our world has changed since the pandemic with people working from home and lots of companies offering their employees the ability to at least work remotely a portion of the time, or even sometimes forever. I know my husband can now work from home forever, and I actually really love that. I love having him home. I think he loves not having to sit in the commute for how many hours, which actually depending on how you use that time, I used to always listen to podcasts when I was sitting in traffic to try to make my time valuable in traffic. But yeah, it's so different now. So thankfully, if you work from home, you might be able to squeeze in and audition here or there. Erikka: Yeah. You know, I think corporations have increasingly become more aware of the benefits of balance to the corporate business. So people understanding that if I don't have to spend two hours of my day in traffic, maybe I'm more refreshed. Maybe I'm willing to spend an extra hour at work, getting that report done because I don't sit in traffic to do it. I can do a load of laundry or pick my kids up and come back and do a meeting. So I think that that's why a lot of them are increasingly okay with some remote work. Anne: And also there were some studies that were done that said that people were more productive at their home. Erikka: Absolutely. Anne: And I think for us as voice talent, because we primarily work from home anyways, if we're full-time, it makes all that much more difference to have that in-person kind of contact, which we get at conferences. But for the people who work full time, such as yourself and are voice actors and successful ones, not even just, oh, you're just starting out -- no, you're a very successful voice actor, not only finding time for auditions and work, but also escaping for a week or two to go to conferences and further your education. How are you working that with your job? I mean, is that something you have to beg for or I remember I was used to beg for time off. Erikka: Well, couple things. I think that just honestly, from a personality perspective, I'm not one that needs to be in the office and get the human interaction. I am a true textbook ambivert. I get my extrovert activities in, and I'll run to my bubble and you won't even know it. Like, you'll be like, where'd Erikka go? Like I needed to go recharge. So I don't necessarily need that, that touch. I get plenty just by doing live sessions and talking to people and the people in my home, and I'm good. But because a lot of my job is prioritization at work as a product owner, like I'm literally prioritizing work for my software developers, I just kind of make sure that I have everything done and ready to go if I know I'm gonna be out. And thank goodness I work for a wonderful company that has a great, flexible, unlimited PTO policy. So as long as your manager approves it and you know, your work is done, they're like, go ahead and take your time off and take care of yourself because that -- know that rested employees or employees that are able to live their lives and not have it all be about work are more productive and produce better work. Anne: Absolutely. And it really enables the creative aspect, I think of the profession to really shine if you have that time, that downtime. And I have to say that I do like the companies that enable the unlimited PTO. If you've got your work done, I know my husband has that same thing, and it's really, really made a difference. When I was working full time, it was one of those professions where I couldn't really work from home. And so it really was kind of prohibitive for me to do voiceover during the day, while I was at the job. But I think we have so many more opportunities these days, especially if you work in the tech sector. Right? And you don't necessarily have to be out in the field fixing computers or anything, but if you work and you have remote capabilities and so -- remote software capabilities and you know, there's Zoom. Thank God for Zoom and all the technological capabilities that help us to at least simulate a meeting with another person and see their faces, which I think is great. But yeah, I think starting out now in VO and working a full-time job, I think is a little bit easier. Erikka: Oh, absolutely. Anne: Yeah. Erikka: And like you said, there's more opportunities for remote work. It's, you know, more accepted and not as taboo and seen as, oh, you're gonna kind of, you know, screw up or at home and just not really do your work. That's not really the thought anymore. And even with voiceover has become increasingly remote. You know, it's not so much that you have to go into the studio for every single session or even for auditions. It's been more accepted that there's a lot of technology available where and, you know, knowledge where people can actually have broadcast quality studios from home. So I think on both sides of it, it makes it easier now that technology has advanced. Anne: And now let me ask you a question in regards to your , it's not even just a double life 'cause you do so many things. I feel like it's a triple, quadruple, like whatever kind of a life. Erikka: Yeah. Anne: Now do you tell your employer about the fact that you are a voiceover artist as well? And are you transparent with that? Or how does that work for you? Erikka: I'm so glad you asked that question because it was a little bit of a journey for me. So before I was really kind of doing voiceover to the magnitude I am now, it was more so music. And you know, I was writing at night and doing gigs on the weekends, and I was working for the government at the time. And you know, that just didn't really quite mix. And I wasn't really keeping it a secret, but I didn't broadcast it either. And the more I got uncomfortable with that, because I felt like I was hiding a piece of myself, I started to talk about it more. And then when I got this new job in the private sector, I was kind of really focused on corporate for a while and then pandemic hit. And you know, I started to say, you know what, this is me as a whole person. And I have a corporation that really values the whole person. And there are things that I learn in voiceover that help make me more creative at work. And it turns out I've actually done a couple of jobs for my company. Actually, they had a commercial that they ran here locally in Atlanta to try to get people to apply, you know, a lot of employment campaigns happening. So I was able to use that experience of literally the script was, we have multitudes and you know, people do all these other things. The visuals are showing people, doing all these other things outside of work. And I was like, that's me too. So I stopped hiding, and I actually have it on my LinkedIn. My headline is both of my titles. Anne: I love that. Erikka: And I love it. And I know that it's not comfortable for everybody, and not all corporations are quite that there yet, but I encourage some people to consider that. There was someone I was talking to and she's a doctor, and she had two separate profiles for her medical work and for her narration work. And I'm like, oh my goodness, do you know how much medical narration work you could get? Because you have the credibility of being a doctor. Anne: Oh, absolutely. Absolutely. Erikka: I say combine them if you can. Anne: Yeah. And be as transparent if you can. You know what's nice I think about voiceover is I feel like if there's a conflict of interest, , there's not high risk of that happening in your job, because there's really nothing else like voiceover. And, and I feel like, you know, unless of course maybe you're voicing a campaign for a competing company. Erikka: Yeah. Anne: That might be where some of the conflict of interest is, but in terms of actually having another career and being able to be transparent with your employer, I think that today it's even better than ever to have both. Right? You can have it all. Erikka: Absolutely. And I'm so glad you said that because that is one thing I did when I first got a job and they reached out to me, and it was actually my company as a whole separate media or creative agency, and they reached out to me for a job, they found me on 123. And I was like, whoa, I wanna make sure this isn't a problem. And I did reach out to our ethics and legal department, and they cleared it. They said, this is fine. Anne: Oh, that's great. Erikka: I think that's a great point to make sure you're not doing conflicts of interest. You don't wanna voice for, you know, a competitor and be the voice of. . Anne: Well, exactly. Erikka: That's probably not a good idea. So there are some considerations, but like you said, for the most part, it's pretty safe. Anne: Now, when you did your voiceover for your company, they did pay you, correct? Erikka: Yes. Anne: Separate? Erikka: They did. Anne: Yeah, okay. That's good. That's excellent. Now, was that something that you had to request? Because that's something I know a lot of people -- well, like myself and it was so long ago, it was just kinda like, oh yeah, you'll do those recordings for us. Right? You know? And it's part of your job, as part of your standard job. And, and at the time I don't think I was confident enough to like really stand up and say, hey, this is something that I get paid for. I think I used it as kind of a, a learning and a stepping stone as like here, because I hadn't really started working yet, but I wanted to. And I had been training. And so the timing for me was, oh, okay. This will be a good learning opportunity for me to voice some spots for the company and no, they're not gonna pay me, but that's okay because I'm on the job, then let me do it. And I'll consider this a learning on the job thing. Erikka: Yeah. I think that depends. So like in my case it was okay because it was actually a creative agency. It wasn't the company itself and they were hiring me. So it was fine for them paying me -- Anne: Okay. Erikka: -- you know, monetarily, but if a company that you're working for, and they're coming to you directly to, you know, voice a commercial that's going to put you in conflict and help sell something, I might not wanna do that, 'cause if you're without extra compensation, 'cause that takes you outta the running for other things. Anne: Sure. Erikka: But if it's like, you know, an e-learning or an explainer and it's not gonna take a lot of, and like it's, you're on the clock anyway, and you do kind of need the practice, I think that can be great. It's not necessarily a bad thing if it doesn't put you in conflict, but I think that's sort of a case by case, you know, see what feels right to you. I, I have heard of some people getting taken advantage, which I don't think is right. Anne: Yeah. I agree there. Yeah, I think that also, if it isn't a conflict of interest, I think it, it is something that you're talking about. I think it's also something that if we…

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    BOSS Voces: Studio Pets Jun 28, 2022
    Show notes

    We all know that fur babies make our worlds & booths a better place to be. Anne & Pilar divulge their love for cats + share some pretty crazy stories about how their kitties came into their lives. >> It's time to take your business to the next level, the BOSS level! These are the premiere Business Owner Strategies and Successes being utilized by the industry's top talent today. Rock your business like a BOSS, a VO BOSS! Now let's welcome your host, Anne Ganguzza. Pilar: Hola, BOSS Voces. Bienvenidos al podcast con Anne Ganguzza y Pilar Uribe. Anne: Hey everyone. Welcome to the VO BOSS podcast. I'm your host Anne Ganguzza along with the lovely and amazingly talented, special guest cohost Pilar Uribe. Hey Pilar. Pilar: Anne. Anne: Yes? Pilar: Anne. Anne: Yeah? Pilar: What happened to you last week with your cat in the booth? What was that all about? Anne: Studio cats. Don't we love them? Pilar: Studio cats. Absolutely. Anne: Thanks for asking. I honestly, I came into my studio, and normally I always have my studio doors closed for whatever reason. Just keep it cool in here and just keep the cats out. Well, I accidentally left my door open for a little bit, and my little girl snuck in and apparently scaled up the acoustic panels and got herself on top of the cloud. So between the ceiling and the cloud that's hanging, she was there, and I was sitting outside the studio. I thought I heard something, but I, you know, I was like, oh, whatever, just had my headphones on. So I wasn't sure where it came from. Sometimes, sometimes I hear things in my headphones. And I came in here to record a job. And all of a sudden I look up, and I see her. She's on the side panels, and she's like scurrying around my booth on top of the acoustic panels on the ledge. And it was hysterical. And so I had the recording going. So I had the whole transaction recorded and I'm like, wait, what are you doing up here? And she didn't know how to get down. Of course, you know how cats, they climb up trees and then they get scared to come down? Pilar: Yeah. Anne: There she was on the ledge, all scared to come down. I literally, I couldn't get her. I had to get my husband to come get her. Anyways, that was the funniest thing, poor little thing. And not only that, right? That same day, she had scaled the acoustic panel on the outside door. So when I was in here, right, so I'd close the doors, we got her down, and she was safe. Then she scaled the outside of the door, and I thought it was my husband, like, you know, knocking like scratching. You can hear me doing that. Like -- Pilar: Yeah. Anne: -- like that kind of thing. And I thought, well, Jerry, you can just knock on the door. But when I came out, I flung the door open, and she was literally on the ledge because I have an acoustic panel on the outside of my door too. And I have four inch panels, so she can fit easily on the top ledge. So I swung the door open, and she's on the top of the door that I flung up and unknowingly that she was up there. I shut the door. I looked up and there she was. Pilar: So she scales vertically. Anne: She scales vertically. Pilar: She scales up vertically. Anne: Yes, she does. Pilar: My stars. Anne: Yes, she does. Pilar: Your walls must be interesting with the claw marks. Anne: Well, no, she doesn't touch the wall. She literally jumps onto the acoustic panel. I don't have any -- Pilar: Oh my gosh, she jumps so high. Anne: Well, you know, I have acoustic panels like everywhere in my office. Pilar: So she just kind of darts. Anne: She darts. She scales up it, and the funny thing is, is that Tim Tippetts who built my booth for all the people that know, he was here right before lockdown of the pandemic and built this beautiful custom booth for me. I literally have like 23 of his famous DYI acoustic panels. They're four inches. They're lovely. And they have felt on the outside, a nice dark gray felt on the outside, and that's what she grabs onto. And she scales up it. Pilar: Wow. That is one enterprising kitty. Anne: Well, you know, multiply that by three because, well, I have three studio cats, and I know you have a studio cat too. Pilar: I do. Anne: You do. And we love our studio cats. And I think we could spend an entire podcast talking about our fur babies. You know, what's funny, Pilar? I know that there are people out there that will identify with us, and they don't have to be cat lovers. They just to have a special fur baby animal that they love and helps them get through the day with their business. Pilar: Absolutely. And since, you know, you spend so much time alone in your booth -- Anne: Isn't that the truth? Pilar: I have friends of mine who have dogs, who just sit there unless they snore. Then the dog has to go outside. And my cat actually has, sometimes I've heard his breath in the recording. Anne: Oh yeah. Pilar: So I have to kind of gently take him out. But most of the time he doesn't make too much noise. So -- Anne: Yeah. Pilar: But sometimes you can hear it and I'm like, what is that noise? I'm like, there's no leaf blowing going outside. And then I realize, it's my cat making that noise. So I'm like, okay, you got to go outside now. Anne: I think our animals -- I know so many of us in the industry that have animals that we love. We love our studio babies. And I think that in many cases they help us perform better. They help us to take that break and share some joy and love with our animals and just help calm us down, help us get through the day, and help us with our jobs, doing what we're doing. Pilar: Oh yeah, absolutely. So, okay. Let's talk turkey? Anne: Turkey or cat? Pilar: Let's talk cat. Let's talk meow. Let's talk meow, and tell me, so you've got three kitties. How long have you had them? What are their names? How did they come into your life? What do they look like? All that stuff. And then I'll tell you about mine. Anne: Oh my kitties. I love my kitties. So the story of the kitties, I've had cats all my life and I've always in my family, we always rescued cats, and we always had black and white cats. And when I moved to New Jersey on my own, I also rescued a cat who was black and just have always had them as companions along with me. And when I met my husband, Jerry, I always say that the most difficult part of our merge when we got married was merging the cats and not us. Like I had no problem like just spending my life with Jerry and moving in with him. But it was the cats that were the big problem. 'Cause he had two cats and I had one, and they were adults. Pilar: So you met a fellow cat lover. Anne: I did. Pilar: How rare is that? Anne: I know, right? And he rescued his cats too. So the hardest part was getting my cat to get along with the other, you know, my cat was completely spoiled and then getting along with two other cats. And so we had a procedure, we had a strategy, and ended up with the cats merging fine. Pilar: I call that the "getting to know you, getting to know all about you." Anne: Isn't that the truth? Pilar: That's from the King and I. Anne: Yeah, so we had those cats. And so I remember when my cat, my initial cat, when I moved out -- because I moved to New Jersey by myself. And so I was independent for 11 years before I met Jerry. And so my cat Dexter, little Dexter, he was my companion. He literally -- Pilar: He was your main man. Anne: He saved me in more ways than I can even say. And when he passed, I was devastated. And I just remember thinking, I can't get another cat again. And I went through that whole initial, I can't ever do it. And I promised myself that I wouldn't get another cat unless a cat showed up on my doorstep. And I, you know what I mean? I would consider that a sign. Well, one did, and that became Scotch, my orange cat. I'd had never had an orange cat before and Scotch was the sweetest cat ever. And we had Scotch for 14 years and ultimately Scotch moved from Jersey to California. We brought him on the plane, along with Jerry's cat Forrest. And we started our lives in California with those two cats, and ultimately Forrest passed and then ultimately Scotch passed. And he was the one that all of my voiceover friends knew about because I would have lots of parties. I would have meetups at my house. And so everyone knew Scotch, 'cause Scotch just, he would be in a room of 50 people and just, you know, going from one to the next, he was very social. And when he passed and I knew you always kind of, I think with every animal, if they pass, you know, but for this one, I was like, I am going to be devastated. And he was just one of those cats. And he was a Manx cat. Manx cats don't have tails, not by any sort of abuse. They just are bred that way. So they don't have a tail. Scotch didn't really have a tail. And he was the sweetest cat. And I thought after he passed, I was like, if I had another cat, I would get another orange Manx. And I remember he passed and I was so devastated. This is when you're finally working on your own. I was full-time voiceover. I was alone in the house during the day, Jerry was at his job, and I literally was like, it's too quiet. It's too quiet in here. Not that he made a lot of noise, but I said to my husband after a week, I said, I know I'm devastated. I'm not trying to replace this cat, but it is too quiet. And I must have another cat. Would you mind? I happened see this cat on the web? 'Cause I was like, I want an orange Manx. So I started hunting for orange Manxes and saw this one and his picture just called to me, like his little eyes said I need you. And I showed the picture to Jerry and I said, Jerry, would you go? He was in Oregon. And we were in California. I said, would you go to Oregon to see him? And so he said, yeah, I would. Pilar: So you crossed state lines. Anne: So we did. And the funny thing is, is that it wasn't just the orange cat. This is a farm. And they had two other cats -- kittens that they were showing that were these adorable little kittens. And this picture of the two of them, like little tiny snowballs. And I looked at them and went, oh my God, they're so cute. And I tuck that little memory in my head. And when we went to Oregon to visit the orange cat who spoke to us, we saw him, we picked him up and you know, we wanted him to pick us and he did. And then she's like, fantastic. You know, we'll take them. And we actually flew to Oregon with a carrier. And I said to my husband, I said, Jerry, can we take another carrier? Because maybe we should get two cats so they can keep each other company. Right? Because I had just the single cat after a while. And I said, they can keep each other company. And he was fine with that. So we took two cat carriers. And so we were all set on getting the orange one, and I was like, good. Now we've got an extra cat carrier. And I said, do you have kittens? And she said, yeah, they're in the house. Do you want to see them? And I was like, yeah, I do. And the first two kittens out were the ones that I saw in the picture. And it was Sebrina who just scaled my, my studio. She was out there, the bold little girl, and I never had a girl cat either, bold little girl out there playing with her a little ball and her brother who -- she's a tuxedo, by the way, she's a black and white, but she's a Manx, right? She's a Manx and her brother who is more of a tabby, he came out to play, and the two of them were adorable. And I sat on the floor and I said, Jerry, I want both of them. I want all three cats. Can we do it? And he said, sure. So we literally, we took all three cats, and we put the two kittens because -- Pilar: You became a family of five. Anne: We became a family of five. And the two kittens fit in one carrier because the orange Manx, which we call Turq now -- the orange manx was two months older, and these two kittens were just adorable. They fit in one carrier. So we literally bought three cats back on the plane. And it wasn't just a direct ride from Oregon to California. It was, we had a stop over in San Francisco. So we had to take these kittens with us through a connection. And then one of our connections was delayed, and we're like, oh God, it's just when you're in an airport with kittens and cats, the crazy thing. Pilar: Oh yeah, oh yeah. Anne: But we got them home, and I started taking pictures. And if you asked me how many pictures I have on my phone of these cats, oh my God. I probably have over 10,000 because at kittens they were adorable. They just loved each other. And they're just, they're our family. They are a family. They're five now. They're happy happy as can be since the pandemic, by the way, because the two of us are home working all day and they get all the attention that they want. And they're just happy, healthy cats. And I'm very blessed, very blessed. So that's kind of the story of who they are and -- Pilar: A tale of three cats. Anne: A tale of three cats. And by the way, I will make mention of the fact that, because I did have a health scare earlier, I was unable to have children. So I named one of our cats, Sebastian, which is Jerry's father's name. And so in keeping with the tradition of naming your children after your father-in-law, Sebastian and little sister, the Manx, tuxedo, which is the little girl, is Sebrina. So, and they're named Sebastian S-E-B-A-S-T-I-A-N, and Sebrina S-E-B instead of S-A-B, because they're the "seblings." Pilar: This is like the Kardashians of cats. Anne: The "seblings." Sebrina -- and Turq, who is the orange Manx, he became named Turq because our best friend had a dream that we had a turquoise cat before we actually had cats. I had to honor that. So -- Pilar: Of course you did, of course you did. Anne: So he became T-U-R-Q. But that's his name, Turq, and yeah, they're everything to us. They're wonderful, wonderful little studio cats that are happy and make me happy. So. Pilar: Adorable. Anne: Let's talk about you though, because I feel like you have a long history with cats, not just your current Paco. Pilar: Well, yes and no. I had a Siamese cat growing up and it was given to us. And then we were told it was a boy until, of course, that cat had a litter with some tomcat down the street. And then we found out it was a girl. My mother had had cats growing up, but we just, I don't know what happened. Anyway, her name was Chipalito named after river El Tolima in Colombia. And we had a dog and his name was Bambuco, which is a dance in Colombia as well. But actually that was sort of like my only experience. I didn't really take care of them per se. My mother took care of the animals. So what happened was that I had had a dog I'd had a Shitzu and her name was Chiquita for a while. And I'd always felt like she was so adorable that it would be nice to have a companion, but I was like, I can't have another dog. And it had occurred to me about a cat, but I thought, well, how would they get along? It's like, I have a small apartment in Miami. I don't know how that would work. So I went with a cousin of mine once removed on my brother-in-law's side. And she had a timeshare in Mexico in this place called Isla Mujeres, which is off of Cancun. And so I went and visited her, and she was very involved with an animal clinic down there. And they were having a free spay and neuter day for everybody everywhere on the island, you know, to help control the population. So I was on vacation, but I went and I visited the clinic. And so I walked in, and she was involved with the…

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    BOSS Voces: Wellness Jun 21, 2022
    Show notes

    A busy voice actor spends a lot of time in the booth. You're sitting down to edit, sending out auditions, and reaching out to clients, but how are you prioritizing your physical & mental health throughout the work day? Anne & Pilar have the tips and tricks to keep your body strong & your mind sound. From taking breaks throughout the day to stretch, keeping up with your fur babies, and shaking off the stress (literally), you can tackle the day with ease like a #VOBOSS. >> It's time to take your business to the next level, the BOSS level! These are the premiere Business Owner Strategies and Successes being utilized by the industry's top talent today. Rock your business like a BOSS, a VO BOSS! Now let's welcome your host, Anne Ganguzza. Transcript Pilar: Hola, BOSS Voces. Bienvenidos al podcast con Anne Ganguzza y Pilar Uribe. Anne: Hey everyone. Welcome to the VO BOSS podcast. I'm your host Anne Ganguzza, and I am excited to bring back to the show Pilar Uribe, my very, very special guest cohost. Pilar. Woo-hoo! How are you? Pilar: I'm doing great, Anne. How are you? Anne: I'm amazing. Thank you. Pilar: Anne. Anne: What? Pilar: Anne. Guess what I'm wearing? Guess what I'm wearing today? Anne: Oh my, okay. Um, Hmm. I'm not sure. What are you wearing, Pilar? Are you in the booth right now? Pilar: I am. I am at the booth. Anne: It's something that makes you feel good. Pilar: It does. It does. Because this morning I went walking. I did my 10,000 steps like I do every morning. Anne: Awesome, awesome. Pilar: And then I came home. I showered, I changed and I put on my voz t-shirt and it's really cool. Anne: Awesome! Pilar: I just got in the mail, and it's so much fun. Anne: I am so excited. Guys, yeah. So BOSSes out there, in case you didn't know, in honor of the most amazing Pilar Uribe, we have really cool swag in our BOSS studio store. So you can go to shop BOSS brand gear, and we have a whole line of really cool swag. We got t-shirts, we got mugs, we got accessories. We've got all sorts of things, and they're really, really awesome. I mean, I love that it's combination of your logo and some just amazing pieces of swag that you guys can get. Pilar: I'm really liking that little bag where you can like put your stuff in and carry it around. Anne: The accessory pouch. Pilar: I love it, like you can put anything in there. Anne: We have two different sayings, Pilar, and I'm going to have you say them because I cannot do the justice to the sayings that we have on shirts. Pilar: What? Anne: The voz. Pilar: Okay. Okay. I hear you. It's voz, la voz. Anne: La voz. Pilar: La voz. Anne: La voz. And what else? We've got another logo on the mugs, not just La Voz. Pilar: Right. The other one, right. That is you say Di algo, di algo. Say something. Anne: Di algo. Pilar: Di algo. Di algo, say something. Anne: Did I do that justice? I don't think I did. Pilar: You sure did, yes, absolutely, you did. Anne: Okay. Awesome. Pilar: Yes, completely, yeah. Anne: I love that little mug, man. I'm getting myself a little mug. It's like black with this -- and it's hot pink. I love the hot pink. Pilar: I know. And it gets really cute. Anne: Yeah. The shirts we have in like so many colors, it's amazing. Pilar: The shirt is really, it's really soft, BOSS voces, because you know how like they're sometimes, you get t-shirts, and they're just kind of, they're like sandpaper. They're rough. I don't why like, like sometimes how conference t-shirts are just like rough and you're like, why are you giving me a rough t-shirt? This is not that. This is not that. This is a very soft. Anne: This is quality swag, quality swag. Pilar: Yes. Anne: I love quality swag. Pilar: It's so much fun. And there's like a little notebook. I'm kind of eyeing the notebook now. Anne: Yeah. Pilar: I'm kind of thinking I might have to get the notebook and the short sleeve, 'cause I got the long sleeve actually, and the long sleeve is just so cozy. Anne: I'm loving it. Pilar: It's so cold out here -- Anne: I'm loving a short sleeve, and I'm a big v-neck girl. So yeah. Pilar: I know, I saw those. Anne: You guys, make sure you check out the really cool swag. And in addition to our Pilar-themed line of swag, we've also got some really cool Working Voice. What else? 100% BOSS. We've got VO BOSSy. We got some really cool sayings, some really cool logos on some really great merchandise. So make sure you go visit the shop under voboss.com and then shop BOSS brand gear. Pilar: Oo, I just saw something really cute. You've got a little BOSS, onesy. Anne: I do, I do. Pilar: Uh-oh, I might be, I might be shopping soon. You've got some BOSSy pants! Oh, get out of town. Anne: We do have BOSSy pants. Okay. So now that concludes our paid advertisement. Pilar: I'm kind of getting into this. Anne: Actually, we're just so excited about it. So guys, sorry about that. But Pilar, you said something earlier that I want to talk to you about, you said, you know, you've got your 10,000 steps in, you're making sure you're drinking your water, and you're doing all these things to contribute to your wellness, which I think is so important for BOSSes that are working regularly. Or even if you're not working regularly, your health, your wellness is so important and contributes so much to your performance and just your growth in your business. So I think we should have an episode talking about what we do for wellness and some tips and tricks and things that might help you guys in the booth. Pilar: I think it's really important to think about that because even before the pandemic, of course, my life really was about being in the booth because that's where I was most of the time when I wasn't at the radio station or out and about, I was in my booth doing audio books. And, and other things. Anne: And so long hours in the booth. Pilar: Yes. And so, and usually you're, I mean, I have it where I can sit and I can stand. It's not one or the other, but still you're seated. And a lot of the times you're not in the booth, you're editing or you're in the booth and you're doing it all at once. Anne: Oh my goodness, the editing, the editing. Pilar: The editing, which is like -- Anne: Or you're doing the accounting or the marketing and you're sitting, and I will say myself, a woman of a certain age, sitting no longer is like healthy. Not that sitting was ever healthy for me before, but I think my body bounced back if I sat, you know, because I've always worked in technology, but I've also been more mobile when I had to like go into work and walk around. And even though I sat a lot, I was actually a whole lot more active, and the pandemic came and oh my goodness. I was so busy thankfully. And I'm gratefully so busy, but I have been spending a lot of time sitting, and it has not done me any favors, that's for sure. Pilar: No. And, and the thing is, is that becomes cumulative when you stop moving around and working, not necessarily working out, as I say, in a gym, but working your body, working your muscles, moving, stretching. Your body eventually atrophies. So if you're not moving those muscles, you basically, just you kind of constrict. And we are in the business of expanding for as long as we can. So we, you want to stretch -- Anne: Expanding my body maybe after the pandemic. Pilar: Well, right. That's yes. I agree. I've, I have gained 10 pounds. Anne: Maybe not in a good way, but yeah, that, the pandemic has kind of wreaked havoc with my health a little bit, in a good way, because I've been working so much, but in a bad way, because again, I've been working so much. So I need to consciously take time out to make sure that I am taking care of my health, and I will say kudos and congrats to all those people out there, which I know a number of people who actually use the pandemic to get really into shape and take a challenge so that they can be the best that they can be. And I just unfortunately was not one of them. I kind of went the other way, kind of sitting a little too much and working a little too much. But I'm coming full circle because I've made a considerable investment in getting started and more conscious, being more conscious about my health, walking. Of course, the last time I walked, I tore my sciatica muscle. So that was a thing. So now I've, I've got a, you know, an elliptical machine, which is helping me to not necessarily destroy that muscle. I have a little less impact, although I'm not walking outside as much anymore, which I miss. But that's become an important part of me being healthy, not just physically, but mentally. Pilar: Yeah, and I think you really have to factor into your day some kind of movement and some kind of sustained movement, whether it's the elliptical or it's a stationary bike or it's walking, or if you're lucky enough to live in warm weather, swimming like in the summer months, but you have to keep the heart rate up in some way, shape or form. I do it by -- now, It's still pretty cold out here, but in the summer months, I hope to start swimming. And for now what I'm doing is I'm walking. And I make sure that I have 10,000 steps, that every day I walk my 10,000 steps. Anne: That's awesome, yep. Pilar: And so on an iPhone they have, and there are multiple apps. Anne: I know on my iPhone, I think it, by default, it has a whole health thing where it tracks you. And I just bought a new Apple Watch, which is really awesome. So it will track everything that I want and actually connect up to my smart fitness machine, my elliptical, it will track everything there, how many steps, how many calories I've burned, what my heart rate is and all of those wonderful, healthy things, which I want to know, or I might look at my watch at, when I'm having a stressful day, and then go, woo my heart rate. Make sure that it's, that it's good. But also every hour, it has that little hepatic tap that tells me I need to stand up, which is really important for me. And I like you, I have a standing desk. I'm assuming you have a standing desk, as you said you can do both. I have a standing desk. So if I'm not in my booth, I can actually raise it up and stand or I can sit, which has been a great, great help for me. Pilar: Yeah. Well I have the old stand and then bring the stool in. Anne: Yeah. Pilar: And so I'm very lucky. A VO person actually fit it in for me in my booth. It's a movable arm, and it's really cool 'cause you can just, yeah, you can adjust the mic going up and down. So when I want to sit, I adjust the mic -- Anne: The boom arm. Yep. Pilar: Yeah, it's a boom arm. And I mean, I definitely one day, 'cause they're, they're kind of expensive, but the desks are really helpful for outside when I'm editing, because then I don't have to be standing and sitting. But whatever it is that you do, whatever it is that you decide to do, make sure that you do it for at least 20, 30 minutes a day, get out and about, move around if you can every hour, because you really don't want to be sitting in one place. It's just not good for the body. I mean, on all levels. And stretching really, really helps. I mean, that's one thing 'cause I, I used to suffer from sciatica as well. So I understand the pain and the discomfort and -- Anne: Sciatica comes out of nowhere some days. Pilar: Oh, I know, I know it's awful. Anne: It's like women of a certain age, not just women, but I'm just saying I never experienced sciatica. And now all of a sudden, it came on, and then it seemed to never go away, and then it went away, but then it came back. And so that is something that I struggle with, and it's very, very tough to stretch that, but it is important that I stretch every day to help that because you know, I don't want to be uncomfortable. First of all, I don't want to render myself, you know, unable to feel comfortable, and then try to go into my booth and perform. I mean, that is just something that is not a good thing. So having those conscious things that you're doing to maintain wellness, not just, and we had spoken about vocal wellness in a previous episode, and now we're extending it to physical wellness, and a mental wellness is also something that I think is super important for us. And something that I've mentioned multiple times on the podcast, your mental health is so important, so that you're in your best performance mode. PIlar: There's so many things that you can do to help yourself because a lot of times people say, oh, I don't know what to do. It can be something as simple as closing your eyes for a minute and just breathing in, you just like breathing in one, breathing in -- breathing out two, breathing in three, breathing out four. And you go all the way up to 10, and then you come back down, and let's say, you're stressed and you're trying to get a voice or a feeling, you're trying to finish a sentence or you're stuttering. Which sometimes it's like, I will just so trip over myself. And I literally just take a step back, I take off my headphones and I sit on the floor and I just breathe. And then all of a sudden it's like, I don't know where I was, but I disconnected from that stressful moment. And then I can just come back to the work. That helps me so much. I kind of envision it like, and I may have mentioned this before, like when a dog turns around three times. If you turn around three times, let's say you're really, really stressed or you're, you're in a bad mood or whatever, you turn around three times and you can't really remember what it was that feeling because it's like, you're just kind of just, just shook it out of yourself. So it's like shaking that off. That helps me a lot. Something that helps me as well, let's say when I want to just -- stress relievers. Because the other thing that we don't realize is that when we're sitting at a desk, we're not always standing with our backs straight. We might be hunched over. We might be, our spine is in a C. We've got our hands in a certain way. And then you wonder why your hand hurts because you've just been like gripping the mouse like there's no tomorrow. So there's so many things that we don't even realize as the day goes by. So to get up every hour to breathe, to turn around, to do a little bit of what I described was just a little teensy weensy part of meditation, or just to close your eyes for a minute will help get you through the day without as much stress. And what they've discovered in studies is that meditation -- and meditation can be as simple as what we just did. And it can be just something to close, just closing your eyes and sitting, or it can be lying down -- is a natural reliever for cortisol. Cortisol just makes you that much more stress. When you have cortisol in your system, it's like you're on fire, and you're all your muscles are just clenching. And so meditation is actually a natural reliever of that. So it could be something as simple as just reading in a book, reading aloud, reading a poem, just breathing in and out, all those little teensy tips and tricks throughout the day can help you. And that's important because we do spend a lot of time in our booths, in our rooms. It can be a really tight space. It can be a big space, and in one position, and you want to try…

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    Voice and AI: Beyond Words (Bonus) Jun 16, 2022
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    The magic of voice is the way it transcends text to something more than just words. Anne is joined by James MacLeod of BeyondWords to discuss that process. They discuss the need for text-to-speech integration, from news sources to accessibility + how voice actors can stay involved. James explains contractual + licensing agreements that actors should understand before lending their voice so you can approach synthesizing your voice like a #VOBOSS.


    BOSS Voces: Union 101 Jun 14, 2022
    Show notes

    To join or not to join, that is the question. Anne & Pilar delve deep into how union & non-union work has shaped their careers. They discuss the biz before SAG and AFTRA merged, jobs in a right-to-work state, and changes in work accessibility due to tech advances & the pandemic. Joining the union is a very personal choice, and depends on where you live and what genres you wish to work in. Learn from Pilar as she shares her journey to joining the union + Anne who explains her reasons for remaining non-union so you can make the best choice for you like a #VOBOSS. >> It's time to take your business to the next level, the BOSS level! These are the premiere Business Owner Strategies and Successes being utilized by the industry's top talent today. Rock your business like a BOSS, a VO BOSS! Now let's welcome your host, Anne Ganguzza. Pilar: Hola, BOSS Voces. Bienvenidos al podcast con Anne Ganguzza y Pilar Uribe. Anne: Hey everyone. Welcome to the VO BOSS podcast. I'm your host, Anne Ganguzza, and I am so excited to be back again with my very special guest cohost Pilar Uribe. Hey Pilar. How are you today? PIlar: I am doing great, Anne. How are you? Anne: I'm doing awesome this beautiful morning. Hey, I got a question for you. I have a lot of students that ask me about the union and should they be part of the union and when is the time for them to join the union. And I also have another student who's going to be moving to California, and they're asking these questions about the union. So I think it would be a great time to talk about it with you, because I know that you are a union member, and I like to kind of do a here's the union 101 kind of class in the podcast today. So I know there's a lot of people out there that have questions. And tell me a bit about how you joined the union. Pilar: Well, I have a long history with the union. I started out actually in New York because I got extra work on "One Life to Live" back when there were a lot of soap operas. And basically the day that I walked into the area where they -- the holding room, where you have all the extras sit, this very nice person, stuck out her hand and said, hi, I'm so-and-so, a member of AFTRA, the local representative. And I thought, oh, this is interesting. So literally I had not stepped foot on a soundstage in New York when there was somebody already basically saying to me, this is an offer you can't refuse. And so, yeah, because it's like, you don't really have a choice. You have to become a member of the union. Anne: You gotta join here. Pilar: Yeah, exactly. So I did, I joined happily, and I actually did a lot of extra work with the different soap operas in New York. And then when I went to Colombia, they don't have unions down there. They didn't. Now they are starting to, they do have something together. Anne: Let me just back up. You were in New York at what time? What year was it that you joined the union in New York? Pilar: Oh gosh, this was the 90s. Anne: Okay. Pilar: This was in the nineties. And this is when, because AFTRA is not -- everybody thinks of AFTRA as just radio, but also -- Anne: Yeah, that's what I remember. Pilar: Yeah. AFTRA's also TV. Anne: But not all TV though, right? Pilar: But not all TV. Exactly. Anne: Okay. Pilar: I want to say that AFTRA might just be daytime TV or it was daytime TV or maybe it was -- Anne: Plus radio, Pilar: -- like game shows and stuff like that. Yeah. Anne: Yeah. Because when I got into the industry, you know, it was all AFTRA. There was no SAG. There was all AFTRA for voice actors, that that's what you were supposed to join. And then they merged at some point. Pilar: Exactly. Exactly. And actually AFTRA stands for the American Federation of Television and Radio Artists. Anne: Yes. Yes. Pilar: So that tells you right there, that it was specifically for some forms of television. I'm not really sure back then what the distinction was, but SAG and AFTRA were completely separate unions. Anne: So you were in New York and you were an AFTRA member in the 90s, and then you went to Colombia. And you were on, you were on television in Colombia, but there's. yeah, no unions. Pilar: No unions, but I kept my AFTRA card anyway, because I thought you never know. And dues were very, very low. So I just, I kept it, I kept it up and then I came back to -- Anne: Good thinking. Pilar: Yeah. Well, yeah. Thank goodness. Yes. Yes. Anne: 'Cause you were in Colombia for, what, eight years, right? Pilar: Nine years, nine years. Anne: So a while. So I like that manifestation that you never know, right, when you're going to need that card again or that status. Okay. Cool. All right. Pilar: And the dues back then were very, you know, they were very reasonable, so it wasn't, it wasn't a big deal. So I come back to Miami because I decide I want to be halfway between Bogota and New York. Anne: And that was in the 2000s, right? Pilar: That was in the 2000s, early 2000s. And then I discovered that Miami is a right to work state. Anne: So let's talk about that. Let's define that first. What is a right to work state? Pilar: Okay. So the actual definition of a right to work state is that states have the authority to determine whether workers can be required to join a labor union, to get and keep a job. So labor unions still operate in those states, but workers, they can't be forced to become members as a requirement of their job, which they do have to be, let's say, in New York or Los Angeles, if you want to work on a soundstage. Anne: Right, you have to be in the -- Pilar: You have to be a member of the union. Yeah. And they're very strict with that. And I remember when I worked in, in television in the times that I did extra work, it was so interesting to be on the soundstage. And for example, the coordinator, the guy who yells 5, 4, 3, 2, you know, 1, one time, the director was already in the booth and the actors were on stage, and the guy went to move the plate, and he was not allowed to, because a member of the prop union had to come over and move the plate two inches forward. They're very, very strict about that. And for good reason, you know, because that's -- the unions are there to protect the workers. Anne: Exactly. Pilar: And what each person's job is. So when I got to Miami, I started auditioning and I started getting non-union jobs. And I was happy with that. And every, I remember union actors complains saying once they became union, then there weren't as many possibilities. Anne: Because there was other people vying for the same roles, right? Pilar: Yes, exactly. And there was so much competition. And so non-union actor could vie for a union job. Whereas in other states like California, Los Angeles -- Anne: You had to be union. Pilar: You had to be union. So I kept booking work and you know, I was, I was fine with that. And this, I was booking on camera work at that time. Anne: Did people try to convince you to join the union? Were you offered? Pilar: No, because Florida is a little bit like the wild west, back then it was. And so there was nobody compelling, no -- there was nobody showing up at the door saying, you gotta, you gotta join. No, not like, not like in New York. Anne: Right. Pilar: And so one day I got a call from my agent and she said, you booked a SAG commercial. And I thought, oh, okay, this is cool. And it's just, it's so interesting. The world of non-union versus union. 'Cause I did a ton of extra work in New York on films. And so I think I mentioned that before, like I basically touched Arnold Schwartzenegger's sleeve. And then one time I was in this Michael J. Fox film, and we were in a theater, we -- no, it was just, uh, just hoards of non-union extras sitting in the seats, and then there's this altercation. And then James Woods comes and I don't know what he does. And literally he had a cowboy boot on, I'll never forget it. And he stepped on my foot. And so we did like four takes, and every time he went in, he stepped exactly on my foot. I mean, he, like, my foot was his mark, so wild. And so I've actually, it's so funny. 'Cause I looked at that, I've looked at that scene and you can't really see me. You can see my jacket, and you can see me for like a second, but I'm like, yep. That's the day that I got a bruise that covered my foot for about a week. Oh my gosh. It was so painful. But I was so excited because, you know, James Woods stepped on my foot -- Anne: Stepped on your foot. Absolutely. Right. Pilar: It was interesting. And I also did extra work on "Law and Order," and they treated the union actors very differently from the way they treated the non-union actors. And I remember thinking, wow, they get like extra candy bars. Anne: Yeah, yeah. Pilar: Right. And they get like special food. Anne: Yep. Pilar: And it's a whole different world. And they were all in cliques and they would bring their board games and their jigsaw puzzles. And they would, 'cause you know, you're basically waiting all day to do something. And you, the time that you work is so little, but I just remember looking at them going, wow, that's such a cool world. And it's, you know, it's the world of waiting. It's like, you're just basically a waiter. You know, you wait and you wait. So I did a whole bunch of those in New York. And then I started doing more non-union principal work. And then when I got this SAG commercial, I was treated like a queen. I couldn't believe it. I was like, usually you go -- when you're an extra, you go and you, you bring your own clothes, and they look at your clothes and you put your own makeup on, and they treat you a little bit like cattle. I mean, you know, the people are nice. The PA's are nice, but you're just basically shuffled off into a room and you're in. Then they, you know, they, they're, you know, it's food and whatever. When you're like as a union person -- and this, I didn't even have a speaking part. It was a really, really fun thing. We were just all these characters in like this little sort of little mini play of an office, and my makeup was done. My hair was done. They kept fiddling with my outfit, and I was just like, wow, this is what it's like to be in the union. And at that point I wasn't a member of the union. So that was a really special moment. This was like my first SAG on camera commercial. It was like the big leagues because I had done that extra work on daytime TV that was AFTRA back in New York. But this felt really, really special. And so, I don't know, maybe a couple months after that I received a letter. Anne: I was going to say, you did the commercial, you did the commercial, the SAG commercial. And then they asked you to join? Pilar: Yes, yes. And then they asked me to join. And -- Anne: Was it a requirement? It was a requirement? Pilar: Nope, because you -- a lot of the times what happens is let's say you're, you're an extra, and then you get upgraded to a principal. That happens a lot. And that's how people become members of the union. That that's how it used to be. Now it's, it's a lot more tightly controlled, but that's how a lot of people used to get their SAG cards. So I received that letter, and I wasn't a member of the SAG union when I did the commercial. Anne: Right. But they treated you so nicely. And then you say, wow, I want that again. Pilar: Exactly. Anne: I get that. Pilar: I want to get my hair and makeup done. Anne: I want hair and makeup and yeah. Pilar: Yeah, yeah. Yeah. I mean, I was really spoiled in Colombia because I mean, I would go to work pretty much every day 'cause I worked four or five days a week. And so I would just go home with my makeup, and I would go out. And so, you know, it had been so long when I was back in the States that it was just nice. I was like, oh wow. This could be really fun to have this on a regular basis. And I decided I wasn't ready to join the union because it was expensive to join it. Anne: So AFTRA it wasn't necessarily costly, but SAG was a different story back then? Pilar: Yes. SAG was different story. Yeah. Yeah. Because the, the initiation dues for AFTRA were so low when I joined, but SAG was, you know, SAG, it was a big deal. And what was going to happen was that then I couldn't do any non-union work. Anne: Exactly. Exactly. Pilar: Then I start getting into voiceover, and then I started doing -- I find that there's a lot of voiceover dubbing going on. So I start going to all these different studios. Anne: So bring me up to date as to what year. Have they merged yet? Because by the way, BOSSes, in case you're not familiar SAG and AFTRA did merge. Pilar: This is like 2010. Anne: Okay. Pilar: Where I start working in voiceover and I start going to the different studios. Anne: And you're a member of both unions. Pilar: No, no, I'm still a member of AFTRA. Anne: Oh, that's right, excuse me, AFTRA but not SAG. Pilar: Yep. I'm not a member of SAG. Anne: Got it. Pilar: And then I don't see anything in the bylaws that I can't do this. So I just keep doing voiceover. I get a little worried because I think, I don't know if this goes against it, but I checked one time with a friend, and they said, no, no, you can do this. And I was like, okay, great, wonderful. And it was literally the only game in town. So then SAG and AFTRA merged. And I believe, I want to say they merged in 2014 around there, maybe 2012, 2014. Anne: I think it was 2014. Pilar: 2014. Yeah, that sounds right. Yeah. So one day I got a notice saying you are now a member of SAG-AFTRA and I was like, oh, oh, okay. Anne: So, oh no, let's see. I'm just looking at -- formed on March 30, 2012. Look at me. Does that make sense? Pilar: Yeah, because it says here that it -- that they were suspended in 2014, but yeah, you're right, founded 2012. So that means that -- Anne: On my birthday. Pilar: On your birthday. Oh, well, there you go. Anne: March 30 is my birthday. Yeah. Special occasion. Pilar: Is that Pisces? Anne: Aries. Pilar: Aries. Yeah. Okay. Anne: So sorry. There was a little tangent there, BOSSes. Pilar: I'm a Gemini, by the way. Anne: Okay. Pilar: There you go. Anne: There you go. Pilar: There you go. Gemini and Aries voiceovers. So now in the member of the union, and now I started going, uh-oh, this is now getting tricky. What do I do? And that's when I actually decided, I thought, okay, well, let me see about doing audio books, because I was not getting enough work through the dubbing because it doesn't pay very well. Years pass and I am still doing dubbing. Anne: So it got hard to find work, being a member, right, being a member of both unions -- Pilar: Yes. Anne: -- where you were living to find more work, and that was in Florida. Correct? So it was hard to find work for you? Pilar: Yes. Now, and so it was hard to find work on camera -- Anne: Got it. Pilar: -- because I wasn't really tapped into the voice over industry per se when I started. I was really more focused on on-camera. In Florida there is no union voiceover work 'cause it is a right to work state. There might be, but I didn't see anyone when I was there. I just, I was always going for what was around. And you know, you, you worked with different studios and there might be, you could do commercials and stuff, but they never talked about union per se. Other people might've had different experiences. Anne: I want to kind of bring this back that this was -- I feel like it was a different time. Pilar: It was. Anne: Before the Internet, right? We…

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    BOSS Voces: Narration Success Jun 07, 2022
    Show notes

    ​​This week, the script is flipped! Pilar is interviewing Anne on her specialty: E-Learning, Corporate Narration, and more. Anne shares her secrets for keeping listeners' attention during long scripts + tips on how to have an exciting read for corporate copy. Although many consider these scripts dull, Anne argues that it's the opposite. Putting yourself in the shoes of your favorite teacher or favorite CEO will give you the passion you need to make these jobs soar like a #VOBOSS. Transcript >> It's time to take your business to the next level, the BOSS level! These are the premiere Business Owner Strategies and Successes being utilized by the industry's top talent today. Rock your business like a BOSS, a VO BOSS! Now let's welcome your host, Anne Ganguzza. Pilar: Hola, BOSS Voces. Bienvenidos al podcast con Anne Ganguzza y Pilar Uribe. Anne: Hey everyone. Both: Welcome to the podcast. I'm your host, Anne Ganguzza (I'm Pilar Uribe --) Anne: Hey! Pilar: And today, I'm so excited to bring back your favorite host, Anne Ganguzza. Anne: Pilar. Pilar: Yes, Anne? Anne: Pilar, what's happening here? Pilar: Well, I'm taking over hosting duties today. Anne: You are? Pilar: I am. Anne: Um, okay. What, okay, so what are we talking about, Pilar, today? Pilar: Well, I want to know, I want to know about corporate narration. I want to know how you got into the business because that's something that I have not done very much of. My world is all about commercials and video games and auditioning, and I've done audio books, but I don't know very much about corporate narration or e-learning. And I would like to know how you got into that end of the business. Anne: First of all, thank you. I love corporate narration. I love talking about it. Any kind of narration, actually, I'm geekily excited by it. So. Pilar: Geekily excited about it. Anne: Geekily excited about it. Pilar: I will remember that. Anne: And I'm going to say I have corporate experience after I graduated -- for those that don't know, I have a degree in computer graphics engineering. And so when I graduated college, I was an engineer for a bio-mechanical firm and designed hip and knee prosthetics. And that was a really cool job. I really loved that. I did that for six years. If you know me and you know that I do medical narration, you'll know that's one of the reasons why I love doing medical narration. So I did not start off in voiceover all of my life, out of the womb. I did have some corporate experience and loved my experience in the corporate world. I also consulted after I got into education. So I do have a few years of being in the corporate world and working in that space and understanding what corporate culture is. And the cool thing is, is that now that I work for myself, I can work for a lot of different companies and not worry necessarily about being thought of as you know, somebody who just jumps from company to company, which at the time when I was doing that, it was not something that corporations looked fondly upon. It was one of those things where loyalty was everything to the company. And it was nice if you worked for a company for a good amount of time before you jumped ship. That was always kind of left for like, oh, that person's just out for money and not necessarily out for their corporate experience or education. But anyways, I digress into that. But my experience with the corporate world was it's similar in a way of our industry where we're really in competition with one another. Although we don't really say that we are, but we are. And, and in the corporate world, I think in a company, you're fighting for rank within the company. And that to me was it was, it was the way it worked, but it was tiring to me. And for me, I just loved doing the job and I loved sharing my knowledge, which is why I ultimately ended up getting up into education because I love to share. I get excited. I get geekily excited about, you know, my job and I would share things ,and that didn't always work out for me in the corporate world. So doing voiceover in corporate narration is the way that I win. If that's just a simple way to put it is a way that I can win at every single company that I work for without necessarily having to go to a meeting where I'm fighting for, I'm fighting for that. And I just, I love, I understand the culture. I understand how to speak the corporate language. And I think that's an important part of being a voice for a company to be able to elevate their brand. Pilar: Yeah. That's a really good point that you make, because as we've said before, we are not just voice actors, we are the business. And so you have to be able to navigate in the world of corporate speak -- Anne: Absolutely. Pilar: -- in order to survive and to thrive. So let me ask you this, Anne, what was that moment, that moment that triggered you to say and to think, Ooh, I could like this idea of doing voice acting? Anne: Well, I had since moved on from my corporate job into education, but interestingly enough, it was a really interesting transition because I did not go on payroll as a teacher. I went on payroll as a staff member, and then ultimately got my certifications and was able to teach as well, but I wasn't a full-time teacher. And so the cool thing is, is that I got to teach when I wanted, teach all different types of elective classes in technology, which there goes my, my love for technology, as well as work as a staff member and actually learn the technology and direct people. So it was kind of a really great combination of corporate and education at the same time. And I was installing phone systems for other campuses and for non-profit organizations and state and county agencies in the state of New Jersey. And after the installation of the phones, people would always need to record their welcome greeting in the phone tree. And nobody really wanted to do that. And so they would have me do it as part of the job. And that's really where my voiceover started because I loved being able to do the voice, be the phone voice. And people told me I was good at it. So they said, you should think about doing something like this for a career or kind of as a side hustle. And that's where that whole thing began. And I looked into it, I got training, I got a demo, started working part-time, and really fell in love with voiceover. And then after my long career in education, after about 20 years, I really was kind of done with snow in the state of New Jersey where I was, and I was ready for a change. The worst thing for a person loved my personality is to be stagnant and not change and not learn. I'm always wanting to learn new things. I'm always wanting to grow. And I felt like I hadn't grown much in the past few years in my position there. And I just was wanting really badly to try something new. And I thought working for myself and being an entrepreneur and doing something that I loved would be a really cool thing to do. So I took a leap of faith and started working full-time in voiceover and learned a whole lot, I'll tell ya, still learning. So it's one of the things that I truly, truly love. I don't think I would ever work for anybody again, even though we are temporarily working for people when we do voiceover. And that's kind of the thought is that whether you're doing a commercial or you doing a narration, you're working for a company who has a product that you are the voice of, and that you are typically selling that product and elevating that product's brand through your voice. And so you are working for a bit with, for companies and I love the challenge of that. Pilar: Sure. So you, you said something that I just want to reiterate for the VO BOSSes out there, working for myself and an entrepreneur. Because I think we really, we do forget that when we are in the midst of our auditions or we're in the midst of learning, that we are our own little bandstand and we have to go forth into the world as creators, yes, but as business people. And I think that that's really important. So I'd love for you to expand on that a little bit, because I -- Anne: It's very important. Pilar: -- think we just, we get too caught up in this, did I get the audition or didn't I, and it's not just about that. It's not really just about the marketing. It's not just about the auditions. It's not just about paying taxes. It's being a really well-rounded person who is in the service industry. So we are providing a service, and we are business people. Anne: Yeah. I think it's so, so important. I mean, so many times people will say, you know, I really enjoyed doing these character voices, and I really want to get into the voiceover industry. And the first thing I'm always saying is that it really is so much more than just going in a studio and being the voice. You are running in an enterprise, really, you're wearing all the hats. And for me, that challenge is just as exciting as the voiceover challenge, to be quite honest. How can I build my business? How can I grow my business and how can I get this job? And so it becomes, to me, it becomes a challenge. I think all my life, I'm that person who gets excited when I have a challenge, and I want to be able to solve problems. It's might be my, that engineer mind of mine. It all comes together when I think about it. When I was younger, I was teaching my dolls. And then, you know, I got into engineering because I love solving problems. And so it kind of just follows me throughout my whole life, where I feel being an entrepreneur is really just challenges that you're presented with and a place where you can continue to grow and grow and grow if you rise up to those challenges, and you're willing to fail a little bit and learn, and then move in another direction and then try that. So that whole entrepreneur thing I just love, but it's scary. It's really scary. And it's funny because I think that I've grown to the point where this is it, I'm good. You know what I mean? I'm doing well. I feel like I'm successful in everything that I'm doing, but I always want to keep adding and growing more. And it's probably one of the reasons why I probably work a little too much, but I'm looking for that next step and how am I going to get there? And a lot of that still takes courage, and it's still really scary, when you start employing people and shifting control out of your hands, into their hands to help grow the business. I think that's even scarier than when I started. And so I continually am scared and inching my way in this direction or that direction to see if I can have a success. And if I have a success, okay, where's the next step? How can I keep climbing up that mountain? So I don't think I'm ever quite at that place where -- I mean, I feel successful, but I can always grow. Pilar: Yeah. And I think it's important too, that when we are in fear of something, obviously we don't want it to paralyze us. Anne: Right. Pilar: It also can catapult us to the next step. Anne: Yeah, great point. Pilar: So being scared of something is not a bad thing, because then that means that you're taking on more responsibility by employing other people. So that's actually a good thing. And because you continue to grow, and you bring these people on to grow as well. Anne: Yeah. Pilar: So when you became an entrepreneur, you were talking about how you started in the business in IVR. So for those people who don't know what that is, it means interactive voice response. So it is the voice that you hear "for English press one. Para español, pressione el número uno." That's how I learned. Anne: Which I would hire you for because you do that so well. If I have to speak that one line of Spanish, it's sad. So I have like, I have a great person I know who could say that prompt for you. Pilar: Okay, done. Anne: Done. Pilar: Done. So you're coming from this background of education and technology. Anne: Yes. Pilar: So what makes you think, ooh, I could do this corporate narration. And how did you branch out then into e-learning for example? What propelled you to move into those areas, and explain the difference as well? Anne: I think for me, they're similar. When I started, it's a large market, the corporate market, because as I always say, there's 30.4 million registered companies in the US, and the, all of those companies have a service or a product that they want to tell the story. And they probably all have a website that has a video or a YouTube channel that requires a voice to explain what that service or product does. And I think because of the sheer size of that market, that's where a lot of the jobs in my early years kind of came from. And actually today, I mean, that's a large majority of what I do. I love the fact that I've had the corporate experience to understand the corporate speak. There is corporate speak pretty much in every piece of corporate copy that you look at. And if you understand that, if you understand where you can start driving a story from, that helps you to voice it more effectively. I think in the beginning, I started doing these jobs for companies that I didn't think much about in the beginning, but as I started to do more and more of them, of course, I wanted to grow and improve. Right? I didn't want to just be a narrator that would read the words off the page. It really became to me like, how can I tell this story? Because I know that this company has a deeper meaning behind it. When I did work out of college, when I worked at the orthopedic company that I started with, I was employee number 206. And as employee number 206. And it's funny how I just remember that to this very day, 206 -- I loved the product, I believed in the company. I love the product. And I was ecstatic that this product that I had a hand in creating would help people to walk again. And for me, oh, that was the passion. And that was when I would go to meetings and we would discuss new products and that sort of thing. And some of the meetings became like hours long, not because we were discussing products, but because people were fighting with their egos to say, I did this product, or this product is not where it should be because of this person. I just got really frustrated, and I'm like, can't we all just love what we're doing and be joyful and share in it? And that was probably a young, naive sort of a way to look at it. But I still remember the joy and the excitement of being a part of creating something that could help people. And that's the attitude that I take with every corporate project, because every person who ever started a company -- look at us, right? We have our own companies. We are entrepreneurs. We believe in the product. We believe that we can be a great voice and make a difference and affect others. Well, so does every company founder. I want to believe in the good of that, right? Companies are founded for good reasons. They have a product that can help someone, that can make their jobs easier, make them feel better about themselves. And that is the principle of what I drive the emotional nuanced read or thought process of a corporate narration. And that's something so very different than just reading a mission statement. It's understanding that I am a part of this company, and this company has a passion for their product and their services that they're putting out there to help people. And if I believe in that, I can voice that effectively. Pilar: That's so…

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