Unusually Focused

Latest Episodes:

A sneaky Facebook & Instagram post to get local clients (without looking desperate) Apr 04, 2019

Show notes

Your social media stuff doesn't work because you stink like desperation. This is a quickie episode about an approach you can use with Facebook & Instagram advertising to stand out from your competition and get the clients to come to you.
Check out the new Unusually Focused website at unusuallyfocused.com.
And if you want me to let you know when Magic Pixel Dust drops, just register here.

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🎯How to target local people on Instagram (AMA) Apr 01, 2019

Show notes

In this episode, Steven ‘Big Daddy’ Kane (@heyimstevenkane) asks Ryan how to get customers on Instagram by targeting people who are in your neighborhood.

Ryan discusses plenty of actionable strategies you can use starting right now, even if you have a small audience,
This episode includes:

0:50 - Find out how YOU can be featured on the Unusually Focused Podcast.
1:41 - Discover the platform you should be using to target local people on Instagram .
2:45 - Although you should be focusing on the platform mentioned, you should still use multiple platforms. Find out why (Hint, this KEY).
2:55 - Spend 5 minutes a day doing this one thing and your stuff will move way faster.
4:00 - We know social media marketing coaches are telling you to use local hashtags and setting your “location.” It doesn’t work… Try this instead.
4:40 - The first step to local success, is a solid reputation. Here’s how you can establish yourself as a “local celebrity” in your community or town.
7:35 - You have to stop looking at competition as a negative thing. Your competition can be one of your biggest assets, if you do this right. Learn how to use your competition in your favor (Once you master this, you and your biggest competitor will go from feeling threatened and taking business away from one another, to drinking cocktails like old friends, while basking in your matched success’s.).
10:09 - If you want to attract MORE local clients, you MUST make sure you tell your current clients do this one thing.
10:30 - This seems SO obvious - yet, most people aren’t doing it. Find out the easiest thing you can do on social media in order to build relationships with local people.
13:25 - How to use “events” on Facebook to reach local people.
16:30 - One of the biggest mistakes people make in Facebook Community Groups. Don’t be “that guy.”
20:30 - Learn about the two different kinds of posts you can also use as advertising.
21:00 - How to promote a post on Instagram.
24:45 - You should be doing this for every new student/client you get.
26:15 - You have a chance to be featured on this podcast. Here’s how.

If you want me to answer your question in a future episode, send a DM video (no more than two) to @unusuallyfocused on Instagram.

And if you want to learn more about what to post on IG and FB to make shit happen, check out our free 10-Day Digital Mindfuck: it Might Get Strange.

itmightgetstrange.com
—

And check out Steven ‘Big Daddy’ Kane’s stuff at instagram.com/heyimstevenkane. If you’re in NYC, you should def go see this dude. He’s all FRC trained up and everything.

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Criticism Alchemy: How to Turn a Negative into a Positive Mar 29, 2019

Show notes

Last night, while I slept - I got a bunch of one-star reviews on this podcast. This sort of thing used to bring me to my knees -- especially when it was a new project.
No longer.
I'm all about taking bad reviews, bad press, or bad whatever — and not just handling it — but turning it into a positive.

Let them do the work for you and then you just hop on their back and ride it to the metaphorical bank. Or the actual bank.
We go deeper into these sorts of topics in MoneyMoves. Learn more at grabMoneyMoves.com

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More ideas for filling your classes, workshops, and retreats Mar 27, 2019

Show notes

In this fifth and final series episode, Ryan talks about how he made a full-time income teaching just four yoga classes per week as a brand new Yoga Teacher in the most comically competitive yoga market in the country.
AKA: Los Angeles.
This episode includes the following:
2:40 - Ryan talks about the seasonal yoga events he used to teach and the lessons he learned about marketing along the way.

3:22 - Learn about the one Facebook feature that can help you move a lot quicker and how to use it.
5:12 - You don’t necessarily need to hire a DJ like Ryan did… however, you can still create an experience for your students. Here’s how.
6:20 - Yoga memberships aren’t utilized enough. Ryan explains how he created a membership program for his classes, without scaring away the “one-timers.”
9:20 - Ryan discusses the marketing strategy behind his most successful Yoga Retreat.
12:40 - If you’re hosting yoga retreats with another person. You NEED to be doing this. It seems so simple, because it is… but it’s also highly effective
19:00 - “Isn’t your stuff just lightning in a bottle?”
20:05 - How to ensure you make a consistent income… even when your attendance drops.

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Making Yoga Great Again — with Yoga Detour Mar 22, 2019

Show notes

Cecily is doing the coolest stuff in the yoga game. When I’ve asked people about who I should get on the Podcast, her name is always at the top of the list.

https://unusuallyfocused.com/podcast/episode-7-making-yoga-great-again-with-yoga-detour/
In this conversation:

Why I retired from teaching after I found her stuff
Her risky affiliation with an incredibly smart and cunning yoga villain.
Being unapologetic about focusing on the movement aspect of the practice.
Bullying, Ashtanga, and Callout Culture
Deadlifts and Detour Maps to prepare the body for meditation
What the perfect yoga class looks like.
A Detour Map for Pushups
Doing whatever the hell you want.
And a bunch more. You’ll dig it.

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The one about your Mom Mar 21, 2019

Show notes

Every time I talk about this on social media, I get an influx of messages from people thanking me for reminding them to call their Moms.

And that’s pretty cool.
Today would have been my Mom’s 61st birthday.

Ovarian cancer tho.

So I asked some my sister if she could help me tell the story with a little extra flavor — and stretched my Podcast editing skills in this episode of Unusually Focused. It's a little bit different.
Thanks for listening.

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Unconventional ideas for building your classes Mar 18, 2019

Show notes

This is part 4 of the How to Build a Profitable Yoga Class series.
It's all about place. I go into a bunch of the weird, out-of-the-box things I did to create a unique environment optimized for getting people to talk about my class and bring their friends.
BurnTheater, The Olfactory Stimulation Game, PartyLights, and my secret weapon: The Private Facebook Group.
I'd bet dollars to donuts that allllll of this stuff was more responsible for the success of Burn Yoga than the yoga itself -- which was also straight-up REVOLUTIONARY.

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Going Deep with Weirdos & Trolling the World (that's why) Mar 17, 2019

Show notes

In episode 4, I wanted to take a quick detour from the yoga stuff to talk about this Podcast itself. Namely, why I started it and who it’s for.

Eventually, I want to troll the entire world with a far-reaching mainstream network like Netflix. This podcast is a step on that journey.
And near the end of the episode, I drop a 💰 idea for how you could use a podcast with a hyperlocal audience to get more people to sign-up for your stuff.

If you want to support the show or learn more about how to implement the marketing & social media stuff, check out grabMoneyMoves.com

Or if you want some more free stuff first — itMightGetStrange.com

It would mean a lot if you’d rate and review too. Help a brother out.

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BurnPass: Behind the Scenes Mar 16, 2019

Show notes

In part 3 of the "how to build a profitable yoga business" series, I break down the approach and business model I used to sustain this yoga experiment -- until it became a real business that made real money. It was called a "BurnPass."
And it changed everything.
If you interested in seeing the final iteration of my class, where I was incorporating FRC/mobility concepts - check out thebestyogaclassintheworld.com
And if you want to support the show (or my general social media shenanigans):
You can Rate & Review.
You can Subscribe.
You can tell people about it.
Or you can buy any of my products.
MoneyMoves is my 2019 curriculum on how to make shit happen with social media. It's a masterclass in how to do everything I talk about on this show.
grabMoneyMoves.com
And if you want some free shit that's better than the stuff you pay for:
My instagram rules: instagram.com/ryanorrico.
And itMightGetStrange.com is a 10-day digital mindfuck in all things social media & marketing.

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How to Build a Profitable Yoga Class, Part 2 Mar 14, 2019

Show notes

In this episode, I go over the month leading up to the first-ever 6AM Burn Yoga class. How I conceptualized it, how I named it, how I promoted it, and what I did afterwards.

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