Today in Digital Marketing

Latest Episodes:

The Meta ‘Discount Code Fiasco’ Jun 20, 2024

Show notes

A crazy new bug on Meta's ad platform is selling products at big discounts — and the merchants have no idea it's happening. Also: Sorry, why can't I exclude past buyers from my Facebook ad campaigns any more? Amazon's huge sales database is being put to work. And Instagram expands its livestreaming by letting you restrict it.

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Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

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Your Griefbots Have No Soul Jun 19, 2024

Show notes

Government regulators sound the warning on AI spokespeople, as the marketing industry and social media platforms scramble to ramp up their avatar game. Also: LinkedIn goes B2C, consumers prefer year-round Pride support, and more on Google's decision to force many companies off using credit cards to buy ads — today, an insider's view.

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Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

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"We're Passing the Savings Along to Ourselves!" Jun 18, 2024

Show notes

Google won't let some companies pay for ads by credit cards any more, in a move that could cost businesses hundreds of thousands of dollars overnight. Also: A dispute between two big ad players could shake up video inventory. Threads releases its API and makes it free. And YouTube's plans to let regular people add corrections to your brand's videos — what could possibly go wrong?!

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Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Is YouTube About to Blow Up Ad Blockers For Good? Jun 14, 2024

Show notes

Has the final gauntlet been thrown? A technical change to how YouTube ads are delivered may break ad blockers for good. Meta backs down on AI training. LinkedIn's new promotional tools will cost you. And Spotify's latest announcement — is it bad news for digital agencies?

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Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

There Exists a Not-Inconsequential Chance This Headline Will Make You Skip Today's Podcast Offering Jun 13, 2024

Show notes

Dumb it down — new research says the simpler you make your headlines, the more people will click on them. Also: Instagram's latest ad format is just as irritating as it sounds. A huge player exits the ad business entirely. And podcast listeners might just be the nicest people ever!

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And a lot more! Check it out: todayindigital.com/premium

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🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The Myth of "99% Brand Safe" Jun 12, 2024

Show notes

Brand safety tools claim platforms they measure are '99% safe.' But can marketers trust those numbers? Probably not. Also: YouTube adds the single biggest item from marketers' wish lists. TikTok's new search feature could sell more of your products. And garbage in, garbage out — the sad and dangerous state of AI search summaries.

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And a lot more! Check it out: todayindigital.com/premium

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🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Uncomfortable Questions Jun 11, 2024

Show notes

The app that wanted the world to be more authentic has been acquired. Google says the next search update might restore some penalized sites. Why marketers are starting to be wary of ad verification platforms. And is it the return of the hashtag?

Contact Us • Links to today’s stories

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Get these exclusive benefits when you upgrade:

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✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools:Update Credit Card •Cancel

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🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

More. More Never Changes. Jun 07, 2024

Show notes

It's happened again. This time, Adobe scrambles to reassure marketers it's not going to steal their work in the service of AI training. But can its track record be trusted?

That, plus updates to Meta's Conversions API, LinkedIn pulls one of its most effective ad targeting tools, and much more.

Contact Us • Links to today’s stories

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GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools:Update Credit Card •Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

Deepfakes: The Next Brand Safety Challenge Jun 06, 2024

Show notes

Deepfakes are the next challenge for brand safety. Reddit's Ads API is out, barely. LinkedIn has a new video ad product. Instagram updates carousels. And the toggle switch inside Microsoft's ads platform you might want to turn off.

Contact Us • Links to today’s stories

📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

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GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium

✨ Premium tools: Update Credit Card • Cancel

MORE

🆘 Need help with your social media? Check us out: engageQ digital

📞 Need marketing advice? Leave us a voicemail and we’ll get an expert to help you free!

🤝 Our Slack

⭐ Review us

UPGRADE YOUR SKILLS

Google Ads for Beginners with Jyll Saskin Gales

Inside Google Ads: Advanced with Jyll Saskin Gales

Foxwell Slack Group and Courses

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada.

Some links in these show notes may provide affiliate revenue to us.

Privacy & Opt-Out: https://redcircle.com/privacy

The 'Other' Bucket: What is Google Ads Hiding? Jun 05, 2024

Show notes

Why is Google dumping up to three-quarters of your ad results into an unmarked bucket? HubSpot is about to get more expensive. Finally, a framework for data deletion requests. And Microsoft's change to shopping campaigns is coming whether you want it or not.

Contact Us • Links to today’s stories

📰 Get our free daily newsletter

📈 Advertising: Reach Thousands of Marketing Decision-Makers

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GO PREMIUM!

Get these exclusive benefits when you upgrade:

✅ Listen ad-free

✅ Back catalog of 20+ marketing science interviews

✅ Get the show earlier than the free version

✅ “Skip to story” audio chapters

✅ Member-only monthly livestreams with Tod

And a lot more! Check it out: todayindigital.com/premium