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    Business

    Through the Noise

    Through the Noise is a podcast that explores the hurdles, solutions, and the process of cultivating success for organizations, through conversations with CEOs, executive directors, entrepreneurs, authors, and consultants.

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    Latest Episodes:
    #269 Association For Women In Science - Janet Koster May 11, 2017
    Show notes

    Ernesto runs the show solo again today while Blake is creating a podcast for another organization (need help with yours? Get in touch!). We're excited to chat with Janet Koster, Executive Director for the Association for Women in Science, the only organization in the United States working at the intersection of STEM and gender. Women have traditionally been underrepresented in the sciences and as recent as the 1960s and 1970s were not even admitted to many of the prestigious science programs. AWIS was founded in 1971 to rectify the imbalance and give women a voice and to increase visibility and opportunities for women across all STEM fields. Women entering (and already in) STEM fields face a number of obstacles men many not even recognize and AWIS is actively working to even the playing field. For more on their programs and initiatives, don't miss this episode and find out how to connect and collaborate.


    #268 DC SCORES - Bethany Henderson May 08, 2017
    Show notes

    Ernesto flies solo again from the host chair as Blake is away traveling. We're excited to welcome back to the show Bethany Henderson, the Executive Director of DC SCORES, a Washington, DC-based organization that inspired a national organization and chapters around the country. DC SCORES provides free after-school programming to children in Washington, DC that includes team-based learning and activities like soccer and creating spoken word poetry. They have recently become a community partner of DC United, the professional soccer team in Washington, DC and collaborate on events and activities that enrich the lives of everyone involved. Find out what it takes to run a nonprofit on a school calendar rather than a fiscal year and get some tips to bring back to your own organization.

    Bethany Rubin Henderson is an award-winning social entrepreneur whose career has spanned the public, private, and nonprofit sectors, including service as a White House Fellow in the Obama Administration. She strongly believes every child deserves an equal chance and every community deserves engaged citizens. Bethany and her husband have two kids, a dog, and a blog about their struggles to juggle their two-career, two-kid household.

    DC SCORES builds teams for low-income DC youth that instill self-expression (through poetry), physical fitness (through soccer), and a sense of community (through service). We are one of the largest DC youth development organizations, and have worked with over 9,000 students


    #267 American Association of People with Disabilities - Helena Berger May 04, 2017
    Show notes

    We're happy to welcome Helena Berger of the American Association of People with Disabilities. She joins us today in her role as President and Chief Executive Officer for AAPD, but over the past (nearly) two decades, she has been held many crucial leadership positions within the organization, as well as advocating for disability rights for a quarter century. The AAPD recently acknowledged that the traditional membership plan used by most associations just wasn't a great fit for their community and the people they wanted to reach so they scrapped it. Have you been questioning the viability of your own membership plan? If so, don't miss this episode to find out how one organization is changing the game for their supporters.

    Helena Berger has been a disability-rights advocate for over 25 years and is currently the President & CEO of the American Association of People with Disabilities (AAPD). She is a mission-focused, seasoned, strategic, and process minded leader with experience scaling an organization, leading an executive team, and developing a performance culture among a diverse group of individuals. The American Association of People with Disabilities (AAPD) is a convener, connector, and catalyst for change, increasing the political and economic power of people with disabilities.


    #266 The American Short Line and Regional Railroad Association - Linda Darr May 01, 2017
    Show notes

    Today's guest is Linda Darr of the American Short Line and Regional Railroad Association. Passengers are The ASLRRA represents the business owners of the 565 short line railroads carrying freight throughout the U.S. Many are small business owners, including smaller, family owned short line railroads. These also include short line excursion cars such as the ones used for Whistle Stop tours for politicians like Franklin Delano Roosevelt nearly a century ago. Passengers are not a consideration for the members of this organization and are seen as merely a barrier to commerce. Check out this episode to learn more about this industry and discover the (unpleasant) meaning of the word "foamer".

    Linda Bauer Darr is the President of the American Short Line and Regional Railroad Association. Prior to leading ASLRRA, Ms. Darr worked with every major mode of transportation either as an advocate or a government official. Ms. Darr serves on the Board of the University of Denver's Intermodal Transportation Institute, is President of the Short Line Railroad Safety Institute and is a member of the U.S. Chamber of Commerce's Committee of 100 Association Executives.

    ASLRRA proudly represents approximately 550 small business entrepreneurial owners and operators of short line and regional railroads throughout North America. Our membership consists of over 1,000 companies which also includes firms that provide railroad switching, terminal and tourist/excursion services and supply goods and services to the short line industry.


    #265 Carpenters Shelters - Shannon Steene Apr 27, 2017
    Show notes

    We're happy to welcome Blake back to his host chair and theproper operation of the sound effects for Through the Noise. Shannon Steene ofthe Carpenter's Shelter in Alexandria, VA also joins us again on the show. We spoke with him over a year ago when he was new to the role of Executive Director and today we get to see what he's been working on in the past year. They have made major progress on expanding their services, offerings, and have a pretty big announcement to share with the Through the Noise community. They're holding their 15th Annual Fundraiser on April 23, the Carpenter's Cook Off with 15 local restaurants and you're invited! Show up to support the community if you're nearby.

    Shannon Steene is the Executive Director of Carpenter's Shelter in the City of Alexandria, Virginia. He brings more than 20 years of leadership experience to his role, having worked at local, regional and national nonprofits.

    The Carpenter's Shelter offers Alexandria's homeless the shelter and support to stabilize and transition back into independent living in the community.


    #264 Wakeman Consulting Group - Dave Wakeman Apr 24, 2017
    Show notes

    On this episode of Through the Noise, it's the return of the Revenue Architect himself, Dave Wakeman of Wakeman Consulting Group. As always Dave specializes in helping everyone from nonprofits to Fortune 1000 companies to political advocates to fully realize their support bases. This week, Dave talks to hosts Blake and Ernesto about the challenges inherent to working with donors for charities and nonprofits. When the name of the game is garnering buy-in support for your project, Dave Wakeman is a go-to figure for advice on donor development, connectivity and communication. Dave also explains the importance of effective and relatable storytelling in fundraising campaigns, as well as staying focused along one's project path.

    Principal of the Wakeman Consulting Group, he's known as the "Revenue Architect" and helps organizations — nonprofits and for-profits — become more effective and make more money. Sounds great, right? Today we'll talk about the importance of storytelling in conveying your mission. Through the lens of Bunnies for Bethesda, we'll figure out how to grow effectively and scale that growth in a way that makes sense for the mission. You'll also find out more about the new Non-profit Advisory Board Networking Group we've recently initiated. Dave Wakeman is known as "The Revenue Architect." His firm works with organizations to maximize their revenue structures. Dave writes a weekly newsletter all about value creation in your organization.


    #263 USPA - Nancy Koreen Apr 20, 2017
    Show notes

    So you're thinking about jumping out of a plane - for fun, of course. But how easy is it to pull that off, let alone pull the ripcord?

    On this week's episode, hosts Blake Althen and Ernesto Gluecksmann talk skydiving with guest Nancy Koreen, Director of Sport Promotion with the United States Parachute Association (USPA). With both a national and international presence, the USPA is a nonprofit organization committed to helping educate and facilitate all things skydiving. Nancy explains her role as a promotor of this classic thrillseeker's sport, as well as the high importance of safety, training and accountability in skydiving.

    Nancy also discusses skydiving as a progressive learning experience. With skills ranging from assisted beginner's jumps, to freefalls, to group diving and acrobatic formations, there's always room to learn and grow, even in the wide open sky - but always with a vital grasp on safety. So check out this episode of Through the Noise - no skydiver's certification required!

    Nancy Koreen has been the director of sport promotion for the U.S. Parachute Association for the past seven years. She has been skydiving for more than 20 years and has completed more than 8,000 jumps. The United States Parachute Association is a non-profit association dedicated to the promotion of safe skydiving nationwide, establishing strict safety standards, training policies and programs at more than 240 USPA-affiliated skydiving schools and centers throughout the U.S.


    #262 International Wood Products Association - Cindy Squires Apr 17, 2017
    Show notes

    What do boating, flooring, wine, guitars all have in common? Wood is the easy answer. But the industry behind wood is far more complex, and there's a lot to learn for anyone looking to get into it.

    For this episode of Through the Noise, Blake and Ernesto talk with Cindy Squires, Executive Director for the International Wood Products Association (IWPA). Whether you're an emerging business or an emerging country, it is vital to understand the legal and ethical aspects of international wood sales and trade. Wendy talks us through how the IWPA serves to help manufacturers, retailers, importers and others navigate the world of sustainable forestry.

    Cindy Squires has extensive experience with law, the marine industry, the Department of Agriculture, as well as trade associations and advisory. She is also on the Board of the American Hardwood Export Council. Tune in to this in-depth look at how the IWPA extends olive branches to help emerging businesses and nations access global networks, understand compliance and regulations, and learn both what to do and what not to do in the world of sustainable wood sales and trade.

    Cindy L. Squires, a lawyer by training, joined the International Wood Products Association (IWPA) as Executive Director in March of 2013 and has worked previously for the marine industry, as an environmental lawyer, on Capitol Hill and in a Federal Agency. As the chief executive for the leading international trade association for the North American imported wood products industry, Cindy represents importers, manufacturers and service providers engaged in the import and use of hardwoods and softwoods from sustainably managed forests in over 30 nations across the globe.

    At the International Wood Products Association, we believe that supporting the legal and sustainable harvesting and trade of international wood products is the future. By building understanding and demand in North America for globally sourced wood products, we are supporting sustainably managed forests and local economies throughout the world, while supporting jobs and industry in North America."


    #261 Gerris Corp - Chris Abraham Apr 13, 2017
    Show notes

    Chris Abraham of Gerris digital is a recognized leader in digital marketing and he joins us on Through the Noise for the second time to talk strategies nonprofits can employ to get their work out and get the word out too. He last joined us in June, 2015 so we're pleased to chat with him again and see what's changed since then. Pick up some useful strategies for getting more attention online and how to get the best kind of attention. What is earned media? Why should it matter to you? How can you earn it? If you're asking these questions or wondering how you can harness the power of the internet to illuminate your mission, don't miss this episode.

    Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy, social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response. After growing up in Hawaii, Chris moved to the DC area almost 27-years ago, though he has detoured through the UK, Berlin, and Portland before returning to his home in Washington. Chris has been volunteering with local homeless kitchen, Miriam's Kitchen, for over five years.

    Gerris is a virtual digital agency, bringing together some of the best global partners in online engagement, influencer marketing, blogger outreach, social media marketing, search engine marketing, online reputation management, content marketing, digital PR, training, and strategy. Our low overhead allows us to gladly serve startups, publishing, nonprofits, and associations.


    #260 NASFAA - Justin Draeger Apr 10, 2017
    Show notes

    Mickey Panayiotakis joins us again as a guest host during Blake's absence as we welcome Justin Draeger, the Executive Director of the National Association of Student Financial Aid Administrators. While paying for college and student loans are two of the most stress-inducing topics for families, NASFAA works to ease the process by providing training and assistance to over 20,000 professionals at 3,000 colleges that offer financial aid to students. Since the federal government provides the bulk of available financial aid, the regulations are strenuous, confusing, and often intimidating. The staff of the National Association of Student Financial Aid Administrators also now offers a podcast for their members to learn more about the ins and outs of aid and how to make it as easy as possible.

    Justin Draeger is President and CEO of the National Association of Student Financial Aid Administrators where he serves as the primary voice of NASFAA and as the liaison between the association members, the U.S. Congress, federal agencies and the media. Most of Justin's career has been devoted to assisting disadvantaged populations achieve their educational goals and better their communities.

    The National Association of Student Financial Aid Administrators is an organization that represents 20,000 financial aid professional around the country who are dedicated to shaping the future by promoting student access and success in higher education.


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