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    Religion & Spirituality

    The Unschool by Andi Alleman

    Brand + Culture for Founders and Creatives.

    The Unschool is a podcast for founders and creatives who are done following inherited business rules—and ready to build brands people actually care about.

    Hosted by Andi Alleman, founder of Oui, We Studio and Casa Noon Beauty, the show explores brand, culture, content, and decision-making through a mix of lived experience and practical thinking. Expect conversations that weave Human Design, creative strategy, and the real inner work of being visible, leading, and scaling, without contorting your life to fit the business.

    Most episodes are solo—part analysis, part perspective shift and part masterclass, part pep talk —with occasional guest conversations featuring founders from Andi’s Cult Brand world, sharing what it looks like to grow a resonant, profitable brand on their own terms.

    If you’re building something, evolving your identity as a founder, or questioning the way business is “supposed” to be done, you’ll feel at home here.

    New episodes bi-weekly.

    Find us on Instagram: @ouiwegirl and @ouiwestudio

    Advertise

    Copyright: © 2021

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    How to blow up on the internet with one memorable line, plus Instagram updates to know now Sep 04, 2024
    Show notes

    Have you noticed certain phrases suddenly dominating conversations? "Mindful and demure" and "BRAT summer" are the obvious ones - but before that "Main Character Energy", "Soft Girl Era", even "Goblin Mode" was named word of the year... These words seem to appear out of nowhere, then they're everywhere.

    But how do you create your own community mantra? Tune in to learn more!

    Plus:

    Join the Content to Conversion Catalyst workshop for free

    What You'll Learn: Day 1: Unlock Your Content Superpower Discover your unique Human Design blueprint and create content that flows effortlessly. Say goodbye to forced creativity and hello to content that feels naturally aligned. We'll dive deep into the styles and themes that resonate best with your energy. Day 2: Craft Your Magnetic Brand (Plus Reel & Carousel Magic!) Ready to make your brand irresistible? I'll show you how I fine-tune brand identity so it's authentically YOU. Plus, I'm sharing my secret sauce for creating those attention-grabbing reels and carousels that skyrocket engagement and follower count. Day 3: Convert with Kindness (& Automations!) Here's where we bring it all together. From crafting perfect posts to building a community that converts, I'll guide you through creating community lead magnets and proven email sales sequences. You'll also learn how to set up automations that keep sales rolling in while you're out living your best life—whether that's at yoga, sipping matcha, or whatever your favorite OOO activity is.

    RESOURCES:

    Get on the Smart Girl's Mastermind waitlist

    Join the 75 Day Human Design Content Challenge

    The NEW Unschool FREE How to Launch Masterclass is available here!

    Join the Smart Girls Broadcast Channel for free on Instagram

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    The Income to Instagram Starter Kit is now available

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced by Ben Alleman, editing by Kiara Ramirez


    Accidental Entrepreneurship, Being Seen on the Internet & Manifesting Aligned Friends with Intuitive Healer & Medium Nicolle Merrilyne Aug 30, 2024
    Show notes

    "Keep your job until you can't possibly any longer."

    Get on the Smart Girl's Mastermind waitlist

    Join the 75 Day Human Design Content Challenge

    Today's episode:

    Nicolle gets real about how her spiritual business blossomed from casual, donation-based intuitive readings into a full-blown entrepreneurial journey. We talk accidental entrepreneurship, battling insecurities, and the fear of showing her face online.

    Nicolle is on a mission to build a community where spirituality is for everyone and where you feel safe to envision and live the life you've always dreamed of.

    Nicolle's work has been featured in major publications and she's hosted events with global brands like Hyatt, Soho House, NeueHouse and Alila Maria Hotels. Nicolle has created a community of over 155,000 devoted followers and has helped thousands of women through her online courses, 1:1 sessions, mentorship program, corporate experiences, events and monthly membership RISE.

    Follow Nicolle on Instagram: @nicollemerrilyne

    RESOURCES:

    The NEW Unschool FREE How to Launch Masterclass is available here!

    Join the Smart Girls Broadcast Channel for free on Instagram

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    The Income to Instagram Starter Kit is now available

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced by Ben Alleman, editing by Kiara Ramirez


    How to do your own Instagram audit: plus bonus tools from the Smart Girls Mastermind Membership Aug 21, 2024
    Show notes

    In this episode:

    1. Step-by-step guidance on how to perform your own IG Audit.
    2. Details on my Content to Conversion Catalyst workshop (it's free!)
    3. Unschool back to school bonus! Get in now with the code BACKTOSCHOOL (code expires on August 25)

    Join the 75-Day Human Design Content Challenge

    Already in? Here's the challenge home page for quick reference.

    Watch the kickoff call replay here.

    Find your team in OOO Club. Tools & Resources: Text me "75" at +1 (323) 405-9256 for motivation and to receive additional tools and resources throughout the challenge! Also, send me your posts and results via text so I can share them! Get on the Smart Girl's Mastermind waitlist This show is produced by Ben Alleman, editing by Kiara Ramirez

    Shift into abundance with this one practice. Plus how to boost your story views and 75-Day Challenge Q&A Aug 14, 2024
    Show notes

    Join the 75 Day Human Design Content Challenge

    Already in? Here's the challenge home page for quick reference.

    Watch the kickoff call replay here.

    8-step manifestation guide for creatives and entrepreneurs

    Find your team in OOO Club. Tools & Resources: Text me "75" at +1 (323) 405-9256 for motivation and to receive additional tools and resources throughout the challenge! Also, send me your posts and results via text so I can share them! Get on the Smart Girl's Mastermind waitlist (we start again in August!) This show is produced by Ben Alleman, editing by Kiara Ramirez

    75-Day Human Design Content Challenge (mini episode!) Aug 07, 2024
    Show notes

    Join the 75 Day Human Design Content Challenge

    Already in? Here's the challenge home page for quick reference.

    Watch the kickoff call replay here.

    The 6-Step Daily Process:
    • Create Daily Content: Produce one piece of content aligned with your Human Design type, strategy, and profile.
    • Deepen Your Human Design Knowledge: Dedicate 30 minutes daily to understanding how Human Design can enhance your content. I recommend the "Understanding Human Design" workbook and the Unschool pod "Human Design" series.
    • Optimize and Repurpose: Analyze your top-performing content. Refine and republish these ideas using your newfound Human Design knowledge.
    • Engage Your Audience: Interact with your audience and potential customers on two platforms daily, aligning your approach with your Human Design strategy.
    • Plan Ahead: Spend 15 minutes daily outlining future content that resonates with your Human Design energetics.
    • Track Your Progress: Capture daily screenshots of your content analytics to monitor growth. Review past performance regularly, Share your successes.
    Accountability: Accountability makes staying committed so much easier! Find Your Team: If you're looking for an accountability partner you can find one (or a whole team!) in OOO Club. Do the Challenge with a Friend: Once you've found your partner, establish a support plan. Regularly check in with each other using these three questions:
    1. Did you complete your daily challenge activities?
    2. If so, what are you celebrating?
    3. If not, how can I help you get back on track?
    Tools & Resources Text me "75" at +1 (323) 405-9256 for motivation and to get additional tools & resources throughout the challenge! Send me your posts and results via text so I can share them too! Get on the Smart Girl's Mastermind waitlist (we start again in August!) This show is produced by Ben Alleman, editing by Kiara Ramirez

    Asking the question "how can I get this to more women?" lead Kailani Raye to an OOO lifestyle + business she's obsessed with Jul 31, 2024
    Show notes

    Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

    Get on the Smart Girl's Mastermind waitlist (we start again in August!)

    Join the 75 Day Human Design Content Challenge

    Today's episode:

    This Smart Girl Mastermind alum tells her story of manifesting a fashion career and then her faith-based transformation, mindset, and hypnotherapy business.

    "I switched careers and it had nothing to do with wanting to do something new. It was one of those seasons of life where life will sit you down to build you up."

    Kailani began her career in the fashion industry as a Wardrobe Stylist working with a range of celebrities, TV and Film as well as magazine publications. This was her first experience of "manifesting her dreams, co-creating with God and creating her own heaven on earth."

    But then, a "situationship" with a boy turned her life upside down –– in the best way!

    With an intention to get her revenge body and make him jealous, she instead, found herself. She discovered a whole new world of wellness; mental wellness, emotional wellness and spiritual wellness. The question she was faced with was "why am I just learning all of this and how can I get this to more women?" And that was the beginning of everything.

    Follow Kailani on Instagram: @kailaniraye

    RESOURCES:

    The NEW Unschool FREE How to Launch Masterclass is available here!

    Join the Smart Girls Broadcast Channel for free on Instagram

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    The Income to Instagram Starter Kit is now available

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced by Ben Alleman, editing by Kiara Ramirez


    Will monetizing your hobby sucks all the fun out of it? Plus discovering confidence and creativity through play and personal style with Rachael Renae Jul 24, 2024
    Show notes

    The NEW Unschool FREE How to Launch Masterclass is available here!

    Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

    Get on the Smart Girl's Mastermind waitlist

    This episode:

    "It's the small tiny steps that snowball into bigger dreams... once we realize we can fit play into those small steps, you start to recognize what's important." Smart Girl Mastermind Member and Conscious CEO Alum Rachael Renae joins me to share her journey of discovering confidence and creativity through play and personal style. After experimenting with various creative outlets, including a letterpress stationery business, Rachael found that monetizing her hobbies took away the joy. Through intentional self-expression, Rachael embraced her true self and multifaceted identity. In this episode, she discusses the importance of dressing for oneself, using fashion as a creative tool, and finding joy in everyday play. Rachael also shares how she balances a nine-to-five job while building her creative business, setting boundaries, and prioritizing fulfillment. Tune in for strategies to overcome creative blocks, prioritize joyful activities, and incorporate childhood passions into adult life.

    Links:

    Follow Rachael on Instagram: @rachaelrenae

    https://rachaelrenae.com/

    RESOURCES:

    Join the Smart Girls Broadcast Channel for free on Instagram

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    The Income to Instagram Starter Kit is now available

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced by Ben Alleman, editing by Kiara Ramirez


    no more bad photos: how smart girls mastermind alum lisa haukom is creating a self-acceptance movement via the camera in your pocket Jul 17, 2024
    Show notes

    The NEW Unschool FREE How to Launch Masterclass is available here!

    Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

    Get on the Smart Girl's Mastermind waitlist

    This episode:

    "We have no 100% accurate representation for our own eyes to witness how the rest of the world sees us."

    Lisa Haukom is a multifaceted creative. She is championing a self-acceptance movement with the mission to change how people see themselves. Through her Self Portrait Method, Lisa connects individuals through vulnerability, truth-sharing, and the bravery to be themselves. Her approach diverges from the trend of over-edited social media photos, focusing instead on rooted psychology, direct action, and self-love. Lisa's method helps people see themselves with increased compassion, kindness, and love—through the lens of their camera.

    Lisa joins me to discuss her approach to empowering entrepreneurs and personal brands to gain confidence in their photos using the camera in their pocket. We also discuss addressing the psychology of self-perception and the impact of societal standards on self-image.

    Links:

    Follow Lisa on Instagram: @thegoldenbrandco

    Website: https://www.thegoldenbrand.co

    Free Pose with Purpose Guide: https://thegoldenbrandco.myflodesk.com

    RESOURCES:

    Join the Smart Girls Broadcast Channel for free on Instagram

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    The Income to Instagram Starter Kit is now available

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced by Ben Alleman, editing by Kiara Ramirez


    Astrology for business (and fashion & beauty!), plus overcoming eldest daughter syndrome and how Smart Girl Hannah Sophia Siddiqui is using the power of manifestation to create confidence and community Jul 10, 2024
    Show notes

    Turning Instagram into a $$-making biz doesn't have to be something you do alone. Out-of-Office Club offers monthly community gatherings, resources, and mentorship: join OOO Club

    Get on the Smart Girl's Mastermind waitlist

    Travel with me: get details on the Joshua Tree Sabbatical

    This episode:

    "Eldest daughter syndrome is this internalized pressure where you kind of lose your own sense of sovereignty, your own locus of control, and you start to live your life again as a performer for everyone else."

    With a global following of over 100K women, Smart Girls Mastermind Member Hannah Sophia Siddiqui is a renowned speaker, coach, and thought leader in Women's Spiritual Empowerment. Her programs have served over 3,500+ students, and she has been featured in publications such as The Huffington Post, HerCampus, and Refinery 29.

    Hannah shares her journey from starting a fashion and lifestyle blog to becoming a spiritual teacher and coach. She discusses her spiritual awakening, the power of manifestation, and the impact of spirituality on her personal growth. Hannah also explores the concept of eldest daughter syndrome and the pressure and expectations placed on eldest daughters.

    We discuss the four key points on your astrological chart to understand your impact, passion, core self, and destiny in business. Plus, we talk fashion and beauty choices and how they can align with your astrological chart.

    Links:

    Explore Hannah's services and offers at https://www.theroadtohannah.com/

    Follow Hannah on Instagram at @theroadtohannah

    RESOURCES:

    Join the Smart Girls Broadcast Channel for free on Instagram

    The Unschool FREE How to Launch Masterclass is available here.

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    The Income to Instagram Starter Kit is now available

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced by Ben Alleman, editing by Kiara Ramirez


    6 secrets to creating attraction style content that influencers know but probably won't tell you plus 3 AI + HD prompts to create a content plan Jun 26, 2024
    Show notes

    Get your Human Design chart for FREE at ouiwestudio.com

    The Income to Instagram Starter Kit is available at a special price for a limited time

    I've been creating content for over a decade — working as a creator myself, consulting with major brands, and helping entrepreneurs build their businesses by becoming influencers for their own brands. In this episode, I'm sharing 6 secrets content creators know that most entrepreneurs building brands don't that makes for great content. I'm also discussing "curated vulnerability", the struggle as a strategy, the illusion of spontaneity.

    RESOURCES:

    Join the Smart Girls Broadcast Channel for free on Instagram

    The Unschool FREE How to Launch Masterclass is available here.

    Travel with us: get details on the Joshua Tree Sabbatical

    Learn more about starting your next 6-figure business, plus get AI pitch prompts, swipe copy, brand decks, social templates, and more inside the Unschool: Intuitive Biz Academy.

    Want to chat about this episode? Text 📲 at +1 (323) 405-9256

    This show is produced, mixed, recorded + additional music by Ben Alleman


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