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    Business

    Tom Bilyeu’s Impact Theory

    Uncover the truth behind the headlines and memes in an unbiased pursuit of what’s real. 

    From interviews and reactions to debates on the most important topics of the day, this podcast will challenge everything you know about current events, the economy, culture, and more. Tom Bilyeu’s Impact Theory helps you thrive in our complex world.

    Hosted by Tom Bilyeu, a prominent entrepreneur and co-founder of the billion-dollar company Quest Nutrition, Impact Theory covers what matters today. From geopolitics and economics to AI, science, future tech, and beyond, Tom breaks down complex topics into their fundamental elements. Learn how to see the world clearly so you can navigate even the most disruptive era. 

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    Copyright: © Copyright Impact Theory

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    Latest Episodes:
    The REAL Reason Behind The Government Shutdown w/ Congressman Ro Khanna Oct 21, 2025
    Show notes

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    Welcome to this episode of Impact Theory with Tom Bilyeu. Today, Tom is joined by Congressman Ro Khanna for a deeply candid and wide-ranging conversation about the true state of the American Dream, the forces shaping today’s economy, and what it will actually take to create a future where all Americans can thrive.

    Together, Tom and Ro dig into the causes and consequences of the government shutdown, the ever-expanding federal deficit, and the policies driving America’s growing wealth inequality. With raw honesty, they debate the value—and risks—of wealth taxes, deficit spending, and the proper role of government in healthcare, education, and housing.

    Ro brings a unique perspective as a son of immigrants and representative of Silicon Valley, advocating for what he calls “economic patriotism” and laying out a detailed plan to reduce the national debt while investing in American families. Tom, meanwhile, challenges the idea that more spending guarantees better outcomes and presses Ro on the importance of results, personal freedom, and market-driven solutions.

    This episode is more than a political debate—it’s an exploration of values, results, and what it means to believe in America’s promise. Stay tuned as Tom and Ro grapple with big questions about policy, prosperity, and the urgent need to pull the country back to the middle, finding common ground in a time of division.

    If you’re ready for a thoughtful, no-holds-barred conversation on the future of America, you won’t want to miss this.

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    Digital IDs, CBDCs, and Surveillance: Protecting Individual Liberty in the Digital Age Oct 20, 2025
    Show notes

    What's up, everybody? It's Tom Bilyeu here:

    If you want my help...

    • STARTING a business: join me here at ZERO TO FOUNDER:

    • https://tombilyeu.com/zero-to-founder?utm_campaign=Podcast%20Offer&utm_source=podca[%E2%80%A6]d%20end%20of%20show&utm_content=podcast%20ad%20end%20of%20show


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    Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here.:

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    **********************************************************************

    If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you.

    **********************************************************************

    FOLLOW TOM:

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    Tom dives deep into the growing threat of digital IDs, central bank digital currencies (CBDCs), and the rise of AI surveillance—warning that these technologies could give governments unprecedented control over our daily lives. Tom draws vivid parallels between historical abuses of power and current trends, referencing moments like Canada’s freezing of bank accounts in 2022, the expansion of surveillance after 9/11, and the COVID-era clampdowns on personal freedoms around the world.

    Through compelling stories and hard-hitting data, Tom explores how governments often use crises to grab more power, and how digital systems could turn everyday rights—like spending money or traveling—into privileges subject to approval. He breaks down what digital IDs really are, why governments are pushing so hard for them, and the dangers of programmable money. But this episode isn’t just a warning—it’s a call to action. Tom lays out practical steps listeners can take to safeguard privacy, defend individual freedom, and resist the creeping tide of digital control.

    If you care about the future of liberty and want to know how to stand up for it in the digital age, this episode is one you won’t want to miss.

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    Steven Bartlett on Escaping the Comparison Trap, Rewriting Your Story & Getting Rich on Your Own Terms (Fan Fav) Oct 18, 2025
    Show notes

    This is a fan fav episode. In this episode, Steven Barlett, Founder of Social Chain and Catena Capital, opens up about his vision, the motivators, and surprising moments of what reaching success felt like for him that no one would expect. He discusses the importance of why he wrote his upcoming book, Happy Sexy Millionaire, and his hope for this book to serve as an intervention for his generation that has been raised on social media. Steven gets very real about discovering your narrative and focusing on the simplicity of consistency. Order Steven’s Book, “Happy Sexy Millionaire” https://www.amazon.com/Happy-Sexy-Millionaire-Unexpected-Fulfillment/dp/1529301491/ref


    Original air date: 3-23-21


    SHOW NOTES:

    The Journey | Steven reveals his path from Botswana to successful entrepreneur [1:37]

    Insecurity | Steven explains how his insecurities have driven his success [5:32]

    Move Different | Steven explains the origin of his business moves [6:28]

    Belief | Steven debunks the cliche ideas about belief [7:23]

    Comparison Trap | How Steven let go of bitter when he freed himself from comparison [8:57]

    Self-Worth | Steven shares his thought about society’s intrinsic value lie of self worth [10:13]

    Self-Narrative | Steven shares his revelation to resist labels and not restrict his narrative [11:44]

    Narrative Defined | Steven defines what self narrative is for him [14:42]

    Stability/Chaos | Steven reveals why he believes chaos is stability [15:45]

    Finding Change | Steven shares the anti-climatic experience of his biggest wins. [18:24]

    Gratitude | Steven shares his story of discovering gratitude through contrast of 19 year olddreams [20:14]

    Radical Change | Steven explains radical change starts with the smallest step [26:11]

    Consistent | Steven explains why consistency leads to radical change [28:50]

    Future Identity | Steven reveals how he anchors his present decisions to his future self [32:30]

    Quitting | Steven explains that quitting is a skill and what the decision tree looks like [34:55]

    5 Buckets | Steven shares 5 buckets to fill under 30 to optimize your future [40:00]


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    The Collapse Has Begun – What Comes After America? | Tom Bilyeu Deepdive Oct 17, 2025
    Show notes

    What's up, guys? Today I’m diving deep into the heart of the American crisis. There’s no guest on this episode—just me, Tom Bilyeu—and we’re going all in on the topic that’s impacting all of us right now: the collapse of the American system as we know it. From skyrocketing national debt to social division, political chaos, and economic decay, I’m breaking down exactly how we got here, what it means for your future, and most importantly—what you can actually do about it.

    In this episode, I’m laying out the four critical parts of America’s decline, shedding light on the real drivers behind the chaos, and sharing the practical strategies you need to protect yourself and thrive no matter what comes next. If you’ve ever felt hopeless about the future or wondered if the American Dream is still alive, this episode is for you.

    You’re going to walk away from this episode with a clear understanding of the problems we’re facing, the historical patterns at play, and the actionable steps you can take to build resilience in your own life—even if the government keeps playing with fire. Trust me, this is one you cannot afford to miss.

    If you find value in this episode, please leave us a review—it's the best way to help us reach more people like you who are committed to making an impact. I’m Tom Bilyeu, and welcome to Impact Theory.

    What's up, everybody? It's Tom Bilyeu here:

    If you want my help...

    • STARTING a business: join me here at ZERO TO FOUNDER:

    • https://tombilyeu.com/zero-to-founder?utm_campaign=Podcast%20Offer&utm_source=podca[%E2%80%A6]d%20end%20of%20show&utm_content=podcast%20ad%20end%20of%20show

    • SCALING a business:see if you qualify here.:

    • https://tombilyeu.com/call

    Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here.:

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    **********************************************************************

    If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you.

    **********************************************************************

    FOLLOW TOM:

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    Is The Ceasefire Already Over? US China Trade War Ramps Up, Trump 3rd Term, & SpaceX Makes History Oct 16, 2025
    Show notes

    Most people think that world events just sort of happen to them. But I believe that your ability to understand global dynamics—whether it's the Middle East, China, or even the future of democracy itself—can radically alter how you thrive in uncertain times. Today, we're diving headfirst into a powder keg of issues: from Trump's aggressive strategy on Israel and Gaza, to China playing hardball and shaking the markets with rare earth restrictions, to the wild concept of a third Trump term and governments redefining “terrorism” in ways that could upend Western culture.

    To help unpack the chaos, I'm joined by my co-host Drew, as we confront head-on the ideas, power plays, and cultural upheavals reshaping the globe. Buckle up—this is Impact Theory, and if you keep your head about you and focus on solutions, these hard times are exactly what will make you stronger.


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    What's up, everybody? It's Tom Bilyeu here:

    If you want my help...

    • STARTING a business: join me here at ZERO TO FOUNDER:

    • https://tombilyeu.com/zero-to-founder?utm_campaign=Podcast%20Offer&utm_source=podca[%E2%80%A6]d%20end%20of%20show&utm_content=podcast%20ad%20end%20of%20show


    • SCALING a business:see if you qualify here.:

    • https://tombilyeu.com/call


    Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here.:

    https://tombilyeu.com/

    **********************************************************************

    If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you.

    **********************************************************************

    FOLLOW TOM:

    Instagram:https://www.instagram.com/tombilyeu/

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    Twitter:https://twitter.com/tombilyeu

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    The Fork in America’s Road: Civil War, Populism, and the Economic Squeeze on Youth | Michael Malice Part 2 Oct 15, 2025
    Show notes

    In Part 2 of this fiery and revealing conversation, Tom Bilyeu and Michael Malice turn their attention to the deeper forces shaping Western culture—education, elite power, AI, and the challenges of the digital age. Malice blasts the university system as the true “villains of our time,” tracing their role in producing ideologically homogenous elites and fueling social division. The discussion moves seamlessly from indoctrination in higher ed to the implications of Marxism, the shifting Overton window, and how mass cultural narratives are formed and manipulated.

    This half is packed with debate-worthy takes on antisemitism, populist movements, the dangers of artificial intelligence, and the existential threat posed by mass boredom in a post-economic world. Malice and Bilyeu tackle big questions about identity, tribalism, and the collapse of shared reality, before ending on a wild—and hilarious—tangent about tradeoffs and protein bars. If you want clarity on why our institutions feel broken and what might happen next, Part 2 will leave you thinking (and laughing) long after the episode ends.

    00:00 Intro

    02:29 Marxism, egalitarianism, and cultural bifurcation

    04:35 Cultural shifts, earnestness vs. revolution, and memory-holed leftism

    06:33 The dangers of social conformity and shifting the Overton window

    09:02 Can universities be reined in? Malice’s tongue-in-cheek “solutions”

    12:21 Seizing endowments and pitting coalitions against each other

    13:33 Parsing the Charlie Kirk assassination (fictional scenario)

    19:22 The politics of blame: Antisemitism, conspiracies, and populist rage

    25:46 Warning signs: Measuring society’s health by its scapegoats

    31:45 Israel-Palestine, war, and the elusive search for peace

    34:25 The next stage: AI, algorithmic reality, and broken discourse

    36:33 Goal orientation, skills, and navigating “useful” beliefs

    39:19 Alex Jones, Candace Owens, and why conspiracy theories persist

    44:33 First principles: How to actually challenge your beliefs

    46:29 A personal story: Sleep apnea, anxiety, and reclaiming clarity

    49:54 AI, automation, and the fate of surplus labor

    52:41 Brave New World, artificial difficulty, and the post-economic Matrix

    1:01:29 Hardwired for scarcity: The psychological cost of abundance

    1:03:49 Trade-offs, Thomas Sowell, and the “protein bar” thought experiment

    FOLLOW MICHAEL MALICE:
    Twitter: https://twitter.com/michaelmalice
    Instagram: https://www.instagram.com/michaelmalice/
    Locals: https://malice.locals.com/

    Linkedin: Post your job free at https://linkedin.com/impacttheory

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    Connectteam: 14 day free trial at https://connecteam.cc/46GxoTF

    Tailor Brands: 35% offhttps://tailorbrands.com/podcast35

    What's up, everybody? It's Tom Bilyeu here:

    If you want my help...

    • STARTING a business: join me here at ZERO TO FOUNDER:

    • https://tombilyeu.com/zero-to-founder?utm_campaign=Podcast%20Offer&utm_source=podca[%E2%80%A6]d%20end%20of%20show&utm_content=podcast%20ad%20end%20of%20show

    • SCALING a business:see if you qualify here.:

    • https://tombilyeu.com/call

    Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here.:

    https://tombilyeu.com/

    **********************************************************************

    FOLLOW TOM:

    Instagram:https://www.instagram.com/tombilyeu/

    Tik Tok:https://www.tiktok.com/@tombilyeu?lang=en

    Twitter:https://twitter.com/tombilyeu

    YouTube:https://www.youtube.com/@TomBilyeu

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    Rise of Populism: Tom Bilyeu and Michael Malice Debate America’s Economic Crisis Part 1 Oct 14, 2025
    Show notes

    In this gripping two-part episode of Impact Theory, Tom Bilyeu welcomes back the ever-provocative Michael Malice—author, podcaster, and noted cultural commentator—for a wide-ranging and sharp-witted exploration of American decline, political polarization, and the state of the nation. Malice, renowned for his contrarian takes and deep dives into political history, brings his brand of irreverent insight to dissect the narratives of collapse and ascension in today's America.

    In Part 1, Tom and Michael confront the popular notion of America's “decline,” argue over metrics and historical context, and investigate whether we're truly on the verge of societal unraveling. The conversation journeys through economic pressures facing young people, the dangers of polarization and “soft secession,” and the historical parallels with past national struggles. With cutting banter and hard-hitting questions, they provide listeners with fresh perspectives on the culture wars, economic stagnation, and the rise of populism—all while refusing to shy away from uncomfortable truths.

    00:00 – Intro

    00:34 – anatomy of collapse

    05:56 – Soft secession: State vs. federal power games

    07:27 – Trade-offs, Trump derangement, and costs of polarization

    08:39 – Paths ahead: Civil War, Argentina, or revolution?

    10:46 – Revolution mechanics: Is another 1860s-style war possible?

    13:12 – Violence, political unrest, and expanding executive power

    16:06 – Economic crushing of young people and the rise of populism

    17:58 – Housing, inflation, and the struggle for the American Dream

    20:08 – Currency as a store of value: Societal ruin and a lack of political will

    23:10 – The Japan counterargument and the threshold for crisis

    26:07 – What drives people to “blink” in political standoffs?

    28:24 – Party priorities, empty rhetoric, and pivoting for power

    32:00 – Economic disenfranchisement, the myth of moderate politics

    34:23 – Passing on generational wealth: Consequences of deficit spending

    36:56 – Populism vs. establishment: Energies within parties

    39:03 – Political novelty, enthusiasm gaps, and voter turnout

    41:38 – Global leftward drift: Authoritarianism in Canada, UK, and beyond

    44:01 – Free speech vs. soft totalitarianism: Censorship through crisis

    46:13 – “The time for talk is over”—what this actually means

    FOLLOW MICHAEL MALICE: Twitter: ⁠https://twitter.com/michaelmalice⁠ Instagram: ⁠https://www.instagram.com/michaelmalice/⁠ Locals: ⁠https://malice.locals.com/⁠

    Linkedin: Post your job free at ⁠https://linkedin.com/impacttheory⁠

    Netsuite: Download the new e-book Navigating Global Trade: 3 Insights for Leaders at ⁠http://NetSuite.com/Theory⁠

    Shopify: Sign up for your one-dollar-per-month trial period at ⁠https://shopify.com/impact⁠

    Connectteam: 14 day free trial at ⁠https://connecteam.cc/46GxoTF⁠

    Tailor Brands: 35% off⁠https://tailorbrands.com/podcast35⁠

    What's up, everybody? It's Tom Bilyeu here:

    If you want my help...

    • STARTING a business:⁠ join me here at ZERO TO FOUNDER⁠:

    • ⁠https://tombilyeu.com/zero-to-founder?utm_campaign=Podcast%20Offer&utm_source=podca[%E2%80%A6]d%20end%20of%20show&utm_content=podcast%20ad%20end%20of%20show⁠

    • SCALING a business:⁠see if you qualify here.⁠:

    • ⁠https://tombilyeu.com/call⁠

    Get my battle-tested strategies and insights delivered weekly to your inbox:⁠sign up here.⁠:

    ⁠https://tombilyeu.com/⁠

    **********************************************************************

    If you're serious about leveling up your life, I urge you to check out my new podcast,⁠ Tom Bilyeu’s Mindset Playbook⁠ —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you.

    **********************************************************************

    FOLLOW TOM:

    Instagram:⁠https://www.instagram.com/tombilyeu/⁠

    Tik Tok:⁠https://www.tiktok.com/@tombilyeu?lang=en⁠

    Twitter:⁠https://twitter.com/tombilyeu⁠

    YouTube:⁠https://www.youtube.com/@TomBilyeu⁠


    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Vishen Lakhiani on the One Habit That Separates Billionaires from Everyone Else (Fan Fav) Oct 11, 2025
    Show notes

    This is a fan fav episode. On Today's Episode: Is your ultimate goal about how much money you earn? Is it about the lifestyle you provide for yourself and your family? In the grand scheme of things we know that money doesn’t bring you joy, and it is far better to chase fulfillment and joy, and yet you may still think fulfillment and joy are boring.


    Optimizing yourself to execute at higher levels of success requires that you spend time growing as a person in all major areas of your life. Your physical health, your mind, your mental and emotional health are all areas to focus on, and Vishen Lakhiani, CEO of Mindvalley and best selling author is changing the way people access customized education.


    Vishen is back with Tom on this episode to discuss the number one habit successful people have that we should adopt, but that most of us won’t. He wrote The Code of the Extraordinary Mind, The Buddha and the Badass, and now he’s released a method he’s been perfecting for years called The 6 Phase Meditation Method. Contributing in a meaningful way to society is what lays at the root of your desire for money and for lifestyle. Growing with expedience and intention is a tool that allows you to get there.


    ORIGINAL AIR DATE: 10-11-22


    Books Mentioned in this Episode:

    Best Evidence by Michael Schmicke: https://www.amazon.com/Best-Evidence-Investigative-Psychokinesis-Reincarnation/dp/0595219063

    The Conscious Universe by Dean Radin: https://www.amazon.com/Conscious-Universe-Scientific-Psychic-Phenomena/dp/0061778990


    Check out Vishen Lahkiani’s latest book, The 6 Phase Meditation Method:

    https://www.amazon.com/Phase-Meditation-Method-Technique-Supercharge/dp/0593234642


    SHOW NOTES:

    0:00 | Introduction to Vishen Lahkiani

    0:10 | What Is Your Rate of Growth?

    5:13 | The Source of Our Intuition

    23:06 | Boost Your Creative Ideas

    30:13 | Science of Sending Good Vibes

    45:55 | Why 6 Phases of Meditation?

    52:17 | Do This To Up Your Performance

    1:08:23 | The Missing Pieces of Education

    1:20:44 | Life Changing Practices


    What's up, everybody? It's Tom Bilyeu here:

    If you want my help...

    • STARTING a business: join me here at ZERO TO FOUNDER
    • SCALING a business:see if you qualify here.

    Get my battle-tested strategies and insights delivered weekly to your inbox:sign up here.

    **********************************************************************

    If you're serious about leveling up your life, I urge you to check out my new podcast, Tom Bilyeu’s Mindset Playbook —a goldmine of my most impactful episodes on mindset, business, and health. Trust me, your future self will thank you.

    **********************************************************************

    Join me live on my Twitch stream. I'm live daily from 6:30 to 8:30 am PT at www.twitch.tv/tombilyeu

    **********************************************************************

    LISTEN TO IMPACT THEORY AD FREE + BONUS EPISODES on APPLE PODCASTS: apple.co/impacttheory

    **********************************************************************

    FOLLOW TOM:

    Instagram:https://www.instagram.com/tombilyeu/

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    YouTube:https://www.youtube.com/@TomBilyeu

    Learn more about your ad choices. Visit megaphone.fm/adchoices

    See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.


    Candace Owens Vindicated? Inside the Turning Point USA Scandal & Media Manipulation | Tom Bilyeu Show Oct 09, 2025
    Show notes

    Welcome back to Impact Theory with Tom Bilyeu! In today’s episode, Tom and co-host Drew dive into a whirlwind of current events and cultural commentary, dissecting some of the most heated stories making headlines right now. The duo unpacks the drama between Candace Owens and Charlie Kirk, with Candace claiming vindication after Turning Point USA confirmed explosive texts about donor influence and shifts in support for Israel. Tom explores how the fight for narrative control in the digital age is changing the very fabric of truth and consensus, raising big questions about manufactured consent and the chaos of competing realities.

    The conversation doesn’t stop there. Tom and Drew tackle charged issues around immigration and law enforcement, reacting to Stephen Miller’s fiery CNN appearance and weighing in on the complexities—and consequences—of labeling protesters as domestic terrorists. They also dig into alarming new job loss data, discussing whether America is already in a stealth recession and what it means for workers, entrepreneurs, and the broader economy.

    Rounding things out, the guys look internationally, breaking down new reports that Chinese President Xi Jinping’s grip on power may be slipping, and what that could mean for the ongoing trade war with the US. Tom shares his thoughts on leadership, the need for shared national narratives, and the vital importance of economic reform.

    It’s an episode packed with hot takes, deep dives, and the kind of honest, thought-provoking analysis you’ve come to expect from Impact Theory. So settle in—this is one conversation you don’t want to miss.


    00:00 Intro

    00:35 Candace Owens Charlie Kirk Bombshell

    19:41 Stephen Miller Goes Off On ICE Protests

    41:12 American Jobs are Negative

    48:57 Xi Jinping Losing Juice In China




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    Why Hustle Culture Is Failing You - And What to Do Instead | Jenna Kutcher (Fan Fav) Oct 08, 2025
    Show notes

    This is a fan fav episode. Were you one of the 47 million Americans that voluntarily quit their job in 2021, a massive event now referred to as the Great Resignation? If you didn’t quit, maybe you came close to submitting your resignation and decided not to. The burning question is, what did people move towards after leaving their job? Was it a burn the ships at the shore kind of moment or a hasty emotional move caused by mounting stress in the moment?


    No matter where you are in your career or business, there is one critical question you should be asking yourself. How are you, really?


    Jenna Kutcher has pivoted her career and entrepreneurial moves more than a few times. She’s not a stranger to adversity, stress, disappointment or asking the hard questions. From wedding photography, to podcast host, to helping entrepreneurs grow their email list, Jenna shares her secret sauce to pivoting career moves successfully, and how to align with success in a way that is fulfilling and feels right to you.


    Stop falling into the hustle culture trap and start asking yourself questions that awaken you at your core. Hustle culture isn’t necessarily all-in, burn the ships, forget sleep, your sanity, your rest and recovery. There’s another path and another option to achieving the success you’re after.


    ORIGINAL AIR DATE: 6-28-22


    Check out Jenna Kutcher's new book, How Are You Really: https://amzn.to/3O6QLdO


    SHOW NOTES:

    0:00 | Introduction to Jenna Kutcher

    0:48 | Growing Your Self Awareness

    6:30 | Rest. Recover. Be More Efficient.

    11:34 | Vision Your Dream Life & Build It

    28:47 | How to Pivot Successfully

    36:24 | Breaking the Golden Handcuffs

    49:11 | Confidence, Self Love & Acceptance

    1:00:50 | Dealing With the Critic Echo


    What's up, everybody? It's Tom Bilyeu here:

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    **********************************************************************

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    **********************************************************************

    Join me live on my Twitch stream. I'm live daily from 6:30 to 8:30 am PT at www.twitch.tv/tombilyeu

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