Stay ConnectedUnder the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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They’ve been around for almost 80 years, and entertain millions. But game shows are also powerful marketing vehicles. We’ll trace their history from early radio to their debut on network television, and explore their interesting evolution from quiz shows (and the quiz show scandals) to the modern game show format. We’ll also analyze how Let’s Make A Deal and The Price is Right work with advertisers to sell thousands of products, and we’ll tell a fascinating tale of how one contestant broke down the basic advertising formula of The Price Is Right to win big.
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Along with the most famous marketing blunder of all time - the Edsel - we’ll look at what caused Coke to make the mistake of changing their fabled formula, how a company went actually out of business by promising a product improvement, how a fashion house tweeted inappropriately and had an immediate PR disaster, and how a fast food company made a big mistake betting on the U.S. Olympic team.
They are all great stories. Just be glad they didn’t happen to you.
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In the history of the advertising industry, the full force of persuasion has been put behind many products turned out to be incredibly unsafe.
Even when those products were used exactly as advertised – they created enormous hazards, physical risk, and in some cases, even death. We’ll explore how we invited Asbestos and DDT into our homes as miracle products, how certain games for children ended up posing incredible risks, and how a much-heralded drug ended up being one of the most devastating products in modern history.
In most of those cases, no one could foresee they were selling danger.
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We’re on the hunt for great companies that went out of their way to treat their customers well. From an amusement park that delivered such superior customer service that other corporations asked for lessons, to a shoe company you can order a pizza from, to a store that actually accepted a returned product they didn’t even sell just to keep their customer happy – join us as we search for companies that go the extra inch.
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There are millions of successful brands in the world, but very few of them are in the exclusive billion dollar club. We'll test your ability to guess which brands in your life are the billion-dollar ones, and we'll tell you which of P&G's brands reached $10 billion first, which cookie is worth a cool billion, which Hollywood movie star is has sold the most tickets, and which NHL franchise is the only billion-dollar team in the league. Join us as we look at the mega brands that outsell all the others.
The list may just surprise you.
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This week we look at Marketing Stunts.
Many brands try to get into the Guinness Book Of World Records as a marketing strategy. With that in mind, we’ll talk about how an energy drink staged a record-breaking jump from space, why a giant popsicle stunt melted before it even started, why unsuspecting travelers ended up running through a train station like James Bond, and how Richard Branson pulled off a stunt that drove British Airways crazy.
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This week, just in time for the Oscars - we take our annual look at creative movie trailers. We’ll see how Walt Disney convinced the public to watch the first-ever full-length animated movie, how some trailers don’t show a frame of the actual film they’re advertising, how some trailers contain footage not found in the movie itself, and we’ll tell you the story of why thousands of people bought tickets to a movie, watched a trailer that ran before the movie started, then got up and went home.
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This week on Under The Influence, we look at the companies that actually profit by asking you to BUY LESS.
We’ll explore a burger company that asks its customers to eat less beef, a printing company helps you print less, why Gillette has suddenly started encouraging men to change blades less often, and why a clothing company insists that you buy less of their apparel.
It’s a completely counter-intuitive marketing strategy, but each of these companies is doing more business than ever.
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This week on Under The Influence, we look at the incredible creativity happening in radio advertising today.
Many advertisers think radio is yesterday's medium, but judging by the incredible work being done around the world, radio isn't dead, it's hotter than ever.
We'll look at the top radio advertising ideas that have won in recent international award shows, including one remarkable idea that used code to reach kidnapped soldiers in Columbia.
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This week, we look at the critical importance of timing in marketing.
It’s one thing to put the right message in front of the right person, but it’s a fine art to put it in front of them at the perfect moment.
We’ll look at how the United States Navy used perfect timing to double their applications by taking advantage of a certain movie playing in theatres. We’ll explain why Dr. Scholl’s chose to pitch inner soles in the washrooms of nightclubs and how Hellman’s Mayonnaise used perfect timing to talk to women in grocery stores. We’ll also talk about how Target stores know you’re pregnant before your family does, and we’ll wrap up the episode by explaining why the fishing lure industry has Marilyn Monroe to thank.
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