Untold Stories of Innovation

Growing Crops and Innovative Ideas with Magan Lewis of Corteva Agriscience Jun 28, 2021

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Magan Lewis, Global Technology Adoption Lead at Corteva Agriscience, to discuss the utilization of storytelling to connect abstract ideas and identify problems. Magan shares personal failures, her background in plant science and agriculture, as well as the difficult decisions that come with redeeming your tickets at an arcade.

Magan’s LinkedIn: https://www.linkedin.com/in/maganlewis/

Magan’s Instagram: https://www.instagram.com/drmagan/?hl=en

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Importance of Storytelling for Digital Products with Mike Reynolds of Innovatemap Jun 14, 2021

We speak with Mike Reynolds of Innovatemap about the ways he uses product storytelling to create successful marketing campaigns. Mike discusses the ways all types of products, from simple commodities to technical services, can harness storytelling to communicate with their customers on an emotional level. Mike also gives great advice on the ways leaders can integrate a unifying vision into their organization by utilizing storytelling.

Mike Reynolds LinkedIn: https://www.linkedin.com/in/mike-reynolds-8594932/

Mike’s BetterProducts Podcast: https://betterproduct.community/podcasts/

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Believe in Your Innovation Through Storytelling Jun 07, 2021

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Eric Cohen, CEO, Entrepreneur, Speaker, Award-winning Inventor of the Reebok PUMP, Technologist, Mentor, Innovator in Consumer, CPG, and Healthcare. We discuss the issue with an innovation that does not have a story. If your innovation falls flat at first, you craft a compelling innovation story and fight for an innovation that you know has an audience by getting to know how to communicate with that audience. Eric shares how even a successful innovation like Swiffer needs a good innovation story, and how no matter what sector your innovation is in, you too can really connect with your audience.

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Building Your Brand Through Internal Storytelling with Scott Kirsner May 31, 2021

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Scott Kirsner, CEO of Innovation Leader, a media and events company focused on Chief Innovation Officers, senior R&D execs, and intrapreneurs at large organizations who are responsible for making change happen. He is also a weekly columnist for the Boston Globe. Find out from Scott why internal storytelling could be the difference between an initiative that is shut down and an initiative that has corporate backing. He also shares how innovation storytelling favors the first teller. Once someone owns a particular story in people's minds, it's very hard for the second player to come along and own that same story; therefore, it’s important to learn how to tell the innovation story best so it sticks in the audience’s minds. Tune in to our latest podcast episode for more insights!

Follow Scott Kirsner and Innovation Leader on social media! Facebook: https://www.facebook.com/kirsner, Innovation Economy Facebook Page: @innoeco, Twitter: @ScottKirsner and @InnoLead, and LinkedIn: @ScottKirsner and @InnovationLeader.

Dancing with Robots with Merritt Moore, Ballerina, Physicist, and Aspiring Astronaut May 21, 2021

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Merritt Moore, physicist, ballerina, and aspiring astronaut, to discuss the impact of storytelling in technology and communication. Merritt shares her otherworldly dream of dancing in space, her background in Physics and dance, as well as what became of her one-man plus robot show that she produced during lockdown in London.

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Dressing the Part with Liana Chaouli of Image Therapists International Inc. May 17, 2021

We speak withLiana Chaouli, Founder and President of Image Therapists International Inc., a globally recognized thought leader, style expert, mentor, and educator. She is also the bestselling author of " YOU are a Masterpiece: how to dress a more powerful and authentic YOU." Liana Chaouli sits down with us to talk about her career-long story of providing a transformation of clothing through the empowerment of a wardrobe. Liana shares her take on innovation storytelling and its relevance in what we wear, and how we express ourselves in our self images.

Check out her free video series, “Discover Your Essential Formula” and follow Liana on Facebook, at Liana Chaouli and Image Therapists International Inc., @ImageTherapy, and Instagram, @lianachaouli.

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Exploring the Future of R&D with Lee Green of IRI May 10, 2021

We speak with Lee Green of Innovation Research Interchange (IRI) about the future possibilities of R&D and her work with IRI, focusing on knowledge creation and knowledge sharing, marking this as the heart of what all innovators should be doing. Lee shares tackling different industries and levels of R&D and how to come up with recommendations that she uses to implement into organizations. Lee also gives great advice on collaboration and how other people’s input could lead you into a completely different direction for success.

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Brilliant Failures with Joel Schall of Henkel and Stewart Mehlman of Innovation Research Interchange May 03, 2021

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We unpack the phrase “brilliant failures” with Joel Schall, director of technology and innovation at Henkel, and Stewart Mehlman, managing member of SKM Direction, LLC and Innovation Research Interchange alum. They explain if you're really being innovative, you should be taking risks and failing all the time. So, how do you ignite a culture within your organization that embraces failure? Joel and Stewart believe storytelling is the answer.

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Dispelling Myths Through Science and Storytelling Apr 26, 2021

We speak with Kristen Lear, a bat conservationist and educator, who works as a National Geographic Explorer and an AAAS IF/THEN Ambassador. She also serves as an Endangered Species Interventions Specialist at Bat Conservation International, where she leads BCI’s Agave Restoration Initiative for pollinating bats in the US Southwest and Mexico, and she is also passionate about promoting women and girls in STEM. Kristen discusses how science and story can combine to dispel myths and really grab people’s imaginations and passions. Kristen knows that everyone has a bat story, whether positive or negative, and she loves to touch on that to build a personal story from her scientific studies as “the bat lady.” Learn more in our latest episode about how to spark people’s imaginations and passions with a good story.

Keep up with Kristen, the “bat lady” on Twitter: https://twitter.com/BatsForLife and Instagram: https://www.instagram.com/batsforlife_kristen/

Exploring the Influence of Story with Alisa Smith of Cintrifuse Apr 19, 2021

We speak with Alisa Smith, Director of Innovation Services at Cintrifuse. She focuses on creating partnerships between regional corporations and the startup community. Alisa is passionate about empowering women to become more financially resilient. This episode, she shares with us how through her work and her podcast, The Beehive, she has gained insights into startup innovations and what corporations can learn from startup innovation environments. She feels strongly about the power of innovation storytelling to gain influence and believes that story is significant from the conception stage of an innovation to the consumer stage. Listen in as she shares with us her tips for creating an innovative atmosphere, whether that is in a startup or a large corporation; how to truly achieve diversity within an organization; and finally, a great story structure for crafting a successful innovation story!

Check out Alisa’s podcast, “The Beehive:” https://thebeehivepodcast.com/aboutalisa/

Listen to some of her favorite “The Beehive” episodes, as mentioned in our show:

“The Beehive,” Episode 34, “Kim Ades Focuses on Emotional Resilience:” http://thebeehivepodcast.com/34-kim-ades-focuses-on-emotional-resilience

“The Beehive,” Episode 67, “Kara Goldin Launched Hint Water:” http://thebeehivepodcast.com/67-kara-goldin-launched-hint-water

Check out Cintrifuse, a public-private partnership established to drive growth in the Cincinnati Region: https://www.cintrifuse.com/

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Reading the Community and Collective Identity with Amanda Kranias of Blue Manatee Apr 12, 2021

We speak with Amanda Kranias of Blue Manatee Literacy Project and Bookstore about how our communities shape the businesses within them, and vice versa. Blue Manatee donated over 15,000 books in just nine months and seeks to make this number even higher in the future, so as to better serve the children in Cincinnati. Amanda speaks of the power of community for Blue Manatee and their goal of giving back and getting involved, with one-to-one donations and Manatanks around the city. In the first year of becoming a non-profit, Blue Manatee was able to donate over 15000 books in nine months! Find out more about Blue Manatee Literacy Project and Bookstore and how the Cincinnati community can help give back by just buying their favorite books. Amanda Kranias’ innovation story is one of collective identity and the power of human connection.

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The Future of Women in Innovation Apr 05, 2021

We speak with Lauren Imparato, Co-CEO & Co-founder of The Association, Best-Selling author of the multi-country, multi-language best-selling book, RETOX , an advisor of a basket of consumer-touching companies including Women in Innovation as well as the former CEO and Founder of I.AM.YOU., a first-of-its-kind health/wellness/fitness businesses she successfully exited after 10 years. Lauren shares with us her career-long mission of becoming an innovator across all walks of life.

Learn more about Lauren:

Personal Blog: www.LaurenImparato.com

Current Writing: www.BetweentheWaves.co

The Association: www.TheAssociation.us

Book: https://www.amazon.com/RETOX-Yoga-Attitude-Healthy-Solutions/dp/0425278506

Digital Yoga Library: retox.yoga

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Confidence and Passion for Innovation with Stacy Kessler Mar 29, 2021

We speak with Stacy Kessler, a Business Strategy Coach for Women Entrepreneurs. Stacy is passionate about helping women entrepreneurs clarify their business strategy, ditch their doubt and indecision, and grow their business. She discusses how marketing yourself as an expert isn’t about pigeon-holing yourself as much as it is lining up all of your passions and talents. By figuring out who you are, what your innovation is, and who your customer is, you can gain buy-in and consumer interest. Her biggest tip is to figure out how to tell your innovation story (hint: follow the “hero’s journey”) and always ask for feedback. Do not feel like you have to do innovation on your own and do not be afraid to learn from mistakes. Find out more about combatting imposter syndrome, learning your innovation story, and taking your passions from an idea to a business plan!

Promised link this episode: Untold Content’s medical article with Crossover Health: “Prevalence, Predictors, and Treatment of Impostor Syndrome: a Systematic Review:” https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7174434/

Connect with Stacy, @iamstacykessler, on LinkedIn, Facebook, Twitter, and Instagram, as well as her website, stacykessler.me.

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Innovation Storytelling Inside the Box with Drew Boyd Mar 22, 2021

We speak with Drew Boyd, global leader in creativity and innovation, guiding teams, businesses and governments to deliver breakthrough results. He is the author of So You Want to be a Professor: How to Land Your Dream Job in Academia; Inside the Box: A Proven System of Creativity for Breakthrough Results; and the Innovation in Practice blog. He is also the host of Innovation Inside the Box podcast. His forthcoming book is Adding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants. He talks not only about how to scale a successful innovation idea, but how to even come up with an idea. Listen in on how Systematic Inventive Thinking (SIT) allows for frameworks and patterns to work from to create a promising innovation idea while simultaneously providing the means to fast track that idea successfully. When in doubt, don’t think outside the box – think inside the box. To learn how and why, join us as we talk through SIT with Drew Boyd.

Interested? Check out Drew Boyd’s Innovation Videos:

Drew Boyd | Developing an Innovative and Creative Culture.

You can follow Drew on LinkedIn and Twitter: @DrewBoyd.There is also an app based on the book Inside the Box by Drew Boyd and Jacob Goldenberg, which explains each of the five techniques (Subtraction, Division, Task Unification, Multiplication, and Attribute Dependency) and enables users to generate creative ideas and innovations: https://www.innovationinpractice.com/innovation_in_practice/2013/10/how-to-use-the-app.html

Mentioned in the podcast episode: Understanding Writing Blocksby Keith Hjortshoj, Untold Content’s Innovation Storytelling Training, University of Cincinati: Drew Boyd

Building Better Communities Through Small Investments Mar 15, 2021

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Eric Avner, Vice President of the Haile Foundation and CEO of People’s Liberty. Eric explains how People’s Liberty began with the goal of making a difference by giving out community grants.They found the most important part went beyond giving money and into fostering a community of change-making people. Focused community building continues to shape the future of PL’s work. Eric explains why this shift in focus is important for all people, innovators especially. To see videos of People’s Liberty and what they promoted, check out their videos here.

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Talking Mentorship, Failure, and Passion in Innovation with Chris Caulfield of IntelyCare Mar 08, 2021

We speak with Chris Caulfield, nurse, innovator, and co-founder of IntelyCare. IntelyCare is one of the largest and fastest growing gig economy-based nursing workforce platforms in the United States. In response to the pandemic, IntelyCare provides a free COVID-19 Nurse Safety training course, that has been utilized in 30 countries with over 500,000 completions. Tune in to learn more about the key pieces of advice Chris would give to innovators as they prepare to convey their great ideas and scale them: have passion, find a good mentor, and prepare and pivot from failure! Learn how to utilize these pieces of advice for innovative success in Chris’ episode.

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Storytelling Through Animation Mar 01, 2021

We talk with Dave Bossert, long-time animator at Disney, who worked on iconic films such as The Little Mermaid, Beauty and the Beast, The Lion King, and The Nightmare Before Christmas. He shares with us the power of animation to convey and evoke emotion, as well as the power of emotion to impact audiences and us as innovators. We get a closer look at how his writing, producing, and filmmaking exemplifies strategic storytelling. Listen in to hear his innovation story, from traveling across the country with $34 dollars in his pocket, to finding opportunity to create with the world's most premier storytelling company.

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Spurring Economic Vibrancy Through Innovation and Ecosystem Development with Wendy Lea Feb 22, 2021

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? In this episode, we speak with Wendy Lea—CEO, board leader, entrepreneur, investor, mentor and community steward—about how to utilize innovation to spark a larger regional identity that accelerates the speed of innovation in that area. Wendy reveals that storytelling about a community’s distinct culture is instrumental in striking regional, economic transformation. Local government, startups, entrepreneurs, universities, and corporations who celebrate shared opportunities for growth and innovation can transform their city’s future. For more on how to spark economic vibrancy, check out Wendy’s series of publications, as well as the latest Brookings Report, as discussed in the podcast.

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Connecting Leadership and Storytelling with Ryan Hawk Feb 15, 2021

We speak with Ryan Hawk, author of Welcome to Management and Podcast Host of “The Learning Leader Show.” Ryan shares with us his mission to share the commonalities of leaders who sustain excellence and his passion to engage and inspire millions through his writing and on his podcast. Ryan considers himself a lifelong student of leadership, and he shares with us the depth of integrating compassion and empathy in our daily leadership endeavors, whether that be in our personal or professional lives.

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Failure Narratives Lead to Innovative Solutions with Scott Collick and Lindsey Karpowich of DuPont Feb 08, 2021

We speak with Scott Collick and Lindsey Karpowich from DuPont. Scott is Vice President of Global R&D for Transportation and Industrial and Lindsey is New Product Development Agile Coach. We delve into DuPont’s Dead Projects Day, a day where they specifically share and work through Dead Projects. DuPont knows that learning from mistakes and making sure others can learn and pivot their innovative project because of known mistakes is so helpful. But there must be a culture where brilliant failures are celebrated or learned from, not swept under the rug and ridiculed. Innovation, trying new ideas, is a fail game; it is natural, helpful, and company’s ought to create a safe space for sharing innovation struggles and failures so that people can brilliantly fail as well as brilliantly succeed, because they actually go hand in hand.

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Leading Women in Technology with Laura Marino Feb 01, 2021

We speak with Laura Marino, Chief Product Officer at TrueAccord and former Senior Vice President of Product at Lever. She shares with us the power of diversity and inclusion within innovation, such as the variety of different perspectives, better decision making, and increased creativity. She shares stories of her previous work in advocating for more women in a male-dominated room, and her current work with a non-profit called Leading Women in Technology, which is dedicated to promoting woman-led leadership. Laura dives into the importance of storytelling inside of the technology industry, discussing how she got where she is today and how driven she is to get other women a “seat at the table.”

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The Importance of Storytelling in Innovation with Matt Doyle of P&G Jan 25, 2021

How does the largest branding company on the planet create innovative products that billions of customers love? We talk with Matt Doyle of Procter and Gamble about how innovation storytelling has played a key role in his successful product innovations, including Crest Whitening Strips. Matt shares how P&G has collaborated with their customers over the years for the betterment of their company. How? Customer feedback has led to new product iterations and ideas that resonate and change the end-user life for the better. Get a closer look at how connecting with your customer’s emotions through storytelling can accelerate your innovation process.

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How Storytelling Transforms the Innovator with Siva Muthukrishnan of L’Oreal Jan 18, 2021

We speak with Siva Muthukrishnan, Associate Vice President of Advanced Research for L’Oreal. Siva talks about the importance of innovation, what he looks for when looking for new team members, the essential role of storytelling to our best guesses for the future and research, and how diversified thinking is essential to proper innovation. Diversified thinking not only allows for varied perspectives in the workplace, but allows for creative solutions to be put forth and utilized in the workplace. Diversified thinking, in teams and in individuals, goes a long way in advancing research and technology. Interested in how Process-centric and jugaad-centric are his two ways of innovating? Siva Muthukrishnan explains his two main ways of innovation and elaborates on how to develop and incorporate both to maximize innovation potential.

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The Untold Story of Blood with Richard Benjamin and Obi Greenman of Cerus Jan 11, 2021

Every year, public health is threatened by unknown mosquito-borne diseases that tend to be transmitted in the warmest areas of the U.S., including states such as California, Florida, and Texas. Certain mosquito-borne diseases, like Zika, can easily be transmitted via blood transfusion, which is why Dr. Benjamin, chief medical officer of Cerus, has worked with hospital systems and blood centers around the world to reduce the risk of transmission through pathogen reduction, which ensures that hospital patients are receiving clean, disease and virus-free blood.

Not all blood in the U.S. is pathogen reduced, but the FDA has recommended this method as a safety measure. The safety of the blood supply can make or break our healthcare system as we prepare for the next outbreak. Dr. Fauci published a paper recently outlining the importance of understanding and anticipating devastating disease emergencies caused by animal hosts. Today, we talk with the CEO and CMO of Cerus Corporation to understand new technologies for blood sterilization and pathogen-reduction—and the powerful ways they can help prevent or lessen the negative impacts of pandemics.

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Unifying Innovation Culture Through Stories of Failure with Dan Ward of Mitre Corporation Jan 04, 2021

We speak with Dan Ward, Principal Systems Engineer at MITRE Corporation, author, and Air Force veteran. His experience leading research and development teams within the US Air Force taught him that speed, thrift, and simplicity are the key elements in any technology developer program. Dan believes that playfulness in storytelling makes the stories more memorable and clear. A touch of whimsy with any subject matter, even engineering, helps the story land better. His professional takeaways and personal passions inspired his first three books, including LIFT, and he continues to advocate for storytelling in all areas of business, learning, and life.

Disinformation & Misinformation Effect on Innovation Dec 28, 2020

Say it first, say it loud, say it often, and say it with others. This is key advice Doowan Lee shares with psychological operations professionals, and it's applicable to any innovator trying to gain traction in our digital age. “Short and distort” is a dangerous but effective strategy in digital communication. To combat this, Doowan and the intelligence team at Zignal Labs must both deliberate and try to answer the misinformation efficiently and succinctly. Timing is of the essence, and while Doowan acknowledges the importance of storytelling, framing, and motivation within innovation, there is the key factor of timing. Even among a plethora of disinformation and sprawling media coverage, Doowan Lee believes that truth and innovation will prevail among open societies.Listen in and share with us your own questions and advice on how you and your innovation teams are tackling disinformation in this fast-paced era.

Interested in the articles and information discussed in this episode? Check them out:

Freedom House, “Democracy Under Lockdown:” https://freedomhouse.org/report/special-report/2020/democracy-under-lockdown

Uncovering the World of AI with Michael Kanaan Dec 21, 2020

Michael Kanaan, author of T-Minus AI, blends data with storytelling, old techniques with new ideas, and intended consequences with unintended consequences. He shares how a truly compelling narrative is rooted in and inspired by real facts and experiences. Therefore, especially when telling an innovative or brand story, numbers and language go hand in hand. They both inform and shape the story, to the point where they ought to come together. This way, the narrative has the ability to expose people to new information that is both interesting and applicable to their lives. Tune in to hear how AI, ethics, and human experience all inform each other and what the future of all may be, like how AI can actually improve instead of replace people’s jobs and connect rather than detract from social interaction, as well as moving politics forward instead of making it easy to disrupt agendas. Interested in his new book, T-Minus AI? Get it here: https://www.amazon.com/T-Minus-Humanitys-Countdown-Artificial-Intelligence/dp/1948836947

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Exploring the Implications of Innovation Dec 14, 2020

Innovation is almost always looked upon as a positive thing. However, what happens when a brand-new innovative idea has unforeseen implications? What happens when innovations are not necessarily created to have a positive impact in the first place? Today, Zach Davis, Senior Fellow at Lawrence Livermore National Laboratory, delves into understanding the potential threats and risks of innovation. Zach specializes in analysis of weapons of mass destruction and emerging technologies. He shares how the business world communicates with the government and vice versa, as well as the complexities of innovative technologies. While necessity is the mother of invention, what is necessary might not strictly be what is beneficial and inspirational. Instead of strictly necessity, let curiosity, passion, and interest spark innovative ideas. And with the global community brought on by technological innovation, storytelling and who gets to craft the narratives are essential questions to explore when considering “strategic latencies,” aka the ways innovation can be utilized and explored. Make sure to check out https://cgsr.llnl.gov/ for more on Lawrence Livermore National Laboratory and the complexities of innovative technologies. Interested in looking further? Take a look at an example of the opportunities and pitfalls of global dissemination of information in the article Stealth Research: Lack of Peer-Reviewed Evidence from Healthcare Unicorns, as well as the interesting predictions made by Samuel Huntington in his intriguing innovative prediction regarding conflicts and information in the Post-Cold War landscape: “The Clash of Civilizations and the Remaking of World Order.”

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Gaming & Gamification with Maria McLane of the US Playing Card Company Dec 07, 2020

In our conversation with Maria McLane, the innovation project manager at the United States Playing Card Company, we discuss interdisciplinary collaboration as a key driver for innovation. The US Playing Card Company has a long history of uniting people through conversation, laughter, and healthy competition. Maria details how the company continues to develop games that foster nostalgia and connection for a wide audience and speaks to the importance of pitches powered by empathy and story. You don’t have to take our word for it—check out their new game, It’s Blunderful.

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Sonic Brand Storytelling with Dan Carruthers and Adam Pleiman of Gwynne Sound Nov 30, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Hearing is one of the senses that we cannot choose to easily ignore or “turn off.” Therefore, it is important to consider how sound should be utilized when curating a contemporary, multifaceted brand story. The Grammy-nominated brand Gwynne Sound has created many unique and innovative sounds through sonic brand storytelling. Today, we speak with Gwynne Sound’s Dan Carruthers and Adam Pleiman about considering sound, user experience, and pathos in branding. Human beings respond emotionally to sound and will remember the feeling evoked, linking it with the innovative product and brand. Knowing this, Gwynne Sound creates a personalized sound brand to elevate your innovative products by utilizing emotion and statistics to narrow down a brand’s message and aesthetic.

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Passion Points of Innovation with Melissa Pickering of LEGO Nov 23, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? It isn’t the latest and greatest technological innovation that is guaranteed to inspire passion. Innovators need to be interested in their prospective audience’s interests to craft a compelling innovation story. Melissa Pickering, Director at LEGO Education, tells us how innovators can create a captivating, successful innovation by having an innovation story that speaks to the consumer’s passion points. Passion-driven storytelling also comes into play in the early stages of the innovation process as a mechanism to garner buy-in and support from internal teams. Learn more about how LEGO utilizes test failures, storytelling, and passion points to curate their products! Also, make sure to check out Melissa’s inspiring Ted Talk regarding how tech should be designed for kids.

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Collaborative Innovation in Medicine Nov 16, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Tim Raderstorf, Chief Innovation Officer at The Ohio State University College of Nursing, as well as the Head of Academic Entrepreneurship at the Erdős Institute.

To top it all off, he founded the Innovation Studio, a makerspace that democratizes innovation, providing every interprofessional team that pitches their innovation with the funding, tools, and mentorship needed to turn ideas into actions. Tim shares his innovation story along with stories of other innovative leaders who effectively apply the “yes, and” approach.This approach improves organizations’ ideation rate: a way to measure innovation in companies in which the amount of positive ideas divided by the number of active participants. According to Tim, the higher the ideation rate, the higher your return on investment for innovation. You can connect with Tim on LinkedIn and Twitter.

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Telling Impact Stories with Tisha Livingston of 80 Acres Farms and Infinite Acres Nov 09, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Tisha Livingston is a pioneer in the field of indoor vertical farming. She is the CEO of Infinite Acres, a global joint venture between Priva, Ocado, and 80 Acres Farms that is transforming the global food supply to create a world of delicious, nutritious, and readily available produce for everyone. Prior to forming Infinite Acres, Tisha was the co-founder and President of 80 Acres Farms, where they grow, operate, sell and distribute the freshest vegetables and herbs delivered to supermarkets and restaurants year round in environmentally controlled, pesticide-free facilities. These two companies have an overwhelmingly positive impact on the environment and food production: they use 97% less water, create more nutrient-dense produce, and aren't dependent on weather—not to mention the social impact of bringing fresh produce to food deserts. Interestingly, she’s learned that communicating all of these benefits can make the audience question if it's too good to be true. So, how do you get audiences to buy-in to an idea that seems larger than life? Tell stories with impacts that resonate with a specific audience.

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Rejuvenating Narratives: “Visioneering” and Innovative Storytelling with Gary Gray Nov 02, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Gary Gray, vice president of racing, technology and service at Indian Motorcycle Company, Slingshot, Polaris. The Polaris-backed revival of American-based Indian Motorcycle Company began in 2011 and has flourished ever since, as new innovations and company history intertwine to create Indian Motorcycle’s unique story. Today, Gary shares how Polaris led a rebirth of Indian Motorcycles, as well as the different narrative and strategy behind Polaris’ unique model, the Slingshot. Gary describes how “visioneering” leads them to new innovations and helps shape their storytelling.

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Inspiring Insight-Driven Innovation with Sue Baggott Nov 01, 2020

We speak with Sue Baggott, a former BigCo executive turned strategic innovation consultant, and now President of the Power Within Consulting. An accidental angel investor and lean innovation leader, Sue shares the value of approaching consumers with empathy and attuning to their passions, struggles, and goals. The most impactful innovations emerge from that approach. Sue shares her insight into what innovation storytelling can look like, the key to successful and impactful innovation, and how to garner buy-in and consumer interest in innovative sectors.

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Thriving in a Digital Age with Temi and Busayo Odunlami of Billion Strong Oct 31, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Temi and Busayo Odunlami regarding their non-profit work with Billion Strong, an organization that seeks to empower people through a three-pronged approach encompassing digital expertise, business expertise, and social expertise. To them, feelings of fear and discomfort often occur just before one reaches the threshold of fantastic opportunity, and should be embraced. Temi and Busayo Odunlami empower people to become changemakers by focusing on empathy, care, and equity in tech.

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Powering Information Access in Medicine with Amy Beckley of MFB Fertility Inc. Oct 30, 2020

We speak with Amy Beckley, scientist and CEO of MFB Fertility Inc., who through her personal experience with hormone testing and the pain points that came with it, realized she wanted to create something that would help other women through their fertility journey. As she explains, they are not just a product company, but an education and support community. Check out our podcast episode to discover Amy’s personal innovation story, innovation goals, and advice for future innovators. Check out the MFB Fertility team and their product, the Proov test, on social media and find their products at proovtest.com and on their app.

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Celebrating Diversity Through Story with Chelsie Walter of Women of Cincy Oct 29, 2020

We speak with Chelsie Walter, whose passion for storytelling led her to co-found Women of Cincy, a non-profit seeking to amplify the voices of the Cincinnati community to enact positive change. When told through story, housing insecurity, as well as entrepreneurship, can reveal a problem, or simply an unrecognized part, of a region’s identity. In our conversation, we discuss how Women of Cincy puts empathy to work by focusing on change-makers nominated by their own community for their story, their voice, and their outreach. If you know a person you think is a change-maker, nominate them at womenofcincy.org/nominate.

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Corporate Culture Innovation with Darrin Murriner & Kirsten Moorefield of Cloverleaf Oct 28, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We spoke with Darrin Murriner, CEO, & Kirsten Moorefield, COO, Co-Founders of Cloverleaf. Cloverleaf is a tech startup whose mission is to create seamless collaboration among teams using behavioral insights and streamlined communication across platforms. When it comes to cultivating corporate culture or sharing innovative ideas, Kirsten and Darrin discuss how storytelling is the key to maximum impact. After all, what good is an innovative idea without a good story? Tune in for more insights from our newest Startup Week guests.

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Utilizing Storytelling Rhetoric for Big Impact with Pete Blackshaw of Cintrifuse Oct 27, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? For this episode, we speak with Pete Blackshaw, CEO of Cintrifuse, an organization focused on making Cincinnati an innovation growth center through the combined efforts of investors and entrepreneurs. Pete focuses on the intersections between business, marketing, and innovation, and the collaborative work it takes for all to have successful innovations and stories. Together, we geek out about the basic tenets of rhetoric and discuss the need for engaging narratives in innovation.

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Next Generation Innovation with Richard Zreik of Innovation Girls Oct 26, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We spoke with Richard Zreik, Co-Founder and CEO of Innovation Girls, a tech startup designed to educate and empower young girls in STEM, business, and innovation. Even as attitudes change, data from ROX shows that young girls’ confidence declines between the ages of 10 to 15, causing them to drop out of sports, math, and science. And it doesn’t stop there. Only 6.6% of Fortune 500 CEOs are female, and less than 3% of venture money is going to female founders. To tackle such large societal issues, Richard discusses how thinking big in the context of tomorrow’s technology can shift the impacts of today’s innovations. Listen in for Richard’s insights into startup failures, inspiration from youthful imaginations, and the story of your favorite podcast host’s own start as an innovation girl.

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Embracing the Unknown with Marguerite Johnson, Author & Innovation Leader Oct 19, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Marguerite Johnson, published book author of Disruptive Innovation and Digital Transformation: 21st Century New Growth Engines. Marguerite leads transformational growth strategies in innovation, business execution and partnerships. During our conversation, Marguerite offers advice for how to present data-driven and customer-focused stories.

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Scientific Storytelling during Global Crises with Leslie Krohn of Argonne National Lab Oct 12, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We spoke with Leslie Krohn, Chief Communications Officer at Argonne National Lab twice in 2020. First, at the beginning of the year before the COVID-19 pandemic began and then again in September, when it was already in full swing. Explore Argonne National Lab’s research initiatives during the pandemic and how storytelling can enhance the impact and relatability of scientific innovation. In this 2-part interview, Leslie gives updates on the COVID-19 research that is fueling global decision-making and global health.

Research links mentioned in this episode:

Heart + Mind Strategies:

https://heartandmindstrategies.com/category/covid-19/

UChicago:

https://www.uchicagomedicine.org/forefront/coronavirus-disease-covid-19

https://apnorc.org/projects/the-public-outlook-remains-gloomy/

Pew Research:

https://www.pewresearch.org/global/2020/08/27/most-approve-of-national-response-to-covid-19-in-14-advanced-economies/

https://www.pewresearch.org/fact-tank/2020/09/21/americans-give-the-u-s-low-marks-for-its-handling-of-covid-19-and-so-do-people-in-other-countries/

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Cultivating Innovation Culture with Kate Maxwell of Raytheon Technologies Oct 05, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with technology leader, Kate Maxwell, who acts as Technical Director & Innovation Leader at Raytheon Intelligence & Space. Our conversation unpacks ways to open the doors of innovation across industry. From supply chain to finance, every team is capable of innovation, and storytelling is the key to bringing those ideas to life.

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Social Enterprise Innovation with Bill Tucker of Flywheel Sep 28, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Bill Tucker, Executive Director at Flywheel Social Enterprise Hub. Flywheel is a home for social entrepreneurs, where individuals and organizations join together to support businesses with social impact and create social change in their communities. From growing startups to large businesses, Bill offers insights into the role of social innovation in a changing marketplace.

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Making Health Inclusive Through Tech with Ryan Eder of Include Health Sep 21, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Ryan Eder, founder and CEO of Include Health, to dive into the world of tech in healthcare today. He walks us through how he has grown his idea from an undergrad project, to a business, and to a platform through the lens of accessibility. By fully immersing himself in the world of his audience, Ryan has established relentless empathy as the core of Include Health’s story. Check out more stories of inclusivity in health like the Microsoft We All Win and the Nike FlyEase campaigns.

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Innovating across Industries with Jim Rekoske of Ecolab Sep 14, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Jim Rekoske, a senior vice president of research, development and engineering in the global industrial segment at Ecolab, speaks to the importance of keeping the user at the heart of an organization’s mission and culture. Ecolab’s innovators invent new technology that’s accessible and easily navigated to create value for customers, which simultaneously creates value for the company. Jim explains that an innovation must be communicated through story every step of the way to be commercially successful. Storytelling makes the problem visible to internal investors and reveals the solution’s impact on consumers.

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Storytelling for Innovation Challenges with Lt Col “JJ” Snow of the U.S. Air Force Sep 07, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Lt Col Jennifer “JJ” Snow, Chief Technology Officer for the United States Air Force AFWERX. AFWERX seeks to connect with passionate innovators who will create a better future by advancing the United States Air Force. JJ Snow knows anyone can be an innovator, no matter their age or background. The best innovation stories exude passion, vision, and crosscutting impact.

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Elevating Female Founders and Funders with Alicia Robb of Next Wave Impact Aug 31, 2020

Alicia Robb is founder and CEO of Next Wave Impact, which is a movement driving impact, diversity, and inclusion in early stage investing. Their global fund is building a portfolio of investments in early-stage impact companies with 99 women investors led by an experienced investment committee of ten women. In Alicia’s most recent book about entrepreneurial finance—The Next Wave Impact: Financing Women’s Growth-Oriented Firms published by Stanford University Press—it struck her that only 2.8 percent of women-led companies receive VC capital. And that number is only more staggeringly low for women of color. She works with Next Wave Impact to disrupt the traditional VC structure—empowering more women and people of color to invest, so that minority founders are better represented in the entrepreneurial ecosystem.

Check out Alicia’s book The Next Wave Impact: Financing Women’s Growth-Oriented Firms: https://www.sup.org/books/title/?id=24107

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Redefining Success in Innovation with Chris Denson of the Innovation Crush Podcast Aug 24, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Chris Denson, creator and host of the Innovation Crush podcast. Chris shares stories with equal parts humor and insight, leading us through his personal story of innovation and the common truths to which all innovators can relate. Through interviewing and collaborating with hundreds of innovators and succeeding as an innovator himself, Chris has uncovered the keys to innovation: fearless creativity and honest storytelling.

Listen to his Innovation Crush podcast: https://thecrush.co/innovation-crush-podcasts/

And especially the infamous 189-pitch episode mentioned in this podcast: https://thecrush.co/podcasts/drake-sutton-shearer-the-evolving-culture-of-cannabis/

Check out his most recent book, Crushing the Box: https://thecrush.co/crushing-box-book/

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Audience Drives Government Innovation with Katherine Tobin Aug 17, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Katherine Tobin, Director of Lateral Innovation at the Office of the Director of National Intelligence (ODNI). Two years ago, Katherine worked with the Central Intelligence Agency, but when she heard that the ODNI was planning to create a new Office of Transformation and Innovation, she knew she had to be a part of it. Now she leads the Intelligence community’s work on lateral innovation, where they accelerate the pace of innovation by connecting innovators and innovative practices across the Intelligence Agency. For more information about Katherine Tobin’s innovation work within the Intelligence community, read Katherine’s interview on Intelligence.gov, and check out her team’s Innovation Storycraft Workbook and Innovation Stories Mural. To learn more about the Intelligence community in general, check out intelligence.gov. For more on the Office of the Director of National Intelligence, explore dni.gov.

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Communication Solutions in Healthcare with Michael Docktor of Dock Health Aug 10, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Michael Docktor of Dock Health about his experiences as a healthcare provider and innovator. Michael’s innovation story began with a simple question: when we have apps to track our grocery lists and our emails, why shouldn’t we have the same for healthcare? By blending tech discoveries with clinical experience, Michael set out to improve communication among care teams with a cutting-edge task management platform.

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Hacking Cybersecurity Innovation + DEF CON CTF with Yan Shoshitaishvili Aug 03, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Yan Shoshitaishvili, assistant professor at Arizona State University and co-creator of a fully autonomous hacking system, angr. He is part of the Order of the Overflow, organizers of the hacking conference DEF CON CTF. Yan has created a website for people interested in learning about cybersecurity through code-breaker games, https://pwn.college/. PWN is described as helpful for beginners to learn the very basics of hacking. Now, not only is there a website for cybersecurity beginners, but Arizona State University has a six-month program where one is paid as a grad student, to better understand what graduate-level cybersecurity study entails. Then, the chosen individual will better understand cybersecurity research, allowing them to make an informed decision on pursuing a graduate degree. If you want to learn more, contact Yan at yans@asu.edu. You can also connect with him on social media: Twitter, @Zardus, and LinkedIn, https://www.linkedin.com/in/yan-shoshitaishvili-7024305/.

Making Diversity + Inclusion the New Norm with Nicole Armstrong of Queen City Certified Jul 27, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We sit down with Nicole Armstrong, founder and CEO at Queen City Certified, to talk about how data-driven strategies, interdisciplinary collaboration, empathy, and passion can fuel an innovative movement. Queen City Certified is the nation’s first employer certification and leadership program for gender equity in the US workplace. Nicole works with and recognizes employers that aren’t just talking about equity but implementing data-driven strategies to ensure people of all genders can thrive, regardless of race, sexual orientation, or socioeconomic status. With hands-on coaching and mentoring, she gives visionary leaders the tools to redesign organizational policies, shift company culture, and disrupt biases so that they can attract and retain best-in-class talent.

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Adapting Healthcare in Global Crises Jul 20, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Dan Lord, Director of Clinical Programs at Crossover Health. True to its name, Crossover is a digital health company invested in the coordination and collaboration between providers and their patients in every avenue of care. Our conversation covers population health, tech's role in our health, and how providers can offer effective and efficient care. In the current COVID pandemic, Crossover is constantly adapting their business model to fit their innovation and public health goals.

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Lean Innovation + Storytelling Drive Success with Kathy Fish of P&G Jul 13, 2020

We talk with Kathy Fish, Chief Research, Development and Innovation officer at Procter & Gamble. We learn that this 182-year-old organization—the largest branding company on the planet—adopts a startup mentality when creating new growth opportunities. Leveraging lean innovation allows P&G to deliver superior experiences and disruptive technologies. In her experience, telling stories about past innovation processes inspires organizations to take on these difficult challenges. Not only do stories shape company culture at P&G, but they drive products to success. In this episode, Kathy shares example innovation stories from two successful P&G products: Pampers Swaddlers and Always Discreet. Kathy tests out product stories with friends and family before an invention is ready for the shelves. If they wouldn’t go out and buy it, she encourages the team to go back and sharpen the story.

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Innovation Legacies with Dawn Stancavish Jul 06, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Dawn Stancavish, CIO and COO of Massa Products Corporation, about Massa’s journey from World War II hydrophones to cutting-edge sonic innovation. As a family company, Massa’s growth-focused mission is cultivated by passing down and building upon knowledge from the founder of the field himself. We discuss Massa’s impact throughout history in Navy ships, movie theaters, and bowling alleys while also touching on the importance of failure and collaboration in innovation.

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Pandemic Sparks Streamlined, Life-Saving Innovation Jun 29, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Professor Fernando Ferroni, Dr. Art McDonald, Lieutenant Colonel Jennifer “JJ” Snow, and Professor Cristiano Galbiati about how they teamed up to create MVM – the Mechanical Ventilator Milano – in response to the COVID-19 crisis. By providing streamlined, collaborative innovation, the MVM team created a cheaper, more COVID-19 focused ventilator that was FDA approved within a historic time frame of six weeks. Learn how they accomplished such a feat with a ventilator that helps COVID-19 patients and hospitals. Listen in as the team shares how they effectively innovated together and their biggest takeaways for the future.

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Revolutionizing Accessible Healthcare with Dan Miller Jun 22, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Dan Miller, a mentor for Backstage Capital and founder and CEO of Spora Health, about his experience in the tech field and his advice for fellow entrepreneurs. Dan provides opportunities for underrepresented voices to share their own stories in the realm of business and healthcare. Today, he shares insights into the world of the United States healthcare system and how success is sometimes just showing up.

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Black Lives Matter to Innovation Jun 15, 2020

In this special episode of Untold Stories of Innovation, we wanted to highlight the voices of Black innovators. This sizzle reel features quotes from previous interviewees who share the importance of diversity, equity, and inclusion to innovation. We believe it’s important to amplify Black voices in innovation and to increase the amount of venture capital granted to innovators of color. Once you hear these highlights, we encourage you to listen to each interviewee’s full episode to get the full context of their innovative work.

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Inspiring Underrepresented Innovators with Derrick Braziel of MORTAR Jun 08, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Derrick Braziel is a 2019 Obama Foundation fellow and a co-founder of MORTAR Cincinnati, an entrepreneurial hub supporting minority and underrepresented entrepreneurs. Derrick started MORTAR because he realized people in Cincinnati, and all around the nation, have great ideas but aren’t necessarily connected to the best tools and resources for starting businesses.

Their mission is to offer non-traditional entrepreneurs the opportunity to use their inherent talents to not just make a dollar, but to positively participate in the rise of Cincinnati. We discuss how collaboration, paired with skillful storytelling, can support this mission and bridge the resource gap. This gap exists between investors and entrepreneurs; students and quality education; and ultimately, between communities and what is considered valuable. MORTAR helps make Cincinnati a diverse, economically inclusive community that has ranked as a top growth center for innovation in the United States and one of the best places to be a minority entrepreneur. With world-class resources and a network of startups, BigCos, universities, and venture capitalists, Cincinnati’s growing innovation ecosystem is an inspiration to cities across the nation.

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How to Protect Your Innovations + Support Women in STEM with Angela Freeman of Women & Hi Tech Jun 01, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Angela Freeman is an intellectual property associate at Barnes & Thornburg, LLC and president of Women & Hi Tech. Angela admits that she learned what a patent attorney was many years into her career as a molecular biologist at Eli Lilly. Her scientific background lends a hand as she helps inventors protect their inventions, determining if a patent is the right route for the organization. To Angela, knowledge is power. That’s why empowering young girls to get involved in STEM is her passion project. Inspired to make a real difference in the lives of young girls, she says, “you can’t be what you can’t see.”

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Nurse-led Innovation with Charlene Platon of Stanford Health Care May 25, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Charlene Platon is a board-certified family nurse practitioner, a licensed registered nurse, the director of ambulatory nursing at Stanford Health Care, and a Johnson & Johnson Nurse Innovation Fellow. Charlene’s goal is to bring nurse-led innovation to the forefront of healthcare. In mid-May of 2020, she and Chris Caulfield of Forbes Tech Council were on one of the winning teams at SONSIEL, Microsoft, Johnson & Johnson, and DevUP’s international COVID-19 Virtual Hackathon. She reveals how critical storytelling was to get buy-in from the judges. Healthcare #sheroes like Charlene highlight important stories of collaborative medical innovation. From process improvement to new tech development, nurses are in a unique position to see opportunities for healthcare improvement. Our key takeaway? All nurses are innovators, but not everyone is traditionally empowered to see it that way. We hope you take this nurse-led innovation story and apply it to your industry or to your community. Everyone could use a broader lens about who can be innovation leaders. Innovation isn’t reserved for Silicon Valley; it’s led by subject matter experts working together to improve their field.

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Innovation Cultures with Brian Cobb of CVG Airport May 18, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Brian Cobb, chief innovation officer at Cincinnati / Northern Kentucky International Airport (CVG), partners with startups, internal stakeholders, and division leaders to make problems visible and discover data-driven solutions. By both measuring and sharing their travelers’ stories, CVG has developed industry-changing tech. Innovation comes from many places, but according to Brian, paying close attention to user experience is always a good place to start. In fact, he mentions that much of the innovation coming out of CVG was inspired by a video on this very subject. Even though it was made years ago, and by University of Cincinnati students, the ideas within sparked innovation in a big way.

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Advancing Science through Story with Lou Gritzo of FM Global May 11, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Lou Grtizo, VP of research at FM Global, considers communication an overlooked but crucial skill for technical scientists and engineers. Lou shares with us how FM Global motivates their teams to view stories as a vehicle to convey the value and impact of their work. This is why at the moment of entry, FM Global new hires are required to participate in training that helps them explore and strengthen their communication skills. Lou also speaks to the importance of creating institutional memory around successes and failures. He takes an even deeper dive into this subject in his recent publication on Success Factors in R&D Leadership.

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Data. Storytelling. Empathy. COVID-19. with Jeff Shaffer of Data + Science May 04, 2020

Jeff Shaffer is a library of knowledge when it comes to effective ways to bring data to life. Jeff is founder of dataplusscience.com, Tableau Zen Master, COO and VP of IT and Analytics at Unifund, adjunct professor at the University of Cincinnati, and coauthor of The Big Book of Dashboards: Visualizing Your Data Using Real-World Business Scenarios. He speaks to the importance of credible and contextualized data, sharing insight about collection, visualization, and storytelling along the way. Presenting data with storytelling elicits empathy. An experiment by a team from NYU School of Engineering and NYU Law found that changes to the design of the data visualization itself did not have a significant impact on empathy; however, the text surrounding the visualization (and the context it provided) did have a significant impact on empathy. Jeff shares many examples of data storytelling, spanning Tableau’s contribution to Johns Hopkins’ Coronavirus Resource Center and Alberto Lucas' Lopez’ powerful data viz for National Geographic. Alberto created a cut-out ruler to show readers the mid-upper arm circumference of children in malnourished communities. We share Jeff’s fondness for epic examples, and we know you will too.

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COVID-19 Drives Digital Health Innovation with Dena Bravata of Castlight Health and Lyra Health Apr 27, 2020

Dena Bravata is co-founder of Lyra Health and Chair of Castlight Health’s healthcare advisory board. She tells us about three of Castlight’s innovative digital health responses to COVID-19. These include the largest national registry of coronavirus testing sites in the United States, a self-assessment for those experiencing symptoms, and a city-specific dataset on vulnerable populations and medical capacity. Everything is publicly available on their website. Fortunately, local public health officials have used these findings to inform capacity planning within their county at the zip code level. People can rely on these digital health solutions, which could ultimately have a lasting impact on the future of healthcare.

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Life-Saving Stories Spark Medical Innovation with Angela Lorts of ACTION Apr 20, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Angela Lorts wears a lot of hats: cardiac intensivist, associate chief quality officer of outcomes at Cincinnati Children's Medical Center, and co-founder and co-director of ACTION. In our conversation, she shares how the powerful combination of storytelling and simple data visualization helps people understand a problem and their potential role in solving it. In this interview, we look at storytelling as an invitation to deeper thought and dynamic action.

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Fueling the Future through Inclusive Innovation Stories with Jennifer Joe, MD of Vanguard.Health and MedTech Boston Apr 16, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Jennifer Joe, MD founder of MedTech Boston, an emergency room physician at VA Boston Health Care System, and CEO of Vanguard.health tells us “medicine can be better” and that stories can empower minorities to be part of the solution. She echoes Vanguard.health’s mission to drive digital transformation through collaboration and innovation in her own stories of innovation. When teams are diverse and all voices are heard, innovation thrives. We even talk about how her mission to encourage story-sharing, to fuel innovation, is relevant in the wake of the COVID-19 pandemic.

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Inspiring New Cultural Expectations in the Beauty Industry with Don Frey of The Honest Company Apr 13, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We talk with Chief Innovation Officer at The Honest Company, Don Frey, about how to respond to a demand for transparency throughout the innovation process. Don shares with us how this brand has created new cultural expectations in the beauty industry by making the demand for sustainable, ethically sourced products visible. For example, they just released a vegan liquid lip product that is unlike any other. It’s 80 percent naturally derived and moisturizes the lips rather than dries them out. From supporting scientists internally at The Honest Company to helping young people see the potential of their future, all roads lead back to storytelling.

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Lifelong Learning + Open Innovation to Transform Culture with Steve Rader of NASA Apr 06, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Steve Rader, deputy director for the Center of Excellence for Collaborative Innovation at NASA, says storytelling is key to everything he does. He tells us thought-leading organizations will quickly become irrelevant if they don't utilize open innovation tools as the freelance economy grows. Despite the data-backed benefits of open innovation, the idea was not widely embraced when it rolled out. Steve shares with us how storytelling allowed him to gain internal buy-in and create comfort with disruption on an organizational level. Not only did storytelling play a role in motivating individuals to embrace this change, but it inspired a culture of innovative thinking.

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Igniting Creativity and Leveraging Failure with Michael Todasco of Paypal Mar 30, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Senior Director of Innovation at Paypal, Michael Todasco, joins us to share how inclusion in innovation can increase the creativity of employees and transform the innovation process within a company. He believes that when it comes to seeing an idea to fruition, storytelling is essential at every stage. To him, Charity Water’s promotional video, The Spring, is a moving example of the power of story.

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Innovating on a Global Scale with the Science & Technology Diplomatic Circle Mar 26, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? In this episode we talk with Alicia Evangelista, Patricia Gruver, and Mart Duitemeije about innovation ecosystems around the world and the global response to COVID-19. Our guests are shaped and informed by their former roles as scientists and current involvement with the Science and Technology Diplomatic Circle in Boston. Alicia is the head of Innovation+ at swissnex Boston. Patricia Gruver is research, innovation and trade attaché for the Quebec government in Boston. Mart Duitemeijer, who is attaché for innovation at the Netherlands Innovation Network. Patricia and Mart are also co-chairs of the Science and Technology Diplomatic Circle in Boston. Together, they offer much needed praise for the power of storytelling to increase cross-cultural awareness of science and innovation.

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You can also find us on Instagram: @untoldcontent

Empowering Women in Innovation with Debbie Saviano and Stacey Schieffelin of Women's Leadership LIVE Mar 23, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Debbie Saviano and Stacey Schieffelin, the co-founders of Women's Leadership LIVE. Supporting small business owners is at the heart of their work with Home Shopping Network, QVC, and Where Women Create. Together, they shared innovation insights that ranged from remaining vulnerable in content marketing to sharing stories of success and failures.

For more information, visit our website: https://untoldcontent.com/

You can also find us on Instagram: @untoldcontent

Curiosity and Creativity to Ignite Innovation with Duncan Wardle of Disney Mar 19, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Our conversation with innovation consultant and keynote speaker, Duncan Wardle—the former V.P. of innovation and creativity at the Walt Disney Company—unpacked the importance of harnessing childlike curiosity and collaborating with customers and naive experts to break your rhythm of thinking. He details how to create an impactful pitch: invite people to build on your ideas and engage kinesthetic, visual, and auditory learners.

For more information, visit our website: https://untoldcontent.com/

You can also find us on Instagram: @untoldcontent

Why Storytelling Matters to Innovation with Paul Andrew Smith Mar 13, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Paul Andrew Smith, one of Inc. Magazine’s Top 100 Leadership Speakers of 2018, storytelling coach, and bestselling author of the books The 10 Stories Great Leaders Tell, Lead with a Story, Sell with a Story, Parenting with a Story, and Four Days with Kenny Tedford.

Introducing Untold Stories of Innovation Podcast Mar 13, 2020

Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? Your host Katie Trauth Taylor, the CEO of Untold Content, invites her team members Stephen Taylor, COO, and Meredith Singleton, head of education and training, to answer these very questions. In helping subject matter experts and thought-leading organizations effectively communicate their big ideas, Untold Content has refined their expertise in crafting compelling innovation stories. Now, they’re ready to share their insights and amplify epic examples in the innovation community.

Untold Stories of Innovation: The Sizzle Reel Mar 13, 2020

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