The Tom Ferry Podcast Experience

Latest Episodes:

Buyer Agency Role Plays & a Work Ethic Refresh | Tom Ferry Podcast Experience Jun 06, 2024

Show notes

With the rules changing, it’s time to double-down on your buyer agency role plays. Do you know the new conversations you need to be having, the words to use, and how to deliver them?

One of the best people to turn to is Jimmy Burgess, the CEO of Berkshire Hathaway Home Services Beach Properties of Florida. In this episode of the Tom Ferry Podcast experience, Jimmy and I will show you the buyer agency role plays you need to study and practice today.

On top of that, Jimmy is sharing a ton of powerful knowledge on how agents can get unstuck in today’s market, the secrets to powering up your work ethic, and how to leverage buyers into listings.

This knowledge is essential, so watch or listen and then begin practicing these buyer agency role plays now.

Today’s Best Real Estate Recruiting Strategies Jun 05, 2024

Show notes

The best real estate recruiting strategies do more than bring in talented agents, assistants, and other roles for your team. They enhance the value proposition of your business for consumers and other businesses looking to work with you. Recruiting is a game that all agents play, whether they’re looking to grow or not.

In this episode of This Week in Marketing, Jason Pantana talks with Chris Giannos, the CEO of Humanize.io, about the best real estate recruiting strategies working today for any role. They’ll cover the places to run ads, the messaging to attract top talent, how to write great ads, and creating a flywheel that amplifies your business from all angles.

These are the real estate recruiting strategies guaranteed to make an impact on your business, direct from the best in the field, so quit wasting time and watch or listen now!

Real Estate Halftime Adjustments to Finish the Year Strong | Tom Ferry Show Jun 04, 2024

Show notes

What are the real estate halftime adjustments you’re going to make as we head into Q3?

The market is shifting yet again. Keeping Current Matters estimates that mortgages will drop in the second half of the year. With July approaching, this is your real estate halftime opportunity to make adjustments and fine tune your business – and that’s exactly what I’m showing you how to do in this episode of the Tom Ferry Show.

I’m asking you important questions that will help you get to the root of what’s working and what’s not. After that, we’ll take a look at some insights from TomAI that show what some of our best clients are doing to win in their markets right now.

Watch or listen now and get started making your real estate halftime adjustments today.

In this episode, I discuss…

2:00 – What worked/didn’t?

4:00 – Priority adjustments

8:10 – Stop rolling the dice

10:20 – TomAI insights

13:54 – Tech enabled operations

Engage to Inform: Housing Market Forecast & Conversations | Tom Ferry Podcast Experience May 30, 2024

Show notes

How would you like a KCM housing market forecast that clearly shows where we are, where we’re headed, what it means, and how to communicate it to your audience?

In this episode of the Tom Ferry Podcast Experience, you’ll get all that and more. I talk with David Childers of Keeping Current Matters about his housing market forecast and the conversations you must have with buyers and sellers to steer the narrative.

We’ll cover mortgage rates, inventory, the most important factors affecting real estate today, and break down a housing market forecast that will put everything in perspective.

This is not an episode to miss. Watch it now and become the knowledge broker that consumers need today.

The Realtor Marketing Messages that Matter Most | This Week in Marketing May 29, 2024

Show notes

What are the realtor marketing messages that matter most? If the aim of marketing is to prime conversations with buyers and sellers, then that’s the question you need to answer first. Everything else comes second to how your messaging resonates with consumers.

In this episode of This Week in Marketing, Jason turns to one of the most knowledgeable minds in the entire business, David Childers of Keeping Current Matters. They’re talking about the realtor marketing messages that spur conversations, win trust, and inspire consumers to take the next step with you as their agent.

This is a must-watch episode for putting out realtor marketing messages that make a difference, so watch or listen now!

Once you check out the episode, you can check out the slides that David mentions by clicking here.

In this episode, they discuss…

0:00 – Intro

2:50 – Important market conversations

7:25 – Determining needs

9:30 – Inventory is growing

11:45 – Watch the traction

12:50 – Mortgage rates

16:20 – Price conversations

20:40 – 3 things that affect affordability

22:30 – Gen Z and homeownership

24:20 – Networth of a homeowner

26:10 – Conversations for sellers

Summer Real Estate Follow-Up & Lead Gen: 3 Hot Tactics | Tom Ferry Show May 28, 2024

Show notes

The summer is the most important time for real estate follow-up – and possibly the most difficult. The kids are out of school, people are going on vacation, everyone is generally getting distracted.

When that happens, how can you adjust your real estate follow-up to keep yourself top of mind with leads and generate new opportunities? That’s the question I typed into TomAI and it showed me what some of our most successful clients are doing right now to win big in their markets.

In this episode of the Tom Ferry Show, I’m sharing the three most important adjustments with you. This is the summer to improve your real estate follow-up, so watch now!

In this episode, I discuss…

0:00 – Summer adjustments

0:55 – Increase personalization in follow-up

4:02 – Education-based marketing

5:13 – Community Events

The Apex Predator Mindset | Mindset Monday May 27, 2024

Show notes

In 2023, 5,238 in the United States listed more than 45 houses. What separates them from the other 197,000? It’s not luck or location or inherited advantages. You could call it the Apex Predator Mindset, and that’s what I’m talking about in this Mindset Monday.

4 Essential Videos for Buyers Agents | This Week in Marketing May 15, 2024

Show notes

What are the best videos for buyers agents to make right now that will convey their value and attract new clients? That’s just one of the questions Jason Pantana is answering in this episode of This Week in Marketing.

First, he dives into some breaking news surrounding the Google Map Pack and the upcoming TikTok ban in the U.S. You’ll learn what it means for you and how to prepare yourself before diving right into the four most important videos for buyers to be making right now.

Once you watch, be sure to check out the full examples on the Instagram pages of Shannon Mangin and Roland Osage. This is not one to miss!

In this episode, Jason discusses…

0:00 – News and Updates

10:30 – Videos for Buyers Agents

13:48 – Homebuyer hacks

15:48 – Property preview

18:10 – Instagram as matchmaker

20:30 – Area comparison guide

Connecting the Dots | Mindset Monday May 13, 2024

Show notes

How do you go from problems to passion? It’s all about connecting the dots. In this Mindset Monday, we’re going to dive into the past, present, and future to look at what it takes to summon passion and apply it to any problem.

Crafting Your Value Proposition for Buyers | This Week in Marketing May 08, 2024

Show notes

Your value proposition for buyers has never been more important. Since the lawsuits were first announced, buyer perception of real estate agents has changed. It’s your job to establish your value and control the narrative with home buyers today.

In this episode of This Week in Marketing, Jason Pantana talks with one of the most brilliant minds in all of real estate marketing and branding, Marc Davison, about what it takes to elevate your value proposition for buyers.

Jason and Marc cover everything from the science of colors and fonts to the messaging you put you out. This is a masterclass of crafting a brand identity that consumers trust. Watch it now!

And if you’re truly dedicated to scaling your marketing and skyrocketing your value proposition with buyers, do not hesitate to check out Jason’s full line of MarketingPRO courses.

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