Unbreakable Business

Latest Episodes:

Turning cultural shifts into strategic advantages in business with Jasmine Bina Aug 20, 2025

Show notes

Our society and culture guide our lives and businesses in more ways than we think. When you lean into the shifts that are happening around you, they can guide you to more strategic business decisions.

In this episode of Unbreakable Business, Jasmine Bina, a cultural futurist, brand strategist, and CEO of Concept Bureau, joins us to explore how to build a movement, not just a message. We dive deep into the ways that society impacts how we run our businesses, and how to lean into uncomfortable seasons to birth new ideas.

The Unbreakable Business podcast is powered by HoneyBook, the AI-powered CRM platform for anyone with clients. Scale yourself and your business with all your leads, clients, projects, and payments in one place. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation

[2:02] From PR to cultural futurist: Jasmine’s background
[7:50] Why you need to get weird
[12:50] How to build a movement
[21:29] Shifting beliefs as a small business
[28:29] You can be the loudest or the most resonant
[36:58] Use AI to inspire your creativity
[42:09] What does having an unbreakable business mean to you?

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How content builds trust for front-facing founders with Natalie Barbu Aug 06, 2025

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As a business owner and content creator, do you feel confused over how to blend your personal and professional social media presence? You aren’t alone. On this episode, we explore how to navigate the roles of both a content creator and CEO with Natalie Barbu.

Natalie is a long-time content creator and the founder of Rella, an all-in-one social media management platform. Natalie shares how she went from filming YouTube videos at 15 to building one of the most thoughtful tools for content creators and marketing teams. We talk about the transition from influencer to founder, the trap of trying to serve everyone, and how she balances content creation with building a tech company.

Important sections of the conversation

02:15 - The Birth of Rella
04:52- Lessons Learned in Business
07:23- Balancing Creator and CEO Roles
08:52- Content Creation Strategies
14:44- Planning and Preparation for Social Media
23:50- The Rise of Business Owners as Influencers
24:30 - Tips for Business Owners Entering Brand Partnerships
27:17 - Finding and Reaching Out to Brands
29:19 - Crafting the Perfect Pitch to Brands
34:04 - The Future of Content Creation and Business
36:10 - Dealing with Haters and Embracing Feedback
42:09 - The Importance of Adaptability in Business

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Natalie’s Instagram: instagram.com/nataliebarbu
Rella’s Instagram: instagram.com/rellasocial

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Using AI to get inside your buyer's mind with Katie Read Jul 23, 2025

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Want to know exactly how your ideal client will react to your next offer before you even release it? With AI as your business partner, you can.

In this episode of The Unbreakable Business podcast, we’re diving into all things AI and buyer psychology with Katie Read. Katie is a psychologist turned business owner who teaches other entrepreneurs how to train AI to become their best business partners.

Listen in as we discuss creating AI buyer profiles, testing out new ideas, and maintaining your authentic voice while leveraging AI tools.

Important sections of the conversation

[1:28] From psychologist to online business owner
[5:41] Using AI to learn buyer psychology
[11:32] Building your own GPT
[15:10] How to get into the mind of your target audience
[19:00] What your buying decisions say about your identity
[22:11] Using AI to attract up-market clients
[25:36] How to use AI to test offers before you launch them
[30:15] How to leverage AI without losing authenticity
[38:48] Turning ChatGPT into your business partner
[45:00] What does having an unbreakable business mean to you?

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Website: katieread.com
Indikator: indikater.com
Instagram: instagram.com/heykatieread
Grab the Freebie: freebies.buyerpsych.com

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3 reasons high-earning clients aren’t buying from you Jul 09, 2025

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Is this you? You show up every day for your business and deliver real results, but you still aren’t landing the high-paying clients you know you’re ready for. Here’s a newsflash: it’s not because of your pricing.

In this episode of Unbreakable Business, we’re getting to the root of the issue with the top three reasons high-earning clients aren’t buying from you. Listen in as we flip the script on what really matters when it comes to upleveling your business. Here’s a hint: it has everything to do with how you position yourself.

Important sections of the conversation

[1:55] You don’t have a pricing problem; you have a positioning problem
[4:02] The client journey is getting longer and more personal
[6:16] Reason one: You’re leading with pain instead of speaking from power
[9:34] Reason two: Your offers feel custom when they should feel premium
[12:06] Reason three: Your brand doesn’t match your price tag
[16:01] High-earning clients don’t shop; they select

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The CEO shift: Why you need to step out of the day-to-day Jun 25, 2025

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You’ve built something powerful with your business, but if you’re still running every part of it, you’re not leading—you’re managing. If sustainable growth is the goal, then the way you operate has to evolve.

There’s a difference between owning your business and running it like a CEO. It's time to get out of the weeds and uplevel your leadership! Listen in as we go over the subtle signs that you aren’t operating like a CEO and how to make the CEO mindset shift that can change everything for your business.

Important sections

[3:31] It’s time for a shift
[4:03] Every day tasks are slowing you down
[8:48] Confusing chaos for commitment
[16:25] How to shift into a CEO mindset
[25:07] What would a seven-figure business owner do?

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CollabCast: The Vendor Table ft. Mike Cassara & Lauren O'Brien Jun 11, 2025

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Welcome to another CollabCast episode, where we feature powerful podcast episodes by hosts we love! In today's bonus episode, we're highlighting The Vendor Table with Mike Cassara & Lauren O'Brien featuring an interview with our host, Akua Konadu. If you're ready to get more organized in your business, this episode is for you!

If you love this episode be sure to check out The Vendor Table and hit the follow button on your favorite podcast player.

The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Connect with The Vendor Table:

Podcast: thevendortable.com
Instagram: instagram.com/thevendortablepod

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How to turn client relationships into long-term revenue May 28, 2025

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Did you know 87% of people say they’ll return to a business that gives them a personalized experience? The truth is, your services might get clients in the door, but your relationships are what keep them coming back.

Join us as we dive into the power of client relationships, why they’re your biggest asset for long-term success, and how to turn every interaction into an opportunity for trust, loyalty, and future revenue. If you're ready to stop chasing new leads and start building a business that clients rave about—this one's for you.

The Unbreakable Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, get paid faster, and have business flow your way with HoneyBook. Use the code PODCAST to get 20% off your first year as a new member.

Important sections of the conversation

[1:03] What is client relationship management
[2:10] Why building relationships pays off
[2:36] Communication strategies that build trust
[3:44] Work harder, not smarter

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The mindset work that builds wealth with Jaime Gordon May 14, 2025

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If you're only talking about money in terms of spreadsheets and sales goals, you're missing the deeper conversation—and this episode delivers it. Let’s be honest: most of us think that if we work hard enough or say the right affirmations, we’ll finally feel financially secure. But what if your biggest money block isn’t about your strategy—it’s about how you see yourself?

In this episode, Jaime Gordon joins us to talk about how to cultivate a money mindset and the deep work that’s required to turn your dreams into a reality. Jaime teaches us how to have grace and compassion with ourselves throughout the process.

This episode is part of our Money Talks series, brought to you by our Tax Filing Checklist to get you ready for tax season!

Important sections of the conversation

[2:36] Unravelling money blocks: Jaime’s story
[12:33] Common money misunderstandings that hold business owners back from building wealth
[21:48] The importance of gentler self-talk
[29:32] Create a neutral money mindset
[40:21] Adopting the behavior of a high-income earner
[46:11] Rapid fire questions
[57:33] What does having an unbreakable business mean to you?

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Website: jaimegordonlifecoaching.com
Instagram: instagram.com/unstuckologist

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Monetizing your content with Danielle Corbett Apr 30, 2025

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Are you looking to add new revenue streams to your business? Author, podcaster, and coach Danielle Desir Corbett joins us to share how she turned her podcast into a very successful revenue stream for her business.

Listen in as Danielle teaches us how podcasting can be a great way to connect with your audience on a deeper level while also leveraging content creation as a revenue stream. Listen in as she shares the intentional strategies and approaches she uses to land lucrative brand deals.

Important sections of the conversation

[1:50] Danielle’s podcasting backstory
[5:00] How to grow a podcast audience
[10:43] Growing a thriving community around your podcast
[14:14] Monetize your podcast through brand partnerships
[21:01] How to pitch to brands
[26:23] Rapid fire: Threads edition
[31:38[ What does having an unbreakable business mean to you?

Connect with the guest

Website: danielledesir.com
Thought Card podcast: thoughtcard.com/podcast
Threads: threads.net/@thedaniellecorbett

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The SECRET to perfect client kickoff meetings! Apr 16, 2025

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Congratulations, you signed a client! Now what? In this episode, we’re breaking down the secret to perfect client kickoff meetings so you and your new client can get started on the right foot.

When it comes to client work, communication is key. The kickoff call sets the stage and makes sure that your client is going to have an amazing experience with you. Listen in to learn the kickoff call strategies you need to set yourself up for success.

Important sections of the conversation

[0:14] What is a client kickoff call?
[1:13] How to prepare for a client kickoff call
[2:47] How to open the kickoff call
[3:36] 5 key questions to ask during the kickoff call
[4:29] Next steps after the kickoff call

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