The Tom Ferry Podcast Experience

Latest Episodes:

Your Five Important People | Mindset Monday Apr 08, 2024

Show notes

Who are the important people in your life? I’m not necessarily talking about your spouse, your parents, your siblings, or your kids. I mean who are your business associates and collaborative partners, the people you spend most of your time with? This is one of the most important questions in your life, and that’s what I’m talking about in this Mindset Monday.

4 Custom-Trained GPTs to Scale Your Real Estate Business | This Week in Marketing Apr 03, 2024

Show notes

As a real estate agent, you’re likely already using ChatGPT, but if you’re not taking advantage of custom trained GPTs then you’re overlooking a huge advantage.

In this episode of This Week in Marketing, Jason Pantana is going to unlock ChatGPT’s most powerful and underutilized feature for scaling your real estate marketing – custom-trained GPTs. You’ll learn the four most useful GPT models and how to train them to handle your tasks for you.

If you’re a real estate agent serious about saving time and upgrading your marketing, custom-trained GPTs are a MUST. Watch or listen to get started now!

In this episode, Jason discusses…

0:00 – What are custom GPTs?

5:40 – Create or configure?

7:40 – Property Description Generators

9:20 – Review Ghostwriter

11:15 – Social Media Content Creator

13:30 – MLS Data Forecaster

Embracing Change: How the NAR Settlement Affects You | Tom Ferry Show Mar 27, 2024

Show notes

Welcome to The Tom Ferry Show! In this episode, we're diving deep into the buy side actions you need to take to navigate the new real estate rules. Join us as we discuss the latest updates and insights from the recent NAR settlement. Learn what actions to implement now and gain clarity on the timing of these changes.

Plus, get valuable advice from our expert guests, including Jack Miller, CEO of T360, David Child, CEO of Keeping Current Matters, and Coach Alysia Essig, former president of her Association. Don't miss out on this essential guidance for protecting your business and livelihood in the evolving real estate landscape. Watch now and stay ahead of the curve!

If you’re worried about how the NAR lawsuit will affect your business, it’s time to start embracing change. Watch or listen, right here. And then be sure to register for “Embracing Change Pt. 2: The Listing Side of the NAR Settlement” happening April 4! Sign up here: https://tinyurl.com/2ymd8st3

Instagram Updates and Trends for Real Estate Agents | This Week in Marketing Mar 19, 2024

Show notes

Instagram updates and trends aren’t something you can afford to not pay attention to. The effectiveness of your real estate social media marketing depends on them.

In this episode of This Week in Marketing, Jason Pantana talks with one of the masters of the industry, the Broke Agent himself, Eric Simon, about the Instagram updates and trends you need to know today to stay relevant.

You’ll learn how to take advantage of Instagram updates and trends to persuade the algorithm to prioritize your content and feed it to an audience more likely to work with you.

Watch or listen, now!

In this episode, we discuss…

0:00 – Variety wins the game

4:15 – Creating a snowball effect

11:30 – What’s working today

18:30 – Gimmicks

21:12 – Latest features

27:55 – What’s not working

31:00 – Formats to replicate

38:20 – The marketing triangle

42:40 – Final thoughts

A 100-Day Plan for Listings #TomFerrryShow Mar 19, 2024

Show notes

You need to front-load your marketing before interest rates drop into the 5s so you’re ready to cash in on the listing that will be ready to hit the market.

We’ve given you LOTS of strategies, but what you really need is a plan. In this episode of the Tom Ferry Show, that’s exactly what I’ll give you.

I’m proposing a 100-day challenge that gives you exactly the marketing you need to be running until the summer market kicks off. If you follow it, I’m absolutely certain you’ll be sitting on more listings than you ever have before – because the market is HEATING UP!

In this episode, I talk about…

0:00 – The converging forces

3:00 – The 100 Day Challenge

5:30 – Mega Open Houses

7:48 – A better mailer

Getting Stuck at the Start | Mindset Monday Mar 18, 2024

Show notes

We resist doing so many things because they’re hard. We start, get stuck, quit, and then try to convince ourselves to start again. But there’s a trick to breaking through these barriers. Turns out, most things aren’t as hard as we make them out to be. In this episode of Mindset Monday, I’ll show you the perspective shift that moves you forward when you get stuck at the start.

Data to Dollars: Marketing as the Knowledge Broker | This Week in Marketing Mar 13, 2024

Show notes

Everyone wants to work with the knowledge broker in their area. Being funny and charming and successful and offering nice perks are all great, but they will never beat knowing your stuff.

At the end of the day, working with an agent is about the bottom dollar and making smart, calculated financial decisions. That’s what a knowledge broker helps you do. Unfortunately, great salespeople are not always so great at math. But don’t fear…

That’s where people like Jeremy Davis come in. PalmAgent helps real estate agents find the numbers that matter and use them to become the knowledge broker in their markets.

In this episode of This Week in Marketing, Jason Pantana talks with Jeremy about the numbers that buyers and sellers care about and how to use them in your marketing for maximum effect.

Watch or listen now!

In this episode, they discuss…

0:00 – Being the knowledge broker matters

2:40 – What PalmAgent does

7:00 – The important calculators

13:00 – Smart social media

17:30 – Rapid-fire marketing ideas

19:38 – Specificity makes the difference

22:00 – Final thoughts

Maximizing Listing Leads Before the Interest Rate Drop | Tom Ferry Show Mar 12, 2024

Show notes

Your No.1 priority right now is maximizing listing leads before the interest rate drop. Because the drop is coming, and this can be a great thing if you’re prepared, or it can set you way behind if you haven’t front-loaded your marketing.

There is urgency here! You don’t want to get left behind in the wave of competition!

This episode of the Tom Ferry Podcast Experience is dedicated to bringing you the latest and most effective strategies for maximizing listing leads over the coming months.

To help you do that, I have coach and Rockstar team leader Lourdes Maestres and the real estate marketing masters of today, Jason Pantana and Jimmy Mackin. We’re discussing how to prepare yourself for when the interest rate drops, the converging forces to keep in mind, and the marketing you can’t afford not to run.

Watch or listen, right here and start maximizing listing leads before it’s too late!

In this episode, we discuss…

0:00 – Maximizing listing leads NOW

2:00 – A perfect equity video

4:30 – Front-loading your marketing

12:30 – Marketing NOT to run

14:30 – Market outside the box

20:20 – Robot mail

The Thing Slowing You Down | Mindset Monday Mar 11, 2024

Show notes

There is something slowing you down from achieving your greatest ambitions. I’m talking to everyone here, myself included. It doesn’t matter how high of an achiever you are – there is always something. In this episode of Mindset Monday, we’re going to dive into what that thing is for you and what you can do to conquer it and speed towards your goals.

Database Marketing for Listing Referrals | This Week in Marketing Mar 06, 2024

Show notes

Database marketing for listing referrals is a hard pill to swallow for many agents. They get caught up in the instant gratification of new leads and stuck in the idea that they can’t get another listing from a seller they just worked with.

It’s true that marketing for listing referrals takes a bit of time and finesse, but your database is proven to be the best bet for getting your next listing.

In this episode of This Week in Marketing, Jason Pantana is talking with Jimmy Mackin and RealScout Co-Founder & CEO Andrew Flachner about the best strategies for database marketing for listing referrals working today.

In this episode, they discuss…

0:00 – The greatest opportunity for listings

2:51 – Quit the gratification addiction

7:30 – Prepare the value-ad

9:00 – Nurturing

12:20 – Being the knowledge broker

14:30 – Have an opinion

16:20 – ZMA vs. HVA

23:12 – All roads lead to the agent

26:30 – Takeaways