Thinking With Mitch Joel

Latest Episodes:

SPOS #399 - Killer Online Content With Brian Clark Of Copyblogger Mar 02, 2014

Show notes

Welcome to episode #399 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to argue that we don't live in a world where there is simply too much good content, and it's everywhere. Brands are expected to not only be great advertisers and listeners to their customers, but to be excellent publishers as well. It's not an easy ask. It's something that most brands struggle with. It's something that Brian Clark has been helping companies tackle for a long time. Copyblogger started out as an incredible blog to help people (and brands) figure out what works when it comes to creating online content. The blog still acts as a treasure trove of information and insight on the topic, but Copyblogger is much more than a blog. In the past few years, Clark and his team, have built Copyblogger Media - a company that offers software and training with over 100,000 customers who are doing their best to create better content marketing online. I have known Brian for many years, and we finally managed to schedule a conversation about the changing landscape of blogging, social media and content marketing. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #399 - Host: Mitch Joel.

Running time: 51:59.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Brian Clark.
Copyblogger.
Follow Brian on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #399 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand brian clark business book business podcast content marketing copyblogger copyblogger media david usher digital marketing facebook itunes marketing blogger marketing podcast podcast podcasting social media twitter video podcast

SPOS #398 - The Value Of A Decoded Company With Rahaf Harfoush And Leerom Segal Feb 23, 2014

Show notes

Welcome to episode #398 of Six Pixels Of Separation - The Twist Image Podcast. How much data is big data? How well can a company leverage that data and technology that they have to make the actual company a better place to work? These are just some of the questions that co-authors Rahaf Harfoush and Leerom Segal attempt to decode in the book, The Decoded Company. Segal is the president and CEO of Klick Health (a well-known healthcare marketing agency) that is both well-recognized for their client work as well as being an "e-mail free" work environment. Harfoush is a technology and media author, speaker and thinker who is best known for her book, Yes We Did: An Insider's Look at How Social Media Built the Obama. Along with two other Klick team members (Jay Goldman and Aaron Goldstein), they are hoping to encourage other businesses to rethink what the workplace of today can look like in order to create a place where companies know their own people better than they know their consumers. It's big, it's bold and it's thrilling. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #398 - Host: Mitch Joel.

Running time: 52:46.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Rahaf Harfoush and Leerom Segal.
The Decoded Company.
Follow Rahaf on Twitter.
Follow Leerom on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #398 - Host: Mitch Joel.

Tags: aaron goldstein advertising podcast blog blogging brand business book business podcast content marketing david usher digital marketing facebook itunes jay goldman klick health leerom segal marketing blogger marketing podcast podcast podcasting rahaf harfoush social media the decoded company twitter video podcast yes we did

SPOS #397 - The Psychology Of Online Persuasion With Nathalie Nahai Feb 16, 2014

Show notes

Welcome to episode #397 of Six Pixels Of Separation - The Twist Image Podcast. What does it take to get a consumer to do something online? We can't argue that we live in a world of brand saturation. From very small, indie brands to multi-national conglomerates - every company, everywhere is hoping to get consumers to like, follow, friend and, ultimately, buy from them. The question is this: are people persuaded to do things differently in the digital space in relation to how they are persuaded in physical spaces? It's a question that has been on the mind of Nathalie Nahai for quit some time. I've had the pleasure of sharing the stage with Nathalie a handful of times last year for some corporate events at Google, and we became fast friends. Known as The Web Psychologist, Nathalie recently published her first book, Webs Of Influence - The Psychology Of Online Persuasion. She has a great podcast called, The Good, The Bad & The Dirty - Secret Psychology Of Persuasion along with her blog, The Web Psychologist and what she has to say should change the way you think about marketing, advertising and communications online. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #397 - Host: Mitch Joel.

Running time: 1:00:16.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Nathalie Nahai.
The Web Psychologist.
Webs Of Influence
Follow Nathalie on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #397 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast content marketing david usher digital marketing facebook google itunes marketing blogger marketing podcast nathalie nahai podcast podcasting social media the good the bad the dirty the web psychologist twitter video podcast webs of influence

SPOS #396 - Humanizing Brands With Tim Washer Feb 09, 2014

Show notes

Welcome to episode #396 of Six Pixels Of Separation - The Twist Image Podcast. He's been on Conan O'Brien, David Letterman, Saturday Night Live and more. His name is Tim Washer and he's currently working on social media for Cisco. He's one of the funniest people that I know... and one of the sharpest minds in digital marketing. Beyond being a Webby-nominated video producer and corporate humorist, Tim also worked on IBM's amazing Smarter Planet campaign and works as a keynote speaker and event emcee as well. What makes him so fascinating is how he blends comedy, social media, video production and storytelling to humanize brands. He's an all-around great guy and whenever we're together (which isn't often enough!), I always learn a ton about writing and storytelling. I think you will as well. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #396 - Host: Mitch Joel.

Running time: 46:18.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Tim Washer.
Follow Tim on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #396 - Host: Mitch Joel.

Tags: advertising podcast blog blogging brand business book business podcast cisco conan obrien content marketing david letterman david usher digital marketing facebook ibm itunes marketing blogger marketing podcast podcast podcasting saturday night live smarter planet social media tim washer twitter video podcast webby awards

SPOS #395 - Your Body Of Work With Pamela Slim Feb 02, 2014

Show notes

Welcome to episode #395 of Six Pixels Of Separation - The Twist Image Podcast. What do you do for a living? How many times have you been asked that question? If you don't have a nine-to-five job, but are currently trying to build a life that includes some semblance of meaningful work, that question gets even more difficult to answer. It's less about the work that you do, the community that you serve and how you connect with people online and much more about how all of these pieces now come together to create a meaningful life. Few understand the intricacies of this like Pamela Slim. In 2005, she started the Escape From Cubicle Nation blog that quickly spawned a massive bestselling business book of the same name. The award-winning author, business coach, speaker and martial artist (yes, don't mess with her!), recently released her second book, Body Of Work, that is less of a book and much of a workbook around prodding people to question their work and to find points of connection that will - hopefully - help them define, develop and nurture a career that is more meaningful. This ability to understand and develop one's own story is the crux of Body Of Work. It's an important read. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #395 - Host: Mitch Joel.

Running time: 48:59.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Pamela Slim.
Body Of Work.
Escape From Cubicle Nation blog.
Escape From Cubicle Nation.
Follow Pamela on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #395 - Host: Mitch Joel.

Tags: advertising podcast blog blogging body of work brand business book business podcast content marketing david usher digital marketing escape from cubicle nation facebook itunes marketing blogger marketing podcast pamela slim podcast podcasting social media twitter video podcast

SPOS #394 - Brooks Forester From The Bachelorette Jan 26, 2014

Show notes

Welcome to episode #394 of Six Pixels Of Separation - The Twist Image Podcast. I spent some time last year at HubSpot's inbound marketing summit in Boston. It was, without a doubt, one of the most exciting marketing events I had attended in a long time. You could feel the excitement in the air, as more and more national brands began to embrace the power of building relationships and figuring out new ways to market their products and services. It was a stellar line-up of presenters, and I found myself quite taken aback by a spoof of the ABC reality TV show, The Bachelorette, that the company executives were performing live on stage. It turns out that Brooks Forester, who was a contestant on the ninth season of the reality televisions series, made a very newsworthy exit from the show when it was down to the wire. It also turns out that Brooks works in the inbound marketing space and wasn't just there to be the comedic relief for the Hubspot folks, but was actually going to discuss some of the marketing lessons that he learned while being on the show (and the aftermath). In those few days, we connected and decided that - when he was prepared - we could our own, little, "The Bachelor reveals all..." about marketing, being a reality television celebrity and what comes next. He's a super-kind individual and I hope you enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #394 - Host: Mitch Joel.

Running time: 42:19.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Brooks Forester.
The Bachelorette.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #394 - Host: Mitch Joel.

Tags: abc advertising podcast blog blogging brand brooks forester business book business podcast content marketing david usher digital marketing facebook hubspot inbound marketing inbound marketing summit itunes marketing blogger marketing podcast podcast podcasting social media the bachelorette twitter video podcast

SPOS #393 - Content Shock With Shel Holtz And Mark W. Schaefer Jan 19, 2014

Show notes

Welcome to episode #393 of Six Pixels Of Separation - The Twist Image Podcast. Here is the definition of Content Shock from Mark W. Schaefer: "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." In short, it's getting more and more expensive and difficult for brands to create content in a world where consumers have a finite time to consume it all. Do you believe in this or do you not? Schaefer presented this theory (something I have blogged about on countless occasions with my own spin) on his Grow Blog earlier this month. That blog post has since generated over 300 comments and tons of diverse feedback. Shel Holtz (famed communications professional and one of the voices behind the long-running podcast, For Immediate Release - The Hobson And Holtz Report) took exception to the theory of Content Shock in a blog post titled, Six Reasons There Will Be No Content Shock. It felt like this could be a very interesting three-way debate. I hope it doesn't disappoint. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #393 - Host: Mitch Joel.

Running time: 51:42.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Shel Holtz and Mark W. Schaefer.
For Immediate Release - The Hobson And Holtz Report.
A Shel Of My Former Self.
Grow Blog.
The Marketing Companion.
Content Shock.
Follow Shel on Twitter.
Follow Mark on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #393 - Host: Mitch Joel.

Tags: a shel of my former self advertising podcast blog blogging brand business book business podcast content marketing content shock david usher digital marketing facebook for immediate release the hobson and holtz report grow blog itunes mark schaefer mark w schaefer marketing blogger marketing podcast podcast podcasting shel holtz social media twitter video podcast

SPOS #392 - The Age Of Context With Shel Israel And Robert Scoble Jan 12, 2014

Show notes

Welcome to episode #392 of Six Pixels Of Separation - The Twist Image Podcast. When it comes to technology evangelism, it's hard not to think about people like Shel Israel and Robert Scoble. Together, these two co-authored the book, Naked Conversations - How Blogs Are Changing The Way Businesses Talk With Customers, back in 2006. The book was prescient, and was key in helping brands to better understand the power of blogs and how to actually implement a lot of the thinking that came out of The Cluetrain Manifesto (widely regarded as the starting point of social media). Today, these two journalists, bloggers, authors, tweeters, online publishers (and more) are back with their second book that they've done together titled, Age Of Context - Mobile, Sensors, Data And The Future Of Privacy. The Internet is no longer just a more interactive screen than television. It is everywhere. Technology is moving from screens to devices and that's going to change everything. From connected dishwashers to being able to monitor every nuance of our personal health in real-time. These are both interesting times and confusing times. The Age Of Context breaks down these movements, what they mean and why businesses (and individuals) need to start paying attention to them. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #392 - Host: Mitch Joel.

Running time: 54:31.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Shel Israel and Robert Scoble.
The Age Of Context.
Naked Conversations.
Follow Shel on Twitter.
Follow Robert on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #392 - Host: Mitch Joel.

Tags: advertising podcast age of context blog blogging brand business book business podcast content marketing david usher digital marketing facebook itunes marketing blogger marketing podcast naked conversations podcast podcasting robert scoble shel israel social media the cluetrain manifesto twitter video podcast

SPOS #391 - Killing Kittens (And Other Sacred Cows) With Scott Stratten Jan 05, 2014

Show notes

Welcome to episode #391 of Six Pixels Of Separation - The Twist Image Podcast. Before you go calling your local chapter for animal protection, please know this: I love all people and all animals. Especially cute, little kittens. So don't blame me that Scott Stratten titled his latest book, QR Codes Kill Kittens - How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground. If you were to ask Scott what he does for a living, he might have some kind of funny title like, Chief Consumer Protection Officer, but in reality he has changed from being a marketing critic to a consumer advocate. His other books, UnMarketing and The Book of Business Awesome / The Book of Business UnAwesome were both business bestsellers and QR Codes Kill Kittens is on the same track. What you will quickly learn about Scott is that he cares... deeply... about consumers getting everything they paid for and businesses that can deliver on their promises. He wants businesses to be better. And, that's always a good thing. He's become a close friend and advocate for all things Six Pixels of Separation over the years. Along with being a bestselling author and in-demand speaker, he is also doing two very interesting podcast series. One, is called the UnPodcast and the other is called, The Vegas 30 (both shows features his co-host, Alison Kramer). I'm always excited when Scott agrees to be a part of my show, so... enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #391 - Host: Mitch Joel.

Running time: 1:07:39.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Scott Stratten.
QR Codes Kill Kittens.
UnMarketing.
The Book of Business Awesome / The Book of Business UnAwesome.
UnPodcast.
The Vegas 30.
Alison Kramer.
Follow Scott on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #391 - Host: Mitch Joel.

Tags: advertising podcast alison kramer blog blogging brand business book business podcast content marketing david usher digital marketing facebook itunes marketing blogger marketing podcast podcast podcasting qr codes kill kittens scott stratten social media the book of business awesome the book of business unawesome the vegas 30 twitter unmarketing unpodcast video podcast

SPOS #390 - B2B Social Media Marketing With Paul Gillin Dec 29, 2013

Show notes

Welcome to episode #390 of Six Pixels Of Separation - The Twist Image Podcast. I have been friends (and following) Paul Gillin for years. Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers, was part of the recommended reading list. Gillin stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. The New Influencers came out in 2007 and Gillin has been prolific since that one was published. He wrote Secrets Of Social Media Marketing in 2008, The Joy of Geocaching with his wife in 2010, Social Marketing To The Business Customer with Eric Schwartzman in 2011, and most recently, Attack Of The Customers. I'm thrilled that the veteran technology journalist agreed to talk about all things digital with me. Enjoy the conversation...

Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #390 - Host: Mitch Joel.

Running time: 37:06.
Please send in questions, comments, suggestions - mitch@twistimage.com.
Hello from Beautiful Montreal.
Subscribe over at iTunes.
Please visit and leave comments on the Blog - Six Pixels of Separation.
Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook.
or you can connect on LinkedIn.
...or on twitter.
Six Pixels of Separation the book is now available.
CTRL ALT Delete is now available too!
In conversation with Paul Gillin.
Attack Of The Customers.
Social Marketing To The Business Customer.
The New Influencers.
Secrets Of Social Media Marketing.
The Joy Of Geocaching.
Follow Paul on Twitter.
This week's music: David Usher 'St. Lawrence River'.
Get David's song for free here: Artists For Amnesty.

Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #390 - Host: Mitch Joel.

Tags: advertising podcast attack of the customers b2b marketing b2b social media marketing blog blogging brand business book business podcast content marketing david usher digital marketing eric schwartzman facebook itunes marketing blogger marketing podcast marketing professional paul gillen paul gillin podcast podcasting secrets of social media marketing social marketing to the business customer social media social media seminar the joy of geocaching the new influencers twitter video podcast

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