Show notes
What role do communicators play in motivating change? Specifically, how can they move their audiences to take action against climate change? In thinkenergy episode 122, we delve into the world of climate communication with Amber Bennett, Deputy Director of Re.Climate. Explore the driving forces, opportunities, and challenges of inspiring climate action—from bridging research to practise to empowering change. Listen in for an insightful conversation on shaping a sustainable future. Related links Amber Bennet on LinkedIn: https://www.linkedin.com/in/abennettyyc/ Re.Climate: https://reclimate.ca/ Intergovernmental Panel on Climate Change: https://www.ipcc.ch/ To subscribe using Apple Podcasts: https://podcasts.apple.com/us/podcast/thinkenergy/id1465129405 To subscribe using Spotify: https://open.spotify.com/show/7wFz7rdR8Gq3f2WOafjxpl To subscribe on Libsyn: http://thinkenergy.libsyn.com/ --- Subscribe so you don't miss a video: https://www.youtube.com/user/hydroottawalimited Check out our cool pics on https://www.instagram.com/hydroottawa More to Learn on https://www.facebook.com/HydroOttawa Keep up with the Tweets on X (formerly Twitter) https://twitter.com/thinkenergypod --------------- Transcript: Dan Seguin 00:06 This is ThinkEnergy, the podcast that helps you better understand the fast changing world of energy through conversations with game changers, industry leaders, and influencers. So join me, Dan Seguin, as I explore both traditional and unconventional facets of the energy industry. Hey, everyone, welcome back. Did you scroll through the news this morning? How many of those articles that you skim covered a topic related to climate change? I guess it was probably a few. It seems. Every couple of weeks there's a new story dominating the headlines about forest fires, hurricanes, floods, heatwaves, and more, both here in Canada and abroad. We are seeing firsthand the effects of climate change and As consumers, we are receiving information about it. Everywhere we look. Have you ever thought about how you are being communicated to? How is climate change presented? What wording was used? And why? And are their calls to action? How does it make you feel? think not only about news articles you read, but also about documentaries, podcasts, Hollywood movies, right down to your everyday life. Think about the newsletter you receive from your municipality. The assembly instruction on the last piece of furniture you purchase, or this section on your favorite clothing brand, website about their sustainable practice, communications surrounding climate change are pretty much everywhere and the need to be. In June of 2021, the Canadian government introduced the Canadian net zero emission Accountability Act, which puts into legislation Canada's commitment to achieve net zero emissions by 2050. Different companies across the country are making their commitment, much like we did in 2022, when we committed to leading the way to a Smart Energy Future by becoming net zero by 2030. The push on to stop the damaging pollution emitted into the environment on a daily basis, namely caused by burning fossil fuels. Scientists are urging that this is crunch time. So if you haven't already, now is the time to hone in on how and what you are communicating to your customers. So here is today's big question. What role do communicators play in motivating change within their audiences to take action against climate change? Our guest today is Amber Bennett, Deputy Director of Re Climate, Canada's first climate communications and Engagement Center. This new organization launched in 2022 brings together Canada's leading climate communication academics and practitioners, and aims to help communicators create strategies that inspire the public to support climate action. Amber is one of Canada's top climate communication strategists and capacity builder who works with groups across the country bridging gaps between research and practice. She led the groundbreaking Alberta narrative project and supported much of the foundational work to pilot and build reclaim it. Amber, thank you for joining us today. Amber Bennett 03:54 Thank you for having me. Dan Seguin 03:56 Amber, maybe you can start by telling us a bit about yourself and Re Climate How did you get into climate communications? How did Re Climate come to be and what does it aim to achieve? Amber Bennett 04:09 Okay, I'll try to hold all of those questions at once. Well, I am based in Calgary, Alberta, which may seem like an unlikely place for some for the executive director of a Canadian organization or Canadian center focused on climate communications and engagement at Carleton University. But that's where I live with my family. And what to say? Yeah, I mean, I think I've been circling around climate communications for a very, very long time. You know, the the mind has a funny way of making sense of things in retrospect, but I started with a Bachelor of Science and then I moved on to a public relations degree and then I worked with the mayor of Calgary on the one of the I forget which numbered cop, but it was a Copenhagen. And I think that was really the first time I began to think about what, what is climate change and had a certain kind of exposure to the, to the, you know what the challenge was and what not. And when I saw I kind of went on, and I did a master's degree. And it was when I had needed to choose a topic for my master's degree when there was the catastrophic flooding here in Calgary. And there is this, like, amazing paradox where the, you know, Calgary Stampede, which is the epitome, I would say, of the, you know, kind of old boys club. And when that happened, when the floods happened, their motto was come hell or high water come hell or high water, they were going to, you know, produce the show. And at the same time, one of the readings I was doing as a part of my master's program was also titled come hell or high water. And it was really about the science of climate change, and why it is making it so difficult. Why is it so difficult for humans to kind of wrap our heads around it. So fast forward, I completed a master's, and then did a series of really interesting projects. I did some work with a group out of the UK called Climate outreach, which is focused on climate communications and engagement as well. And then started working with a group of people here in Canada to set up a similar center or similar organization that would focus on supporting climate communicators, helping to kind of bring together the research that was happening, as well as the practice. And so that's really why Re Climate it is set up to do, we're really dedicated towards advancing the practice of climate communications and engagement through research, training, offering resources, pulling resources together, strategy, and developing strategy with other types of practitioners, as well as convening networks of both scholars, as well as those people who are kind of out there in the real world doing campaigning and advocacy work and trying to, you know, communicate with citizens and whatnot. So, that's kind of where we're at. Dan Seguin 07:34 Now, Amber, it sounds like Re Climate, is a very diversified organization that brings together experts in social science, Public Affairs, and science. What kind of professionals work together in this environment? And what does it each bring to the table? Amber Bennett 07:55 Love this question. So Re Climate brings together I think I've said it research and practice. And so you have those practitioners who may be doing public engagement campaigns, they may be working for utilities, they may be working in local governments or other kinds of government, they might also be working in advocacy organizations. And so they often don't have the time, or I would argue the luxury of going into, you know, latest academic journals, or even, you know, kind of other thought leaders who are publishing in the field. Why? Because they're busy, they're doing the work. And so, you know, that kind of takes a lot of time to kind of go in and look at the research, track it down, make sense of it? They're also, I would argue, very few who have the time to do an evaluation, like after they've done something, what did we learn from it? You know, What, did we make a difference? You know, what kind of impact are we having, and similarly, just getting together with other folks, right, and talking about it and sharing what they're learning. So that's kind of on the practitioner's side. And so, you know, when we say we bring or convene networks of people together, we're really trying to do that, you know, we're trying to provide resources, synthesize, you know, research, both, perhaps, you know, it's public polling, or maybe it's social science, you know, what's happening in in, that's relevant, but also bringing people together to share with each other and learn with each other. So that's kind of that practitioner side. And, you know, there's also, I would say, sometimes a culture where people feel like they're competing with each other, you know, certainly within the charitable sector. So kind of, I think, for those folks who are coming in, who are kind of in the field, having that support and someone who's doing In the work on their behalf to kind of make sense of synthesize, pull it in together like yours, your five tips here, the things you need to do. That's extremely helpful. And then on the flip side, I think for researchers, you know, they're, they're kind of passionate, there's a reason why they're there thinking or trying to understand, you know, how to better engage people, or what's the right framing, or what are the values or whatever it is, because they're passionate about it. So by being able to kind of bridge from the practitioner world into a more academic or into a research field, we're able to just give people real world challenges. It's like, here's why practitioners are actually struggling with, you're an expert in this, please talk to us about it, or please, you know, this is the kind of information that they need. So, you know, kind of the practitioners, I would say, Bring the complexity of the real world, right, that we're dealing with real people, resource constraints, you know, various kinds of issues and whatnot, whereas researchers bring the kind of precision of being able to look at something with a whole body of understanding behind them to be able to kind of see, well, here's what may be operating within this situation, here's what we know about it. And here are some other kinds of interventions or approaches that we might be able to take. I don't know if that exactly answers your question. Maybe the scientists part, I would say they bring the public trust. Right. So whenever we're polling, you know, consistently, scientists come up on top as having high levels of public trust on climate and energy transition. And so I think that they bring that kind of authenticity. And, you know, they're not there, they're often unpolitical, right? They're not seem to be benefiting, you know, personally from talking about it. So they're really effective messengers. Dan Seguin 11:57 Wondering if you can share some insight into what the average Canadian's knowledge on climate change is? How much do they know about the main causes and the path forward? Amber Bennett 12:14 Well, I would say that Canadians probably know a lot about climate change. But what we measure, it's a little bit different. So when, and I would encourage folks to take a look at some of the reports that we have published on ReClimate.ca The one that I'm, you know, I kind of go back to was published this year, or maybe it was last year. But within these reports, we basically look across 65, or more, either private or publicly available surveys, or public polls or whatnot, and we kind of do it a roll up of okay, so it's not just one survey that has said, this is multiple surveys that are showing kind of trends and themes in in where the Canadian beliefs or attitudes or or mindsets are. So when you do that, and when we looked across, you know, 65, or so what you can see is, is that, even though you have the majority of Canadians that would say yes, climate change is real, and it is happening, almost half of them attribute both natural and manmade causes, you know, attribute the cause of climate change due to natural causes as well as as manmade. And so why is that important, is because when we get into the conversations around solutions, then without the kind of foundational understanding that burning fossil fuels creates pollution, which creates a heat trapping blanket, which is heating our planet, and causing all of these extreme weather events and natural disasters that we're seeing. Without that kind of clear understanding that burning fossil fuels is the cause of climate change. And when you get into the solutions, and what people actually have to do about it, the conversations a bit more, there's a lot of confusion, or there's a lot of room for confusion, which is kind of what we're seeing and I can talk a little bit more about that. So you know, I spend a lot of time in focus groups, and this kind of conversation comes up. So when we talk about solutions in the path forward, you talk about climate change, and you start to have discussions around what you are doing, you know, recycling will often come up, plastics will often come up. There's a whole kind of suite of things that people are doing, but very few people are able to name a particular policy or real intervention that you know, that will address some of the root causes. And we people on this podcast may not be like, Hey, why really. But you know, there are a lot of different people and for many climate change, even though they may be living within the impacts are the, you know, experiencing in their daily lives, they have many other kinds of concerns and priorities that are happening at the same time. So what I would say is that Canadians believe that climate change is happening, there is at least half that are uncertain, or would attribute it to both natural causes, and manmade causes. This kind of understanding of burning fossil fuels, the trapping blanket, you know, that's not well understood by many. And so they're kind of subsequently stopping burning fossil fuels, as a path forward isn't clear, as it could be, or, or should be at this point in time. And maybe the other thing I if you, if you'll let me, the other thing I would say is, is that, you know, Canadians consistently report, when you ask them very high levels of concern about climate change, right? Most people can see forest fires, you know, that's how we are making sense of what climate changes. It is through these kinds of experiences, either directly, or our experiences of seeing, you know, extreme weather and natural disasters. So people are expressing very high levels of concern. But if you ask, unprompted, what are you know, what are the issues that you're most concerned about? It often will address climate change as mentioned Much, much farther down on the list. Right. So, affordability and access to health care, cost of living, housing, there are many other issues that people are faced with and dealing with in their day to day lives. Dan Seguin 17:18 Okay, see the term movable middle mentioned in reports and on the reclaimed site, what is the movable middle? And why is it so important? Amber Bennett 17:34 Great question. And I feel compelled to say that I think that term movable metal is used differently…
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