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    Religion & Spirituality

    The Unschool by Andi Alleman

    Brand + Culture for Founders and Creatives.

    The Unschool is a podcast for founders and creatives who are done following inherited business rules—and ready to build brands people actually care about.

    Hosted by Andi Alleman, founder of Oui, We Studio and Casa Noon Beauty, the show explores brand, culture, content, and decision-making through a mix of lived experience and practical thinking. Expect conversations that weave Human Design, creative strategy, and the real inner work of being visible, leading, and scaling, without contorting your life to fit the business.

    Most episodes are solo—part analysis, part perspective shift and part masterclass, part pep talk —with occasional guest conversations featuring founders from Andi’s Cult Brand world, sharing what it looks like to grow a resonant, profitable brand on their own terms.

    If you’re building something, evolving your identity as a founder, or questioning the way business is “supposed” to be done, you’ll feel at home here.

    New episodes bi-weekly.

    Find us on Instagram: @ouiwegirl and @ouiwestudio

    Advertise

    Copyright: © 2021

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How one summer of going "Smart Girl Mode" resulted in $178K in sales + advice from the boys club to listen or ignore? Jun 20, 2024
    Show notes

    Get your Human Design chart for FREE at ouiwestudio.com

    I went full Smart Girl Mode last summer for 90 days. The results? I added $178K in revenue to my business + 40K Instagram followers. In this episode, I'm breaking down how I did it.

    RESOURCES:

    Join the Smart Girls Broadcast Channel for free on Instagram

    The Unschool FREE How to Launch Masterclass is available here.

    Travel with us: get details on the Joshua Tree Sabbatical

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    The Income to Instagram Starter Kit is now available

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced, mixed, recorded + additional music by Ben Alleman


    5 lessons I've learned from 10 years as an OOO entrepreneur Jun 12, 2024
    Show notes

    Get your Human Design chart for FREE at ouiwestudio.com

    Request a FREE 30-minute biz strategy sesh.

    I kinda can't believe it but it's been 10 years (this week!) since I touched down in Spain on a one-way ticket. 🛩️ In this episode I'm sharing 5 lessons I've learned between then and now that's helped me to create a 7-figure+ business and a life I love so much!

    RESOURCES:

    Join the Smart Girls Broadcast Channel for free on Instagram

    The Unschool FREE How to Launch Masterclass is available here.

    Travel with us: get details on the Joshua Tree Sabbatical

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    The Income to Instagram Starter Kit is now available

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced, mixed, recorded + additional music by Ben Alleman


    Human Design for Business Strategy, Marketing & Branding with The Human Design Podcast's Emma Dunwoody Jun 04, 2024
    Show notes

    Get your Human Design chart for FREE at ouiwestudio.com

    Request a FREE 30-minute biz strategy sesh.

    Today's guest:

    Emma Dunwoody is a Human Design Expert, Master Coach, Behavioral Specialist, and host of the #1 Global Human Design Podcast. She wakes people up to the power within them using her unique method of Transformational Human Design™, a system of self-knowledge and guidance unlike anything else that exists.

    In this episode we discuss:

    • Human Design for personal and professional development
    • Human Design for business strategy
    • Where to look on your chart for clues about your business strengths
    • What our strategy and authority can tell us
    • Human design for marketing and branding
    • How Human Design can help us step into our unique approach to sales
    • What our North and South Node gates indicate on our HD chart
    • Why confidence comes with taking action
    • The Incarnation Cross and what it can tell us

    RESOURCES:

    Join the Smart Girls Broadcast Channel for free on Instagram

    The Unschool FREE How to Launch Masterclass is available here.

    https://www.emmadunwoody.com/

    Gene Keys Activation Sequence

    Listen to Emma's podcast: The Human Design Podcast

    Connect with Emma on IG: @the_human_design_coach

    Travel with us: get details on the Joshua Tree Sabbatical

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    The Income to Instagram Starter Kit is now available

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced, mixed, recorded + additional music by Ben Alleman

    This episode was originally aired 12.23


    what makes for the best brand tagline? how do I name my product, service or course? identity architecture part 3: writing for solutions May 28, 2024
    Show notes

    Applications are open for FREE 30-minute business strategy sessions with a Smart Girls Strategist: APPLY NOW

    Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

    Today's show:

    Part 3 in our series on Identity Architecture.

    In this episode we're discussing the importance of defining the problem you solve for your perfect people.

    Here's how you do it:

    • Craft a clear "challenge statement" to guide your identity.
    • Choose a memorable and relatable name for your brand identity.
    • Test your name ideas on social media.
    Brainstorming ideas to name your product, service, course or community brand identity. Hear examples in the episode, including Dupe Photos, No More Bad Photos, Lazy Girl Jobs, and more. Consider:
    • Opposites/unexpected combinations
    • Skill/Hobby + Unexpected Quality
    • Internal conflict/hidden desires

    RESOURCES:

    Join the Smart Girls Broadcast Channel for free on Instagram

    The Unschool FREE How to Launch Masterclass is available here.

    Travel with us: get details on the Joshua Tree Sabbatical

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    The Income to Instagram Starter Kit is now available

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced, mixed, recorded + additional music by Ben Alleman


    what exactly is Human Design and how do I use it in my business? this plus more, surprise ask me anything! questions from the smart girls and OOO club members May 21, 2024
    Show notes

    Watch my free masterclass to learn how female founders use intuitive flow and practical, proven strategy to surpass six-figures in their business. 🕊 Register for the class here.

    INSIDE THE FREE MASTERCLASS 📣✨ Learn to deprogram how you're "supposed" to launch in favor of intuitive flow meets practical, proven strategy. Here's what you'll learn in 45 minutes: + Magical monetization: design your offers, set the vibe, and build a solid sales structure for no more zero-dollar sales days. + AI sales page building: Get my exact prompt to build sales pages that actually sell in + Content that gets you seen: Use my Human Design method & AI prompts to find your perfect people and get your IG posts in front of them. We know you have a lot on your plate, so we're offering the class several times over the next week. ➡️ Sign up for the session that works best for you and manifest your dream biz.

    Today's show is a surprise Ask Me Aything with questions from our Smart Girls Broadcast channel (join for free on Instagram) and OOO Club.

    Links mentioned in this episode:

    Get your Human Design Chart via ouiwestudio.com.

    Get Karen Curry Parker's books on Human Design

    The Income to Instagram Starter Kit features ideas of how to use your Human Design in content creation; it's available now.

    Additional Resources:

    Apply for the Smart Girls Mastermind Membership: APPLY NOW

    Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

    Travel with us: get details on the Joshua Tree Sabbatical

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced, mixed, recorded + additional music by Ben Alleman


    copy that sells? write the way people talk: identity architecture part 2 — how to use magnetic messaging to create a universe around your brand May 14, 2024
    Show notes

    Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

    Travel with us: get details on the Joshua Tree Sabbatical

    Apply for the Smart Girls Mastermind Membership: APPLY NOW

    Today's show:

    Part 2 in our series on Identity Architecture.

    This episode explores Magnetic Messaging, a crucial component of Identity Architecture. Learn how to craft messages that resonate deeply, attract your ideal audience, and build a lasting connection with your brand.

    In this episode:

    • What is Magnetic Messaging?

      • More than catchy slogans - creates deep connections and encapsulates your brand identity.
      • Makes your message stand out and compels audience engagement.
    • The Importance of Emotional Resonance

      • Key to effective magnetic messaging - connects with your audience on a personal level.
      • Builds trust, loyalty, and makes them feel seen and understood.
      • Words have the power to forge relationships that visuals alone cannot.
    • IA campaign examples from Glossier to Spanx, to The Honest Company, and Bumble

    Link mentioned: Words Build Brands, Fonzie interview

    RESOURCES:

    Join the Smart Girls Broadcast Channel for free on Instagram

    The Unschool FREE How to Launch Masterclass is available here.

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    The Income to Instagram Starter Kit is now available

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced, mixed, recorded + additional music by Ben Alleman


    ChatGPT, human design and social media strategy: Jaiden Robinson of the rave social interviews me! May 07, 2024
    Show notes

    Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

    Travel with us: get details on the Joshua Tree Sabbatical

    Apply for the Smart Girls Mastermind Membership: APPLY NOW

    Today's show:

    In this episode, we're sharing a segment of The Rave Social podcast, where Jaiden Robinson interviews Andi!

    Jaiden and Andi talk about:

    • AI in Small Businesses:
      • AI for strategy, productivity, and content creation with ethical considerations.
    • Human Design & Social Media:
      • Aligning human design with social media for authenticity and more joy.
      • Different energy types in human design and their impact on social media strategies.
      • Honoring individual energy types for content creation.
      • Balancing masculine & feminine energies for social media success.
      • Importance of mindset.
    • Human Design & Teams:
      • Benefits of understanding human design when hiring a team.
      • How different energetic makeups can complement each other.

    Follow Jaiden on Instagram at: @theravesocial

    RESOURCES:

    Join the Smart Girls Broadcast Channel for free on Instagram

    The Unschool FREE How to Launch Masterclass is available here.

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    The Income to Instagram Starter Kit is now available

    Get $50 towards your first Peerspace booking

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced, mixed, recorded + additional music by Ben Alleman


    identity architecture part 1: what is it? and how you can use empathy, design thinking, and magnetic messaging to to get in the minds of your perfect people Apr 30, 2024
    Show notes

    Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

    Travel with us: get details on the Joshua Tree Sabbatical

    Apply for the Smart Girls Mastermind Membership: APPLY NOW

    Today's show:

    Part 1 in our series on Identity Architecture.

    In today's episode, we dive into the transformative concept of Identity Architecture—a blend of strategic planning and emotional storytelling that elevates obsession-worthy brands beyond traditional niches.

    In this episode we're discussing:

    • The definition of Identity Architecture: Learn what it means to be an Identity Architect and how it differs from traditional niche strategies.
    • The power of narrative: How emotionally evocative language and compelling narratives can transform audience engagement.
    • IA examples: Andi shares details on how she arrived at "No Gatekeeping Smart Girls" and "OOO Entrepreneur"; plus we're looking at successful brands like Glossier and Nike and their IA slogans.
    • Empathy + an AI prompt: Get a 15-minute journaling exercise from and an AI prompt straight from our Smart Girls Mastermind Membership to help you clarify the needs of your perfect people.

    RESOURCES:

    Join the Smart Girls Broadcast Channel for free on Instagram

    The Unschool FREE How to Launch Masterclass is available here.

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    The Income to Instagram Starter Kit is now available

    Get $50 towards your first Peerspace booking

    Soulset Stock an aesthetic content library

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced, mixed, recorded + additional music by Ben Alleman


    From starting her first business at 15 to creating her dream brand, how Smart girls Mastermind member Kiara Ramirez is overcoming subconscious beliefs to manifest success Apr 23, 2024
    Show notes

    Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

    Travel with me: get details on the Joshua Tree Sabbatical

    Apply for the Smart Girls Mastermind Membership: APPLY NOW

    This episode:

    "Reprogramming your subconscious mind is crucial for manifesting your desired reality."

    Smart Girls Mastermind Member Kiara Ramirez is an entrepreneur and the founder of the brand kikismeadow, a platform dedicated to guiding ambitious dreamers from confusion & overwhelm to clarity and creation.

    Kiara shares her entrepreneurial journey, from starting her first business at 15 to working in the film industry and eventually creating her brand. She discusses the challenges she faced, including subconscious beliefs and identities that held her back, and how she overcame them.

    Links:

    Get Kiara's Unlock Your Dream Reality course

    Follow Kiara on Instagram at @kikismeadow

    RESOURCES:

    Join the Smart Girls Broadcast Channel for free on Instagram

    The Unschool FREE How to Launch Masterclass is available here.

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    The Income to Instagram Starter Kit is now available

    Get $50 towards your first Peerspace booking

    Soulset Stock an aesthetic content library

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced, mixed, recorded + additional music by Ben Alleman


    2 things to get really good at to work 1-2 hours per day, plus the 3 post ideas you need for 30 days of content + what I learned from a two-star review Apr 16, 2024
    Show notes

    Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

    Travel with me: get details on the Joshua Tree Sabbatical

    Apply for the Smart Girls Mastermind Membership: APPLY NOW

    This episode:

    What it takes to build an OOO entrepreneur lifestyle:

    It can look glamorous on the internet when you see your favorite business girlies shopping in London, beaching in Mallorca, and museum hopping in Paris. But it only works if you're willing to work differently.

    In this episode, Andi shares the two things to get really good at if you want to work 1-2 hours/day, plus the three post ideas to have in your content rotation to build a 30 day content plan.

    Andi also shares what she learned from receiving a 2-star podcast review.

    Links:

    Dupe Photos for royalty-free aesthetic photos

    Soulset Stock an aesthetic content library

    RESOURCES:

    Join the Smart Girls Broadcast Channel for free on Instagram

    The Unschool FREE How to Launch Masterclass is available here.

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    The Income to Instagram Starter Kit is now available

    Get $50 towards your first Peerspace booking

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    Get my new book: Elemental: Natured Inspired Rituals to Nourish Your Life

    This show is produced, mixed, recorded + additional music by Ben Alleman


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