UI Breakfast: UI/UX Design and Product Strategy

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Episode 84: Storytelling in UX with Dan Nessler Nov 30, 2017

Show notes

Novelists and playwrights have been using the same storytelling principles for centuries with great success. Why not use them in UX to make your product more engaging? Today our guest is Dan Nessler, an experience director, speaker, and UX blogger. We discuss how the main storytelling principles — reason, hero, conflict, structure, awareness, and virality — can be applied in product design.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Hinderling Volkart — Dan's company
6 storytelling principles to improve your UX — Dan's article we're talking about
How great leaders inspire action — a talk by Simon Sinek about a leadership model starting with a golden circle and the question "Why?"
Features vs. Benefits — a UX metaphor by Samuel Hulick featuring Mario and the flower
Emotional Design — a book by Don Normal
Episode 82: Healthy Ending Experiences with Joe Macleod
Ends. — a book by Joe Macleod on ending experiences
Medium, Dribbble — great places for sharing work
The FWA, Awwwards — the most famous award websites
Dan's website
Follow Dan on Medium
Follow Dan on Twitter: @nessie420

Today's Sponsor

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Recommend a Guest

I'm always on the hunt for great guests! If you would like to see someone you know — or would like to be a guest yourself — please email me with your ideas. Let me know what they do and what topic they could talk about.

Episode 83: Building a Unique Identity with Melissa Eggleston Nov 02, 2017

Show notes

How do you stand out among thousands of other businesses? How do you become unique without being crazy? Our guest today is Melissa Eggleston — an author, UX designer, and content strategist. You'll learn how to identify and promote your brand values, how to find your voice, and how to make your user experience truly special.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

The Zombie Business Cure — Melissa's book we're talking about, written with Julie Lellis as a co-author
Lenovo — Melissa's place of work
Trauma-Informed Website Resources
Buffer + Transparency — special page created by Buffer to celebrate transparency as their key value
Baremetrics demo — a dashboard featuring their own numbers
Differentiate Your Business Through User Experience Research — an article featuring Aga Bojko, the director of UX for Indiegogo
New Dropbox design
Interviewing Users — a book by Steve Portigal
5 Keys to Developing a Strong Tone of Voice in Your Content Marketing — an article by Ann Handley where she asks to "mask the logo on your site"
Everybody Writes — a book by Ann Handley
Seth Godin's blog
Melissa's website
Follow Melissa on Twitter: @melissa_egg

Today's Sponsor

This episode is brought to you by RefineAI — a tool for measuring the emotional appeal and engagement of your video ads. This simple solution lets you automatically test your videos with real people and get insights back in real time. Schedule a demo at refineai.com/uibreakfast and receive 20% off your first year if you decide to sign up.

Interested in sponsoring an episode? Learn more here.

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Episode 82: Healthy Ending Experiences with Joe Macleod Oct 27, 2017

Show notes

We get so excited about new things that often overlook the ending experiences — which can have dramatic impact. Our guest today is Joe McLeod, a famous designer, author, speaker, and thought leader. Joe shares the philosophy and practical ideas for healthy endings in content, products, companies, software, and much more.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Ends. — Joe's book on ending experiences
ustwo — Joe's previous company
Alvaro Arregui — author of the book cover art
The Life-Changing Magic of Tidying — a book by Marie Kondo
Our Incredible Journey — a collection of startup exit stories by Phil Gyford
Joe's website
Get the free sample chapter of Joe's book
Follow Joe on Twitter: @mrmacleod

Today's Sponsor

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Episode 81: Writing & Publishing Professional Books with Rachel Andrew Oct 24, 2017

Show notes

A published book can magically boost your authority in the field. But how do you get started with your first one? Today our special guest is Rachel Andrew, a famous writer, speaker, co-founder of Perch CMS, and CSS Working Group Invited Expert. Rachel talks about her writing process, reviews publishing options, and shares practical tips with the new authors.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

The New CSS Layout — Rachel's new book
Perch CMS — Rachel's product with Drew McLellan
The list of Rachel's 22 books
An Event Apart, CSS Dev, Smashing Conf — some of Rachel's favorite conferences
Notist — a new product for conference speakers by Drew and Rachel
A Book Apart — Rachel's latest publisher
The CSS Anthology — one of Rachel's most popular books
Authority — a book by Nathan Barry
How to write content for an international audience — an article by Joe Leech
The Brain Audit — one of Jane's favorite books by Sean D'Souza
Smashing Magazine, A List Apart — websites where Rachel helps as an editor
Rachel's website
Follow Rachel on Twitter: @rachelandrew

Today's Sponsor

This episode is brought to you by Extra, a social media automation tool for brands. What's the real cost of spending some of your most productive hours on social media management? Extra will drastically reduce the amount of time that you spend stocking up your social media queues, allowing to focus on what matters most. Sign up for early access at extra.ai

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Episode 80: Design Systems Engineering with James Stone Oct 13, 2017

Show notes

Designing good experiences is hard, but what about bringing your designs to life? This topic has always been my biggest professional frustration. Today our guest is James Stone, an independent design systems engineering consultant. You'll learn how design systems can help alleviate the pain, and how to speed up the development process using frameworks, templates, starter projects, and living (coded) style guides.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Design Systems Accelerator — James's new project
Zurb Foundation, Bootstrap — popular front-end frameworks
Zurb's Youtube Channel
Zurb's Starter Projects
Lightning Design System — a design system by Salesforce
Nathan Curtis (writing for EightShapes) — recommended reading on design systems
James's website
CSS Box Model Course, Living (Coded) Styleguide in 60-minutes — James's training products
Get your special discount on some of James's products
Take the free Design Systems Crash Course
Follow James on Twitter: @JAMESSTONEco

Today's Sponsor

This episode is brought to you by Zencastr. It's the easiest way to record your podcasts in studio quality, free from any Skype glitches or artifacts — like we do here at UI Breakfast. Simply send a link to your guests, and they will be recorded in separate tracks straight from their browser! To check it out, go to zencastr.com and use your promocode UIBREAKFAST to get 20% off your first three months.

Interested in sponsoring an episode? Learn more here.

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Episode 79: Typography in UI Design with Rafal Tomal Oct 06, 2017

Show notes

Typography might be hard to discuss in a podcast, but we're giving it a try! Today our guest is Rafal Tomal, VP of Design at Rainmaker Digital. You'll learn about the current state of web typography, why fonts play such a huge role in usability and branding, and how to make sensible font choices for your software product.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Rainmaker Digital — Rafal's company (also StudioPress, Copyblogger)
typespiration.com — Rafal's typography project
The Essential Web Design Handbook — Rafal's book on designing websites
Hack Your Design — Rafal's new book with Chris Garrett
Museo Sans, Merriweather — some of Rafal's favorite web fonts
Acumin Pro, Roboto — some of Jane's favorite web fonts
Streamline Icons, Symbolset, Dutchicon — our favorite icon resources
Typewolf — a typography project by Jeremiah Shoaf that inspired Rafal
Rafal's website (some amazing illustrations there)
Follow Rafal on Dribbble
Follow Rafal on Twitter: @RafalTomal
Get 20% off Rafal's book

Today's Sponsor

This episode is brought to you by Balsamiq Mockups. Balsamiq Mockups is a rapid wireframing tool that helps you work faster and smarter. It reproduces the experience of sketching on a whiteboard, but using a computer. Making mockups is fast: you'll generate more ideas, so you can throw out the bad ones and discover the best solutions. Try it free for 30 days at balsamiq.com.

Interested in sponsoring an episode? Learn more here.

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Episode 78: Customer-Driven Organic Growth with Ashley Greene Sep 30, 2017

Show notes

We hear a lot about growth hacking, but often forget about the true fuel for any business: organic growth. Today our guest is Ashley Greene, the founder of Instratify. You'll learn how to discover precious customer insights, run interviews and surveys, manage analytics, and achieve sustainable organic growth for your product.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Instratify — Ashley's consulting and training company
ZenTribes — peer support group for entrepreneurs by Sherry Walling
AARRR! Dave McClure’s “Pirate Metrics” And The Only Five Numbers That Matter
"Toyota's 5 Why's — the iterative interrogative technique
Rev — Ashley's transcription service of choice
FourEyes, SurveyMonkey — survey tools
Amplitude, Kissmetrics, Woopra, Mixpanel, [Google Analytics — analytics tools
FullStory, Hotjar — more tools for tracking user experience
What is a North Star Metric?
What Is Net Promoter Score?
The Spotlight Framework by David Cancel
5 Habits to Building Better Products Faster — a book by Hiten Shah
Hypergrowth — a book by David Cancel
Lean Analytics — a book by Alistair Croll and Ben Yoskovitz
Hooked: How to Build Habit-Forming Products — a book by Nir Eyal with Ryan Hoover
To Sell Is Human — a book by Daniel H. Pink
Uncover Insights in 60 Minutes for Rapid Growth with a Single Survey — Ashley's workshop
Visit Ashley's website
Follow Ashley on Twitter: @AshleyKGreene
Drop Ashley a line at ashley@instratify.co

Today's Sponsor

This episode is brought to you by Jamf Now. This service helps businesses manage Apple devices in the workplace. It makes managing and securing every work iPhone, iPad, and Mac easier than ever. See the power of Jamf Now for yourself! Create an account today at jamf.com/uibreakfast and start managing your first three devices for free.

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Episode 77: UX Roadmapping with David Pasztor Sep 22, 2017

Show notes

The biggest thing about UX roadmapping is that... there's no such thing. "Your UX roadmap is a product roadmap," says David Pasztor, the founder of UX Studio and the author of Product Design. In this episode, you'll learn what makes a good roadmap, how to plan for something that will inevitably change, what tools to use, and how to run a roadmapping workshop with your clients.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

UX Studio — David's company
Product Design — David's book on designing digital products
Designing Web Usability — a classic book by Jakob Nielsen
UX in Product Roadmaps: How to plan your design activities? — David's article
Trello, Jira, Confluence, Aha!, ProdPad, Asana, Basecamp — planning tools
Mind the Product, Insights Blog by Silicon Valley Product Group (by Marty Cagan) — great resources on product design
Follow David on Twitter: @pasztordavid

Today's Sponsor

This episode is brought to you by FreshBooks. The all new FreshBooks makes ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork. The most important thing is that getting started on FreshBooks is extremely simple, even if you’re not a numbers person — actually, especially if you’re not a numbers person.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

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Episode 76: Self-Care for the Creatives with Femke van Schoonhoven Sep 15, 2017

Show notes

Oh, it's so easy to wear yourself out in the ongoing creative battle! Today our guest is Femke van Schoonhoven — a designer, writer, and fellow podcaster. You'll learn how to embrace your perfectionism, find the work-life balance, deal with the different parts of the feast-or-famine cycle, and find inspiration (not frustration) following other designers.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Atomic, Uber — Femke's previous and current places of work
Design Life — Femke's podcast with Charli Marie
Femke's blog
We need more crappy work — Femke's article
Sarah Dayan, Eric Friedensohn, Scotty Russell — designers and artists followed by Femke
Design Life 083: What to do when you’re overwhelmed
Bullet Journal — a website on bullet journaling
Episode 72: Creative Habits and Routines with Tomas Laurinavicius
Femke's website
Join Femke's newsletter
Follow Femke on Twitter: @femkesvs

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners.

If you work for yourself, you know that the world was not built for the self-employed. Many institutions are simply not keeping up with the pace of change — like banks, retirement savings, employment insurance, and accounting services. FreshBooks is among the innovators who have stepped up to provide a new accounting solution in this rapidly changing world.

FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

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Episode 75: Organizing a UX Research Panel with Ashley Warren Sep 08, 2017

Show notes

Research panels are a fantastic way to do UX research: instead of emailing the entire user list, you're working with a small loyal segment of your audience. Our guest today is Ashley Warren, a UX researcher at ShortStack. You'll learn how to put together a representative research panel, keep them motivated, organize the research process, and manage the results.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

ShortStack — Ashley's company
Why UX Researchers Should Create a Research Panel — Ashley's article
Hotjar — a tool for recording user sessions (and other types of analytics)
Microsoft Excel, Google Spreadsheets, Google Docs — tools for documenting the results
UsabilityHub — a tool for remote user testing
UsabilityHub blog, ConversionXL blog, Journal of Usability Studies — great resources for user testing
Ashley's website
Follow Ashley and ShortStack on Twitter: @ashleynhwarren, @shortstacklab
Drop Ashley a line at ashley@shortstacklab.com

Today's Sponsor

This episode is brought to you by FreshBooks — cloud accounting software for freelancers and small business owners. The all new FreshBooks is not only ridiculously easy to use, it’s also packed with powerful features:

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FreshBooks is offering a 30-day unrestricted free trial to our listeners. To claim it, just go to freshbooks.com/uibreakfast and enter UI BREAKFAST in the “How Did You Hear About Us?” section.

Interested in sponsoring an episode? Learn more here.

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