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    Business

    Tom Bilyeu’s Impact Theory

    Uncover the truth behind the headlines and memes in an unbiased pursuit of what’s real. 

    From interviews and reactions to debates on the most important topics of the day, this podcast will challenge everything you know about current events, the economy, culture, and more. Tom Bilyeu’s Impact Theory helps you thrive in our complex world.

    Hosted by Tom Bilyeu, a prominent entrepreneur and co-founder of the billion-dollar company Quest Nutrition, Impact Theory covers what matters today. From geopolitics and economics to AI, science, future tech, and beyond, Tom breaks down complex topics into their fundamental elements. Learn how to see the world clearly so you can navigate even the most disruptive era. 

    Advertise

    Copyright: © Copyright Impact Theory

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    Latest Episodes:
    The Ultimate Blueprint for Disrupting Industries: The Netflix Strategy | Marc Randolph (Archived Episode) Dec 11, 2024
    Show notes

    In this episode of Impact Theory, Tom Bilyeu is joined by Marc Randolph. As co-founder and founding CEO of Netflix, Marc laid much of the groundwork for a service that’s grown to 150 million subscribers and fundamentally altered how the world experiences media.


    Tom and Marc explore how Marc managed to take action on his dreams and succeeded against all odds. Marc shares how he started Netflix and how they tweaked their business and stopped it from failing like most businesses.


    [Original air date: 3-2-21].


    SHOW NOTES:

    The one-sentence Marc has heard 1000 times from his friends, his family, basically everyone when pitching the idea of Netflix. [1:24]

    The fundamental things Marc learned in his 50s while skateboarding that helped him build Netflix [3:25]

    How Marc started Netflix and how they tweaked the idea to stopped it from failing like most businesses. [5:27]

    The even better approach to “there are no good ideas” to generate winning ideas. [7:49]

    The single most fundamental problem why most people never take action on their ideas. [9:05]

    What separates an Entrepreneur from a dreamer. [9:46]

    The fundamental misunderstanding of Entrepreneurship and the deep-seated psychological fear everyone (even Marc) struggled with for years. [15:41]

    The idea of “two-way doors” Marc teaches young Entrepreneurs to practice to escape the traps of perfectionism and take immediate action. (And prevent them from taking too much risk.) [20:21]

    The fundamental truth about knowing what to test. [21:42]

    Where 98% of Netflix´s revenue did come from initially and why Marc decided to give up that revenue. [24:06]

    The skill Marc is good at, that he calls “the entrepreneurs secret weapon” [27:20]

    This brutal moment destroys most business relationships and how Marc handled this “big ego” moment. [32:48]

    Why the person who starts a company is not necessarily the right one to run it when it´s big. [37:58]

    The real challenge in Marc’s life that he is most proud of when he looks back. [41:10]

    How running for a plane taught Marc the right mindset to chill in the midst of chaos. [45:26]

    The core principles Marc instills in his kids. (Not what you think.) [52:07]

    Marc’s new podcast about how to take ideas and make them real. [54:40]


    What's up, everybody? It's Tom Bilyeu here:


    If you want my help...

    • STARTING a business: join me here at ZERO TO FOUNDER
    • SCALING a business:see if you qualify here.

    Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here.


    If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you.


    Join me live on my Twitch stream. I'm live daily from 6:30 to 8:30 am PT at www.twitch.tv/tombilyeu


    LISTEN TO IMPACT THEORY AD FREE + BONUS EPISODES on APPLE PODCASTS: apple.co/impacttheory


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    The Revolt of the Public: Why Institutions Are Crumbling and the Internet Is Reshaping Democracy | Martin Gurri Dec 10, 2024
    Show notes

    Welcome to another thought-provoking episode of Impact Theory with Tom Bilyeu. Today, we dive deep into the ever-evolving world of information and media with our guest, Martin Gurri, a former CIA analyst and renowned author of The Revolt of the Public. In this enlightening conversation, Gurri examines the intricate dynamics of elites, the impact of political figures like Trump and Obama, and the transformative potential of AI in modern governance.


    We explore the increasingly vital role of new governance models such as charter cities and network states, alongside the significant shifts driven by digital and artificial intelligence. Gurri challenges the notion of societal chaos by contrasting online turmoil with real-world stability, drawing on his personal experiences and historical parallels.


    From the influence of Elon Musk on free speech and media control to the relentless barrage of information in the digital age, this episode uncovers how we can navigate these turbulent waters. Gurri's insights into communication, persuasion, and the pursuit of truth within complex systems remind us of the importance of adaptation and critical thinking.


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    *********************************************************************************************

    What's up, everybody? It's Tom Bilyeu here:

    If you want my help...

    • STARTING a business: join me here at ZERO TO FOUNDER
    • SCALING a business:see if you qualify here.

    Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here.

    *********************************************************************************************

    Join me live on my Twitch stream. I'm live daily from 6:30 to 8:30 am PT at www.twitch.tv/tombilyeu

    *********************************************************************************************

    LISTEN TO IMPACT THEORY AD FREE + BONUS EPISODES on APPLE PODCASTS: apple.co/impacttheory

    *********************************************************************************************

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    The Fastest Path to Success in Today’s Unpredictable World | Tom Bilyeu (Archived Episode) Dec 09, 2024
    Show notes

    If you’re like most people, odds are that you’re not exactly where you want to be in life.

    But no matter what your definition of success is, or what you’re trying to accomplish, the simple truth is this: you’re not yet where you want to be because you don’t yet have the skills required to get there.


    In this talk at the Ice House in Pasadena, CA, I dive deep into the hard truths about what it takes to become extraordinary, regardless of what you’re pursuing.


    If you’re feeling stuck, lacking ambition, or just don’t think you’re good enough to get where you want to go, then buckle up because this talk will shake you out of your comfort zone and get you back on track to pursuing a life of fulfillment!


    SHOW NOTES:

    00:00 | Ambition vs. Drive

    11:12 | Self-Worth and Achievement

    19:07 | Grit Isn’t Sexy

    30:34 | Permission to Fail

    39:13 | The Ultimate Adaptation Machine

    45:39 | The Brain That Changes Itself

    56:28 | Being Average Is Enough


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    Factor: Get 50% off your first box plus 20% off your next month while your subscription is active at https://factormeals.com/impacttheory50 with code impacttheory50

    StopBox: Get 10% off, plus Buy One Get One Free for the StopBox Pro with code IMPACT at https://stopboxusa.com


    What's up, everybody? It's Tom Bilyeu here:


    If you want my help...

    • STARTING a business: join me here at ZERO TO FOUNDER
    • SCALING a business:see if you qualify here.

    Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here.


    If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you.


    Join me live on my Twitch stream. I'm live daily from 6:30 to 8:30 am PT at www.twitch.tv/tombilyeu


    LISTEN TO IMPACT THEORY AD FREE + BONUS EPISODES on APPLE PODCASTS: apple.co/impacttheory


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    Is Your Money Losing Value? How to Stop Losing and Start Building Wealth | Robert Breedlove (Replay) Dec 07, 2024
    Show notes

    No one wants to hear that the money they save today will be worthless tomorrow, and yet no one can deny that inflation is hitting everyone at the grocery store. What does this all mean and what can you do about it? You’re living through a recession that the government can’t seem to agree on or admit to whether you like it or not.


    Robert Breedlove hosts the podcast, ‘What Is Money?’ has joined Tom a few times and broken down the complexities of money, inflation, and property rights. He’s a freedom maximalist, and bitcoin philosopher that offers food for thought that can melt your brain. His breakdown of inflation being a version of legal theft should grab your attention as it’s hard to ignore once you hear his explanation.


    We’re digging into key ideas such as:

    The money crisis

    How bitcoin is impacting future creation of wealth

    How you can better thrive during this financial crisis

    It always comes down to decision and how you choose to move through reality as

    it is not how you wish it were.


    [Original air date: 2-16-23]


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    Follow Robert Breedlove:

    YouTube: https://www.youtube.com/channel/UC43_LTf5Z4lbRjKCq0sIAVg

    Twitter: https://twitter.com/Breedlove22

    LinkedIn:https://www.linkedin.com/in/breedlove22/

    Podcast: https://whatismoneypodcast.com/

    Instagram: https://www.instagram.com/breedlove_22/


    What's up, everybody? It's Tom Bilyeu here:


    If you want my help...

    • STARTING a business: join me here at ZERO TO FOUNDER
    • SCALING a business:see if you qualify here.

    Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here.


    If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you.


    Join me live on my Twitch stream. I'm live daily from 6:30 to 8:30 am PT at www.twitch.tv/tombilyeu


    LISTEN TO IMPACT THEORY AD FREE + BONUS EPISODES on APPLE PODCASTS: apple.co/impacttheory


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    Hunter Biden Pardon, Mr Beast & Ronaldo, Marc Andressen on Rogan, DOGE, BRICS, and Trump | The Tom Bilyeu Show Dec 06, 2024
    Show notes

    Welcome back to another episode of Impact Theory with Tom Bilyeu. Today, we delve deep into a fascinating range of topics, from historical virtues and modern media dynamics to the complexities of our current political and economic landscape.


    Tom and Producer Drew kick things off with lighthearted banter before diving into thought-provoking discussions about the transformation of media, where digital influencers like Mr. Beast and Ronaldo outshine traditional networks, and the critical importance of honing skills before seeking fame, much like Susan Boyle's unexpected rise.


    We cover everything from the enduring appeal of certain male hobbies to Tom's powerful reflections on the fundamental simplicity of managing finances. Our conversation explores societal shifts, touching upon historical leadership, contemporary challenges, and the significance of clear vision in governance.


    SHOWNOTES

    00:00 Revealing government corruption shatters naive illusions.

    05:25 Government influence, Florida relocation, AI startup suppression.

    08:26 A political change is affecting diverse demographics.

    10:33 Voters prioritize children's future and economic improvement.

    14:54 Elections matter; government impacts business and life.

    18:34 Focus on immediate improvements, not future promises.

    23:05 Trump's threats may escalate economic or physical warfare.

    25:29 US Treasuries' risk-free status is degrading.

    30:24 Managing personal finances and increasing income is complex.

    31:55 Harnessing momentum is crucial for successful navigation.

    36:43 Overwhelming data complicates narrative and exposes corruption.

    41:09 Move forward despite adversity, like Marcus Aurelius.

    41:50 Personal documented morality guides life decisions.

    46:42 Inspiring figures resonate; people desire courageous leadership.

    50:32 TikTok exposes talent; undiscovered gems vanish quickly.

    52:26 Real-world expertise boosts confidence in media.

    54:35 Confidence and power attract; reality is inescapable.

    57:52 Subscribe, fight corruption, be legendary. Peace.


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    Netsuite:Spend less time looking backwards, and more time on what's next. Download the CFO's Guide to AI and Machine Learning at https://NetSuite.com/theory

    Goldback: Goldbacks are currency for now, and for the future, get yours at https://impacttheory.co/GoldbackITNov

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    Shopify: Sign up for your one-dollar-per-month trial period at https://shopify.com/impact


    What's up, everybody? It's Tom Bilyeu here:


    If you want my help...

    • STARTING a business: join me here at ZERO TO FOUNDER
    • SCALING a business:see if you qualify here.

    

    Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here.


    Join me live on my Twitch stream. I'm live daily from 6:30 to 8:30 am PT at www.twitch.tv/tombilyeu


    LISTEN TO IMPACT THEORY AD FREE + BONUS EPISODES on APPLE PODCASTS: apple.co/impacttheory


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    How the 1% Protect Their Wealth During Economic Shifts | Eric Thomas (Archived Episode) Dec 05, 2024
    Show notes

    Greatness isn’t reserved for the lucky or privileged few. Success and wealth isn’t a right that anyone has been denied by bad luck of the draw either. Possibility is within your control when you learn to use the pain and live the life you’ve been given better than anyone else and you learn to see opportunities. But you have to execute to make sh*t happen!


    Eric Thomas has been motivating people for years and is bringing his energy and passion to Impact Theory to share the keys to success. Eric, also known as the hip-hop preacher, is a speaker, an entrepreneur, educator, and author. He’s taken the hard path in life, not by choice, and learned how to achieve greatness by relentlessly executing.


    You can achieve greatness but you have to take action and be accountable to yourself first and foremost. Think about what it is that you want to be best at and give that your total focus. Tom often says, ‘action cures all’ and Eric is living proof that action is a must once and once you release all of your excuses, you can become unstoppable.


    “If there’s another mountain to climb, climb it!” -Eric Thomas


    Check Out Eric’s latest book, You Owe You, Ignite Your Power, Your Purpose, and Your Why: https://www.amazon.com/You-Owe-Ignite-Power-Purpose/dp/0593234987


    [Original air date: 9-1-22]


    SHOW NOTES:

    0:00 | Introduction to Eric Thomas

    0:16 | This One Thing Achieves Greatness

    4:24 | Cultivate a Winning Mindset

    11:15 | The Real Power of Belief

    21:11 | Break Up With Your Excuses

    27:51 | You’re The Only One In Your Way

    35:47 | Hold Yourself More Accountable

    41:40 | Focus on Winning Life’s Challenge

    51:00 | Become Unstoppable


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    Follow Eric Thomas:

    Website: https://etinspires.com/home

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    Facebook: https://www.facebook.com/etthehiphoppreacher

    Instagram: https://www.instagram.com/etthehiphoppreacher/

    Twitter: https://twitter.com/Ericthomasbtc


    What's up, everybody? It's Tom Bilyeu here:


    If you want my help...

    • STARTING a business: join me here at ZERO TO FOUNDER
    • SCALING a business:see if you qualify here.

    Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here.


    If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you.


    Join me live on my Twitch stream. I'm live daily from 6:30 to 8:30 am PT at www.twitch.tv/tombilyeu


    LISTEN TO IMPACT THEORY AD FREE + BONUS EPISODES on APPLE PODCASTS: apple.co/impacttheory


    FOLLOW TOM:

    Instagram:https://www.instagram.com/tombilyeu/

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    7 Strategies to Achieve Financial Freedom | Codie Sanchez - PT 2 Dec 04, 2024
    Show notes

    What's up, guys? Today I've got an incredible episode for you featuring the brilliant Codie Sanchez. If you don't know Codie, she's a master in the world of business acquisition and deal-making, and she's back with us for the third time! Codie's been on a mission to empower people to take control of their financial destiny through business ownership. Now, in this episode, we're diving deep into why ownership is the cornerstone of wealth accumulation and how you can find and take over small businesses—a hidden goldmine of opportunity.


    Codie and I are going to explore the massive $68 trillion wealth transfer happening from baby boomers to younger generations, much of which is tied up in small businesses. You'll learn the critical steps Japan has taken to manage this kind of economic shift and why similar steps could create unparalleled opportunities for young people here. We'll also talk about the practical skills you need to succeed as a business owner and how to navigate the turbulent waters of entrepreneurship.


    If you've ever thought about owning a business or are curious about how to build substantial wealth outside the stock market and real estate, this episode is a must-listen. Codie's insights will give you the tools and confidence to seize your financial future.


    SHOWNOTES

    • BlackRock's influence can sway company decisions.
    • Small, nimble businesses can outperform large companies.
    • Young people face tough job and economic challenges.
    • Government printing money causes inflation and devalues.
    • Self-employment increases financial freedom and independence.
    • Criticism of governor became more accepted.
    • Behavioral economics essential for building wealth.
    • Stock market viewed as long-term gamble.
    • Men risk everything for an attractive woman.
    • Purchase for tools simplifying money-making decisions.


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    ButcherBox:New users that sign up for ButcherBox will receive 2lbs of 100% grass fed ground beef in every box free for the lifetime of their subscription + $20 off your first box when you use code IMPACT at https://butcherbox.com/impact

    Netsuite:Spend less time looking backwards, and more time on what's next. Download the CFO's Guide to AI and Machine Learning at https://NetSuite.com/theory

    Goldback: Goldbacks are currency for now, and for the future, get yours at https://impacttheory.co/GoldbackITNov

    Miro: Bring your teams to Miro’s revolutionary Innovation Workspace and be faster from idea to outcome at https://miro.com.

    Legal Zoom: Launch, run, and protect your business at https://www.legalzoom.com/ – use promo code 'IMPACT' for 10% off!

    Shopify: Sign up for your one-dollar-per-month trial period at https://shopify.com/impact


    What's up, everybody? It's Tom Bilyeu here:


    If you want my help...

    • STARTING a business: join me here at ZERO TO FOUNDER
    • SCALING a business:see if you qualify here.

    

    Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here.


    If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you.


    Join me live on my Twitch stream. I'm live daily from 6:30 to 8:30 am PT at www.twitch.tv/tombilyeu


    LISTEN TO IMPACT THEORY AD FREE + BONUS EPISODES on APPLE PODCASTS: apple.co/impacttheory


    FOLLOW TOM:

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    The 7 Strategies to Achieve Financial Freedom | Codie Sanchez - PT 1 Dec 03, 2024
    Show notes

    Welcome to another episode of Impact Theory with Tom Bilyeu. Today, we embark on a critical exploration of economic and financial landscapes with our esteemed guest, Codie Sanchez. Together, Tom and Codie dissect pressing issues such as business ownership challenges, inflation's impact across generations, and the impending $68 trillion wealth transfer from baby boomers.


    Codie provides profound insights into the current labor market, the revival of interest in trade professions, and the indispensable role of financial literacy. She brings her extensive expertise to the table, highlighting strategic business acquisitions, the significance of long-term investments, and the crucial aspects of self-awareness and risk management.

    This episode delves into the far-reaching influence of major asset managers, the nuanced complexities of national debt, and potential economic trajectories. It also addresses the importance of understanding financial terminology and structures to navigate this landscape effectively.


    SHOWNOTES

    • Unemployment linked to despair and loss of purpose.
    • Focus on ownership for wealth creation.
    • Economic cycles encourage finance success, require realism.
    • Deal clarity, origination, financing, due diligence, negotiation.
    • Learn everything; knowledge empowers negotiation and success.
    • Two types: risk-takers and cautious learners.
    • Understanding terms prevents bad financial deals.
    • Vendor declined podcast work over moral reasons.
    • Business decline by 2035 due to aging factors.
    • Vanguard conducts proxy voting for significant decisions.


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    What's up, everybody? It's Tom Bilyeu here:


    If you want my help...

    • STARTING a business: join me here at ZERO TO FOUNDER
    • SCALING a business:see if you qualify here.

    

    Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here.


    If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you.


    Join me live on my Twitch stream. I'm live daily from 6:30 to 8:30 am PT at www.twitch.tv/tombilyeu


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    Are We Living in a Simulation? The Latest Evidence on Reality | Donald Hoffman (Replay) Dec 02, 2024
    Show notes

    Donald Hoffman, Cognitive Psychologist and Science Author, has proposed a theory of consciousness that challenges your everyday assumptions about what reality is. His argument is that our perceptions of cause and effect and what we experience in the physical world isn’t as real as you’d like to think.


    The metaphor of the virtual headset he uses in these conversations with Tom explains why our experiences are limited and there are things like freewill that we never truly experience. If that’s not heavy enough for you, Hoffman bring mathematical equations into the picture to explain that all consciousness is mathematically structured.


    This episode is a complete crash course into the world of Donald Hoffman and the illusion of space, time and reality. Some areas you’ll hear explored in this episode include:


    Is Cause and effect real?

    The God hypothesis and consciousness

    Why your reality isn’t real

    The Truth behind consciousness

    How evolution hides the matrix (and what’s the red pill)

    Testing reality & spacetime

    Can you actually escape the matrix?

    Do you think it’s possible life is a simulation and we’re in some version of a virtual reality headset?


    [Original air date: 4-24-23]


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    ButcherBox:New users that sign up for ButcherBox will receive 2lbs of 100% grass fed ground beef in every box free for the lifetime of their subscription + $20 off your first box when you use code IMPACT at https://butcherbox.com/impact

    Netsuite:Spend less time looking backwards, and more time on what's next. Download the CFO's Guide to AI and Machine Learning at https://NetSuite.com/theory

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    Follow Donald Hoffman:

    Website:http://www.cogsci.uci.edu/~ddhoff/

    Email: ddhoff@uci.edu

    Twitter: https://twitter.com/donalddhoffman

    Instagram: https://www.instagram.com/donalddhoffman/


    What's up, everybody? It's Tom Bilyeu here:


    If you want my help...

    • STARTING a business: join me here at ZERO TO FOUNDER
    • SCALING a business:see if you qualify here.

    Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here.


    If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you.


    Join me live on my Twitch stream. I'm live daily from 6:30 to 8:30 am PT at www.twitch.tv/tombilyeu


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    30 Days to Take Control and Shape Your Future | Jordan Peterson, Arthur Brooks, and Dave Hollis (Archived Episode) Nov 30, 2024
    Show notes

    Chasing the wrong things in life, missing opportunities you practically prayed for, and not seeing yourself moving in the direction you wish leaves you feeling lost. It’s like walking aimlessly and wondering when someone will tell you which way you’re supposed to go.


    [Original air date: 9-29-22]


    Jordan Peterson is a clinical psychologist and best selling author of books like Beyond Order and 12 Rules for Life. Though he’s seen as highly controversial, he’s strong in his truths and stands in his authenticity. Watch his full episode with Tom here: https://youtu.be/6_IGHMSsdD0


    Arthur Brooks is a Harvard professor, social scientist and bestselling author of From Strength to Strength. He specializes in the science of human happiness. Check out his full interview here: https://youtu.be/swccXduWHqs


    Dave Hollis is the CEO of the Hollis Company, host of the popular Rise Together podcast, and best selling author of Built Through Courage. Enjoy his full episode with Tom: https://youtu.be/Bp4w_Prs1Q8


    SHOW NOTES:

    0:00 | Introduction to Jordan Peterson

    0:23 | Take Control of Your Story

    30:04 | How to Find Your Identity

    58:24 | Don’t Waste Your Life

    1:24:07 | How to Find Fulfillment

    1:44:30 | How to Adjust to Change


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    Twitter: https://twitter.com/jordanbpeterson


    What's up, everybody? It's Tom Bilyeu here:


    If you want my help...

    • STARTING a business: join me here at ZERO TO FOUNDER
    • SCALING a business:see if you qualify here.

    Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here.


    If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you.


    Join me live on my Twitch stream. I'm live daily from 6:30 to 8:30 am PT at www.twitch.tv/tombilyeu


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