Unbreakable Business

Latest Episodes:

47: The power of strategic brand partnerships with Ted Raad of Trend Management Mar 06, 2024

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When done strategically, brand partnerships are a great way to increase visibility and revenue for your business. In fact, 71% of consumers say they enjoy co-branding partnerships. In today’s episode, we sit down with Ted Raad, the founder of Trend, one of the fastest growing influencer management and marketing companies in the US.

Listen in as we discuss why independent business owners need to lean into more paid brand partnerships, strategies for finding the right brands to work with, and how to advocate for yourself to make sure your deals are mutually beneficial.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

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Trend Management
Instagram: instagram.com/trendmanagement/

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46: Creating an empathy-forward sales strategy with messaging & positioning strategist Danait Berhe Feb 28, 2024

Show notes

We know as independent business owners, understanding your target audience and communicating effectively is a critical step when it comes to selling our products and services. In order for our audience to buy from us, we need to understand their buying decisions.

Messaging and positioning strategist Danait Berhe joins us on the show to share how business owners can communicate their offer through empathy driven sales strategies. In this episode, she breaks down how we can position ourselves as thought leaders in our industry through our messaging to move our audience into action.

Resources mentioned

Rising Tide Society

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Instagram: https://www.instagram.com/danaitbg/
Website: https://danaitbg.com/

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Hosted on Acast. See acast.com/privacy for more information.

45: Grow a seven-figure business with only one product with CEO of Bossbabe Natalie Ellis Feb 21, 2024

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Business success does not have to be complicated. In fact, if you want to see genuine growth, the answer might be much simpler than you think. In this episode, we’re talking about how to become a master of one thing instead of doing everything.

Natalie Ellis is the founder and CEO of Boss Babe, a community of over 4 million ambitious women and female entrepreneurs, and the host of the Boss Babe podcast. Natalie walks us through how she was able to scale to seven figures with simply one product and one funnel.

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Instagram: instagram.com/iamnatalie
Boss Babe podcast

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44: The secret to working less so you can make more with Shay Cochrane Feb 14, 2024

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As independent business owners, we sometimes feel like there are not enough hours in the day to get stuff done. What if you only had 16 hours a week to create a thriving and impactful business? What would you focus on? How exactly would you spend your time?

Shay Cochran, a commercial photographer, product stylist, and the CEO of Élevae Visuals, joins us to talk about how she has built multiple six-figure businesses while only working 16 hours a week.

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Website: elevaevisuals.com
Instagram: instagram.com/elevaevisuals

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Hosted on Acast. See acast.com/privacy for more information.

43: Do these things before your next launch with video marketing coach Natasha Pierre Feb 07, 2024

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As business owners, launching a new product or service can be an exciting time, but it’s also a ton of work. Natasha Pierre is a video marketing coach for small business owners and host of the Shine Online podcast.

In today’s episode, Natasha walks us through how we can create a sustainable launch to see success. Natasha shares fun and innovative ways that we can take our launch to the next level, and that there is more than one way to success.

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Website: shinewithnatasha.com
Instagram: instagram.com/shinewithnatasha
Youtube: youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw
Podcast: shinewithnatasha.com/podcast

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42: The ROI of intentional branding with Bernel Westbrook Jan 31, 2024

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Business owners know that first impressions are everything. Having a strong brand can play a key role in your business success. In fact, research shows that having a brand that is consistent increased revenue by up to 20%.

Bernel Westbrook, owner of Branded by Bernel, joins us to talk about the ROI of intentional branding. Having a good brand goes beyond a good logo and Bernel shows us how having an intentional brand can lead to sustainability in our business.

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Website: https://brandedbybernel.com/
Instagram: https://www.instagram.com/brandedbybernel/

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41: Leveraging instagram to cultivate a collaborative community with content specialist Jade Beason Jan 24, 2024

Show notes

It's time that we start to shift our mindset about Instagram. Now hear me out—what would it look like instead of constantly finding ways to gain new followers and growth, that we focus on the followers that we currently do have? Our followers already love what we have to offer and support our business, so why don't we pour into them and build an engaged community that can lead to business growth?

Content specialist Jade Beason joins us in today's episode to talk about how to leverage Instagram to build a strong, engaged community. Listen in as she explains how you can leverage your existing instagram following by consistently showing up for them so that they can show up for you. In this episode, we spend time deconstructing the common things we think we should be doing on Instagram and focus more on community building strategies to see success on the platform.

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Instagram: instagram.com/jadebeason
The Creator Project: instagram.com/thecreatorproject_

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40: How to Succeed in Affiliate Marketing with HoneyBook’s Top Affiliate Earner Candice Coppola Jan 17, 2024

Show notes

During our recent Partner Summit, we hosted some of HoneyBook’s top pros and educators in San Francisco, where they learned more about succeeding in affiliate marketing. At the summit, we recorded our first live podcast interview with business coach, author, and podcaster Candice Coppola. As HoneyBook’s top affiliate earner, she has earned half a million dollars in affiliate revenue alone.

In today’s episode, Candice shares the details of her affiliate marketing strategy and how she’s found success, along with tangible tips you can start implementing today!

Important sections of the conversation:

[2:06] Misconceptions in affiliate marketing
[9:59] Leveraging affiliate marketing
[13:59] Affiliate marketing strategies
[19:59] Brand partnerships
[24:18] Affiliate marketing for micro-influencers
[34:29] Email marketing for affiliate marketers
[43:40] The biggest differentiator between businesses that succeed and the ones that fail

Connect with the guest

Website: candicecoppola.com
Podcast: podcast.candicecoppola.com
Instagram: instagram.com/candice.coppola

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Hosted on Acast. See acast.com/privacy for more information.

39: Side hustle success: A roadmap to $500K in revenue with Christiana Yebra Jan 10, 2024

Show notes

Did you know that one in five independent business owners have lost money due to the lack of organization in their business? It's so important for us to have systems in place to not only support our business but also give our clients the best experience possible.

Christiana Yebra is the owner of Currently Events, a popular photo booth company, and she joins us to share how the systems and strategies she implemented into her business led to her making half a million dollars in revenue.

Important sections of the conversation:

[1:45] Christiana’s entrepreneurial journey
[15:29] Generating revenue through creating organized systems
[24:01] The importance of providing an excellent client experience at every step of the process
[30:27] Leaning into community to support business growth
[35:32] Adapting to an evolving industry
[40:12] The biggest differentiator between the businesses that succeed and the ones that fail

Connect with the guest

Linkedin: linkedin.com/in/christianayebra
Website: christianayebra.com
Instagram: instagram.com/christianayebra
Photo booth Instagram:.instagram.com/360boothtexas

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Hosted on Acast. See acast.com/privacy for more information.

38: The goal setting framework you need in your business with Tara McMullin Jan 03, 2024

Show notes

There's no doubt that planning and setting goals is key when it comes to business success. But sometimes how we intend to attain these goals can lead to burnout, exhaustion, and just overall frustration if we don't hit them. We need to learn how to create goals in a way that prioritizes our well-being, along with finding a more fulfilling way to work towards what it is that we truly want.

Tara McMullin is a speaker, coach, and author of the book, What Works, a comprehensive framework to change the way we approach goal setting. Our conversation will leave you feeling refreshed, energized, and excited to tackle your business goals in a sustainable way.

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