Today in Digital Marketing

Thousands of TV shows, paired with thousands of academic marketing papers — and what do you get? One TV network says an insanely good audience targeting AI. Also: a new report says podcast listeners might be a dark horse. Print magazines are back. And Samsung may have just pulled off the best ad campaign all year.

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TikTok is Coming For YouTube's Eyeballs May 16, 2024

Show notes

TikTok's biggest move for YouTube's viewers yet — will this new test change the vertical ad game? Threads is getting a Tweetdeck. Snapchat makes CAPI onboarding easier. And Netflix is getting its own ad tech.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

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In an AI World, Is SEO Dead? May 15, 2024

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Search in the AI age — how Google's plans might change the SEO industry forever. Why you may be overthinking brand safety. The surprising advice Instagram has for your Reels. And Reddit gets sued by one of its advertisers.

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Inside Google Ads with Jyll Saskin Gales

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

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Two Steps Forward, No Steps Back. Ever. May 14, 2024

Show notes

Battle of the AI — Both Google and OpenAI come out swinging with their latest technology. What does it mean for marketers? We have full coverage in today's special episode.

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Inside Google Ads with Jyll Saskin Gales

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Foxwell Slack Group and Courses

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

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Tuning In the Right Frequency May 13, 2024

Show notes

Today, a special deep-dive issue into the impact of repetitive ads on brand perception and brand attachment.

Tod interviews Dr. Nelson Amaral who conducted a study on the topic.

The study found that repetitive ads can be less annoying for individuals who have a strong attachment to the brand being advertised. These individuals generate more positive thoughts about the brand, which helps them overcome the negative effects of ad repetition.

In the conversation, we discuss how marketers can tap into personal brand identity to create a stronger connection with consumers.

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📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

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UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Search and Destroy: The Imminent Threat to Google's Existence May 10, 2024

Show notes

Things are about to get real — OpenAI is poised to take on the fight of its life. And the battle could shape the future of search advertising forever. Also, the surprising price of virtual influencers. Google is planning to reveal your sales data to the public. And how much brand damage have I done to this podcast with the high ad frequency on the free feed? An expert weighs in.

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📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

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UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

The Consumer Buying Database You've Dreamed of Is Here May 09, 2024

Show notes

Everything they've ever bought — imagine using that to target people in your ads. Well, that time has come. Also: Threads plans to reveal your view counts. Pinterest adds a new certification. And the Apple ad that everyone seems to be mad about.

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🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

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UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Meta's New "Verified" Plans Could Cost You $1,000 a Month May 08, 2024

Show notes

Meta's new subscription plans are out and I sure hope you like being disappointed. Shopify's stock plunges after a quarterly loss. Amazon extends an olive branch to sellers. And a soul-destroying look at the Google ad platform's bizarre discrepancies.

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🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Inside Google Ads with Jyll Saskin Gales

Google Ads for Beginners with Jyll Saskin Gales

Foxwell Slack Group and Courses

Some links in these show notes may provide affiliate revenue to us.

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Privacy & Opt-Out: https://redcircle.com/privacy

Which Font Sells Better — 𝙏𝙝𝙞𝙨 or 𝐓𝐡𝐢𝐬? May 07, 2024

Show notes

How curvy is the font you're using in your product ads? It could make a difference. Also, TikTok isn't going down without a fight. How Amazon wants to close the funnel gap. And Google removes one of its oldest features.

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