The Tom Ferry Podcast Experience

Latest Episodes:

How to Beat the Inventory Shortage with Tenacity and Service | Luxury Code May 05, 2022

Show notes

Times are changing all over the country. In Austin, Texas, there are close to 15,000 licensed agents, and last year they all had to split an inventory of just around 900 homes. As you’d expect from this kind of market, the top 10% of agents rise to the top and close nearly all the deals.

So, how do we get into the 10%, and even better – how do we stand out as the luxury agent of choice? Discussing this question with me is Monica Fabbio. We’re talking big money sales and how Monica is managing to double her sales in this tough market.

Data Trends from Industry Experts Every Agent Needs to Know | Tom Ferry Podcast Experience May 04, 2022

Show notes

It’s a very special day at the Tom Ferry Podcast Experience. We have the geniuses behind HousingWire, Clayton Collins (CEO) and Sarah Wheeler (editor-in-chief) here to share their insights on the current market trends, so you can be the most informed agent in your market. We’re talking inventory, inflation, the best times to buy, the war in Ukraine, and so much more.

Gahh! I just want to tell you everything now! But that’s not close to possible. You’ll just have to watch or listen for yourself. Get ready to take notes, and maybe share some of these clips on your Instagram ;)

3 Questions for Courage | Mindset Monday May 02, 2022

Show notes

What good has fear ever brought into your life? Fear holds us back from doing the things we love, the things we were born to do. Whenever I face a potentially frightening situation, I ask myself three questions. You should too.

Zero Budget, High Engagement Video Marketing Strategies | This Week in Marketing May 02, 2022

Show notes

Do I really need to give you yet another reason to concentrate your efforts on video marketing? How about this… Since Jeremy Knight started getting serious about video in 2019, he’s gotten his marketing expenses down to ZERO and pulled in 1.2 million dollars in GCI just last year.

I guess you don’t need to spend money to make money…

This week, I sat down with Jeremy to discuss some of the strategies he uses to make his videos stand out, drive engagement, and generate massive income. It all comes down to being the “content DJ” in his market – the one who spins the news.

If you’re looking for a great example to emulate, you’ll want to watch or listen, right here.

Living Your Brand: Shaping Your Life and Business to Fit You | Tom Ferry Podcast Experience Apr 27, 2022

Show notes

Emily Terrell does it all; she’s a mother, powerbroker, real estate coach, and investor. Oddly enough, Emily sometimes refers to herself as the laziest agent in real estate, because she’s found a way to maximize her efficiency so that she can easily attract clients while spending time with her family.

It all comes down to her systems and long-term strategy. Emily doesn’t do anything without a purpose, and that means everything she does is directly connected to her brand. This week, I spoke with Emily about some of her strategies, including:

Her tech solutions for video-first marketing
Building your brand around your passions
Balancing business with motherhood
Getting started in investment properties

If you’re looking to be so effortlessly efficient that it might even feel lazy, you should watch or listen, right here.

Never Ask for Easy | Mindset Monday Apr 25, 2022

Show notes

Where does certainty come from? It’s not from the road you haven’t yet traveled. Certainty comes from where you’ve been and how you’re thinking, right now. You’re stronger than you were, because at some point you decided to embrace the challenge.

Social Media Musts for Every New Real Estate Agent | This Week in Marketing Apr 25, 2022

Show notes

The obvious way to achieve success in real estate is to have a ton of experience and a huge network – basically, already be successful. The other way is to think smarter and get yourself off on the right footing. When your brand is strong enough, experience doesn’t matter.

If you’re a new agent, Jason Pantana and I are going to give you the social media strategies you absolutely need to compete with the big fish in your market.

And if you’re an established agent, you can go ahead and skip this, because you’re already doing all these things, right?... Right?... One more time – right?...

You should all watch or listen to it. Ready, set, go!

A Modernist Approach to Applying LPMAMA(S) | Confidence & Conversion Apr 22, 2022

Show notes

We have Rockstar agent Doug Edrington back in the house, talking to me about LPMAMA! If you’re not familiar, it’s a set of talking points for covering all your bases when converting leads into clients.

But this isn’t your mama’s LPMAMA. No, Doug’s made it cleaner, meaner, and added a bonus “S” at the end, which (just like an “S” at the end of most words) multiplies its potential. If now is your first time hearing about it, this is the best way to learn. And if you already know LPMAMA, Doug’s going to show it to you in a whole new way.

So, no matter what your prior knowledge, this is one you’ll want to watch or listen to, right now!

From Waiter to Beverly Hills Super Realtor: YouTube Genius for Luxury Greatness | Luxury Code Apr 21, 2022

Show notes

You don’t just step into multi-million-dollar Beverly Hills listings and start making a fortune. First, you want to find the right mentor, perfect your conversion strategy, and find out what makes your marketing special. Basically, you want to be like Ben Belack.

This week, I sat down with Ben and Jason Pantana to decode Ben’s powerful sales and marketing tactics, including some indispensable advice for using YouTube in a smarter way.

If you’re looking to move up your price point, this might just be the perfect place to start. Listen or watch, right here.

Prioritize People Over Profits to Thrive in Today’s Housing Market | Tom Ferry Podcast Experience Apr 20, 2022

Show notes

Darin Marques was bartending when he decided to get into real estate back in 2009 – not exactly an easy time to get your start. But it didn’t take long until Darin was one of the top luxury agents in Las Vegas.

You could say that Darin knows a bit about thriving in a tough market, and this week he shared with me some of the ways he continues to beat the competition in this one, including:

The necessity of a client-first mindset
Taking care of your agents to increase their production
The power of visualization
Reciprocal giving

If someone says that morality can’t make you money, they’ve never met Darin. Do yourself a favor by watching or listening, and then do someone else a favor by sharing.