Thinking With Mitch Joel

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SPOS #379 - Dan Schawbel Wants You To Promote Yourself Oct 13, 2013

Show notes

Welcome to episode #379 of Six Pixels Of Separation - The Twist Image Podcast. I have known Dan Schawbel for over a decade. I have also had the pleasure of watching him blossom into a marketing juggernaut and passionate educator for young people who are trying to figure out how to leave their mark on the world. When I first started blogging about personal branding and online reputation, Dan was always eager to comment, add his perspective and share his insights. Now, he is the Managing Partner of Millennial Branding - a Gen Y research and consulting firm. He has authored two bestselling business books, Me 2.0 and the recently published, Promote Yourself - The New Rules For Career Success. Dan is also a contributor for Time and Forbes magazine, as well as being a sought-after media pundit on the topic of personal branding and Gen Y. Oh, did I mention that he accomplished all of this before his thirtieth birthday? He is an impressive young man. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #379 - Host: Mitch Joel.

Running time: 39:05.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Dan Schawbel.
Promote Yourself.
Me 2.0.
Follow Dan on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #379 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast dan schawbel david usher forbes itunes marketing podcast me 20 millennial branding podcast podcasting promote yourself time magazine

SPOS #378 - Todd Henry Wants You To Die Empty Oct 06, 2013

Show notes

Welcome to episode #378 of Six Pixels Of Separation - The Twist Image Podcast. Where does creativity come from? It's a big question. Tomes have been written about it. Few understand the creative process better than Todd Henry. He is the founder of a group called The Accidental Creative (which also happens to be the title of self-titled debut business book back in 2011). Most recently, he released his second book. It is, without question, one of the best book titles on creativity that I have ever come across. It is called, Die Empty - Unleash Your Best Work Every Day, and the excellent content within the book lives up to the title. Too many people confuse "art" with "creativity," and Todd has an incredible knack for explaining how creativity needs to permeate everything that we do in our work. We expect creativity or moments of genius to hit us like random bolts of lightning, Die Empty is a practical and powerful roadmap that will put a process against your creativity (you need to work it - each and every day). What's the point of dying with your creativity trapped between your ears? Todd has been on the podcast before (SPOS #259 - Accidentally Creative With Todd Henry) and now he is back to talk about Die Empty. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #378 - Host: Mitch Joel.

Running time: 49:29.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Todd Henry.
Die Empty.
Accidental Creative.
Follow Todd on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #378 - Host: Mitch Joel.

Tags: accidental creative advertising podcast blog blogging brand business book business podcast david usher die empty itunes marketing podcast podcast podcasting todd henry

SPOS #377 - Marc Ecko Builds Brands That Sell But Don't Sell Out Sep 29, 2013

Show notes

Welcome to episode #377 of Six Pixels Of Separation - The Twist Image Podcast. Marc Ecko is one of the most fascinating people that I have ever met. I was asked to interview him live and onstage in Toronto earlier this year. I knew that he was the creative and fashion genius behind Eck? Unltd. (which has become a billion dollar fashion and lifestyle company). I also knew that his marketing antics have been well documented (remember the tagging of Air Force One?). I figured that I was going to meet an older gentleman in their late fifties (like a Tommy Hilfiger or Kenneth Cole type of persona). It turns out that Ecko and I are almost the exact same age (I need to start working harder!). Ecko is still semi-actively involved in the multiple fashion brands that he created (Eckored, Marc Ecko Cut & Sew and Zoo York), but spends the bulk of his current time working on Complex Media. As if that's not enough, he is one of the most generous philanthropists out there, and recently released a stunning business book called, Unlabel - Selling You Without Selling Out. He is, simply put, an amazing individual who is very real, practical and friendly. Enjoy our conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #377 - Host: Mitch Joel.

Running time: 46:46.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Marc Ecko.
Unlabel.
Complex Media.
Ecko Unltd.
Follow Marc on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #377 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast complex complex media david usher ecko ecko red ecko unltd itunes kenneth cole marc ecko marc ecko cut and sew marketing podcast podcast podcasting tommy hilfiger unlabel zoo york

SPOS #376 - Better Pitching Principles With Peter Coughter Sep 22, 2013

Show notes

Welcome to episode #376 of Six Pixels Of Separation - The Twist Image Podcast. Peter Coughter was last on the podcast over a year ago to discuss his amazing book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business (you can listen to that episode right here: SPOS #296 - The Art Of The Pitch With Peter Coughter). To this day, I consider it the seminal book for marketing and communications people who need to better understand how to pitch creative ideas in a very complex world. Things continue to evolve and change. Each and every day, we see the importance of presentation skills increasing. Personally, I believe that the ability to present is core to an individual's success (from personal to professional development). Coughter was President of Siddall, Matus & Coughter Inc., one of the most respected advertising and communications agencies in the Southeast. His agency won tons of industry awards and recognition. Today, he is a professor at Virginia Commonwealth University's Brandcenter, and a consultant to advertising agencies on how to win the pitch. If you're interested in bulking up on your pitching and presentation skills, you have come to the right place. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #376 - Host: Mitch Joel.

Running time: 53:44.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Peter Coughter.
The Art of The Pitch.
Brandcenter.
Follow Peter on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #376 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brancenter brand business book business podcast david usher itunes marketing podcast persuasion skilles peter coughter podcast podcasting presentation skills siddall the art of the pitch

SPOS #375 - The Power Of A Platform With Michael Hyatt Sep 15, 2013

Show notes

Welcome to episode #375 of Six Pixels Of Separation - The Twist Image Podcast. Back when book publishers were scoffing at the idea that people would read a book on a digital screen, let alone on their iPhones, Michael Hyatt was paying close attention. Back when authors thought that blogging was a waste of valuable text (and not even thinking about Twitter), Michael Hyatt was paying close attention. Back when book publishers had no bearings on the future of book publishing, let alone as an amazing place for authors and book publishers to connect with fans, Michael Hyatt was paying close attention. He would, eventually, leverage social media to better connect himself, the authors he worked with and the book publishing company that he helped push to tremendous success to embrace all things digital. Hyatt is the former Chairman and CEO of Thomas Nelson Publishers (one of the largest book publishing companies in the U.S.), and he's also the author of the bestselling business book, Platform - Get Noticed in a Noisy World. He's taken his impressive knowledge of how to build a serious platform and turned it into something called, Platform University. I've had the pleasure of getting to know him over the years, and he finally agreed to be on the show. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #375 - Host: Mitch Joel.

Running time: 41:45.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Michael Hyatt.
Platform.
Platform University.
Follow Michael on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #375 - Host: Mitch Joel.

Tags: advertising podcast alan iny blog blogging book book publishing boston consulting group brainstorming brand business book business podcast creativity david usher iphone itunes marketing podcast michael hyatt platform platform university podcast podcasting sustainable creativity thinking in new boxes thomas nelson publishers

SPOS #374 - Inside The Box Outside? Outside The Box? New Boxes With Alan Iny Sep 08, 2013

Show notes

Welcome to episode #374 of Six Pixels Of Separation - The Twist Image Podcast. Thinking outside of the box? Thinking inside of the box? What would happen if there was a whole new slew of boxes that you didn't even realize were available to you? That's what Alan Iny need is trying to figure out. Alan has one of the coolest job titles ever: Senior specialist for creativity and scenario planning at the Boston Consulting Group. He is not only a trainer to thousands of executives and consultants all over the world, he is also the co-author of an amazing new book called, Thinking In New Boxes. Thinking In New Boxes is all about what happens when business and creativity collide. It's not just about a better brainstorming session. It's not just a revolutionary new roadmap for sustainable creativity at work. This is a whole new way of bringing a whole new level of creativity to the work that you do. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #374 - Host: Mitch Joel.

Running time: 37:51.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Alan Iny.
Thinking In New Boxes.
Boston Consulting Group.
Follow Alan on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #374 - Host: Mitch Joel.

Tags: advertising podcast alan iny blog blogging boston consulting group brainstorming brand business book business podcast creativity david usher itunes marketing podcast podcast podcasting sustainable creativity thinking in new boxes

SPOS #373 - Catching Up On Social Media With David Meerman Scott Sep 02, 2013

Show notes

Welcome to episode #373 of Six Pixels Of Separation - The Twist Image Podcast. Last week Boston hosted HubSpot's Inbound Marketing Marketing Conference. It was a veritable who's who of marketing and those who are thinking about ways to connect with consumers in a more profound way. A fellow speaker at the event was David Meerman Scott. Scott is a massively successful bestselling business book author and speaker. If you don't know the books, The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Real-Time Marketing & PR and Newsjacking, you really should. Over the years, I have been lucky enough to get to know David, and I have the privilege of calling him a friend. We decided to meet up for coffee early one morning, and then decided to hit the record button to discuss the launch of the fourth (fourth!) edition of The New Rules of Marketing & PR. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #373 - Host: Mitch Joel.

Running time: 35:35.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with David Meerman Scott.
The New Rules of Marketing & PR.
Marketing Lessons from the Grateful Dead.
World Wide Rave.
Real-Time Marketing & PR.
Newsjacking.
Follow David on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #373 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast david meerman scott david usher hubspot inbound marketing conference itunes marketing lessons from the grateful dead marketing podcast newsjacking podcast podcasting real time marketing and pr the new rules of marketing and pr world wide rave

SPOS #372 - A Look At The Collaborative Economy With Jeremiah Owyang Aug 26, 2013

Show notes

Welcome to episode #372 of Six Pixels Of Separation - The Twist Image Podcast. Jeremiah Owyang is paying less attention to social business and much more to what has been called, The Collaborative Economy. He believes that the time is rip and that the collaborative economy is going to change everything (again). He's currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategist. In June of this year, he launched his latest research report called, The Collaborative Economy. This is how Owyang explains it: "Right now, customers are sharing media and ideas on social technologies, in the near future, they'll use similar technologies to share products and services, which will cause a ripple of impacts far more disruptive than what we've seen before." Think about Uber, AirBnB and even Netflix. A world where we share stuff... not own it (a space that has been blossoming since the social Web was first introduced). I spent an afternoon with Owyang a few weeks back in Menlo Park (but we recorded this conversation prior to that). He's got a great mind for business, technology and marketing. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #372 - Host: Mitch Joel.

Running time: 49:12.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Jeremiah Owyang.
The Collaborative Economy.
Altimeter Group.
Follow Jeremiah on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #372 - Host: Mitch Joel.

Tags: advertising podcast airbnb altimeter group. charlene li blog blogging brand business book business podcast david usher forrester research groundswell itunes jeremiah owyang marketing podcast netflix open leadership podcast podcasting the collaborative economy uber web strategist

SPOS #371 - Monster Loyalty Not Customer Loyalty With Jackie Huba Aug 19, 2013

Show notes

Welcome to episode #371 of Six Pixels Of Separation - The Twist Image Podcast. It feels like I have known Jackie Huba forever. She's a master at understanding, talking about, writing about and teaching about customer loyalty. She's written a batch of bestselling business books like, Creating Customer Evangelists and Citizen Marketers. She's been at it for a long time. She's been talking about a lot of the things that the smart brands are finally doing... but Jackie was talking about it long ago. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. Don't mistaken this for another book about how brands need to turn customers into fans. It's not. It's about something much more powerful and that much deeper. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #371 - Host: Mitch Joel.

Running time: 47:31.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Jackie Huba.
Monster Loyalty.
Creating Customer Evangelists.
Citizen Marketers.
Follow Jackie on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #371 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast citizen marketers creating customer evangelists customer loyalty david usher itunes jackie huba marketing podcast monster loyalty podcast podcasting

SPOS #370 - When Fish Climb Trees And Other Stories With Avinash Kaushik Aug 11, 2013

Show notes

Welcome to episode #370 of Six Pixels Of Separation - The Twist Image Podcast. I spent a few days in Silicon Valley this week. I was invited there to give the keynote address for Haystack Digital Marketing's Digital Summit At Mountain View, which took place at the Googleplex. Since I was in the neighborhood, I had to spend some quality time with a close friend and someone I consider to be one of the smartest minds in marketing today: Avinash Kaushik. Kaushik is the Digital Marketing Evangelist at Google and the bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0. Along with that, he is one of the most powerful marketing bloggers on the planet. His blog, Occam's Razor is a site to behold (intentional spelling). On July 22nd, he published another monster post (close to 4000 words) titled, See-Think-Do: A Content, Marketing, Measurement Business Framework and, once again, it's a blog post worthy of pushing further and deeper into a book. I hope he does just that. In the meantime, here's an in-depth conversation about this new marketing framework. It's an important discussion, so enjoy...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #370 - Host: Mitch Joel.

Running time: 50:04.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Avinash Kaushik.
See-Think-Do: A Content, Marketing, Measurement Business Framework.
Occam's Razor.
Web Analytics - An Hour A Day.
Web Analytics 2.0.
Follow Avinash on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #370 - Host: Mitch Joel.

Tags: advertising podcast avinash kaushik blog blogging brand business book business framework business podcast content content marketing david usher digital marketing digital marketing evangelist digital summit at mountain view facebook google googleplex haystack digital marketing itunes marketing blogger marketing framework marketing podcast occams razor podcast podcasting see think do silicon valley twitter web analytics web analytics 20 web analytics an hour a day

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