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The WordBirds Podcast with Chris Willis — Business
The WordBirds Podcast with Chris Willis

Words build relationships, ignite interests, and power epic journeys in the business world.

Why it matters: Effective communication is like the secret sauce for strengthening brands, reinforcing viewpoints, and generating revenue. It’s about savoring quality and making an impact with every word.

Words are the magical glue between your business and your customers, capturing interest and driving action.

Great communication opens doors to opportunities and builds stronger connections.

The big picture: Tune into each episode of WordBirds podcast where we shine a light on the power of impactful messaging, featuring executives, experts, and thought leaders.

Discover the art of personalization and the need for standout, engaging messaging.

Learn how to sprinkle some magic into your communication, engaging employees and attracting loyal customers.

What’s next: This season, we’re taking a deep dive into corporate communications with insights from CCOs and communication leaders.

Get the lowdown on strategies to elevate communications and position pros as strategic partners.

Host Chris Willis, Axios HQ’s Chief Marketing Officer, and his guests share valuable tips on reigniting your impact with fun, actionable discussions.

Copyright: © 2024 WordBirds

Latest Episodes:

How HPE Is Revolutionizing Customer Experience With Content May 30, 2023

Show notes

Hewlett Packard Enterprise (HPE) is changing the customer experience game with their Customer Innovation Centers.

Fancy exploring the International Space Station (ISS) or working in the pit lane during a Formula One (F1) race? Anything is possible with HPE’s virtual reality (VR) experiences for their customers. HPE understands that the best way to show their product capabilities is to let their customers experience them in action.

For this week’s episode, we chatted with Content Experiences Manager for HPE Customer Innovation Centers, Michael L. Cooper. Hear about the content that fuels HPE’s Customer Innovation Centers and how HPE is revolutionizing customer experience. This is a fun episode that you don’t want to miss.

Tune in below to take your content to the next level and use it to drive amazing experiences.

How Brewdog Uses Content and Voice To Stand Out From the Crowd, With Richard Innes May 23, 2023

Show notes

For the first episode of season three, we’re joined by Richard Innes — Head of Content at Brewdog.

In this episode, we cover everything from Brewdog’s famously witty and acerbic tone of voice to some of Brewdog’s most successful content campaigns. Richard also discusses how his background in journalism has influenced how he's approached content creation at Brewdog. We won’t spoil anything for you, but be prepared to get inspired.

Tune in to find out how Brewdog uses content to make it one of the most exciting and provocative brands in the world.
Love the show? Make sure to subscribe, rate, review, and share! https://www.acrolinx.com/wordbirds

How to Build a More Findable Website, with Mordy Oberstein Apr 17, 2023

Show notes

Are you tired of your website being hard to find? We live in a world where it's easier than ever to get lost in the crowd. That's why we want to help you stand out, so you can find your place in the crowd and start making an impact. And you know what? It's not just about the design. It's about the whole strategy behind your online presence! In this episode, Mordy Oberstein, Head of SEO Branding at Wix, will show you how to build a more findable website. And don't worry—one that will help people find your business and keep them coming back for more! Tune in now!

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

How to Use Content to Tackle Your Competitors, with Melissa Rosenthal Apr 11, 2023

Show notes

If you're looking for tips on how to outsmart your competition, you've come to the right place. According to Content Marketing Institute, "Content marketing is the most powerful way to build brand awareness and drive traffic." And it's not just about creating content that gets shared on social media—it's about making sure that the content you create is relevant and useful for your audience! In this episode, Melissa Rosenthal, award winning marketing executive and the Chief Creative Officer at ClickUp, shares how content can be utilized to strengthen your branding, tackle your competitors, and get you to stay ahead of the curve. Tune in now and learn what it takes to outmaneuver your competitors and take that extra step in the right direction!

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Don’t Just Create Content, Rethink How You Deliver Information to Make it Valuable, with Scott Abel Apr 04, 2023

Show notes

Your content is the most valuable thing you can offer to your customers, so you need to make it as accessible as you can. Stop dividing your content into different silos. Just have one source for all your content. Also, don't be afraid to innovate and try something new. No one says that it's the law to make everything on PDFs. Rethink the way you deliver your information. Join Chris Willis as he talks with Content "The Content Wrangler," Scott Abel about how you can deliver your content in the best way possible. Learn how to not confuse your customer when giving content and how you can break off from the status quo.

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Bonus Episode: The Future of Enterprise Content in the Era of AI Mar 30, 2023

Show notes

Justin Stephens and Paul Bongers join Chris to discuss generative AI and its role in the future of enterprise content. Want to learn where the secret and not-so-secret risk lives? Don't miss out on this time-sensitive bonus episode!

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

How to Actually Track Content Performance, with Lisa Spinelli Mar 28, 2023

Show notes

How do you track the performance of your content? How do you know what types of content people are sharing and what aren’t being shared? What kind of strategies should you be using to maximize content performance? These are all the questions that will be answered in today’s episode. Join Chris Willis as he talks with the director of content strategy at Degreed, Lisa Spinelli. Learn how Degreed tracks their content performance and some of the strategies they use. Understand all the aspects of your content funnel today.

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

How Technical Documentation Helps You Build a Successful Business, with Michael Khmelnitsky Mar 21, 2023

Show notes

Technical documentation is arguably at the very heart of every successful business. Unfortunately, it is an area that is often overlooked and misunderstood. Here to share with us its importance is the Principal Technical Content Developer at Qumulo, Michael Khmelnitsky. He joins Chris Willis to shed light on why documentation is the beating heart of the company and how you can better develop them to help customers understand your products and business. Michael then lets us in on how they are building a consolidated content portal, the difference between usability and usefulness, and where marketing communicates differently from technical documentation. This conversation has so many nuggets on creating various content for your business, ones that drive impact, growth, and success. So don’t miss out!

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

Reinventing the College Experience Through Content, With Kyle Martin Mar 14, 2023

Show notes

We are in a data-driven world where every content imaginable bombards and informs us. The challenge now is to navigate through the noise, producing content that people would want to see. For this episode’s guest, it is through storytelling that one can differentiate itself. Kyle Martin, the Director of Content Development at the University of Central Florida, sits down opposite Chris Willis to share with us how they have done this while reinventing the college experience. He also takes us across his career journey, from working with nonprofit content to eventually landing his role at the University of Central Florida. Find out how they rise above the competition and create content that gets the end results for the audience. Follow along to this insightful conversation to learn more!

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

The Journey From Content Writer to Content Strategist, with Sheri McLeish Mar 07, 2023

Show notes

What do we mean when we talk about content strategy, and how does this impact your business? In this episode, Chris Willis chats with Sheri McLeish, the Director of Content Strategy at MERGE. A content strategist since long before they were called content strategists, Sheri McLeish helps clients understand how to effectively manage content across people, processes and technologies to deliver on business goals. Today, Sheri talks about impact and moving content out to the end user, thinking beyond business value to where it can affect lives. She also discusses what’s necessary for somebody coming up from a writing or editorial role to move into a content strategy role. Content as an industry is continually evolving. Tune in to this episode to learn about how to elevate your content from a strategic lens.

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds

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