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    Business

    The Unconventional RD Podcast

    Are you ready to think outside of the traditional employment box and create your own unconventional income streams?? Then you’re in the right place.

    Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.

    Advertise

    Copyright: © The Unconventional RD

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    Latest Episodes:
    115: 6 Quick SEO Tips That Take Less Than 20 Minutes to Implement Apr 03, 2023
    Show notes

    Today I'd like to do something a little different on the podcast. I'd like to share 6 quick things you can implement on your website to improve your SEO, and each task should take about 20 minutes or less to complete.

    My goal here is to just share a few super common things I see come up again and again when I'm auditing websites that are relatively simple to change.

    If you're an experienced blogger, hopefully, you already have most of these things in place already, but I also know that sometimes it's easy to get tunnel vision on your site and forget about some of the basics.

    So let's go through the 6 quick tasks and hopefully at least one, if not all of them, will apply to you and give you a nice little website improvement this week!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the notes for this episode at: www.theunconventionalrd.com/episode115

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    114: Why You Should Teach Online Before You're "Ready" - Cynthia Samanian Mar 20, 2023
    Show notes

    This week's conversation is a fun one. I'm chatting with Cynthia Samanian, founder of Culinary Creator Business School, about the importance of teaching online before you feel ready. And I would bet that this resonates with a lot of you listeners out there right now.

    Maybe you're excited about the idea of creating an online course or a membership or a digital good or whatever, but you just haven't taken that first step yet. Maybe you're feeling a little bit of imposter syndrome or you're lacking a little clarity on your niche. But whatever it is, you just haven't quite taken action yet.

    Well, Cynthia kind of turns the idea of teaching on its head. Instead of making teaching online this big intimidating, formal thing, she reminds us that there are actually three stages to teaching online and you only need to focus on the one you're currently at.

    Give this episode a listen to hear all of Cynthia's advice and tips for how to get started teaching online.

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the notes for this episode at: www.theunconventionalrd.com/episode114

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    113: From Squarespace Blogger to Multiple 6-Figure Online Business Owner - Sarah Almond Bushell Mar 13, 2023
    Show notes

    If you've been dabbling in blogging and online business but haven't taken the plunge and really started taking it seriously yet, then this is the episode for you. Today, I'm chatting with Sarah Almond Bushell, otherwise known as The Children's Nutritionist.

    Five years ago, Sarah decided to start taking this online business thing seriously and intentionally to start creating online income. Flash-forward to now, Sarah is the proud owner of a multiple six figure online business with a large variety of income streams.

    Listen in now to hear her inspirational story!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the notes for this episode at: www.theunconventionalrd.com/episode113

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    112: (Belated) Birthday Ask-Me-Anything Mar 06, 2023
    Show notes

    To celebrate my birthday this year, I asked people both in both of my Facebook groups if they had any questions for me — personal questions, business questions, life questions, whatever.

    If they dropped any questions in the post, I promised I would try to answer them in this podcast episode. So that's what I'm doing today.

    Sit back, relax, and enjoy my (now belated) happy birthday ask-me-anything episode!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the notes for this episode at: www.theunconventionalrd.com/episode112

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    111: Insights from the Gen AI Conference with Chrissy Carroll Feb 27, 2023
    Show notes

    In this episode, I'm chatting with fellow dietitian blogger, Chrissy Carroll, about all things AI. Chrissy recently attended an AI conference and then joined me on this podcast to share her key takeaways from the event.

    First, we chat about why Chrissy decided to attend an AI conference as a dietitian blogger and whether or not there was anyone else in even remotely similar fields that she met there. We talk about what she hoped to learn by attending and some of the key takeaways that she gleaned from the speakers.

    We then transition to talk about how Chrissy is currently using AI in her blogging workflow, and we hypothesize a bit on where AI may be headed in the future and how it might impact bloggers in the food and wellness space. We end with some recommendations from Chrissy on where we can go to learn more about AI. Have a listen now!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the notes for this episode at: www.theunconventionalrd.com/episode111

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    110: How to Future-Proof Your Business in the World of AI Feb 20, 2023
    Show notes

    This episode is based on a question that someone in my Facebook group asked me: "In terms of artificial intelligence and the shifting digital landscape, what business model adaptations should entrepreneurs in the online space consider?"

    I was so excited to dig into this question and share my thoughts. I discussed:

    • How AI is making a splash in the digital marketing world right now
    • The potential future of search, SEO, and digital marketing
    • Ways that online business owners can adapt

    …and more. Listen in now to hear everything I had to say so you can future-proof your business in the world of AI.

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the notes for this episode at: www.theunconventionalrd.com/episode110

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    109: Free vs Paid Content: How to Make the Distinction Feb 13, 2023
    Show notes

    One of the more common questions I get as an online business owner who creates content is, "How do you decide what content you put out for free and what content is paid?"

    If you're putting out a bunch of information on social media, YouTube, a podcast, or blog, why would someone buy from you? Wouldn't giving away all the goods hurt your bottom line?

    That's the line of questioning that typically comes up when we talk about free versus paid content.

    So in this episode, I want to give you six tips for understanding the differences between free and paid content and how they play together.

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the notes for this episode at: www.theunconventionalrd.com/free-vs-paid-content/

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    108: SEO for Dietitians: How to Skyrocket Your Website Traffic Feb 06, 2023
    Show notes

    This episode is all about search engine optimization, or SEO.

    SEO has been an absolute game changer in my business and that of many of my students who have gone through my SEO Made Simple course.

    So I wanted to take some time today and do a podcast episode on this topic because it's incredibly value for online business owners.

    In this episode, I'm talking about:

    • What SEO is in layman's terms
    • How SEO can help you grow your brand and your following online
    • The REPS framework {four key strategies that you can use to get more visitors to your website}

    If you're currently publishing content on your website and not using an SEO strategy, this episode is for you. Tune in now.

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the notes for this episode at: www.theunconventionalrd.com/seo-for-dietitians

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    107: How to Make Extra Money as a Dietitian - 27 Best Ways Jan 30, 2023
    Show notes

    If you're a dietitian or other wellness professional, you've probably seen this question asked thousands of times (or asked it yourself): how can I make extra money as a dietitian?

    This question comes up a lot because the reality is that traditional dietetic jobs don't typically pay a lot of money. So, many of us are looking for ways to supplement our income.

    In this episode, I'm sharing some of the best ways to bring in some extra cash as a dietitian. Tune in now to hear the 27 best ways to make more money!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the notes for this episode at: www.theunconventionalrd.com/make-extra-money-as-a-dietitian/

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


    106: Building an Online Business Empire as a Husband and Wife Dietitian Team - James Marin Jan 23, 2023
    Show notes

    Today on the podcast, I'm chatting with James Marin, a dietitian who co-runs a gut health-focused practice with his wife, Dahlia.

    They have been running their business together for almost a decade and it's gone through many iterations.

    It started as a side gig, then a sub-practice within a doctor's office before branching out into a private practice and eventually a multi-state group practice.

    Now they've expanded their revenue streams into things like a supplement brand work, affiliate, marketing, online courses, and a membership site.

    In this episode, we talk about:

    • How James and his wife figured out that they wanted to niche down into gut health
    • How they leveraged their connections in the industry to go full-time in their business
    • The highs and the lows of running a business with your partner
    • How they continue to attract new clients without having to do any paid advertising
    • How they balance being business owners, partners, and parents

    …and more. Have a listen right now!

    Looking for more tips and a community of like-minded peers? Join The Unconventional RD Facebook Community on Facebook.

    Find the notes for this episode at: www.theunconventionalrd.com/episode106

    Need help setting up your website? Join our FREE "How to Start a Website" tutorial.


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