UX Research Geeks

Latest Episodes:

Gender and user experience: Improving UX for everyone | Danielle Jernberg | #68 Feb 10, 2026

Show notes

Danielle, a UX researcher at MasterCard, talks about the intersection of gender and user experience. She explains how users differ on 5 dimensions and how the differences in cognitive styles and problem-solving influence user interactions with products. Danielle also shares how she applies the GenderMag framework and inclusive research practices to improve the product experience for all user groups in FinTech.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/danielle-jernberg-improve-user-experience-for-everyone

Episode highlights

00:01:41 - About Danielle

00:03:19 - Danielle’s journey into FinTech as a UX researcher

00:05:15 - What is the GernderMag framework?

00:11:51 - Applying the GenderMag framework in FinTech

00:14:23 - GenderMag and gender biases

00:17:09 - How can applying GenderMag improve UX for everyone?

00:19:47 - Specifics of working in FinTech in Sweden

00:21:36 - Avoiding the wealth gap

About our guest

Danielle Jernberg is a Research Manager at Mastercard with nearly a decade of experience across digital product, UX, and user research. With a background in Psychology and Human–Computer Interaction, she has worked across fintech, finance, e-commerce, and consultancy, spanning leadership roles in digital product, technology commercialisation, and research.

Danielle specialises in turning complex qualitative and quantitative insights into clear strategic direction, partnering closely with product and design teams to champion evidence-based, human-centred decision-making at scale.

👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Navigating UX leadership | Glauco Cavalheiro | #67 Jan 16, 2026

Show notes

Glauco, the Research Lead at N26, reflects on his transition from an individual contributor to a UX research leader and the mindset shifts that come with scaling impact through others. He discusses why deep, insightful research is no longer enough on its own, and why today’s researchers must balance slow, foundational work with fast, highly actionable outputs. Glauco also explores how AI can support UX leadership and how context, strategy, and personal research philosophy help shape strong, modern research teams.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/glauco-cavalheiro-navigating-ux-leadership

Episode highlights

00:01:51 - About Glauco

00:03:12 - Glauco’s journey to UX leadership

00:06:06 - Challenges of becoming a good UX leader

00:10:14 - Leading a research team at N26

00:16:00 - Fast vs slow track in UX research

00:21:41 - AI and UX leadership

About our guest

Glauco Cavalheiro is a user research manager at N26, where he leads an amazing team uncovering insights that shape the future of digital banking. Trained in applied social sciences, he brings a deep curiosity about human behaviour and attitudes to the world of product strategy. With 11 years of experience transitioning from individual contributor to research leader, Glauco is passionate about the craft of research - and building impactful research practices in fast-paced environments.

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Unbiased research is a myth | SL Rao | #66 Dec 09, 2025

Show notes

👉 AI in UX research report: https://blog.uxtweak.com/ai-in-ux-research-revisited/

SL Rao (she/them) unpack why bias is unavoidable in research and why the idea of complete objectivity is largely a myth. Drawing on examples from education, public policy, and systems design, SL explain how bias shows up in who we recruit, how we interpret data, and how solutions often reinforce existing power structures. SL also explains how to help communities to conduct their own research through participatory approaches and power-sharing.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/sl-rao-bias-in-research

Episode highlights

00:01:40 - About SL

00:04:08 - Why is all research biased?

00:07:23 - Examples of how people bring bias into research

00:11:32 - Is some research better than none?

00:16:49 - Recruitment and empowering communities

00:22:59 - Giving away the power

00:29:46 - Final advice

About our guest

SL Rao (She/They) is a strategist who co-creates new futures in education, health and climate through design inspired system transformation. They bring a system-oriented, equity-centered approach to their work and to how they build, nurture, and grow teams and organizations. They are curious, and driven by the need to find solutions to seemingly intractable problems.

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Why do user personas fail? And what to use instead | Jennifer Blatz | #65 Nov 19, 2025

Show notes

Jen, a UX researcher at BECU and creator of BlatzChatz, discusses why traditional user personas fail to serve teams. She explains how her frustration with personas drove her to create her own framework - Scenario Alignment Canvas (SAC). She also shares how this method facilitates productive discussions, surfaces assumptions, and helps prioritize research opportunities, ultimately leading to more user-centric and effective design solutions.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/jennifer-blatz-why-user-personas-fail

Episode highlights

00:01:14 - About Jen

00:02:27 - Jen’s journey to UX research

00:05:26 - Why user personas fail

00:09:26 - How many teams struggle to use personas

00:13:00 - Jen’s Scenario Alignment Canvas

00:18:18 - Running a Scenario Alignment Workshop

00:20:40 - Jen’s tips on running a UX workshop

00:25:16 - Final advice

About our guest

Jen Blatz is a Principal UX Researcher at BECU (Boeing Employee Credit Union), one of the largest credit unions in the United States. Jen's path to UX started in journalism and graphic design, progressed to UX design, and finally landed in UX research and strategy. She has worked in a number of fields, including finance, mortgage, cloud storage, security, and pet health.

Jen loves being active in the UX community and is the co-founder of the UX Research and Strategy group, one of the largest UX groups in the world. Jen is a seasoned conference speaker who has spoken at several UX International conferences. She spends her free time interviewing UX pros and creating videos for her YouTube channel called BlatzChatz.

🔎 Where to follow Jen

LinkedIn

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Recycling research | Jake Burghardt | #64 Oct 20, 2025

Show notes

Jake Burghardt, author of "Stop Wasting Research," discusses how organizations leave valuable insights unused from past studies and explains how this happens due to poor preparation, lack of accountability, and weak integration into planning. He emphasizes that activating existing research requires active knowledge management beyond just repositories, and offers practical ways researchers can extend their impact by prioritizing insights across studies and making past research accessible during planning cycles.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/jake-burghardt-recycling-research

Episode highlights

00:01:38 - About Jake

00:05:13 - How we waste research

00:07:45 - Why we forget about research findings

00:12:30 - Research acceptance in teams

00:17:25 - Promoting research for decision-making

00:22:08 - Research and knowledge management

00:27:14 - Final thoughts

About our guest Jake Burghardt

Jake Burghardt is a consultant, author, and speaker at IntegratingResearch.com. His mission is to shift expectations in the tech industry so that almost every important product roadmap, prioritization, and design decision is grounded in research about people and real-world systems.

Jake helps organizations drive product value, outcomes, and quality by:

- Extracting more impact from existing research assets

- Achieving a useful mix of new research in collaborative communities of practice

- Integrating insights into crucial product decisions

Jake has 20+ years of experience in product research, vision, planning, design, and experimentation. Previously, he owned insight activation initiatives in Amazon’s Retail and Alexa divisions. Before working within research communities, Jake consulted on products in a range of domains, including “new space” engineering, power plant operation, cockpit avionics, genetics instrumentation, creative production, and financial trading.

🔎 Where to follow Jake

LinkedIn

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Balancing user needs with technological capabilities in product development | Amanda Di Dio | #63 Sep 25, 2025

Show notes

Amanda Di Dio, VP of Partnerships and Operations at Optimistic Design, discusses the challenge of balancing user needs with technological constraints in product development.

She shares her approach of treating users as active stakeholders, involving them in co-creation and continuous decision-making to shape product visions, prioritize features, and validate solutions.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/amanda-di-dio-user-needs-and-technological-capabilities

Episode highlights

00:03:09 - User needs and technological capabilities

00:07:45 - Example of co-creation with users

00:15:00 - Conversations with users and stakeholders

00:19:06 - Conversations with technical teams

00:22:32 - Lessons from Amanda's practice

00:27:19 - Importance of continuous learning

About our guest, Amanda Di Dio

Amanda is an experienced delivery strategist and program lead known for her expertise in collaborating with multidisciplinary teams.

She has a proven track record in strategizing, planning, and executing research strategies, as well as designing and delivering digital experiences across multiple industries.

Amanda is currently the VP of Partnerships + Operations at Optimistic Design. Lately, Amanda's focus has been on the education sector, where she has developed key partnerships with the Bill & Melinda Gates Foundation, Khan Academy, MDRC, and USC Shoah Foundation.

Additionally, she supports edtech organizations in integrating equity-centered approaches into their product R&D processes, playing a crucial role in their growth, support, and capacity building.

🔎 Where to follow Amanda

LinkedIn

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Accessibility and inclusive design | uxcon special w/ Bryce Johnson | #62 Aug 28, 2025

Show notes

Get 10% off your conference passes with our special code "uxtweakatuxcon". Tickets available at uxcon.io.

Bryce, an inclusive designer at Microsoft and co-founder of the Inclusive Tech Lab, discusses the inclusive design process and the philosophy he adopted to create accessible and inclusive products with and for people with disabilities, especially in the gaming industry. Bryce also gives practical advice on where and how to engage with different users to create more accessible and inclusive designs.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/bryce-johnson-accessibility-and-inclusive-design/

Episode highlights

00:02:09 - Inclusive design approach and philosophy

00:01:32 - Motivation for inclusive design

00:05:57 - The Xbox adaptive controller

00:08:38 - AI and accessibility

00:10:51 - Participatory design and research

00:19:16 - Advice for researchers

About our guest Bryce Johnson

Bryce is an inclusive designer for Microsoft Windows + Devices, where he is devoted to ensuring Microsoft products are accessible. Bryce initiated and designed the Inclusive Tech Lab at Microsoft, which has now hosted over twenty thousand visitors; it is a facility where people can explore how people with disabilities interact with Microsoft products and services. He strives to design systems of accessibility enhancement, like the Surface Adaptive Kit, across our devices. Bryce is one of the inventors of the Xbox Adaptive Controller and a proud member of the Microsoft Adaptive Accessories team.

🔎 Where to follow Bryce

LinkedIn

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Using user insights to bring teams together | Olivia Ponedel | #61 Aug 21, 2025

Show notes

Olivia Ponedel, a meticulous product designer, discusses her experience of working at different startups and acting as a middleman to bridge the gaps between product, sales, and engineering teams and users. She shares how research in startups requires flexibility, close collaboration, and finding ways to connect user insights to business priorities to have an impact on product decisions.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/olivia-ponedel-using-user-insights-to-bring-teams-together

Episode highlights

00:01:23 Olivia’s background

00:03:06 Olivia’s role in Finix Payments

00:08:11 Research methods and prioritization

00:18:44 Reflections on UX research

00:21:32 Closing thoughts

About our guest Olivia Ponedel

Olivia is a meticulous product designer with deep experience bringing user empathy and clarity to complex systems—from consumer fintech and enterprise logistics to payment processing workflows. At the time of this recording, she led the design of no-code payment tools at Finix Payments, helping drive the company’s expansion from software platforms to direct merchants. Olivia now works at Meta, where she leads design for effective business communications in the advertiser experience.

🔎 Where to follow Olivia

LinkedIn

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Freedom in UX Research | Hannah Knowles | #60 Jul 29, 2025

Show notes

Hannah Knowles, a senior UX Researcher with over 10 years of experience in the field, discusses freedom in UX research. She talks about achieving flexibility in UX research, what it means to do things your own way, and how to have fun while doing UX research. She gives great practical advice on organizing research processes, adjusting frameworks for more effective research, and building relationships with other teams.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/hannah-knowles-freedom-in-ux-research

Episode highlights

00:00:34 Hannah’s journey into UX research

00:04:23 Defining freedom in UX research

00:11:36 Breaking the rules in UX research

00:21:03 Dealing with boredom in research

00:22:54 Automating and gamifying recruitment

00:24:36 Adopting to constraints and stakeholder management

00:31:43 Integrating research into daily activities

00:31:43 Changes in public sector research

00:37:44 Being bold and practical in research

00:40:08 Final thoughts

About our guest Hannah Knowles

Hannah is a UX researcher with over a decade of experience helping product teams make smarter, faster decisions. She has a thing for working on public sector services, the grittier the better, and nothing is grittier than healthcare (especially women's health).

She worked her way up the chain to be head of research, but she just couldn’t keep away from the hustle of a product team. Instead, she’s focused on how to scale down UX research methods so even the leanest teams can get some insight.

Her mantra? Good research comes in small packages.

🔎 Where to follow Hannah

LinkedIn

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

Mastering cross-cultural research | Chui Chui Tan | #59 Jul 08, 2025

Show notes

Chui Chui, a cross-cultural researcher and strategist, discusses how to do cross-cultural research and why simply hiring a local research agency in the new market might not be the best approach. Chui Chui also shares practical tips and exercises on how to get buy-in from your stakeholders.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you too. Reach out to geekspodcast@uxtweak.com

🔎 Do you want to know more? Check out this episode at:

https://www.uxtweak.com/podcast/chui-chui-tan-mastering-cross-cultural-research

Episode highlights

00:01:32 - Cross-cultural research and strategy

00:03:33 - Case study: A dating app in Japan

00:06:37 - Understanding cultural ecosystems

00:14:21 - Cultural activation toolkit

00:21:50 - Practical tips for cultural research

00:25:16 - Challenges in cross-cultural research

00:29:38 - Planning and recruitment considerations

00:39:58 - Conclusion and resources

About our guest Chui Chui Tan

Chui Chui Tan is a cross-cultural strategist, advisor and author of Research for Global Growth: Strategies and Guidance for Cross-Cultural Insights. For over two decades, she has helped companies like Spotify, Netflix, Fiverr and Bumble expand and thrive in more than 50 markets, not by simply translating content but by culturalising their product strategies, proposition and growth plans through deep cultural and market intelligence.

She works closely with product and UX teams to uncover the hidden cultural assumptions in design and decision-making, helping them build experiences that resonate globally and feel local everywhere.

Chui Chui also advises at board and C-suite level, guiding leadership teams through international growth, cross-market complexity and culturally-informed innovation so products and businesses don’t just scale, they land.

🔎 Where to follow Chui Chui

LinkedIn

About this podcast:

Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them.

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:

LinkedIn / Instagram / YouTube / Facebook / Twitter

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