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Each week, dietitian Erica Julson talks all things online-business, to help you start, grow, and scale your own digital empire.
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This week's episode is straight from the heart.
No show notes, just some personal updates on how things will be changing around here for the rest of 2023.
Tune in to find out what's been going on behind the scenes in my life, some business epiphanies I've recently come to, and what I'll be doing different in my business (and especially my marketing strategies) moving forward.
I hope this resonates with you!
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This week on the podcast, I'm coming at you with a quick tip episode.
I'm going to share one simple tactic that grew my email list to over 7,000 subscribers, without doing ANY other type of promotion.
Honestly, the answer is so simple, it will probably shock you.
Tune in right now to find out exactly what I did.
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Find the notes for this episode at: www.theunconventionalrd.com/episode124
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If you're a dietitian who's thinking about starting a business, you've probably heard all about the importance of niching down.
But… what if you don't know your niche? What are you supposed to do?
In this episode, I'll walk you through four clear steps to finding your niche as a dietitian so that you can confidently build a business that you feel totally aligned with and that genuinely serves a useful purpose in the world.
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Find the notes for this episode at: www.theunconventionalrd.com/how-to-find-your-niche-as-a-dietitian
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As promised, in this episode I'm going to go over the rest of the exciting announcements Google made at their Google I/O conference a few weeks ago.
As I said last week, the bulk of this conference was centered around AI and they actually revealed 8 new AI features that will be coming to the Google ecosystem soon.
So let's go through them, one by one, and talk about how they might apply to our lives and businesses.
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Find the notes for this episode at: www.theunconventionalrd.com/episode122
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On May 10th, Google had its big annual conference, called Google I/O, where it announces all the exciting things its working on and plans to release throughout the year.
This year, the focus of 90% of what they presented was AI. (No surprise there, really, given all the developments in AI over the last 6 months.)
In the next two episodes of the podcast, I'm going to summarize all the exciting new updates coming from Google in 2023.
In this episode, I'm talking about 3 big changes to the way Google search will work and a bunch of new AI features coming soon to the Google ecosystem within things like Gmail, Google Docs, and more.
So sit back, relax, and enjoy this episode! And stay tuned for part 2 coming out next week.
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Find the notes for this episode at: www.theunconventionalrd.com/episode121
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This week, I'm pulling from the archives of an office hour recording that I did in late 2022 for my SEO Made Simple students.
Once a month, I do a one-hour live call for students where I answer their questions, demonstrate how to do things, share SEO news, and more.
During this particular call, a student wanted to know how they can stay motivated while they're working long-term to get ads on their website through Mediavine.
So, I came up with 20 tips for staying motivated on the path to Mediavine and I'm sharing them here in this episode.
I hope you enjoy this little tidbit episode from my office hour recording!
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Find the notes for this episode at: www.theunconventionalrd.com/episode120
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If you've been paying attention to the last few rounds of Google updates and announcements, you may have noticed a huge emphasis on this concept of EEAT (experience, expertise, authoritativeness, and trustworthiness).
And within this concept of EEAT, Google repeatedly emphasizes the notion that TRUST is the most important over-arching concept when sharing information that has the potential to significantly impact someone's life, safety, or finances.
Health topics, including nutrition, are considered to be topics that have a significant potential for harm when misinformation and disinformation are shared. So, I wanted to talk in-depth today about how you can become a trustworthy source of health information online.
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Find the notes for this episode at: www.theunconventionalrd.com/episode119
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As you may or may not know, Google recently rolled out the March 2023 Core Algorithm Update. Like all google algorithm updates, this was designed to improve the quality of the search results and rank the most helpful content possible.
But no one really know what's going on behind Google black algorithm box. That said, it's still fun to speculate!
Since I work most closely with people creating content in the health and food space, I wanted to talk about ranking changes and trends I've been noticing in this space
Tune in now to hear about this new update and how it may impact our industry as whole!
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Find the notes for this episode at: www.theunconventionalrd.com/episode118
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If you are currently running a private practice, but are yearning to build income streams that don't require you to trade your time directly for money, then listen up.
Today, I'm chatting with Brittyn Coleman, also known as The Autism Dietitian, about how she was able to gradually transition away from one-on-one work in her business and build a collection of online revenue streams that now earn her a full-time income without needing to see a single one-on-one client.
In this interview, we chat about:
...and so much more. Listen now to hear this inspiring interview.
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Find the notes for this episode at: www.theunconventionalrd.com/episode117
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This week I'm interviewing Melanie Betz, the founder of thekidneydietitian.org, which is a blog and online business that helps people with kidney stones and chronic kidney disease. Melanie is also an SEO Made Simple student success story.
She joined the course in January 2020 while still working a full-time job. Now three years later, she's fully self-employed and making more money in her own business through passive income streams.
In this episode, we talk about:
…and more. If you've ever wanted a peek behind the curtain to how someone built their successful online business from scratch, then this is going to be a fun episode for you. Tune in right now.
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Find the notes for this episode at: www.theunconventionalrd.com/episode116
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