Through the Noise

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#299 Stephanie Ceruolo, Senior Vice President of Infogroup Sep 18, 2017

Show notes

Nonprofit organizations are constantly struggling to be heard "through the noise" so we've asked Stephanie Ceruolo, Senior Vice President of Infogroup to join us on the show to talk communications and fundraising. With so many ways to reach potential supporters, it can be difficult to tell which method will be most effective -- and to compete with all the other organizations (and distractions) vying for their attention. Infogroup works to help organizations "fish where the fish are" and help connect nonprofits with people that are not just able to give, but likely to give, and also give at a higher level. They help their clients get the right story to the right people and who doesn't want that? Check in with us today to learn more about connecting with donors who are ready to support your mission -- as long as you're ready to ask.

Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven customer-centric technology solutions. Their data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients.

#298 Getting into HR with Laurie McIntosh of SHRM Sep 11, 2017

Show notes

Managing and supporting the "humans" in "human resources" is a monumental and often delicate and complicated task that is crucial to every single organization. Since resources impact all of our listeners, we've invited Laurie McIntosh, the Director of Membership for the Society of Human Resource Management to join us on Through the Noise. Pronounced "Shirm," the SHRM has 285,000 members worldwide -- though most are in the U.S. -- and even has an office in India. With 575 chapters, there are ample opportunities for individuals engaged (or interested) in human resources to become more deeply involved and to grow professionally. Join us for this episode for insight on improving your own human resource management.

Laurie is the Director, Membership for the Society for Human Resource Management where she focuses on effective strategies to attract, engage and retain members. Prior to joining SHRM she worked as an HR practitioner and has industry experience in banking, health care, and consumer packaged goods. She received her Master's degree in Human Resource Management from Capella University and holds both SHRM-SCP (SHRM Senior Certified Professional) and CAE (Certified Association Executive) designations. The Society for Human Resource Management is the leading provider of resources serving the needs of HR professionals and advancing the practice of human resource management.

#297 Andy MacCabe, CEO of the Association of American Veterinary Medical Colleges Sep 04, 2017

Show notes

Dr. Andy MacCabe of the Association of American Veterinary Medical Colleges sits down in the studio with Ernesto to talk goals, opportunity, the health of many species, collaborating with other organizations, and the benefits of a diverse profession. Dr. MacCabe is CEO of the AAVMC but brings a vast and varied background to the position, including a degree in agriculture, time in the Air Force, a degree in public health, and filling out the diploma wall in his office, a patent law degree. Though the AAVMC has "American" in their name, their membership is now open to and represents 50 medical colleges around the world, including all 30 in the United States. Join us for this conversation to pick up some cross-discipline lessons.

The AAVMC is an international nonprofit membership organization whose 49 accredited college and schools and 21 affiliate members are working to protect and improve the health and welfare of animals, people and the environment around the world by advancing academic veterinary medicine. Dr. Andrew T. MacCabe is a veterinarian and an attorney who has worked in professional practice, for the U.S. Centers for Disease Control and in organized academic veterinary medicine. He recently retired from 24 years of active and reserve duty as a Colonel in the U.S. Air Force.

#296 How to Talk So Your People Will Listen with Henri Makembe of the Beekeeper Group Aug 31, 2017

Show notes

While Blake parties, er, works in Vegas, Through the Noise is hosted by Ernesto and his partner at Infamia, Mickey Panayiotakis, and today they're joined by Henri Makembe of the Beekeeper Group. Mr. Makembe is a partner at the Beekeeper Group, a Washington, DC-based firm that works with associations and nonprofits (and some of those for-profits as well) to engage their target audiences in creative and compelling ways. Their tagline "Build the hive, manage the buzz" is smart, memorable, and informative and on this episode Blake, Mickey, and Henri dive into some of the strategies employed by the Beekeeper Group to make their clients stand out and shine.

Henri Makembe is a seasoned public affairs professional with experience as a communications strategist. As a partner at Beekeeper Group, Henri works with a wide array of clients on their digital strategies, focusing on websites, social media, and mobile technology. Beekeeper Group is an award winning communications firm that serves associations, corporations, membership organizations, and nonprofits.

#295 Tech in Ten Takes Over Through the Noise for Twenty Aug 28, 2017

Show notes

Today's Through the Noise is a quickie takeover by our sister podcast, Tech in Ten. Mickey Panayiotakis, Ernesto's partner at Infamia joins us on the show today for an informal conversation about their new podcast Tech in Ten where they quickly tackle all things related to association tech needs. You can find this succinct weekly podcast on the Through the Noise website and we hope you'll check it out, tune in, and spread the word. Speaking of which... if you've enjoyed any of the nearly 300 episodes of Through the Noise, we'd love it if you left us a review on iTunes so we can help spread the word.

Mickey Panayiotakis is the managing partner and technical director for Infamia with 17 years of experience in the Internet backbone industry. He has worked for a variety of non-profit and private sector organizations since 1995, with a commitment to process-driven management. He is an experienced leader of development and design teams with a unique capacity to translate client requirements into technical documentation and provide integral insights to clients throughout a project lifecycle. Infamia manages website and databases for nonprofits.

#294 Annette Brown of FHI 360 on Evidence and Evaluation Aug 24, 2017

Show notes

Through the Noise is back with Annette Brown of FHI 360 -- a human development non-profit based in Durham, NC. Ms. Brown was one of the earliest guests on our show and we're excited to have her back nearly three years later to see how and what she's doing these days. With FHI 360, she's the Director of the Research and Evaluation Strategic Initiative and helps those involved in evidence-based research to work more effectively and to be able to distribute their work in the best places. Join us for a chat on research, proof, and evidence in making the case in your own work.

FHI 360 is a nonprofit human development organization dedicated to improving lives in lasting ways by advancing integrated, locally driven solutions. Annette N. Brown, PhD leads the Research and Evaluation Strategic Initiative at FHI 360, the mission of which is to grow the visibility and portfolio of FHI 360's research and evaluation work across sectors and promote an organizational culture for evidence generation and use. She also serves as executive editor for the R&E Search for Evidence blog.

#293 Howard Yoon of the Ross Yoon Agency on Finding an Agent and Getting Published Aug 21, 2017

Show notes

"Everyone has a book," says today's guest, Howard Yoon, literary agent, and partner in the Ross Yoon Agency. That will certainly be music to the ears of many of our listeners (as well as our friendly co-host Blake who has already written a book!). The Ross Yoon agency acts as a filter for the publishers and they build the bridge between authors that have a book worth selling and the publishers who print it and distribute it to bookstores and into the hands of the audience. Ross Yoon is based in Washington, DC and focuses on nonfiction books that are considered "need to read" rather than "nice to read." Thinking about writing a book? Have a book you're shopping around? This is another episode not to miss!

#292 Nancy Burke of the Direct Selling Association on Membership and Dues Aug 17, 2017

Show notes

Nancy Burke sits down with Blake and Ernesto to talk about a segment of the large economy that occasionally goes unnoticed and is often left out of larger discussions about employment. Direct sales are a way for companies to hire people as contractors and for 20 million Americans to earn money through sales but without being stuck in a traditional retail environment. Nancy Burke is the Vice President of Membership for the Direct Selling Association and the DSA represents the ~150 companies that employ the sales force. A couple you may have heard of -- or used -- are Avon and Mary Kay.

#291 Greeley Koch of the Association of Corporate Travel Executives on Effective Business Travel, Productivity, and Revenue Challenges Aug 14, 2017

Show notes

Greeley Koch of the Association of Corporate Travel Executives answers the phone and our questions from Chicago. Greeley is a true jet-setter, but he travels the world making travel easier, better, safer, and more convenient for travelers, primarily business travelers. Sounds like a pretty sweet gig! ACTE hosts 60ish events around the globe in 20 different countries, and he gets to lead the industry that is helping make business leaders more productive by making their travel more efficient. A huge portion of their revenue comes from these events, followed by sponsorships; membership makes up just 10%. Don't miss this episode to find out how the ACTE stays nimble in a fast-paced, competitive travel world and what you could take back to your own organizations or projects.

ACTE is a global association that represents the interest of corporate travel buyers, and pioneers educational and technological advances that make business travel productive, cost-effective and straightforward. Greeley Koch is the executive director of the Association of Corporate Travel Executives. Koch is a veteran business executive with more than 20 years of experience in the corporate travel industry.

#290 Tracy Todd and Jillian Bashore of the American Association for Marriage and Family Therapy Aug 10, 2017

Show notes

Tracy Todd and Jillian Bashore of the American Association for Marriage and Family Therapy join us on Through the Noise in their respective roles as Executive Director and Communication Manager. Tracy Todd brings 20 years of experience as a licensed marriage and family therapist to the role of Executive Director and brings a critical understanding of the profession to the association that works to advance the profession. Like many associations, the staff of the AAMFT struggle with the problem of "selling" the membership to potential members and creating a value for those who support the organization -- if the work is being done anyway -- what's the point of joining? Tune into this episode for their own take on this ubiquitous problem. Have you faced this problem within your own organization? Would you like to share stories of your struggles and successes with Through the Noise listeners and share the wealth of knowledge? Get in touch! We're always booking future guests who have valuable lessons to offer our listeners.

The American Association for Marriage and Family Therapy is the professional association for the field of marriage and family therapy. We represent the professional interests of more than 50,000 marriage and family therapists throughout the United States, Canada and abroad. PhD has been the CEO of the American Association for Marriage and Family Therapy since 2013. Prior, he was a marriage and family therapist in Westminster, Colorado where he saw individuals, couples, and families for nearly twenty years.

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