The Tom Ferry Podcast Experience

Latest Episodes:

Gain Velocity by Aligning Your Operations | Tom Ferry Podcast Experience Apr 19, 2022

Show notes

Greetings from the Mohegan Sun Hotel and Casino in beautiful Uncasville, Connecticut! I’m here with Super-Team, Byron Lazine and Nicole White. When Byron and Nicole met back in 2016, they recognized the rare opportunity for a mastermind partnership which couldn’t be passed up, even if it meant relocating and beginning a new team from day one.

Good thing they did, because today they’re running multiple monster businesses, putting out several regular shows, and are continuing to scale at a ridiculous rate. This week, they shared with me what it takes to manage their time and operations, including:

An impressive new agent training program
Refining a common vision
Understanding each other’s communication styles

Byron and Nicole have a ton of practical wisdom to share, so watch or listen, right here. And if you haven’t seen their podcast, The Real Word, I highly recommend you check it out.

My Big 4 | Mindset Monday Apr 18, 2022

Show notes

What are the most important things that you can do to create your own
success? I used to ask my mentors this question over and over again, and
the answer was always the same. And guess what? It works

7 Super Common Video Mistakes to Avoid | This Week in Marketing Apr 18, 2022

Show notes

The greatest marketing medium which has ever existed in the history of the universe? Yeah, it’s video! It’s so powerful, so effective, and so… EASY to make mistakes with!

This week, Jason Pantana is going to walk you through seven of the most common mistakes real estate agents make in their video content. And if you want advice on how to overcome these mistakes, I’ll tell you right here… Know about them and stop doing them! It’s that easy!

Watch or listen, then leave a comment on YouTube with what you think is the biggest mistake.

Start with the End in Mind: Building the Right Teams to Scale Your Businesses | Team Builders Apr 12, 2022

Show notes

You may remember on last week’s Confidence & Conversion, Doug Edrington used the phrase “tactical winning and strategic losing.” This week, Doug and his longtime friend Malcolm Godwin are going to unpack exactly what that means and why strategic loses might sometimes beat out momentary wins when it comes to playing the long game.

Doug and Malcolm each run multiple businesses with phenomenal success (Doug’s team has a whopping average of 42 transactions per agent) and on this Team Builders, they’re going to share some of their secrets for long-term scaling, including:

The 3 things to look for in a business partner
The biggest mistakes you can make when managing
Strategies for creating ancillary services
How to keep your employees happy and motivated

Although this information is presented for multiple business owners, it’s equally essential to those with a single business or anyone who wants to be a better leader. So, no matter what stage you’re at, you’ll want to watch or listen, right here.

The Ultimate Email Trifecta for Generating Listing Leads | This Week in Marketing Apr 11, 2022

Show notes

I’ll just say it: you’re not sending enough emails! I know what you’re thinking… “Nobody reads emails anymore!” But here’s the thing: When done correctly, email is actually one of the most effective marketing channels out there.

This week, Jason Pantana is going to share a case study in which a specialized email strategy is generating up to 45 directly attributable listing leads every month! Then, he’s going to walk you through the process of how to write them, build them, and when to send them.

You’re going to send emails anyway, so get the most out of them by using a proven strategy. Watch or listen, give the video a like if you feel so inclined, and let us know what other topics you’d like us to cover!

Turn Results into Plays | Mindset Monday Apr 11, 2022

Show notes

It’s still the beginning of Q2, still the time to look back at your Q1 and make strategies. If you keep doing the same thing over and over again, you’re going to keep getting the same results. So, take a look at your playbook. What does your effort get you?

Win More Buyer Offers by Working Them from Every Angle | Confidence & Conversion Apr 08, 2022

Show notes

Things are TOUGH out there right now. When the demand is this high, your average buyer is likely going to lose the first five properties they set their heart on. What can we do to make our offers stand apart from the rest?

Helping me answer that question is one of the most productive agents in the entire industry, Doug Edrington.

This week on Confidence & Conversion, Doug is going to offer you some advice on fostering trust, creating relationships with listing agents, and making each buyer offer a long-term victory, even if it doesn’t get accepted.

Unfolding Your Luxury Brand: Aligning Your Story, Work Ethic, and Ambitions | Luxury Code Apr 07, 2022

Show notes

Marketing yourself effectively takes a lot of time, thought, and hard work. It can seem like a real chore if you let it. But think of it this way… What if you were the editor of a magazine all about YOU? In it, you put everything you like, all your flavor and style, and pepper in some real estate just for good measure.

This, my friends, might not be just a tactic for better marketing, but your ticket to the big leagues. I’ll let LA luxury realtor and LinkedIn sensation Marc Hernandez explain further, because believe me, you’re going to love watching him. Marc is so good at telling his story that you might not realize he’s teaching you how to tell yours.

There are so many original tips and tricks to unpack here, but towards the end, pay attention to the way Marc incorporates the fundamentals. I want to know your thoughts on this, so drop me a comment on YouTube after you watch or listen.

Rules for Being a Leader | MSM 166 Apr 04, 2022

Show notes

True leaders don’t just happen. Being a leader comes from your character, your personal
psychology, the rules you live your life by. It starts in your mind and translates to the world. I’ll
tell you my rules, but one size doesn’t fit all. I want to hear YOUR rules. Let me know in the
comments.

Create More Content in Less Time with these 4 Types of Posts | This Week in Marketing Apr 04, 2022

Show notes

Let’s face it, social media can be exhausting. You got into real estate to sell houses, not be an Instagram star! There are so many now: Facebook, Instagram, YouTube, TikTok. And they are all STARVING for content.

If you’re going to dominate social, you need to produce a huge amount of quality content in a short amount of time, so you can get on with your business. But I promise you, it’s worth it. That’s why Jason Pantana is here to show you just how easy it can be when you use four special types of posts.

The few minutes it will take you to watch or listen will save you a lot of time and hassle in the long run.