Technology

Topline

The #1 podcast for founders, operators, and investors in B2B tech. Tune in every week to hear Sam Jacobs, AJ Bruno and Asad Zaman discuss and debate the trends, news, and developments impacting the B2B tech world. Enjoy the hot takes, strong opinions, and dry humor.

Latest Episodes:

E109: Burnout, Breakthroughs & the New Reality of GTM Leadership May 18, 2025

Show notes

Sam Jacobs, AJ Bruno, and Asad Zaman confront the emotional weight and operational strain of leading through sustained GTM volatility. They reflect on the mental health toll of missed quarters, the pressure to perform under investor scrutiny, and the fine line between perseverance and sunk-cost thinking. The trio explores how founders can navigate uncertain markets with clear contingency planning, why Pavilion is betting big on small peer groups to improve retention, and what the recent wave of strategic M&A reveals about the shifting tech landscape.

Thanks for tuning in!

Join the revenue leaders redefining growth at Pavilion's CRO Summit 2025, which will be held on June 3rd at the Denver Art Museum. Register today.

Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!

Subscribe to the Topline Newsletter to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.

Tune into The Revenue Leadership Podcast with Kyle Norton every Wednesday. Kyle dives deep into the strategies and tactics that drive success for revenue leaders like Jason Lemkins of SaaStr, Stevie Case of Vanta, and Ron Gabrisko of Databricks.

Key Moments:

(00:00) Introduction and Reflections on Past Guests

(02:59) The Impact of AI on Education

(05:56) Market Pulse Check and Economic Outlook

(08:58) Navigating Challenges as Founders

(11:55) Mental Health and Resilience in Business

(15:04) Investor Pressures and Market Dynamics

(17:48) The Importance of Adaptability in Entrepreneurship

(20:59) Learning from Failure and Moving Forward

(33:53) Revenue Growth and Business Optionality

(34:56) Leadership Accountability and Personal Growth

(36:24) Compassionate Leadership in Business

(38:01) Optimism vs. Realism in Business

(39:31) Market Trends and Business Strategy

(42:04) Building Community and Crafting Business Assets

(43:41) Market Dependency and Business Performance

(46:47) The Importance of Team Building

(47:15) M&A Activity and Market Dynamics

SPOTLIGHT: How CEO Sam Jacobs Is Redefining Pavilion's Identity May 15, 2025

Show notes

When Sam Jacobs founded Pavilion, formerly Revenue Collective, he set out to build a private community for operators in a startup world that traditionally celebrated only founders and operators. But after the community grew rapidly, now totaling 10,000+ members, questions arose about whether the once-exclusive membership had become too open. In this special Topline Spotlight episode, Sam joins co-hosts AJ Bruno and Asad Zaman to discuss how rapid expansion diluted the community's focus, what it took to course-correct, and why building something great takes time—and restraint.

You're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!

Subscribe to the Topline Newsletter to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.

Key Moments:

(00:00) Introduction

(00:42) Business Challenge of the Last 24 Months

(01:29) What Is Pavilion?

(02:43) Launching Pavilion Gold

(04:01) Why the Community Scaled So Quickly

(06:51) LinkedIn and Slack as Growth Drivers

(07:02) Shifting Culture of Openness Among GTM Leaders

(08:04) The Consequences of Losing Focus

(10:54) The Biggest Mistake: Removing the Qualification Barrier

(11:32) The Challenge of Reversing Course

(13:46) Continued Opportunity for Operator Advocacy

(15:00) Solving the Challenge: Long-Term Vision

(15:54) Building a 3-Year Vision for Pavilion

(16:08) Importance of Patience in Building Exclusive Communities

E108: Unpacking Ebsta's Benchmarking Report with Guy Rubin May 11, 2025

Show notes

In this episode, Sam, AJ, and Asad are joined by Guy Rubin to dive deep into the critical insights from Ebsta's latest sales benchmarking report. Their report uncovers what separates high-performing sales organizations from the rest. They take a sobering look at current quota attainment trends and why most teams continue to fall short of targets. They also explore how leadership decisions create ripple effects across sales performance, examining the structural and cultural factors driving results. This episode delivers actionable takeaways for sales leaders looking to improve quota attainment, optimize their tech stack, and build more resilient teams in an increasingly complex selling environment.

Thanks for tuning in!

Join the revenue leaders redefining growth at Pavilion's CRO Summit 2025, which will be held on June 3rd at the Denver Art Museum. Register today.

Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!

Subscribe to the Topline Newsletter to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.

Key Moments:

(00:00) Introduction

(03:00) Sales Quota Attainment and Market Dynamics

(06:00) The Role of Leadership in Sales Success

(08:49) Data-Driven Sales Strategies

(11:58) The Challenge of Sales Performance

(15:03) The Future of Sales Talent and AI's Impact

(17:54) Concentration of Talent in Sales Organizations

(22:49) The Concentration of Talent in Organizations

(23:41) Data-Driven Insights for Sales Success

(25:50) The Role of AI in Sales

(26:41) The Myth of the A Player

(28:49) The Importance of Consistency in Sales Processes

(30:01) The Shift to Full Cycle Sales

(32:21) Customer Relationship Management in Sales

(34:41) The Impact of Leadership on Sales Performance

(37:53) Navigating Volatility in Sales

(40:54) Building a Data-Driven Sales Organization

(48:05) Pop Culture References and Team Dynamics

(49:14) Market Dynamics and Leadership Changes

(50:44) Founder Friendliness and CEO Replacement

(54:14) The Role of Founders vs. Non-Founder CEOs

(01:00:20) Community and Personal Growth

(01:01:30) Inspiring Media Ventures and Closing Thoughts

SPOTLIGHT: How Rick Smolen Built Confidence Leading Outside of Sales May 08, 2025

Show notes

When Rick Smolen stepped into the CRO role at ShipHero, he wasn't just inheriting a sales team—he was taking on the entire customer lifecycle. From marketing to partnerships to customer success, Rick had to quickly learn how to lead teams in functions he'd never directly owned before. In this episode, he shares what that transition was really like, the mistakes he made early on, and how curiosity became his most powerful leadership tool.

You're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!

Subscribe to the Topline Newsletter to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.

Key Moments:

(00:00) Introduction

(01:10) Overview of ShipHero and its services

(03:15) Rick's career Journey

(06:37) Challenges of transitioning to CRO

(09:36) Curiosity and leadership dynamics

(14:27) Building a leadership team and embracing failure

(18:12) Evaluating leadership success

(22:59) Key takeaways and book recommendations

E107: Scaling ClickUp to 10M+ Users with COO Gaurav Agarwal May 04, 2025

Show notes

In this episode, we're joined by Gaurav Agarwal, COO of ClickUp, who's led the company's explosive growth to over 10 million users while slashing CAC by 3X and achieving profitability. Gaurav dives into why ClickUp's hybrid motion is crushing it and how to align both for compounding returns, how they reduced CAC by ruthlessly optimizing spend and embracing incrementality over attribution, how to build teams that thrive under high accountability, and more.

Thanks for tuning in!

Join the revenue leaders redefining growth at Pavilion's CRO Summit 2025, which will be held on June 3rd at the Denver Art Museum. Register today.

Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!

Subscribe to the Topline Newsletter to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.

Key Moments:

(00:00) Introduction to Gaurav Agarwal and ClickUp

(02:54) Gaurav's Journey from Banking to Startups

(06:04) Growth Strategies and Challenges at ClickUp

(14:54) Branding vs. Performance Marketing in SaaS

(21:54) Navigating Brand Marketing and Measurement

(24:44) The Importance of Self-Awareness in Leadership

(27:39) The Role of Pain in Leadership and Growth

(35:57) The Dichotomy of Being Liked vs. Respected

(40:39) Building Resilient Teams Through Real Challenges

(51:14) The Dynamics of PLG and SLG

(52:37) Fragmentation in Go-to-Market Strategies

(56:42) The Role of Marketing in Revenue Generation

(01:00:45) Influences and Inspirations in Business

SPOTLIGHT: Untangling Tech Debt and Finding Product-Market Fit with Russ Mikowski of SurePeople May 01, 2025

Show notes

Russ Mikowski, CEO of SurePeople and longtime revenue leader intech, never planned to become a CEO, until he was recruited to transform a 10-year-old company grappling with technical debt, a scattered ICP, and untapped potential. In this episode of Topline Spotlight, Russ opens up about the tough decisions he's made since taking the helm: rebuilding instead of refactoring, saying "no" to legacy customers, and doubling down on a focused go-to-market strategy for SurePeople's innovative psychometric assessment platform, Prism.

You're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!

Subscribe to the Topline Newsletter to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.

Key Moments:

(00:00) Introduction to Topline Spotlight

(03:00) Understanding SurePeople and Its Mission

(05:51) Russ's Journey to CEO and Company History

(08:55) Navigating Technical Debt and Product Development

(12:01) Defining Ideal Customer Profile (ICP) and Market Focus

(14:50) Company Culture and Communication Strategies

(17:53) Inspiration and Leadership Philosophy

E106: AI-Driven vs AI-First vs AI-Native with Eric Wolford of Accel Apr 27, 2025

Show notes

In this episode, Sam Jacobs and Asad Zaman are joined by Eric Wilford, a venture partner at Accel, to discuss venture investing with a focus on AI-first companies. The discussion delves into what defines an AI-first company, the implications of AI on product development and go-to-market strategies, and the influence of macroeconomic conditions on venture investments. Eric also shares his perspectives on valuation, the competitive dynamics in AI, and the role of authenticity in successful entrepreneurship.

Thanks for tuning in! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!

Subscribe to the Topline Newsletter to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.

Key Moments:

(00:00) - Introduction

(03:21) - Discussion on AI-First Companies

(06:35) - AI in Enterprise SaaS and Product Customization

(18:00) - Macro Economy and Venture Investing

(22:23) - Navigating Recessions and AI Era

(25:05) - Valuations in the AI Market

(30:58) - Raising Capital: Strategies and Debates

(35:57) - Founders' Goals and Investor Alignment

(38:53) - Inspiration and Final Thoughts

SPOTLIGHT: Solving SaaS Pricing Challenges with Pricing I/O Founder Marcos Rivera Apr 24, 2025

Show notes

Marcos Rivera, Founder and CEO of Pricing I/O offers an inside look into how he transformed his solo consultancy into a thriving team of SaaS pricing experts. He shares practical insights on pricing strategy, including why companies should revisit pricing regularly, how underpricing affects customer perception, and why adding more features isn't always the solution to retention problems.

You're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!

Subscribe to the Topline Newsletter to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.

Key Moments:

(01:50) - Interview with Marcos Rivera: Pricing Expertise

(04:44) - Common Misconceptions About Pricing

(14:10) - Solving Business Problems: Talent Acquisition

(23:05) - Reflections and Recommendations

(25:48) - Closing Remarks and Call to Action

E105: AI-Native CRMs and Early Stage Resilience: Scaling in Economic Uncertainty Apr 20, 2025

Show notes

The hosts dissect Attio's AI-native CRM disrupting traditional customer management and examine the surprisingly resilient seed/Series B funding landscape despite economic headwinds. Learn how AI is fundamentally changing go-to-market playbooks, enabling tech companies to scale faster than ever before, and which AI sales tools have genuine staying power.

Thanks for tuning in! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!

Subscribe to the Topline Newsletter to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.

Key Moments:

[02:07] AJ's Boating Adventure

[04:05] Sam on Pavilion's CMO Summit and Personal Updates

[06:56] Marketing and Revenue Insights

[10:36] AI in Business

[13:34] Economic Sentiment and Business Strategy

[33:02] Hiring in Volatile Times

[37:04] Compensation Strategies for Sales Teams

[40:55] AI in Sales: A Conversation with an AI SDR Founder

[48:06] The Future of AI in Sales and Marketing

[01:00:15] Novel Uses of AI

[01:08:54] Closing Remarks and Shoutouts

SPOTLIGHT: Resilience and Growth with LucidLink CEO Pete Thompson Apr 17, 2025

Show notes

LucidLink CEO and Co-founder Pete Thompson offers an inside look into how he rapidly scaled LucidLink, a company that transforms cloud storage into an accessible, high-performance drive. Pete discusses the critical steps and strategies that propelled the company from its inception in 2016, through struggles to find product-market fit, to achieving breakthrough success during the pandemic.

Key Moments:

(00:46) - Spotlight on Pete Thompson of LucidLink

(01:42) - LucidLink's Innovative Cloud Storage Solution

(03:09) - Finding the Ideal Customer and Product Market Fit

(08:02) - Challenges and Breakthroughs During the Pandemic

(18:21) - Rapid Growth and Fundraising Success

(20:42) - Reflections and Future Outlook

(23:05) - Closing Remarks and Recommendations

(25:15) - Outro and Subscription Information

You're invited! Join the free Topline Slack channel to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!

Subscribe to the Topline Newsletter to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.

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