Thinking With Mitch Joel

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SPOS #220 - Digital Storytelling, Transmedia And Participatory Culture Sep 20, 2010

Show notes

Welcome to episode #220 of Six Pixels Of Separation - The Twist Image Podcast. On my last trip to Europe, I had the pleasure of speaking in Oslo, Norway at The Golden Tag (Gulltaggen) conference, which featured Richard Branson, Guy Kawasaki, Gary Vaynerchuk and many more. Speaking right before me was Gunther Sonnenfeld (SVP, Director of Experience & Applied Technology at RAPP) on the topics of Transmedia, participatory culture and Digital Storytelling. Gunther's perspective on how brands can really connect and flourish struck me in a deep and meaningful way. Along with becoming fast friends, we agreed to have a conversation about the topics and discuss how much the world of Marketing and Advertising has changed in the past few years. Here is our discussion. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #220 - Host: Mitch Joel.

Running time: 36:01.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
Episode #36 of Media Hacks will be happening soon and it might feature:
Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
Julien Smith - In Over Your Head - Co-author of Trust Agents.
In conversation with Gunther Sonnenfeld - SVP, Director of Experience & Applied Technology at RAPP.
Adjunct professor at the Miami Ad School.
Social entrepreneur, media theorist, evolutionary, storymaker.
Follow Gunther on Twitter.
Henry Jenkins - Convergence Culture.
This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French).

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #220 - Host: Mitch Joel.

Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn convergence culture david usher digital dads digital marketing digital media digital storytelling facebook facebook group gunther sonnenfeld henry jenkins hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks media theorist miami ad school new marketing labs online social network participatory culture podcast podcasting rapp six pixels of separation social entrepreneur social media 101 social media marketing strategy transmedia trust agents twist image

SPOS #219 - Marketing Secrets From The Grateful Dead Sep 12, 2010

Show notes

Welcome to episode #219 of Six Pixels Of Separation - The Twist Image Podcast. David Meerman Scott has become a Marketing and Communications juggernaut. His Blog, Web Ink Now, is one of the most popular Marketing Blogs in the world, he is a highly regarded speaker, and is the author of the best-selling business books, The New Rules of Marketing and PR and World Wide Rave. He recently teamed up with Hubspot CEO, Brian Halligan, and released a new business book, Marketing Lessons From the Grateful Dead - What Every Business Can Learn From the Most Iconic Band in History. While it may not be a great idea to drink the green Kool-Aid at the corporate picnic, it turns out there are many lessons businesses can learn from how the legendary rock band built its audience, changed its business model and turned people from reasonable human beings into diehard Deadheads. And yes, this chat with David is all about marketing, marketing, marketing. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #219 - Host: Mitch Joel.

Running time: 42:24.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
Episode #36 of Media Hacks will be happening soon and it might feature:
Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
Julien Smith - In Over Your Head - Co-author of Trust Agents.
In conversation with David Meerman Scott.
Author of...
The New Rules of Marketing and PR.
World Wide Rave.
and his latest, Marketing Lessons From The Grateful Dead, which he co-authored with Brian Halligan (CEO of Hubspot).
Grateful Dead.
You can follow David on Twitter here: David Meerman Scott.
He also has some great (and free) ebooks.
David Usher - 'Kill The Lights'.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #219 - Host: Mitch Joel.

Tags: advertising bite size edits blog blogging blue sky factory book oven brian halligan cast of dads cc chapman chris brogan christopher s penn david meerman scott david usher digital dads digital marketing facebook facebook group hubspot hugh mcguire in over your head itunes julien smith librivox managing the gray marketing marketing lessons from the grateful dead marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy the grateful dead the new rules of marketing and pr trust agents twist image twitter world wide rave

SPOS #218 - Media Hacks #35 Sep 06, 2010

Show notes

Welcome to episode #218 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #35 of Media Hacks. For this Labour Day weekend we managed to get C.C. Chapman, Hugh McGuire, Christopher S. Penn and myself on a call to discuss everything new and happening around all things media (and yes, new media). One of the core topics was how the Internet is dealing with the real-time Web and the implications this is happening across the media channels. So, yes, we're talking about newspapers, television and a world where everyone and anyone is an eye witness reporter. We also dive into a discussion about how apps are becoming a world where suddenly it looks more like a thousand AOLs blossoming verses an open Internet as we have know it to date. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #218 - Host: Mitch Joel.

Running time: 47:39.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
Episode #35 of Media Hacks happens right now and it features:
C.C. Chapman - Managing The Gray - Digital Dads - Content Rules.
Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
Not present:
Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
Julien Smith - In Over Your Head - Co-author of Trust Agents.
Twitter from Space - NASA astronaut first to 'tweet' from space.
A discussion about the real-time web and real-time news.
Apps and the new closed Internet.
No show notes this week - wound up spending time with the family instead (forgive me ;).
David Usher (with Marie Mai) - 'Je Repars' (in French).

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #218 - Host: Mitch Joel.

Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn content rules david usher digital dads digital marketing facebook facebook group hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image

SPOS #217 - Jaffe And Joel #8 (Across The Sound 8.20) Aug 29, 2010

Show notes

Welcome to episode #217 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our eight conversation (or, as I like to affectionately call it, Across The Sound 8.20), and this one focuses on the if we're really having any semblance of a conversation at all in Social Media, or if Marketers have done a great job of selling the invisible (once again). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #217 - Host: Mitch Joel.

Running time: 1:06:49.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
Episode #35 of Media Hacks is coming soon and it might feature:
Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
C.C. Chapman - Managing The Gray - Digital Dads.
Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
Here's the Jaffe vs. Joel debate on the truth behind the conversation in Social Media.
Some good pre-reading on this:
The End Of Conversation In Social Media.
Comments And Conversations.
The conversation doesn't suck; you do!
Proposal: A new kind of blog comment system (via Dave Winer).
Buzz Kill (via Leo Laporte).
I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;)
Jaffe Juice.
Jaffe Juice TV.
Life After The 30-Second Spot.
Join The Conversation.
Flip The Funnel.
Crayon.
Powered.
David Usher (with Marie Mai) - 'Je Repars' (in French).

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #217 - Host: Mitch Joel.

Tags: across the sound advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn crayon dave winer david usher digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith leo laporte librivox life after the 30 second spot managing the gray marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting powered six pixels of separation social media social media 101 social media marketing strategy trust agents twist image

SPOS #216 - Facebook Marketing Revealed Aug 23, 2010

Show notes

Welcome to episode #216 of Six Pixels Of Separation - The Twist Image Podcast. This episode is proof positive that Social Media and the changes in the Digital Marketing landscape sometimes do happen with lightning fast speed. In late June, I had a Skype conversation with Chris Treadaway who is the co-author of Facebook Marketing - An Hour A Day along with Mari Smith. Back then (less than two months ago), Facebook did not have 500 million users, nor had they announced Facebook Places and there were no Facebook Credits. A lot of our conversation was around the topic of how to use Facebook as a Marketing engine, and Chris was pretty upfront that by the time the book had been published, there was no such thing as the "like" button as well. Here is our fascinating conversation all about Facebook, Marketing, privacy and the speed of the online channels. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #216 - Host: Mitch Joel.

Running time: 44:14.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
Episode #35 of Media Hacks is coming soon and it might feature:
Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
C.C. Chapman - Managing The Gray - Digital Dads.
Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
Julien Smith - In Over Your Head - Co-author of Trust Agents.
In conversation with Chris Treadaway.
Co-author of Facebook Marketing - An Hour A Day with Mari Smith.
You can also follow Chris on Twitter.
And, of course, hang with Chris on Facebook.
Also, check out what Facebook is publishing about you right here.
David Usher (with Marie Mai) - 'Je Repars' (in French).

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #216 - Host: Mitch Joel.

Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan chris treadaway christopher s penn david usher digital dads digital marketing facebook facebook group facebook marketing facebook marketing an hour a day hugh mcguire in over your head itunes julien smith librivox managing the gray mari smith marie mai marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image

SPOS #215 - Media Hacks #34 Aug 16, 2010

Show notes

Welcome to episode #215 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #34 of Media Hacks. Hugh McGuire (Book Oven, Bite-Sized Edits, LibriVox), Julien Smith (co-author of Trust Agents, In Over Your Head) and I met for a sushi lunch and decided to record the latest episode of Media Hacks. We all agree that we love the ambient background noise (even the music) that comes from recording live - we hope you do too. We're not sure if it was the green tea or the sashimi that brought us down the rambling topics we cover, but it sure was heavy, intense and required most of us to get some fresh air right after recording. In this episode we look at everything from publishing, privacy, data and location to anonymity, net neutrality, circumcision (not a typo) and the future of media. The biggest thought: it's getting hard to opt-out of the online world and perhaps we have to review our own perceptions of ourselves. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #215 - Host: Mitch Joel.

Running time: 51:04.
Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
In a perfect world, connect with me, directly, through Facebook.
Six Pixels of Separation the book is now available.
Episode #34 of Media Hacks happens right now and it will features:
Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
Julien Smith - In Over Your Head - Co-author of Trust Agents.
MIA:
Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
C.C. Chapman - Managing The Gray - Digital Dads.
Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
Live and in person from a Sushi joint - enjoy the music and the sounds of us chowing down.
Julien had a killer Blog post: Life Doesn't Start Tomorrow.
Julien feels that he can be like Seth Godin.
People react to Social Media best when it's (a little) like mass media.
We love traditional mass media headlines.
NO longer ignoring baseline connections with people.
It's a little about "how many" and little bit about "who" is following you.
People, you should follow Hugh McGuire on Twitter.
Hugh and Julien start making out because the music is so loud in the restaurant.
Kindle makes some major news. Hugh still doesn't care.
We're getting close to the moment where technology becomes a commodity.
Closed platforms and open platforms.
Is a Social Media crash coming? Inspired by Chris Brogan's Blog.
The shift from an advertising mindset to a marketing mindset.
SCVNGR Puts the Game Back in Location-Based Gaming.
Facebook's Foursquare-like location tool is coming, sources say.
Google, Verizon and net-neutrality.
In Google-Verizon Deal, Fears for Privacy.
Google's Next Step Is Not Search.
People steal music because it's easy. Selling content is always a more complex process.
Julien thinks I had media training. I think I look like an idiot.
Does the Internet eventually become a pipe?
Is it possible that Google is using a position with Verizon to really just cut deals and beat the leveraging of others?
Mobile is the important thing.
Who are the big players and what is Microsoft's game? (full disclosure: Microsoft is a client's of Twist Image).
Closed is great at the beginning but over time, open is better.
The money is not in the advertising - it's in the data and the marketing information.
You are being followed, tracked and recorded. Deal with it.
Time for Obama to shut down WikiLeaks' Assange.
Does the freedom of information threaten democracy.
The Next Big Thing Online Could Well Be Anonymity.
Think about what you publish. Now think about everything you search for being public.
Does Julien have a rash?
The social implications of publishing our lives online.
Humankind has a history of making decisions for others without consent. Welcome to our universe.
We get upset about what Google is doing, but the credit card companies know everything about you.
Google is the ultimate media company.
The philosophy of the media and the Internet.
We are all not that important in the grand scheme of things.
Sub dermal implants, Nostradamus and the number of the beast.
Privacy vs. convenience.
We are meat. We are all the same.
Dance monkey... dance.
Trust Agents is now available in paperback (and it has been updated) - buy lots of copies.
David Usher (with Marie Mai) - 'Je Repars' (in French).

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #215 - Host: Mitch Joel.

Tags: advertising amazon anonymity bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group google hugh mcguire in over your head itunes julian assange julien smith kindle librivox location-based game managing the gray marie mai marketing marketing over coffee mass media media hacks microsoft net neutrality new marketing labs online social network podcast podcasting privacy scvngr seth godin six pixels of separation social media 101 social media crash social media marketing strategy trust agents twist image verizon wikileaks

SPOS #214 - The Ghost Blogging Debate With Mark W. Schaefer Aug 08, 2010

Show notes

Welcome to episode #214 of Six Pixels Of Separation - The Twist Image Podcast. If there's one debate that never gets tired, it's the one about Ghost Blogging. We've come to this strange intersection with Social Media where companies want to Blog, but they feel like their CEO (or others within the company) would best be served if that voice was created by a ghost writer. It's an issue that irritates me because I don't agree with it, but I do understand why businesses do it (hence my frustration). Mark W. Schaefer (over at Grow) had a great Blog post titled, Why It's Ridiculous To Argue About Ghost Blogging, that ran contrary to a post I had published titled, The Death of Social Media (which focused on executives now hiring individuals to tweet for them on Twitter). While the comments and conversations were/are fantastic, we decided to have a Skype chat/debate about the topic. Here it is. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #214 - Host: Mitch Joel.

Running time: 41:21.
Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
In a perfect world, connect with me, directly, through Facebook.
Six Pixels of Separation the book is now available.
Episode #34 of Media Hacks will happen soon and it will feature (hopefully):
Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
C.C. Chapman - Managing The Gray - Digital Dads.
Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
Julien Smith - In Over Your Head - Co-author of Trust Agents.
Mark W. Schaefer over at Grow had a great post titled, Why it's ridiculous to argue about ghost blogging.
Mark's post had a reference to a Blog post of mine titled, The Death Of Social Media.
In fact, his post was so good, that it caused some great conversation in the comment section.
From there, we figured that this horse has been beaten to death, but why not break out the old chestnut again?
This is our conversation/debate/agreement/hope for the future.
David Usher (with Marie Mai) - 'Je Repars' (in French).

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #214 - Host: Mitch Joel.

Tags: advertising bite size edits blog blogger blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group ghost blog ghost blogging grow hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy the death of social media trust agents twist image

SPOS #213 - Jaffe And Joel #7 (Across The Sound 7.20) Aug 02, 2010

Show notes

Welcome to episode #213 of Six Pixels Of Separation - The Twist Image Podcast. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and the newly minted, Flip The Funnel). Along with that, he is currently one of the chiefs over at the Social Media Marketing agency, Powered. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation Blog and Podcast), we've decided to hold monthly conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our seventh conversation (or, as I like to affectionately call it, Across The Sound 7.20), and this one focuses on the chaos that is the new Old Spice advertising campaign. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #213 - Host: Mitch Joel.

Running time: 1:02:28.
Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
In a perfect world, connect with me, directly, through Facebook.
Six Pixels of Separation the book is now available.
Episode #34 of Media Hacks will happen soon and it will feature (hopefully):
Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
C.C. Chapman - Managing The Gray - Digital Dads.
Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
Julien Smith - In Over Your Head - Co-author of Trust Agents.
Here's the Jaffe vs. Joel debate on Old Spice, New Media and Old Media.
I have officially changed the name of this show to Across The Sound (with or without Jaffe's permission ;)
Jaffe Juice.
Jaffe Juice TV.
Life After The 30-Second Spot.
Join The Conversation.
Flip The Funnel.
Crayon.
Powered.
Old Spice.
Old Spice on YouTube.
Old Spice Voicemail Generator.
Cisco Spice.
Joe's column in AdWeek about Old Spice: Sugar And Old Spice.
Is Life After The 30-Second Spot the 30-second spot?
David Usher (with Marie Mai) - 'Je Repars' (in French).

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #213 - Host: Mitch Joel.

Tags: across the sound advertising adweek bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn cisco spice crayon david usher digital dads digital marketing facebook facebook group flip the funnel hugh mcguire in over your head itunes jaffe juice jaffe juice tv join the conversation joseph jaffe julien smith librivox life after the 30-second spot managing the gray marie mai marketing marketing over coffee media hacks new marketing labs old spice old spice voicemail generator online social network podcast podcasting powered six pixels of separation social media 101 social media marketing strategy trust agents twist image youtube

SPOS #212 - Power Friending With Amber Mac Jul 25, 2010

Show notes

Welcome to episode #212 of Six Pixels Of Separation - The Twist Image Podcast. She is well known in the Digital Media circles from her work on G4 Tech TV to her constant (and consistent) appearances with Leo Laporte. There are few people more connected (both online and to the New Media channels) than Amber Mac. We have been friends for many years (and constantly joke about how often we wind up connecting in airport lounges across North America). She's not just a mass media personality either, her highly popular Podcasts, Web Nation and Command N are must-have pieces of content. More recently, she published her first book, Power Friending - Demystifying Social Media To Grow Your Business. I don't know what took us so long to get together to chat, but the moment finally happened and here it is. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #212 - Host: Mitch Joel.

Running time: 30:07.
Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
In a perfect world, connect with me, directly, through Facebook.
Six Pixels of Separation the book is now available.
Episode #34 of Media Hacks will happen soon and it will feature:
Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
C.C. Chapman - Managing The Gray - Digital Dads.
Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
Julien Smith - In Over Your Head - Co-author of Trust Agents.
In conversation with Amber Mac.
Check out her new book: Power Friending - Demystifying Social Media to Grow Your Business.
Follow Amber on Twitter.
Friend Amber on Facebook.
MGI Media.
Web Nation.
Command N.
David Usher - 'Je Repars' (in French with Marie Mai).

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #212 - Host: Mitch Joel.

Tags: advertising amber mac amber macarthur bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn command n david usher digital dads digital marketing facebook facebook group g4 tech tv hugh mcguire in over your head itunes julien smith leo laporte librivox managing the gray marie mai marketing marketing over coffee media hacks mgi media new marketing labs online social network podcast podcasting power friending six pixels of separation social media 101 social media marketing strategy trust agents twist image web nation

SPOS #211 - Media Hacks #33 Jul 18, 2010

Show notes

Welcome to episode #211 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #33 of Media Hacks. Instead of the usual phone conversation, Hugh McGuire, Julien Smith and I met up for an early morning breakfast at the infamous Bagels Etc... in beautiful Montreal. The conversation floated between mass media versus Social Media to looks at everything from how Old Spice is leveraging the convergence of the two, to why both Clay Shirky and Nicholas Carr have new business books that are well-worth reading (even though they both don't agree with one another). We also attempt to tackle the conversation over content and its value (re: pricing model) in our current society, and many other hacking media topics. As with most episodes of Media Hacks, some of the language is not safe for work (you have been warned). Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #211 - Host: Mitch Joel.

Running time: 54:39.
Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
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In a perfect world, connect with me, directly, through Facebook.
Six Pixels of Separation the book is now available.
Episode #33 of Media Hacks features:
Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven.
Julien Smith - In Over Your Head - Co-author of Trust Agents.
Not available:
Chris Brogan - New Marketing Labs - Co-author of Trust Agents.
C.C. Chapman - Managing The Gray - Digital Dads.
Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee.
Live from Bagel Etc... in Montreal (one of Leonard Cohen's regular hang-out).
We're all in festival fever... make that the world-famous Just For Laughs comedy festival.
The advertising landscape have shifted because of Web culture.
What is famous?
Old Spice, Social Media and the convergence of all media.
Old Spice Voicemail Generator.
The new advertising takes stories in different directions. Welcome to transmedia.
Are we a part of pop culture or nerd culture... or is pop culture now nerd culture?
Please excuse us for the eating and chewing sounds... it is what it is.
We should all follow a backpack.
It's not about mass media... it's about communities of interest.
The impact of Clay Shirky's new book, Cognitive Surplus.
Some things cross into the mainstream but most stuff does not.
Packaging rather than content.
The easier to digest the more the mass populous hops on it.
The types of people who use Twitter and how it plays out.
The brilliance of Twitter lies in its constraints.
Nicholas Carr and his new book, The Shallows, and Clay Shirky's Cognitive Surplus.
We're starting to see/hear/read the splinters in Internet culture and how it plays out with Social Media.
Is Google Making Us Stupid? - The Atlantic.
Who else goes to the bathroom to check their iPhones all of the time?
Welcome to the age of rapid social anxiety growth.
Good calories - Bad calories (while Julien is eating a mish mash).
Moving to the asynchronous life of book reading - fully digital.
You can do this with the iBook, Kindle and/or Kobo app for your mobile.
Also make sure to grab both Readability and InstaPaper.
The way we write and read changes.
What the Dickens?
We need to divide the culture from the business model.
Books do not need to so big anymore. The constraint is there to support the business not the content.
This is not essential to the culture.
Can we homogenize the content?
What media gives more depth - a Blog or a business book?
What is the best way to do something vs. the best way to make money (or whatever else you're trying to accomplish).
We need to break free or experiment more with content.
A Blog is more powerful and deep way to explore content than a book is - this will scare publishers.
What mass media can learn from The Grateful Dead.
Does the mass amount of content devalue the content?
Put a pay-wall up for everything: what would you pay for monthly access to Blogs?
You Are Not A Gadget by Jaron Lanier.
Finland makes broadband Internet access a human right.
The supply and demand of information and where the money goes.
We all do have the resources to create media and content. There are no restrictions.
David Usher - 'Je Repars' (in French with Marie Mai).

Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #211 - Host: Mitch Joel.

Tags: advertising bagel etc bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn clay shirky cognitive surplus comedy festival david usher digital dads digital marketing facebook facebook group finland broadband hugh mcguire ibook in over your head instapaper iphone is google making us stupid itunes jaron lanier julien smith just for laughs kindle kobo librivox managing the gray marie mai marketing marketing over coffee media hacks new marketing labs nicholas carr old spice online social network papi coudrey podcast podcasting readability six pixels of separation social media 101 social media marketing strategy the atlantic the grateful dead the shallows transmedia trust agents twist image you are not a gadget

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