UI Breakfast: UI/UX Design and Product Strategy

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Episode 104: Qualifying Clients with Matt Inglot Apr 27, 2018

Show notes

Is that new project really worth your attention? Should you say "yes" to that new client? Freelancers and consultants face these challenges daily. Today our guest is Matt Inglot, the founder of Freelance Transformation and micro-agency owner. You'll learn how to identify your ideal client, qualify incoming leads, organize your client intake, and avoid common red flags.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Freelance Transformation — Matt's famous podcast
Tilted Pixel — Matt's agency
Episode 100: Leveling Up with Patrick McKenzie
3 Reasons You Should Be Roadmapping — an article by Brennan Dunn
FT 141: Become Known In Your Niche with Mike Julian
FT 139: Building a Company of One with Paul Jarvis
FT 132: Specialize, Simplify, Profit! with Kurt Elster
Get the free course on winning freelance clients at Freelance Transformation
Follow Matt on Twitter: @mattinglot

Today's Sponsor

This episode is brought to you by Your Productized Consulting Guide. Want to get started with productized consulting? This book will teach you step-by-step how to craft your offer, overcome client objections, write your sales page, and strategically plan your services line. To get you copy, head over to uibreakfast.com/productized and use your special promocode PODCAST20 on checkout to get 20% off any book package.

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Episode 103: UX Personalization with Samuel Hulick Apr 20, 2018

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Surprisingly, most web applications offer the same "out of the box" experience to all users — skipping on the opportunity to delight them with custom details. Today we talk about UX personalization with our special guest Samuel Hulick, the ultimate guru of user onboarding and the creator of UserOnboard.com. You'll learn how to make web app experience more suitable for each individual user, and how to approach personas, use cases, situations, sample data, and much more.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

UserOnboard — Samuel's website
The Elements of User Onboarding — Samuel's book
RightMessage — Brennan Dunn's personalization tool
Baremetrics Demo — a live sample dashboard with their own real data
Publishers Haven't Realized Just How Big a Deal GDPR is — a good article on GDPR
Episode 30: Describing Customer Motivation (Jobs to Be Done) with Eric White
The Anatomy of a Six-Figure Email Course — an extensive article by Brennan Dunn
User Onboarding Best Practices — some of Samuel's best articles on user onboarding
Follow Samuel on Twitter: @SamuelHulick

Today's Sponsor

This episode is brought to you by Feedier. Sick and tired of non valuable customer feedback? Meet Feedier, the next generation feedback application. Understanding your rewarded and empowered customers starts now. No more time-wasting surveys. They win, you win! Sign up for your free plan at feedier.com/uibreakfast, and get your first 3 months free on the Standard plan if you decide to upgrade.

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Episode 102: SaaS Email Onboarding with Val Geisler Apr 13, 2018

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We all receive plenty of "let's get started" emails when we sign up for new software. Some of them stand out, the rest don't even get read. What makes the difference? Our guest today is the amazing Val Geisler, an email onboarding copywriter and strategist. You'll learn what exactly you should be sending to your new users, how much is enough, what subject lines and CTAs work best, and much more.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

ConvertKit — Val's previous place of work
Matt Ragland — user onboarding specialist at ConvertKit
Episode 100: Leveling Up with Patrick McKenzie
Episode 92: Behind the Scenes of Userlist.io Research with Claire Suellentrop
Litmus Live, Business of Software — some of Val's favorite conferences
Mixmax, DeepDyve — some of Val's recent email onboarding teardowns (see more here)
Why This Bootstrapped SaaS Requires a Credit Card to Signup for a Trial — an article by Nathan Powell at Nusii blog
Tiny Reminder — Jane's previous SaaS (now acquired by Nusii)
Episode 64: Making Freemium Work with Bridget Harris
Val's website
Download The Dinner Party Strategy, Val's free book on great customer experience
Follow Val on Twitter: @lovevalgeisler

Today's Sponsor

This episode is brought to you by Userlist.io — a new tool for sending event-based email to your SaaS users. Overwhelmed with existing automation tools? Try this simple solution for converting free trials, user onboarding, and promoting specific features in your web application. To learn more, join the waiting list at userlist.io.

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Episode 101: Designing Templates with Seth Coelen Apr 06, 2018

Show notes

Templates and frameworks are a whole separate design industry! Today our guest is Seth Coelen, the author of Bootsketch — a comprehensive library of Bootstrap components for Sketch. You'll learn the success story behind his product, and get tips for building (and selling) design resources on your own.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Bootsketch — Seth's design library we're talking about
Introducing Bootsketch: Design Sites Faster — Seth's blog post about launching Bootsketch
Mark Otto — co-creator of Bootstrap (see his tweet about Bootsketch)
Sketch News — newsletter from Sketch
Sketch Runner — a Sketch utility
Marketch, Zeplin, InVision Inspect — tools that bridge design and development
Seth's website
Follow Seth on Twitter: @WhatsNewSaes
Use your special promocode UIBREAKFAST on checkout to get 20% off Bootsketch

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Episode 100: Leveling Up with Patrick McKenzie Apr 02, 2018

Show notes

It's episode one hundred today — and we have a spectacular guest to celebrate! It's Patrick McKenzie, a SaaS thought leader who doesn't need an introduction. We talk about leveling up your business — starting with smaller products like books, and then progressing towards more complex ones. Patrick explains why products can make such positive influence on your life and business, shares stories and examples, and provides inspiration for those who are starting out.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

How I went from $100-an-hour programming to $X0,000-a-week consulting — Patrick's article that changed Jane's business many years ago
Bingo Card Creator, Appointment Reminder, Starfighter — some of Patrick's previous projects
Stripe Atlas — Patrick's current place of work
Stripe Atlas Guides — guides on running an internet business
The Business of SaaS by Patrick McKenzie, Networking for Founders by Stephanie Hurlburt — some of these guides
Leveling Up — Patrick's talk recap from MicroConf Europe 2015
Episode 89: SaaS vs Ecommerce with Josh Pigford — an episode where Josh Pigford talks about Cedar & Sail, his craft and ecommerce business
Patrick's website
Follow Patrick on Twitter: @patio11

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Episode 99: Running a Product Agnostic Team with Natalie Nagele Mar 16, 2018

Show notes

What comes first, the product or the team? Without any doubt, the team is #1 priority for Natalie Nagele, co-founder and CEO of Wildbit. We discuss their strategy around multiple SaaS products, how they became a product agnostic team, and how they juggle resources while staying focused and productive.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Wildbit — Natalie's company
Beanstalk, Postmark, Conveyor, Deploybot (acquired) — Wildbit's products
JD Graffam, Serial Acquirer of SaaS Apps — an interview with JD Graffam by Garrett Dimon (his former product Sifter now also belongs to JD)
Slack, Jira, Basecamp, Confluence — communication and project management tools used by Wildbit
Pigeonbot — a tool that sends email from Slack
Experimenting with a 4-day work week, 4-day work week update — articles on how Wildbit adopted a shorter work week
Follow Natalie on Twitter: @natalienagele

Today's Sponsor

This episode is brought to you by Balsamiq. A Balsamiq customer recently called it “the only wireframing tool that doesn’t make me feel stupid”. Try the new web app free for 30 days at balsamiq.cloud — you’ll be productive in no time!

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Episode 98: Value-Based Design with Nick Disabato Mar 09, 2018

Show notes

How do you measure value in such abstract industry as design? Today we continue on the topic of value-based pricing with our guest Nick Disabato, a famous designer and writer. You'll learn how to identify and demonstrate the value of your UI/UX services, what exactly stands behind a high price tag, what KPIs to measure, and how to bring maximum business value to the table.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Draft — Nick's design consultancy
Value Based Design — Nick's upcoming book
Episode 36: Research-Driven A/B Testing with Nick Disabato — Nick's previous episode
Cadence & Slang — Nick's book about interaction design
Pricing Creativity — a book by Blair Enns
What to Learn From Tropicana’s Packaging Redesign Failure?
Draft's best case studies
Dissecting Great Sales Copy For Productized Consulting — an article by Patrick McKenzie (including praise for Nick's Draft Revise sales page)
Average Revenue per User (ARPU), Average Order Value (AOV) — popular key performance indicators (KPIs)
Mobile First — a book by Luke Wroblewski
Kissmetrics, Annielytics, ConversionXL — great resources to learn about Google Analytics
Sample application form for Draft Revise
Give It Five Minutes — an article by Jason Fried
Follow Nick on Twitter: @nickd

Today's Sponsor

This episode is brought to you by Balsamiq — rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool. So your work is easier to share, revise, and get honest feedback on! Try their new web app Balsamiq Cloud free for 30 days at balsamiq.cloud.

Interested in sponsoring an episode? Learn more here.

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Episode 97: How to Escape Hourly Billing with Jonathan Stark Mar 02, 2018

Show notes

Feeling trapped in hourly billing forever? Welcome to our two-part miniseries on value-based pricing. Our guest today is Jonathan Stark, a famous consultant and author of Hourly Billing Is Nuts. You'll learn why hourly billing is detrimental to your earnings and to your productivity, how to transition to value-based pricing, and how to conduct all the hard conversations with your clients.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

Hourly Billing Is Nuts — Jonathan's book we're talking about
Episode 68: Conversational UX with Jonathan Stark — our previous episode with Jonathan
The Freelancer's Roadmap — Jonathan's upcoming book
Productized Consulting with Guest Jane Portman — a recent episode at Jonathan's podcast, Ditching Hourly
How To Price Design Services & Make More Money — a talk by Chris Do (how to charge 10 times more for a logo)
The Why Conversation — another episode at Jonathan's podcast
Value Pricing Bootcamp — Jonathan's free email course
Follow Jonathan on Twitter: @jonathanstark
Get 30% off any package of Hourly Billing Is Nuts using your special promocode UIBREAKFAST

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Episode 96: Building a Global Customer Base with Ed Freyfogle Feb 24, 2018

Show notes

Thanks to technology, the whole world is at your fingertips. But how exactly do you approach customers from other countries? Our guest today is Ed Freyfogle, co-founder of OpenCage Geocoder. You'll learn how to sell SaaS products internationally, build trust, engage with local communities, and handle details like pricing and billing.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

OpenCage Geocoder — Ed's company, a service that converts coordinates to and from places
MicroConf, MicroConf Europe — conferences we discuss
Episode 59: International UX with Joe Leech
Quaderno — a tool for managing sales tax automatically
Stripe, Xero — tools for handling payments and accounting
ipinfo.io — an IP identification service
Ed's personal website
Follow Ed and his company on Twitter: @freyfogle, @OpenCageData
Try OpenCage Geocoder free and use promocode UIBREAKFAST on checkout to get your 10% lifetime discount

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Episode 95: Overcoming Emotional Founder Challenges with Sherry Walling Feb 16, 2018

Show notes

Being a founder is a tough, lonely job. How do you stay sane (and happy) on this journey? Our special guest today is Sherry Walling — a clinical psychologist, founder of ZenFounder, podcaster, and author. We discuss how founders can overcome their emotional challenges, how to make sure that your family is on your side, and how to maintain physical and emotional health.

Podcast feed: subscribe to http://simplecast.fm/podcasts/1441/rss in your favorite podcast app, and follow us on iTunes, Stitcher, or Google Play Music.

Show Notes

ZenFounder — Sherry's podcast with Rob Walling
The Entrepreneur's Guide to Keeping Your S**t Together — Sherry's upcoming book with Rob Walling
ZenTribes — Sherry's group program for entrepreneurs
MastermindJam — a matchmaking service for mastermind groups
MicroConf, DYFConf, WordCamp, Business of Software, Rhodium Weekend, FemtoConf, BaconBiz — some of Sherry's (and Jane's) favorite conferences
Episode 45: Onboarding Your Spouse — an episode of ZenFounder podcast
Sherry's website
Follow Sherry on Twitter: @zenfounder

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