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    The Unschool by Andi Alleman

    Brand + Culture for Founders and Creatives.

    The Unschool is a podcast for founders and creatives who are done following inherited business rules—and ready to build brands people actually care about.

    Hosted by Andi Alleman, founder of Oui, We Studio and Casa Noon Beauty, the show explores brand, culture, content, and decision-making through a mix of lived experience and practical thinking. Expect conversations that weave Human Design, creative strategy, and the real inner work of being visible, leading, and scaling, without contorting your life to fit the business.

    Most episodes are solo—part analysis, part perspective shift and part masterclass, part pep talk —with occasional guest conversations featuring founders from Andi’s Cult Brand world, sharing what it looks like to grow a resonant, profitable brand on their own terms.

    If you’re building something, evolving your identity as a founder, or questioning the way business is “supposed” to be done, you’ll feel at home here.

    New episodes bi-weekly.

    Find us on Instagram: @ouiwegirl and @ouiwestudio

    Advertise

    Copyright: © 2021

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    My Black Friday Plan Plus the Oui, We Viral Content Method (That Will Work For You Too) Nov 15, 2024
    Show notes

    Check out the Black Friday catalog here:

    https://www.ouiwestudio.com/blackfriday

    In this episode, we're talking about the approach I'm taking to Black Friday sales in my business, plus I'm sharing the step-by-step Oui, We Viral Content Method that works for me (and will work for you too, because Human Design)!

    Join the 30-Day Storytelling challenge: ouiwestudio.com/ooo

    Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.

    Resources:

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    This show is produced by Ben Alleman, editing by Kiara Ramirez


    The Importance of Your Authentic Story (and some resources to help you tell it). Nov 06, 2024
    Show notes

    In this episode, we explore how storytelling can transform your brand by building genuine connections with your community. Through a 30-day challenge, you'll learn to share your story strategically, with guidance on creating authentic, layered content that resonates deeply.

    Join the challenge: ouiwestudio.com/ooo

    Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.

    Resources:

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    This show is produced by Ben Alleman, editing by Kiara Ramirez


    About That Viral Thread: Plus Real Talk on Imperfect Action, and Making Magic During the Winter Arc Oct 31, 2024
    Show notes

    Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.

    In this episode:

    • Reflecting on my viral thread: imperfect action, milestones, and what's real in the journey
    • Embracing the Winter Arc: why this seasonal trend is the perfect time to reset and refocus
    • Finding your unique business flow – building a path that feels aligned (not just "successful")
    • Actionable mindset shifts: ditching the "shoulds" and showing up authentically
    • My go-to tools for content creation, automation, and streamlining (with budget-friendly picks!)

    Resources:

    Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    This show is produced by Ben Alleman, editing by Kiara Ramirez


    "Pick one or two experts and follow them." — a convo with Social Media Expert and Smart Girl Mastermind Alum Laura Bitoiu Oct 24, 2024
    Show notes

    In this episode, Smart Girl Mastermind alum and founder of B Squared Social, Laura Bitoiu, shares her entrepreneurial journey and insights into building a strong social media strategy.

    We talk about the importance of knowing your target audience and creating content that truly resonates, as well as the benefits of embracing AI to make your efforts so much easier.

    Laura discusses overcoming visibility fears by starting with face-free content and gradually gaining confidence to show up more. She also highlights the need to adapt to Instagram's evolving algorithm, balance online growth with offline peace, and invest in community and networking for long-term success.

    Laura and I both love using B-roll to make content creation easier.

    You can get a complete shot list here if this is helpful to you!

    Resources:

    Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.

    Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    This show is produced by Ben Alleman, editing by Kiara Ramirez


    The Fear of Visibility: What It Is, How to Get Over It (plus 20+ B-Roll Ideas to Help You Create Better Content Now) Oct 18, 2024
    Show notes

    In this episode, we tackle the fear of visibility many entrepreneurs and creatives face, and how to overcome it.

    I'm also sharing practical tips on using b-roll content to ease into showing up online without needing an aesthetic office, constantly being on-camera, or filming every moment of your life.

    You can get a complete shot list here if this is helpful to you!

    Resources:

    Are you a Smart Girl CEO, an OOO Entrepreneur, a Kind, Caring Creative, or a No-Gatekeeping Content Creator? Take the Creator Archetype quiz to find out which archetype matches your brand, content creation habits, offers, and goals.

    Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    This show is produced by Ben Alleman, editing by Kiara Ramirez


    Action vs. Overthinking plus Abundance, Financial Literacy & Habits of Top Performers Oct 10, 2024
    Show notes

    In this episode, we're talking how to stop overthinking and start taking action. If fear of judgment or perfectionism is holding you back, it's time to shift into action mode.

    Then, we're diving into three pillars for financial success: Intentional Abundance, Financial Literacy, and the Habits of Top Performers.

    Tune in to learn how embracing discomfort can lead to greater visibility, financial freedom, and growth—both personally and professionally.

    Resources:

    Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    This show is produced by Ben Alleman, editing by Kiara Ramirez


    The Art of Sacred Selling, Cultivating Confidence and the "Point of No Return" Commitment Oct 04, 2024
    Show notes

    In this episode, I'm diving deep into two transformative concepts reshaping how creators, entrepreneurs, and brands connect with their audience—sacred selling and the power of "point of no return" commitment.

    For too long, we've been inundated with salesy, pushy content that screams, "Buy this now!" without providing any real value. You know the type—those flashy, unverified income claims or launch announcements that feel more like a hard sell than an invitation to connect.

    But here's the truth: transactional content is OUT, and high-value content is IN.

    Learn how to pivot your messaging to reach your perfect people in a way that feels authentic and aligned with your energy. By embracing sacred selling, you'll find that serving your audience can lead to meaningful connections and, ultimately, real results.

    Smart Girls Mastermind Membership: The fall cohort is open now, but spots are limited! This is your last chance to join for 2024. Step into an out-of-office lifestyle where your business works for you.

    JOIN THE SMART GIRLS MASTERMIND →

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced by Ben Alleman, with editing by Kiara Ramirez.


    Why "Salesy" Content Isn't Cutting It (And What to Do Instead) Sep 25, 2024
    Show notes

    Get the Content to Conversion dashboard here.

    In this episode I'm letting you in in on a major shift happening in how creators, entrepreneurs, and brands are connecting with their audience—and trust me, you'll want to be ahead of it. For too long, we've all been flooded with salesy, pushy content that screams, "Buy this now!" without offering much value. You know the type—those flashy, unverified income claims or launch announcements that feel like a hard sell instead of an invitation to connect. But here's the thing: transactional content is OUT, and high-value content is IN. Learn more about how to pivot your content to reach your perfect people in a way that feels good to you.

    Smart Girls Mastermind Membership: the fall cohort is open now, but spots are limited! This is the last time to join for 2024.

    Join us today and take the next step toward an out-of-office lifestyle where your business works for you.

    JOIN THE SMART GIRLS MASTERMIND →

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced by Ben Alleman, editing by Kiara Ramirez


    Feeling Scared? Here's Why That's a Good Sign. (plus get the Content to Conversion dashboard for free!) Sep 20, 2024
    Show notes

    Get the Content to Conversion dashboard here.

    In this episode, we explore the power of risk-taking and how stepping out of our comfort zones can lead to serious growth. I share a personal story about some of my recent leaps of faith. We'll discuss overcoming comparison paralysis and the importance of a supportive community, all while embracing the unknown to pursue our dreams.

    Smart Girls Mastermind Membership: the fall cohort is open now, but spots are limited! This is the last time to join for 2024.

    Join us today and take the next step toward an out-of-office lifestyle where your business works for you.

    JOIN THE SMART GIRLS MASTERMIND →

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced by Ben Alleman, editing by Kiara Ramirez


    Aligning Your Human Design Energy Centers for Authentic Content Creation (& more from Content to Conversion Workshop) Sep 12, 2024
    Show notes

    Grab the Content to Conversion workshop for free

    In this episode I'm sharing details on how to use your Human Design Energy Centers for content creation. For entrepreneurs and creatives, aligning content creation with your unique Human Design Energy Centers can elevate your strategy and connect you more authentically with your audience.

    This information is straight from the Content to Conversion Workshop sponsored by Flodesk.

    Want more proven frameworks, templates, and tools like this to scale your obsession worthy brand? The Smart Girls Mastermind is officially OPEN for the Fall cohort! 🎉

    Smart Girls Mastermind is the done-with-you membership that helps you scale your obsession-worthy brand with a smart, scalable system. Forget monthly live launches and one-off sales tactics—this is all about creating a sustainable, automated business that works for you.

    Here's what you'll get:

    • A system to unlock Instagram's money-making potential and transform your business into an obsession-worthy brand.
    • Weekly live lab sessions with hands-on guidance, actionable strategies, and instant replays if you can't join live.
    • Access to proven tools, templates, and a supportive community of like-minded creators and CEOs.
    • Personalized support to build an automated sales funnel that sells 24/7.
    • High-level business strategies that get results without the hustle and burnout.

    The fall cohort is open now, but spots are limited!

    Join us today and take the next step toward an out-of-office lifestyle where your business works for you.

    JOIN THE SMART GIRLS MASTERMIND →

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced by Ben Alleman, editing by Kiara Ramirez


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