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The WordBirds Podcast with Chris Willis — Business
The WordBirds Podcast with Chris Willis

Words build relationships, ignite interests, and power epic journeys in the business world.

Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It’s about savoring quality and making an impact with every word.

Words are the magical glue between your business and your customers, capturing interest and driving action.

Great communication opens doors to opportunities and builds stronger connections.

The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.

Discover the art of personalization and the need for standout, engaging messaging.

Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.

What’s next: This season, we’re taking a deep dive into corporate communications with insights from CCOs and communication leaders.

Get the lowdown on strategies to elevate communications and position pros as strategic partners.

Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.

Copyright: © 2024 WordBirds

Latest Episodes:

How Enterprise Content Harmony Drives Better Business Results, with Colleen Jones Dec 06, 2022

Show notes

Your content is tied to your brand, so that makes content harmony extremely important. One misspelling, offensive remark, or sarcastic comment can hurt your brand. That is why it is very important that your content is checked and evaluated so that your business revenue can grow. Join Chris Willis as he talks to the founder of Content Science, Colleen Jones about the importance of content harmony across your brand. Discover what Content Science does and how they optimize other people’s content for the better. Understand what values play a part in finding out whether your content is good or not good enough. Start optimizing your content today!

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Technical Content Creation at Microsoft, with Josh Duffney Nov 29, 2022

Show notes

No matter where we are, our passions will manage to find us. Josh Duffney’s love of words and writing took him from his role as a software engineer to technical content creation at Microsoft. In this episode, he joins Chris Willis to share with us that evolution and how he is now working in a hybrid role between engineering and writing. Josh shares the value of feedback in his writing process and what he sees in the creation of impactful content. Follow Josh in this conversation and dive into the world of technical writing!

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

How to Develop Content that Builds Trust and is Based on Audience Need, and Why Words Matter, with Rebecca Gillett Nov 22, 2022

Show notes

Your content should be made with a "not for us, without us" mindset. Instead, it should align with what your audience is looking for and need. If you want to build that trust, you need content that can give value. Join Chris Willis as he talks to licensed occupational therapist, Director of Content Strategy & Planning at the Arthritis Foundation, and host of the Live Yes! With Arthritis Podcast, Rebecca Gillett. Discover how Rebecca creates content for the arthritis community with them in mind. Find out how you can build trust by doing evidence-based research. And know why you have to be inclusive in all of your content. Start creating content that your audience needs today!

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Ecommerce And Content: The Link That Powers Product Sales, With Bryce Widelitz Nov 15, 2022

Show notes

If you’re a product manufacturer, you need to read on. In this episode of Word Birds, we are joined by Bryce Widelitz, Vice President of Publisher Innovation at impact.com, who shares with us his ideas on content-driven ecommerce. Bryce tells us about his role at impact.com, which is to provide publishers with the tools and insights to help them monetize their websites better. He specifically talks about affiliate partnerships between publishers and product manufacturers to boost the latter’s visibility, brand recognition, and sales. It’s a lot more than what you would typically think of as affiliate marketing. Bryce tells us how they’re creating a platform where parties can diversify their partnerships in very interesting ways. Whether you’re a product manufacturer or a publisher, you will get a lot of value from this episode. Tune in!

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

How GoFundMe Became a Household Name with its Content, with Brittany Cabriales Nov 08, 2022

Show notes

If people are given a chance to support a noble cause, they will most likely respond positively and without delay. Such a collective response is evident in GoFundMe campaigns, especially since they come with engaging content that targets emotions. Chris Wills chats with Brittany Cabriales to share content creation strategies that skyrocketed their GoFundMe following. She explains their RISE method, the secrets to intellectually stimulating storytelling, and the right way to integrate inclusive language. Brittany also shares what she wishes her CEO knows about her job and the most memorable projects they have done.

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

The State of Content Creation: How to Create and Optimize "Good Content", with Robert Rose Nov 01, 2022

Show notes

More and more businesses are diving into content creation, but are they optimizing this marketing channel? What is “good content,” and how do you create it? Here to enlighten us on the topic is content royalty Robert Rose, CEO and Chief Strategy Officer for The Content Advisory. As one of the world’s most recognized experts in content strategy, digital media, and marketing, Robert innovates creative and technical strategies for a wide range of clients. In this episode, Robert discusses the definition of good in content creation as well as the process and framework under which it drives content in the business. He also talks about what businesses need to do to take content to the level it should be to maximize its contribution to your growth. Take notes as Robert showers us with industry knowledge and expertise with helpful tips to boost your business.

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

A Closer Look at the New UK Consumer Duty and How it Impacts Your Business Content, with Anne Godbold from Accenture Nov 01, 2022

Show notes

The UK's Financial Conduct Authority has crafted a brand new regulation called Consumer Duty. This aims to improve communications among financial services companies to address banking scandals and irregularities in recent years. Chris Willis sits down with Anne Godbold, a non-financial risk specialist at Accenture, to discuss how this regulation will change the entire marketplace. She explains how businesses can and must adhere to Consumer Duty while providing better services to clients and achieving higher employee retention. Anne also discusses how other countries can adopt this regulation and the dangers of running a company that leverages lack of clarity.

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

The Secret to Content Success at Wayfair, with Megan Nixon Oct 25, 2022

Show notes

The secret to content success at Wayfair is an ingenious content governance program built on a solid content audit system. Megan Nixon is very tied to content governance inside Wayfair as its Senior Content Strategy Manager for Content Operations & Governance. In this episode, she shares what content governance means to her and how it plays out in practice in a large organization like Wayfair. She also talks about the content audit process, how it should be carried out, and why it is essential to content governance. If you have an idea of the sheer volume of content Megan deals with in the day-to-day, you would appreciate the true value of the governance program she describes in this interview. Join in and learn how you can possibly apply this mechanism in your organization’s own content marketing strategy!

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

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