Through the Noise

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#339 David LaBahn, President and CEO of The Association of Prosecuting Attorneys Mar 22, 2018

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David LaBahn is today's guest on Through the Noise and he is the President and CEO of The Association of Prosecuting Attorneys. Like many of the listeners of the show, his membership is comprised of mission-driven individuals using their talents to create a better world. There are 3,000 prosecuting attorneys around the United States that participate in the vast and varied criminal justice system. Their membership can be appointed or elected and they operate in systems that are based entirely on discretion. Check out this episode to find out how they communicate with their diverse membership and employ their talented members in their lobbying efforts. Have a second? Review us on iTunes!

#338 Andrew Sousa of Steadfast Communications on Effective Messaging Mar 19, 2018

Show notes

Getting your message to the right people is a concern of all communications staff and we're pleased to welcome Andrew Sousa of Steadfast Communications to Through the Noise to talk about just how to do that. Working in public relationships for nearly 20 years, Andrew Sousa has honed his ability to focus on the details that need to be told to tell the right story. Your organization could be doing incredible, life-changing -- and life-saving -- work but if you don't have a way to convey that to the people who need to know about your services, what's the point? Don't miss this episode and the chance to refine your communications strategy so you're talking to the right people, about the right message, through the proper channels to reach them.

#337 Billy Johnson, Chief Lobbyist of the Institute of Scrap Recycling Industries Mar 15, 2018

Show notes

Ever wonder what happens to your old phone when you upgrade? What happens to all the components? What about your car or refrigerator? In most of the U.S. we have curbside recycling but beyond household waste, there's a tremendous number of products that can and must be recycled to save water, energy, and money and the members of The Institute of Scrap Recycling Industries are making sure that our innovations in recycling keep up with our innovations in products. We sit down with Billy H. Johnson, the Chief Lobbyist of ISRI to chat numbers, saving energy, and the complicated computers in our pockets.

#336 Joseph Ricci, President and CEO of the TRSA Mar 12, 2018

Show notes

The TRSA supports an industry that people only notice when something isn't working. Unlike event planners, the members of the TRSA touch each of our lives each day. TRSA is the association for linen, uniform and facility services and they run the industrial cleaning services that keep our hospitals, firefighters, and other critical workers in clean uniforms. They are a massive industry with 30,000 delivery trucks on the road each day, delivering uniforms, linens, and other goods to keep things running smoothly. They work towards sustainability by creating processes that greatly reduce water and toxic materials. Don't miss this episode to find out how they're engaging their diverse membership online, in print, in person, and in advocacy.

#335 Richard Tracy of the Global Cold Chain Alliance on Getting Food to You Mar 08, 2018

Show notes

Richard Tracy of the Global Cold Chain Alliance returns to the show to talk about his industry's multi-faceted approach to eliminating food waste. As he's said before on the show, they are part of the "industry that is feeding the world." The Alliance is comprised of four different associations involved in refrigeration, shipping, and transport of the food that makes it to your plate. They are deeply invested in supporting functional transportation systems around the world which enable farmers to safely and effectively move their goods to your home. With sustainable transportation and the right equipment, farmers are able to make a better living by getting more goods to the markets before they spoil.

#334 Corey Petree, Founder of Story Store Media Mar 05, 2018

Show notes

Getting heard "through the noise" is why we're all here and today's guest, Corey Petree has spent his career helping organizations and businesses amplify their stories and get them heard by the right person. Corey Petree is a returning guest on Through the Noise and he is the Founder of Story Store Media, a video production firm that also produces work for live audiences. What message will connect you to your next high-level donor? What tactic will resonate with your community? Are you wasting time, money, or effort with ineffective planning? Join us for this episode for ideas on taking your organization's promotions and communications to the next level.

#333 Jim Kremidas, Executive Director of the Association of Clinical Research Professionals Mar 01, 2018

Show notes

Jim Kremidas, Executive Director of the Association of Clinical Research Professionals represents 13,000 researchers around the world who perform the clinical trials that keep us healthy and safe. Their members live in more than 70 countries and work in academia, hospitals, for corporations and in other settings. As Jim Kremidas says "Variance is the enemy of quality" and the ACRP is working to make the profession operate more smoothly with predictable and measurable standards.

#332 Podcasting for your Organization with Dr. Lisa Greenhill of the Association of American Veterinary Medical Colleges Feb 26, 2018

Show notes

Regular listeners of this podcast will know that we are huge advocates of podcasts for nonprofits. They're a fantastic way to reach your audience and 25% of Americans regularly listen to podcasts. So we've invited Dr. Lisa Greenhill to Through the Noise to talk about the podcast she got off the ground for the Association of American Veterinary Medical Colleges. Dr. Greenhill is an educator and skilled podcaster who brings the issue of diversity to the table on AAVMC's podcast "Diversity and Inclusion on Air." She is also the Senior Director for Institutional Research and Diversity for AAVMC. The organization is growing in their approach and are broadening their base by embracing new technologies. Don't miss this episode to learn more about incorporating podcasts into your communications program.

#331 Keeping America's food and feed safe with the American Feed Industry Association Feb 22, 2018

Show notes

Joel Newman and Victoria Broehm of the American Feed Industry Association join us on Through the Noise to talk advocacy, membership and communicating with a diverse industry. Joel Newman is the President & CEO and Victoria Broehm runs their communications wing as the Director of Communications and ensures that they have messaging that resonates across their broad base and keeps their 670 members engaged in their mission. The feed industry keeps the animals safe that eventually end up on dinner tables across the world -- affecting the lives of nearly everyone. There are over 900 potential ingredients to be found in the feed that sustains the livestock -- and pets -- around the United States. Curious what your pup is really eating? The AFIA is helping keep them safe.

#330 Learn How to Lobby Congress Effectively with David Lusk and Brad Fitch Feb 19, 2018

Show notes

Many individuals use the new year as an opportunity to get fit -- and similarly, it's a great opportunity for your organization to get its advocacy program in shape. We've invited two experts to the show today to help you with that -- David Lusk, Founder of Key Advocacy and Brad Fitch, CEO of the Congressional Management Foundation. David Lusk is a returning guest who Ernesto called an "Advocacy Personal Trainer" and they are both committed to creating better advocates -- whether as individual citizens or as an organization. Over 50,000 people have taken the citizen advocate training offered by the Congressional Management Foundation and on this episode, you'll hear some myths busted about lobbying Congress. Think your voice doesn't count or your organization is too small or lacking the budget to hire a high-powered lobbyist? You need to tune in today to learn how you can direct the resources you have in the proper direction to getting what you and the members of your organization want.

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