To Be Continuous

Ep. #59, Game Changers and Product Clones Dec 28, 2020

In episode 59 of To Be Continuous, Paul and Edith discuss the changes in production and monetization that have propelled the modern gaming industry, cloning products, and the merits of paying for distribution.

Ep. #58, No Roadmap For Open Source Jun 30, 2020

In episode 58 of To Be Continuous, Paul and Edith discuss open source as an onramp for developers, the sustainability of passion projects, and the need for non-engineer contributors in the space.

Ep. #57, The Next Wave of Developer Tools Jun 16, 2020

In episode 57 of To Be Continuous, Paul and Edith explore the vast differences between the devtools community of yesteryear and today, from the tooling to the business ecosystem, and even the developers themselves.

Ep. #56, How Much Work is Too Much Work? May 26, 2020

In episode 56 of To Be Continuous, Paul and Edith discuss burnout and psychological safety in the workplace, as well as differing views on the amount of hours a person should work each week.

Ep. #55, Speaking of Conferences Nov 21, 2019

In episode 55 of To Be Continuous, Paul and Edith discuss their conference experiences, as both attendees and hosts, as well their firsthand knowledge of freemium and low-tier pricing models.

Ep. #54, Paul and Edith Dissect Startups Oct 15, 2019

In episode 54 of To Be Continuous, Paul and Edith discuss startup companies, the culture they’re often born out of, how they can secure funding, and the common pitfalls early founders fall victim to.

Ep. #53, A Closer Look at Open Source Today Oct 01, 2019

In episode 53 of To Be Continuous, Paul and Edith discuss the evolution of open source over the last 20 years, maintainer sustainability, and the frequency of miscommunications in the world of texts and emojis. For more information, these related articles cover the advantages of open source and the difference between proprietary and open source software.

Ep. #52, The Evolution of Local vs. Remote Sep 17, 2019

In episode 52 of To Be Continuous, Paul and Edith discuss the changing landscape of recruiting, focusing specifically on remote vs. local hiring, and how a company’s personnel structure changes as it grows.

Ep. #51, Dark and The Future of Deployment Jun 11, 2019

In episode 51 of To Be Continuous, Paul and Edith are back in the studio to discuss Paul’s new company, Dark. Together they explore some of the challenges that many startups face, as well as what the future of software deployment may look like.

Ep. #50, Marketing an Open Source Project Oct 31, 2018

In episode 50 of To Be Continuous, Edith and Paul look at how marketing plays a role in open source and how creators can turn a vision into a successful developer community.

Ep. #49, Another Look at Product Management Oct 17, 2018

In episode 49 of To Be Continuous, Edith and Paul discuss how to lead and manage a developer product to success.

Ep. #48, Resolving Accidental Complexity with Dark Sep 19, 2018

In episode 48 of To Be Continuous, Edith asks Paul what it took to found his fourth startup, Dark.

Ep. #47, Product Management with Adam Gross Sep 05, 2018

In episode 47 of To Be Continuous, Edith and Paul are joined by Adam Gross, former CEO of Heroku, who explains why people get into product management and how the role has evolved alongside continuous delivery.

Ep. #46, Microsoft Acquires GitHub Aug 01, 2018

In episode 46 of To Be Continuous, Paul and Edith discuss Microsoft’s acquisition of GitHub. Is it a good thing? What will be the impact of such a massive deal on the companies and developers in the devtools space?

Ep. #45, DevOps with Microsoft’s Sam Guckenheimer May 31, 2018

In episode 45 of To Be Continuous, Paul and Edith meet with Sam Guckenheimer, Product Owner for Microsoft’s Visual Studio Team Services. They talk about how CI/CD has shaped the way teams approach DevOps today and how things might look in the not-so-distant future.

Ep. #44, Open Source for Enterprise with HashiCorp Apr 10, 2018

In episode 44 of To Be Continuous, Paul and Edith meet with Armon Dadgar, Co-Founder and CTO of HashiCorp, along with GGV Capital’s Glenn Solomon to dive into how CI/CD and open source can drive an enterprise-facing business strategy.

Ep. #43, Startup Partnerships with Ellen Chisa and John Kodumal Mar 13, 2018

In episode 43 of To Be Continuous, Edith and Paul are joined by Ellen Chisa, Paul’s co-founder and CEO of Dark, as well as John Kodumal CTO and co-founder of LaunchDarkly. The group discusses pitching, what it’s like finding a startup partner and the road to effective management.

Ep. #42, Continuous Integration at Microsoft Feb 05, 2018

In this episode of To Be Continuous, Edith and Paul meet up with Microsoft program managers Simina Pasat and Joshua Weber to discuss how continuous integration plays a role behind the scenes at Microsoft. Hear how they develop across platforms, use feature flags, approach user feedback, and more.

Ep. #41, Docker with Windows Jan 19, 2018

In Ep. #41 of To Be Continuous, Edith and Paul meet up with Taylor Brown, Program Management Lead in the Windows and Devices Group at Microsoft. The discussion of the day: showing the benefits of virtualization and using Docker with Windows.

Ep. #40, Getting Acquired, Founder Conviction, DevOps in Continuous Delivery Nov 13, 2017

In this episode of To Be Continuous, Edith and Paul are joined by Keith Ballinger and Thomas Dohmke from Microsoft. They share their experience of being acquired by Microsoft and discuss the role of DevOps in the continuous delivery process. They then consider the importance of balancing founder convictions of product value and how the world is changing, with necessary market validation activities. Keith also shares his thoughts on why early-stage founders should ignore larger companies for as long as possible, focusing instead on building their business.

Ep. #39, Transforming Microsoft Into An Open Source Company Nov 01, 2017

In the latest episode of To Be Continuous, Edith and Paul are joined by Martin Woodward from Microsoft and Ed Blankenship from Algorithmia. They discuss the cultural and technological shift that was necessary to transform Microsoft into an open source company. Martin talks about how as the owner of CodePlex, Microsoft’s open source community, he created Microsoft’s Github account. He also shares tricks he used to drive adoption inside Microsoft, such as allowing people to use their personal GitHub accounts, the subsequent challenges that this created and how he overcame them.

Ep. #38, From Monolith to Microservices Sep 28, 2017

In the latest episode of To Be Continuous, Edith and Paul discuss the challenges and benefits of refactoring monolithic applications into microservices. They examine various approaches for creating microservice boundaries and dispel the myth that they should be defined as small as possible.

Ep. #37, The Man Behind Windows PowerShell Sep 13, 2017

In the latest episode of To Be Continuous, Edith and Paul are joined by Jeffrey Snover, the inventor of Windows PowerShell. Jeffrey describes the tremendous cultural shift that was needed to shift Microsoft to a continuous delivery model.

Jeffrey recalls how he overcame the cultural challenge by finding the “coalition of the willing” and starting small. Jeffrey also recounts his inspiration behind PowerShell and talks about how today every layer of the technology stack is undergoing a revolution.

Ep. #36, The Risks of Selling User Data Aug 15, 2017

In the latest episode of To Be Continuous, Edith and Paul examine the recent backlash that Unroll.me faced over selling user data to other companies. Edith shares her experience as Product Manager at Tripit and discusses the risks of developing a service that requires accessing customer emails.

They also examine how privacy sensitivity varies among users and has evolved over time.

Ep. #35, Celebrating Failure, Founder Guilt, Serial Entrepreneurs, Startup Myths, The Everything Else Person Jul 27, 2017

In the latest episode of To Be Continuous, Edith and Paul discuss a medley of start-up pertinent topics. Paul wonders whether the pendulum has swung too far the other way, with too many startups now glorifying failure.

They also examine ways of coping with founder guilt and dispel some common myths about life in a startup. Finally, they examine the invaluable role of the “Everything Else” person in start-ups.

Ep. #34, Common Developer Monetization Mistakes Jul 12, 2017

In the latest episode of To Be Continuous, Edith and Paul examine how monetization approaches vary depending on the developer market you’re in.

They discuss how developer markets can be divided into four spaces and examine the companies operating in each space. They also consider the pitfalls of startups that push their product in too many directions and consider how to go about evaluating the threat of Amazon cloning your service.

Ep. #33, Giving Founders Feedback, Outsourcing Early Development, Giving Gifts, Flat Orgs, Hacker News Comments Jun 28, 2017

In the latest episode of To Be Continuous, Edith and Paul discuss 5 topics that are relevant to most startups. They first examine how you can constructively tell someone that their startup sucks. They then look at why it’s a bad idea to outsource early stage development. They also discuss what makes a good gift and delve into the downsides of flat organizational structures. Paul also shares his impression that Hacker News comments are becoming too Redditified.

Ep. #32, Finding Co-Founders, Engineers vs. Artists, Funding Napkin, NPS, Hiring Jun 15, 2017

In the latest episode of To Be Continuous, Edith and Paul discuss 5 topics that are top of mind at most startups. First, they examine approaches for finding a good co-founder. Next, they delve into Michael Dearing’s course on the artistic side of engineering. They then move on to discuss the SaaS Funding Napkin and why 27% of companies that raise series A have no revenue. They also share their experiences using Net Promoter Scores and consider the pros and cons of hiring fast vs slowly.

Ep. #31, When Toasters Broke The Internet May 02, 2017

In the latest episode of To Be Continuous, Edith and Paul discuss the massive DDoS attack against Dyn, a major DNS provider, in late 2016. They examine the security flaw that enabled millions of IoT devices to be hijacked and discuss how it could have been avoided.

They conclude that to minimize such attacks, all devices that connect to the internet should have easily updatable firmware, and that the IoT industry needs greater regulation.

Ep. #30, How To Interview Mar 28, 2017

In the latest episode of To Be Continuous, Edith and Paul examine why traditional hiring methods are failing. They discuss flaws of interviewing such as the interviewer’s bias toward pattern matching, and the impossibility of getting a true representation of a candidate through an interview setting.

They explore various forms of dysfunction observed at tech companies today and consider what it takes to build a cohesive team at a startup.

Ep. #29, What’s The Future of Continuous Delivery? Jan 27, 2017

In this episode Edith and Paul are joined by Marianna Tessel, VP of Engineering at Docker to discuss the evolution of software delivery from the days of punch card systems. Marianna shares her thoughts on the future of continuous delivery, where she envisions software will be written in small chunks, instantly sucked into the system and ready to be used.

Marianna also shares lessons from her days at VMware on selling to enterprise clients and driving bottom-up developer adoption.

Is ‘next shiny thing syndrome’ keeping you from being successful? Listen in to find out more.

Ep. #28, Goal Setting Dec 17, 2016

In the latest To Be Continuous, Edith and Paul talk about OKRs and other goal-setting methods. Hear them discuss the good, the bad and the gamability of measuring success. The pair remind us that there are learnings in the journey, not just the destination, despite what the term “growth hacking” might have you believe.

Ep. #27, The 10x Developer Nov 22, 2016

In episode 27 of To Be Continuous, Edith and Paul dive into what it means to be a 10x developer. Is the 10x developer a myth? Is being a “rock star” a good thing? What about ninjas or pirates? The pair discusses what motivates them to see something through from start to finish, both in business and in life.

Ep. #26, Organizational Scaling Nov 03, 2016

In this episode of To Be Continuous, Edith and Paul discuss the steps that a startup can take for successful organizational scaling. They bring up important questions including: What roles should your team members play as your company grows? How do you prioritize resources? Is Paul a good coder?

Ep. #25, Specialization In Organization Design Oct 14, 2016

In this episode of To Be Continuous, Edith and Paul dive into the question of specialization. They discuss the pros and cons of working with specialists vs. generalists, and how your decisions in this area can have a wide ranging impact on your product and company.

Ep. #24, Category Creation Aug 30, 2016

In this episode of To Be Continuous, Paul and Edith are joined by Martin Casado, General Partner at Andreessen Horowitz. The group discusses the deeply complicated and difficult process of category creation, with a special focus on technology infrastructure products.

Ep. #23, Using Continuous Delivery To Find Product/Market Fit Aug 09, 2016

In this episode of To Be Continuous, Edith and Paul discuss how you should use the principles of Continuous Delivery to find product/market fit for your startup, tool, or service. Along the way, they highlight common reasons startups fail to find product/market fit, from undervaluing sales and marketing teams, to simply believing that if you build it, they will come.

Ep. #22, Crunch Time Jul 19, 2016

In this episode of To Be Continuous, Edith and Paul discuss ‘crunch time’, work-life balance in the startup world, and the efficacy of the 80 hour workweek.

Ep. #21, Scott Raney of Redpoint Ventures on Why Continuous Delivery Matters Jun 28, 2016

In this episode Edith and Paul are joined by Scott Raney, Partner at Redpoint Ventures. Edith, and Paul hear from Scott why continuous delivery matters in modern software development.

Ep. #20, Is Bimodal IT BullshIT? Jun 07, 2016

In this episode, Edith and Paul discuss Gartner’s Bimodal IT model, they battle over Waterfall vs. Agile, and they talk about how Continuous Delivery will deliver you from your technical debt nightmares.

Ep. #19, Have We Forgotten How To Code? May 17, 2016

In this episode, Paul and Edith discuss the fallout after the widely covered ‘left-pad‘ incident, and while they agree that these sorts of moments move the entire open-source community forward, they wonder – have we forgotten how to code?

Ep. #18, DevOps 2.0 Apr 26, 2016

In this episode, Edith and Paul discuss the emergence of the term DevOps 2.0 and try to decide what it means, they talk about the incredible early validation powers continuous delivery gives your team, and they denounce the unnecessary risks of April Fools jokes not backed by continuous delivery.

Ep. #17, Open Source Economics Apr 05, 2016

In this episode of To Be Continuous, Edith and Paul are joined by Sean Byrnes, CEO of Outlier.ai, and Nadia Eghbal. The group discusses open source economics, and examines several potential evolutions of adding money to the open source equation.

Ep. #16, It’s The Future Mar 21, 2016

In this episode, Edith and Paul discuss Paul’s blog post titled ‘It’s The Future‘.

Ep. #15, All Software Is SaaS Mar 10, 2016

In this episode, Edith and Paul talk about the history and shifting definition of SaaS, some of the last Continuous Delivery holdouts in tech, and the need for early customers to know there’s a person behind your software.

Ep. #14, Staging Servers and Continuous Delivery Feb 23, 2016

In this episode, Edith and Paul discuss a blog post by Edith in ReadWrite. In the article, Edith asserts that you should kill your staging servers so that continuous delivery can live.

For more on Continuous Delivery you can follow To Be Continuous on Twitter at @continuouscast.

Ep. #13, Software Development at VMware and Facebook Feb 09, 2016

In this episode, Edith goes it alone with ex-Facebook & VMware, current angel investor Jocelyn Goldfein. Jocelyn and Edith have a great conversation about Continuous Delivery through the lens of Jocelyn’s experiences at both Facebook and VMware.

For more on Continuous Delivery you can follow To Be Continuous on Twitter at @continuouscast.

Ep. #12, Payment Strategies for Developers Jan 26, 2016

In this episode Edith and Paul talk about the clash in OSS between developers looking to get paid and software companies looking for things for free.

For more on Continuous Delivery you can follow To Be Continuous on Twitter at @continuouscast.

Ep. #11, Pricing for Developer Tools Jan 12, 2016

In this episode, Edith and Paul are joined by Peter Van Hardenberg from Heroku. The group discusses how continuous delivery works with and against organizational structure, databases, and the pricing of your product.

For more on Continuous Delivery you can follow To Be Continuous on Twitter at @continuouscast.

Ep. #10, Programming Languages Dec 29, 2015

In this episode of To Be Continuous, Paul and Edith talk about programming languages and why they continue to evolve.

For more on Continuous Delivery you can follow To Be Continuous on Twitter at @continuouscast.

Ep. #9, Empathy’s Role in Software Development Dec 15, 2015

In this episode of To Be Continuous, Paul and Edith host Sam Stokes, cofounder of Rapportive, to discuss empathy in software development, the tendency for micro services to become mini services, and the act of constantly updating software in a constantly updating world.

For more on Continuous Delivery you can follow To Be Continuous on Twitter at @continuouscast.

Ep. #8, Continuous Delivery in Mobile Development Dec 01, 2015

On this episode of To Be Continuous, Edith and Paul are joined by Kevin Henrikson, Partner Director of Engineering at Microsoft, to discuss what’s necessary to be successful with continuous delivery in mobile development.