This Commerce Life

Latest Episodes:

Building Canada's Next Generation of Retail Leaders with Dr. Janice Rudkowski Jan 13, 2026

Show notes

Building Canada's Next Generation of Retail Leaders with Dr. Janice Rudkowski

Ever wonder where retail professionals actually learn their craft? Dr. Janice Rudkowski from Toronto Metropolitan University's School of Retail Management joins Phil and Kenny to discuss Canada's only undergraduate degree program dedicated exclusively to retail education. From merchandise planning and supply chain logistics to experiential learning with industry partners, Janice reveals how TMU is preparing students for careers across the entire retail ecosystem—from fashion buying at Sephora and Lululemon to emerging food retail opportunities. The conversation explores the evolution of Canadian grocery retail, the importance of regional players like Sobeys and Metro, and why hands-on industry connections are critical for developing the next generation of retail talent. If you've ever wondered how to bridge the gap between academic theory and real-world retail execution, this episode is for you.

Find Dr Rudkowski here: https://www.linkedin.com/in/janicerudkowski/

Thank you to Field Agent Canada for their support: https://www.fieldagentcanada.com/

Challenge to Success: How Market 49 Fine Foods is Revolutionizing Frozen Meals in BC Jan 06, 2026

Show notes

Bryan from Market 49 Fine Foods joins Phil and Kenny to share the story of how a COVID-era side hustle for bored chefs turned into a thriving frozen meal business that's redefining quality in the freezer aisle.

What started as cooking for friends and family who couldn't or wouldn't cook has grown into a multi-location operation across BC's Lower Mainland. Bryan opens up about his culinary journey that began out of challenge (pushing back against his mom's lunches as a kid), his 100+ years of combined chef experience with his partners, and why they saw a massive gap in the frozen food market.

In this conversation, you'll hear about Market 49's unique approach to premium frozen meals, their strategic distribution through independent retailers like Williams and Urban Fare, their pop-up model testing new markets, and the challenges of scaling a food business while maintaining chef-quality standards. Bryan also shares insights on pricing strategy, the realities of running a commercial kitchen, why they've avoided the Big 3 grocery chains, and how they're building a loyal customer base across Vancouver, Surrey, Burnaby, and beyond.

Whether you're a food entrepreneur looking to break into retail, curious about the frozen food category, or just want to understand how small brands grow in Canada's competitive CPG landscape, this episode delivers practical insights and real talk about building a food business from the ground up.

Check out Market 49 here: https://market49.ca/

Find Bryan here: https://www.linkedin.com/in/bryan-swartz-936a122b0/

From Quebec Grains to World-Class Spirits: The Dunrobin Distilleries Story Dec 30, 2025

Show notes

From Quebec Grains to World-Class Spirits: The Dunrobin Distilleries Story

Adrian from Dunrobin Distilleries joins Phil and Kenny to share the fascinating journey of building one of Eastern Ontario's premier craft distilleries. Located halfway between Ottawa and Montreal, Dunrobin has carved out a unique position in Canadian spirits by sourcing local Quebec grains and building a vertically integrated operation from farming to finished product.

Find Adrian here:https://www.linkedin.com/in/adrianspitzer/?originalSubdomain=ca

Shop for Dunrobin here: http://dunrobindistilleries.com/

Thank you to Field Agent Canada for supporting the podcast : https://www.fieldagentcanada.com/

The Business of Boxes: Inside Commercial Packaging with Glenmore Printing Dec 23, 2025

Show notes

James Rowley of Glenmore Printing pulls back the curtain on the commercial packaging industry, revealing how commodity price volatility, tariff uncertainty, and consolidation are reshaping the business. James shares his philosophy on being a true partner to food brands—absorbing cost pressures, providing strategic guidance beyond just printing boxes, and helping smaller players navigate market opportunities.

Find James here: https://www.linkedin.com/in/james-rowley-8800ab15/

Check out the studio here: https://www.glenmorecustomprint.com/

Shout out to: https://beststudio.ca/

Thank you to Field Agent Canada for supporting the podcast: https://www.fieldagentcanada.com/

We catch up with Sonia Strobel, Co-Founder & CEO Of Skipper Otto - Canada's Largest Community-Supported Fishery Dec 16, 2025

Show notes

We catch up with Sonia Strobel, Co-Founder & CEO Of Skipper Otto - Canada's Largest Community-Supported Fishery

Skipper Otto has cracked the code on sustainable, traceable seafood in Canada. Co-founder and CEO Sonia Strobel joins us to share how their community-supported fishery model has grown to serve 8,000 members across the country—and why they finally made the leap into home delivery.

In this conversation, Sonia walks us through the careful, deliberate expansion that's defined Skipper Otto's growth: from community pickup locations at 100+ partners nationwide to launching home delivery in Ontario, Quebec, BC, and Alberta. She explains the logistics challenges they solved (spoiler: dry ice is key), why they operate their own boat in False Creek, and how pre-purchasing shares in the catch guarantees living wages for 45 fishing families while ensuring customers get the freshest, most sustainable seafood possible.

Whether you're curious about alternative food systems, direct-to-consumer distribution, or building a values-driven food business that actually works, this episode offers a masterclass in patient, purposeful scaling.

TOPICS DISCUSSED:

The community-supported fishery model and how it works
Expanding from pickup locations to nationwide home delivery
Solving frozen delivery logistics across Canadian climates
Operating their own fishing vessel and processing facility
Building trust through complete supply chain transparency
Balancing growth with quality and sustainability values

Visit skipperotto.com to learn more about their membership model and home delivery options.

Thank you to Field Agent Canada for supporting the podcast https://www.fieldagentcanada.com/

Mushroom Gummies and Market Strategy: How Mycelyum is rethinking functional wellness Dec 09, 2025

Show notes

We sit down with Joy Dutcher, co-founder of Mycelyum, to explore how she turned a personal journey with ADHD and functional mushrooms into an innovative Canadian wellness brand. Joy shares the origin story of discovering lion's mane and chaga mushrooms through her partner Jimmy's background in traditional Chinese medicine, and why they chose the gummy format over powders and capsules.

Check out Mycelyum here: https://mycelyum.com/

Find Joy here: https://www.linkedin.com/in/joydutcher/

Thank you to Field Agent Canada for supporting the podcast: https://www.fieldagentcanada.com/

Not Too Sweet: Building a Better-For-You Beverage Brand on Vancouver Island Dec 02, 2025

Show notes

Elaine and Cam, the founders behind Not Too Sweet Drinks, join Phil and Kenny to share their journey of creating a sparkling beverage brand that's actually not too sweet. Recording from Phil's car during CHFA prep with special guests Lara and Christine from Munching on Molecules, this episode captures the authentic story of Vancouver Island entrepreneurs who are redefining the sparkling drink category.

From their backgrounds in engineering and graphic design to launching a beverage company during a pandemic, Elaine and Cam discuss the challenges of building distribution across BC, managing cash flow with direct store delivery, and staying focused on sustainable growth. They open up about their mentorship with industry veteran Greg Tolazzi, the decision to stay local rather than rush into broader retail expansion, and why they're committed to keeping manufacturing on the island.

With products ranging from lychee to ginger beer, Not Too Sweet has built a loyal following through farmers markets, independent retailers, and word-of-mouth. This conversation covers the realities of beverage entrepreneurship, the importance of community support, and why sometimes the best growth strategy is knowing when not to scale too fast.

Find Not Too Sweet at @not2sweetdrinks on Instagram or visit www.not2sweetdrinks.ca

thank you to Field Agent Canada for supporting the podcast https://www.fieldagentcanada.com/

From Corporate to Coach: Sarah Kinlin's Journey of Grit, Grace & Goals Nov 25, 2025

Show notes

Sarah Kinlin returns to This Commerce Life two and a half years after her first appearance, and the transformation is remarkable. What started as a tentative step toward professional speaking has evolved into a thriving business as a mindset and leadership coach, author, and professional hockey coach.

In this heartfelt conversation, Sarah shares her journey from leaving Johnson & Johnson to building a multi-faceted career centered on helping others go from tired and overwhelmed to rested and focused. She discusses writing her book "Grit, Grace & Goals" – a tribute to her late fathhttps://sarahkinlin.com/pages/grit-grace-mindset-coachinger's leadership lessons from raising nine kids while working at a nuclear station – and how her own childhood shaped her approach to coaching young athletes and business leaders alike.

Sarah opens up about the grief recovery work that led to her book, the unexpected success of her book tour, coaching U15 girls' hockey, and the challenges of entrepreneurship. From meditation practices to managing hockey teams to running leadership workshops, this episode captures the reality of building a purpose-driven business while staying true to your values.

Whether you're considering a career transition, navigating the loneliness of entrepreneurship, or looking for inspiration on how to turn life lessons into impact, Sarah's story offers practical wisdom wrapped in authenticity.

This is Sarah's original podcast episode (episode 314) https://this-commerce-life-fb5a846c.simplecast.com/episodes/we-meet-a-fan-become-fans-sarah-kinlin-will-be-a-world-reknowned-speaker-coach-and-educator-were-proud-to-be-her-first-podcast

Check out Sarah's website here: https://sarahkinlin.com/pages/grit-grace-mindset-coaching

Thank you to Field Agent Canada for supporting the podcast: https://www.fieldagentcanada.com/

Shannon & Sarah: Two "Sisters" Building a Smarter Homeopathy Brand with Curated Medicine Kits Nov 18, 2025

Show notes

Shannon and Sarah, Naturopathic Doctors from Guelph, Ontario, are reimagining homeopathy for modern retail. In this episode, they share how they're solving the complexity problem in the homeopathy category by offering curated kits instead of overwhelming individual SKUs.

They discuss their journey from festivals to CHFA, their strategic approach to pricing, navigating Health Canada regulations, and why their next move might be Europe or Asia before conquering traditional Canadian pharmacy chains. Plus, hear about the unique advantages of being sisters in business—and the challenges of selling a category that struggles with mainstream press but has devoted believers.

Check out Hawthorn Homeopathics here: https://hawthornhomeopathics.com/

Thank you to Field Agent Canada for supporting the podcast. https://www.fieldagentcanada.com/

Breaking Into Canadian Retail with Simran Kaur Nov 11, 2025

Show notes

Join Phil and Kenny as they hit the road with Simran Kaur, Sales Manager for Western Canada at Chiba Organics, for an unfiltered conversation about navigating the Canadian CPG and retail landscape.

From her start handling national accounts for McDonald's and Starbucks at Zomato in Delhi to building relationships with independent grocers across Western Canada, Simran shares hard-earned wisdom about what it really takes to succeed in this business. Recorded on a marathon road trip, this episode dives into the realities of selling into retail: managing out-of-stocks honestly, building authentic store relationships, understanding that it's never about you—it's about helping stores serve their customers better, and why owning your mistakes is non-negotiable.

Whether you're breaking into the industry, managing accounts, or just trying to understand how products make it onto shelves, this conversation delivers practical insights and real talk about the challenges and rewards of life in Canadian retail and CPG.

You can find Simran here: https://www.linkedin.com/in/kaur-mansimran/

In case you're interested in working with Jiva Organics: https://www.jivaorganics.ca/

Thank you to Field Agent Canada for supporting the podcast https://www.fieldagentcanada.com/

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