Unusually Focused

Latest Episodes:

💵 A 5-Stage Framework for Turning Followers into Customers Jun 02, 2019

Show notes

The most expensive book I own is called "Breakthrough Advertising" by a marketing legend named Eugene Schwartz.
It's a regular hardcover book. Not an overblown 'info product.' And I've seen it running anywhere between $500 and $1000 - which is a feat in and of itself.
It's full of down-n-dirty marketing brilliance.
But there's one concept that I have never been able to forget. It colors everything I do.
It's called the '5 Stages of Customer Awareness.'
It's absolutely critical to understand this if you want to get results with your marketing.
A few key takeaways in this episode:

The single best way to build influence over someone
How to tailor your posts to speak to the right people at the right time.
One of the biggest mistakes I see people making with their social media marketing efforts (ESPECIALLY those promoting "local" businesses.)
And a bunch more.

Mentioned in this episode:
MoneyMoves: How to make shit happen with social media
Magic Pixel Dust: 5 Marketing Magic Spells

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🎧 Battle-tested Mind: An Immersive Auditory Concentration Training Exercise May 24, 2019

Show notes

This episode is totally different.
It’s not even a ‘podcast,’ per se.
It’s more like the result of me experimenting and practicing my skills in sound design.
An immersive auditory concentration training exercise. 😏
Kinda like a meditation training for people who “can’t meditate.”
Or if you have a meditation practice and you’re having a hard time connecting with your breath or your preferred object of focus - this is a great technique to ‘drop in.’
You can even use it when you just need to chill the fuck out.
No hippie shit.
After the first few minutes of “podcast” intro and explanation - the immersion begins.
The idea is simple:
Focus ALL OF YOUR ATTENTION on sound. Hear EVERY-THING. And EVERY-WHERE.
Which means your goal is to notice when your mind is wandering and you’re NOT paying attention to sound.
Use headphones.
And definitely let me know what you think.
—
And you might be interested in this video too:
5 Marketing Magic Spells.
Here’s what Joanne said:
@bendyogadundas "I cannot believe how well done this video is - but also over my head. WHICH IS A GOOD THING!
It means I need this training and you showed me WHY! That should be the ad: if you watched this video and thought I need to take this training to learn all of this - I will also show you how to plan a video like this so that people will realize they need your stuff as well.
Here is the biggest difference that I see between you and other people trying to market to yoga teachers for marketing - you are clear, concise and your content helps. I am in shock by how incredibly USEFUL this is."

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💬 A Systematic Approach to Marketing with Authenticity May 22, 2019

Show notes

"He's self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is.
He helped me get over my crap by realizing my purpose transcends all my fears and insecurities. My excuses became my reasons to execute, because nothing good ever came out of playing it safe by living in fear, letting things that make you uncomfortable dictate how you live your life." -@marcussmithfitness
The last thing I want to be known as is a "self-help" guy. But I definitely DO NOT MIND people feeling the self-improvement benefits that are packaged inside of the Unusually Focused marketing principles, methods, products, and events.
Which you can learn more about at unusuallyfocused.com
In this episode, I talk about how #randomtalkingvideo is the single best tool I've found for using social media for self-invention.
And the final 10 minutes is a breakdown of the Inspire the Fuck Out of People Challenge.
Here are a couple of things you might dig:
👉🏼 5 Marketing Magic Spells (free)
👉🏼 How to Get More Comments on Your Posts (free)
And here's the review in full: @marcussmithfitness.
This is self-discovery packaged in authentic marketing
★★★★★ in Apple Podcasts by @MarcusSmithFitness
I'm finding it hard to formulate the words to express just how my life has changed since coming into contact with Ryan and the message he brings, so I'll start off with the first thing that always comes to mind when I think of him, then I'll just rant from there:
Ryan is one of the greatest teachers I've ever had the opportunity to learn from. I feel that ultimately, a teacher should help you see and understand yourself at the deepest level. The ideas I've learned from Ryan have brought me to a place of self-awareness and gratitude that I never knew was possible.
"He's self-help packaged in a systematic approach to marketing with authenticity. You can't be authentic until you know yourself, and you can't truly deploy Ryan's strategies of marketing without truly getting to know yourself, your message, and ultimately what your purpose in life is.
He helped me get over my crap by realizing my purpose transcends all my fears and insecurities. My excuses became my reasons to execute, because nothing good ever came out of playing it safe by living in fear, letting things that make you uncomfortable dictate how you live your life."
And he cares, I mean like really. He's reached out to me personally just to check-in, and I'm not even one of his private clients, I've just bought a couple of his marketing courses.
Ultimately, I love listening to Ryan because he's a man that thinks, and takes his craft seriously. I think it's very important to find people with the best ideas and to drown yourself in their message, you'll capture so many gems in the process.
- Marcus

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🤥 Practicing Ethical FOMO (“Just a few spots left!”) May 09, 2019

Show notes

This is a 10minute clip from an episode of The Body Awake podcast. It’s called “Connection, Audience and Being Real on Social Media.” (episode 47)
We talk about the ethics surrounding the use of “FOMO” as a marketing tactic.
I posit that FOMO is an unavoidable emergent property. Not a marketing tactic.
Practicing Ethical FOMO means you’re not a dick, you make cool shit, and people don’t wanna miss out.
TL;DL: I woke up like this. 🤷🏻‍♂️ I can’t help if people don’t wanna miss out.
And as we talk about in the clip, I can’t imagine why your goal is not to be so good that people don’t want to miss out too.
Check out the full episode at The Body Awake.
“Connection, Audience and Being Real on Social Media.” (episode 47)

You can also just search The Body Awake wherever you’re listening to this. C’mon bruh.
🔻🔻🔻🔻🔻🔻
And here’s his Show Notes:
“I started following Ryan's page on Instagram. I was nearly immediately put on edge by some of his posts. He, at least a lot at that time, was playing a bit of a villain, challenging me and anyone else reading to put ourselves out there in a way I'd been, and to a large extent still am, uncomfortable with.
I was intrigued and, upon diving a bit deeper into what he was offering, have really been enjoying a community movement that’s about being generous with your work, and showing up, and not hiding.
This episode may strike a chord with anyone making a living in the body-related work world, but is ultimately about communication, and so may be for all of us. It’s about how we talk to ourselves and others alike. It's a challenge to find the passion in the work you're already doing.
(There's a line about midway that's been rattling around in my heart ever since, something about "if you're not excited about what you're posting, you're not posting the right stuff" ... which sounds a bit hokey now that I put it out of context, but didn't feel hokey then and, hopefully, doesn't to you when you listen.)
🔺🔺🔺🔺🔺🔺
And if you like this sort of thing, you might dig this series of articles I just published at Unusually Focused. They’re about how to create more rich, dynamic, and engaging conversations on your posts.
unusuallyFocused.com/howToGetMoreComments

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💬⚡️ Quick tip to get more comments on your posts May 02, 2019

Show notes

Comment sections have the potential to be the single-most powerful sales & influence device you have.

In fact, I just posted a scintillating series of articles on unusuallyfocused.com about how to create more rich, dynamic, and engaging conversations on your posts.

For it is in the conversations you create (and participate in) that relationships are built and you earn favor with The Algorithm.

It’s where your “brand” is developed, influence is built, and money is made.

That’s what people come back to see. They don’t come back to re-read your post or re-watch your video.

They come back to the conversation in the comments - whether they’re a participant or a “lurker.”

So in this episode, I give you just a simple way to help improve your comments sections so you create more meaningful conversations.

And check out the series of articles here.

They’re all free to read.

And on the second article, if you get there before the spots are taken - you can register for a free social media audit.

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🎭 How to seem interesting even if you're boring Apr 23, 2019

Show notes

People are similar in more ways than we're different.
And at the very core of our similarities is our concern about and focus on status. That is, our role and level of power, from moment to moment, in whatever situation we're in with whoever in it with.
With your friends, your colleagues, your family... the more status we have in any network of people, the better.
Most of our decisions are based on this very question: If I do this, will it increase or decrease my status?
So then, we can take advantage of this core instinct by giving people the tools to easily signal their status through their association with us - and our products & services.
And that's what I talk about in this short episode, it was inspired by a study that was done with the most famous painting in the world. The results are comical.
I got a lot of these ideas from Elephant in the Brain.
https://amzn.to/2DFI7kX
Kassidy's notes:
Ryan shares his cut & dry theory behind why so much interest and fascination was birthed around such a simple painting and shares how you can apply that same theory to your social media practices, to develop the same level of interest and "buzz" around yourself and/or your business.

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✅ a checklist for your next social media post (Ryan Magin) [2/2] Apr 18, 2019

Show notes

Two Ryans. One Podcast. I was gonna say "make sure you listen to Part 1 first," but I ain't telling you how to live your life.
Episode Page and bonus content at unusuallyfocused.com
Ryan Magin's Instagram is @ryanmagin.
HypeNotes

We talk about the 4 types of content you need to be posting to build influence
Using Facebook Ads to build authority, credibility and trust
Selling without being too douchey
Making money with a small audience.
batch creating content so you don’t have to think about what to post.
how often you should be posting,
the four types of content you have to be posting
how to make selling easier by running a fomo campaign
the power of live events for creating authority
how ryan sold a $3,000 per-person workshop over instagram and DM
how to start a content production agency to help other local businesses with their social media
using pretty photos to bring eyeballs is cool as long as you’re doing this.
other seductive marketing bullets here.

⭐️⭐️⭐️⭐️⭐️ KassGems (Show Notes. She didn't know I was gonna call them KassGems, but she'll find out when she gets the push notification.)
2:00 - If Ryan Orrico could rewind 10 years - this is what he would have done differently.

4:55 - Listen to Ryan Magin’s experiences running advertisements to other marketers audiences (Gary Vee, Grant Cardone and Tai Lopez).

10:30 - Ryan Orrico's response to people who say they don’t like marketing.

11:20 - A workshop with 80 people in it, isn’t necessarily “more successful “than one with 7 people in it… here’s why.

16:15 - Ryan Magin’s advice for anyone who is just getting started, and doesn’t necessarily want to spend money on ads.

20:05 - You don’t need to have a big audience to make a lot of money with social media.

25:00 - Ryan Orrico’s advice to anyone who needs to make enough money to be able to free up time & pursue their passions.

27:55 - This is why you shouldn’t hire an ad agency to do your Facebook Ads.

29:00 - Ryan Magin shares his process for creating mass amounts of content in the matter of an hour.

34:20 - You should be posting more “social proof.” Ryan Magin explains how.

43:30 - Find out where you can get more tips from Ryan Magin.

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💰How to make money with a small social media audience (Ryan Magin) [1/2] Apr 15, 2019

Show notes

This is part one (of two) of a conversation I had with the Instagram & Content Wizard, Ryan Magin. After we finished recording, we were both like "damn. we could have just turned this into a paid product."
But instead, we stuck to the plan to give it to you for free.

We’ve known each other through this weird world of internet marketing for a decade and we’ve got the battle scars to prove it.

We go over content strategy, advertising, controversy and selling your stuff with social media.

Part two will be available soon. But if you want early access, leave a review on the podcast and send me an email (ryan@unusuallyfocused.com) to let me know. I’ll hook it up.
unusuallyfocused.com/podcast/how-to-make-money-with-a-small-social-media-audience/

👉🏼Learn more about Ryan Magin and follow him @ryanmagin.
🔻🔻🔻🔻🔻
Third-Person Show Notes:
3:00 - Ryan Magin tells the story of how he started his business, and some of the struggles that happened along the way.

10:25 - Ryan Orrico discusses the “Red Carpet Ready” campaign he did for Valerie Waters, and why it was a total "failure." (or at least, why he though so at the time).

12:25 - You could probably be more “controversial” in your business. Here’s why.

15:38 - “You don’t need to call out people to be controversial.” There are other ways to create the same effect, without being an asshole.

17:00 - Ryan Magin discusses ideas for getting the engagement he wants.

19:50 - Ryan and Ryan explain their takes on “ghost followers” and whether or not you should get rid of them.

25:00 - These are the types of posts you should run as content ads.

27:45 - Ryan Orrico explains exactly what he would do if he were starting his business from scratch.

33:40 - Why you should never stop posting those blurry photos of you eating dinner with your mom, or hanging out with your friends, even if your social media is used for business.

37:00 - Here’s some basic information you need to know, if you want to run ads on Facebook/Instagram

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🛑Don't start a podcast, but here's how I got my first 5000 Listens Apr 11, 2019

Show notes

30 Days Later. A podcast is about this podcast. The Good, The Bad, The Ugly. My honest stats. My "launch strategy." What’s been working. My promotion and advertising strategy. And ideas to make your podcast a success.
https://unusuallyfocused.com/podcast/dont-start-a-podcast/
Show Notes:

3:30 - Ryan reveals the tools he uses to create each Unusually Focused podcast episodes and the single tactic he’s been using to make the podcast successful.

4:16 - Learn about the Unusually Focused launch strategy. Errrr - lack of.

5:00 - Ryan discusses how he promotes each podcast episode.

6:20 - Keep this rule of thumb in mind when deciding whether or not you should spend money on advertising.

7:35 - Ryan’s thoughts and experiences with IGTV.

8:15 - You should be putting more energy into this ONE thing (This is so important, that you should actually be putting more energy into it than you do into actually building and improving your product).

8:40 - The Unusually Focused Podcast stats as of episode 12.

12:00 - Ryan talks about getting bad reviews on the Podcast - and how reviews have affected it’s popularity.

13:40 - “Those people are the best audience to make a podcast for.”

14:30 - An approach you should use when making a podcast.

15:25 - Some things you should think about before starting a podcast.

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Should I have a separate Instagram account for my business? Apr 08, 2019

Show notes

In this episode, Unusually Focused's Director of Marketing & Cult Operations, Kassidy Crawford joins Ryan as they reveal the most closely-guarded secrets of the Universe and age old question, "Should I have a separate account for my _____ stuff?”

And how to make money with social media.
unusuallyfocused.com/podcast/should-i-have-a-separate-insta-account-for-my-business/
This episode includes:

3:00 - The answer to one of the questions we get the most: “Should I have multiple Instagram accounts?”

3:44 - It’s hard enough to move on our ideas, confidently. The last thing we want to do is make it harder on ourselves. Find out what makes “creative friction” and how to avoid it at all costs.

4:20 - You don’t need to make multiple accounts for all of your interests. However, there’s an exception to every rule…

7:40 - Branding experts will tell you to become one-dimensional. Find out why that’s one of the biggest mistakes you can make… Especially in the world of social media.

8:30 - If you’re not already successful or making money, you shouldn't be focused on “branding.” Here’s what you should be focused on.

9:45 - As long as you’re doing this one thing, you won’t ever need to stop yourself from posting about your other interests due to fear of “confusing people” again.

10:15 - Find out why sharing about your different interests is not only OK, but it’s actually necessary.

10:55 - Ryan and Kassidy’s response to this common statement: “They’re following me to see stuff about yoga. If I share my other interests, they will leave.”

12:50 - Learn how to remove the obstacles that get in the way of true, creative expression on social media.

16:25 - We highly recommend you read this book.

17:48 - The “onion approach” to copywriting.

🔻🔻🔻🔻🔻
Does asking people to Rate, Review, and Subscribe actually work? Cuz I'd really appreciate it.
unusuallyfocused.com

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