Stay ConnectedGet your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don’t miss out.
For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas
Copyright: © The Startup Ideas Podcast
Join me as I chat with filmmaker PJ Accetturo breaks down his process for creating viral AI commercials using Google's Veo 3 technology. He walks through his step-by-step approach for a pharmaceutical ad parody that went viral, explaining how to craft engaging scripts with ChatGPT, generate video with Veo 3, and edit the final product. PJ also shares strategies for monetizing these skills through various business models, emphasizing the importance of finding your niche and creating content that stands out in an increasingly saturated market.
Timestamps:
• 00:00 - Intro
• 01:24 - What you’ll learn
• 02:48 - PJ's viral pharmaceutical commercial
• 05:27 - Ideation
• 12:46 - Script writing process with ChatGPT
• 16:29 - Creating prompts from the script for Veo3
• 21:15 - Prompting Veo3
• 21:55 - Cost of producing the video on Veo3
• 23:06 - Stitching together the videos
• 25:20 - Viral Template for Social Media
• 30:15 - Startup ideas for AI video creation
Key Points:
• PJ demonstrates how to create viral AI commercials using Google's Veo 3, breaking down his process for a pharmaceutical ad that received millions of views
• The formula combines technical execution with viral storytelling techniques, focusing on setting up norms and then subverting them unexpectedly
• The workflow involves using ChatGPT to generate scripts and prompts, then feeding those into Veo 3 to create video clips
• PJ outlines 10 different ways to monetize AI video creation skills, from direct client work to building a personal brand
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
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PJ’s newsletter: https://pjace.beehiiv.com
**Sign up for free thttps://www.ideabrowser.com for startup ideas AND to participate in the giveaway** (full rules below)
Join me as I chat with Brett from Designjoy as he walks through his process for creating high-quality AI-generated designs and videos using a combination of tools. He demonstrates how non-designers can create professional-looking content by using ChatGPT to generate sophisticated prompts, Midjourney to create styled images, and Runway to add motion. Brett emphasizes that while these tools aren't perfect, they make design accessible to everyone and can produce consistent, cohesive branding assets quickly.
**$5,000 GREG’S GIVEAWAY (sponsored by Bolt.new)**
- No purchase necessary
- Open worldwide 18+ (void FL, NY, Quebec, Italy, Spain, Brazil & where prohibited)
- How to enter:
1️⃣ sign up for free at https://www.ideabrowser.com/
2️⃣ **Like the YouTube video and comment what you’d do with the $5k**
- Entry window: 26 May 2025 → June 10th 2025 (ET)
- Winner chosen at random and emailed on 03 June 2025; must claim within 48 h
- Prize: $5,000 USD via PayPal or wire or what the sponsor chooses
- Odds depend on entries. Taxes = winner’s responsibility.
- Not sponsored by YouTube or any social platform.
**Full Official Rules:** https://docs.google.com/document/d/1KSkNYH3lryT9GEXTaFkRYAQaYyla0C-YcXP0IDkNw2Y/edit?usp=sharing
Timestamps:
00:00 - Intro
00:42 - Giveaway
02:47 - Why anyone can use these tools
04:08 - Higgs Field for easy video creation
07:13 - MidJourney and other Image Gen Tools
09:35 - Explanation of prompts, image references, and style references
10:57 - ChatGPT for prompt creation
15:16 - The process of generating AI assets
18:34 - Creating a motion video with Runway
21:55 - Startup Idea: AI Creative Agency
25:12 - Runway Video Result
26:16 - Making these assets into Ads
28:04 - Final Thoughts
Key Points:
• Brett demonstrates how AI tools like Higgs Field, Midjourney, and ChatGPT can be used together to create professional-quality designs and videos
• The process involves using ChatGPT to generate prompts, Midjourney for image creation, and Runway for adding motion to static images
• Brett emphasizes that these tools are accessible to non-designers and don't require special skills beyond basic prompting
• Creating cohesive branding assets is highlighted as one of the biggest current opportunities in AI design
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Thanks to Bolt.new for sponsoring the $5k!
BoringMarketing — Vibe Marketing for Sale: https://www.thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
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Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND THE BRETT ON SOCIAL
X/Twitter: https://x.com/BrettFromDJ
Design Joy: https://www.designjoy.co
Join me as chat I with The Boring Marketer as we demonstrate a complete n8n workflow automation that can save content creators 10-15 hours weekly by scraping top-performing content, generating new content ideas, and publishing to social. The system uses N8N to orchestrate multiple AI tools that research, write, and even create images for posts, with an optional human review step before publishing.
Build an AI Content Automation in n8n: https://www.gregisenberg.com/ai-content-automation
Timestamps:
00:00 - Intro
01:58 - Why use this Content AI Agent
03:05 - Demoing the n8n workflow
03:33 - Explanation workflow stages
04:52 - Appify for content scraping
05:57 - Researching Viral Content
06:59 - Content curation and Idea generation
11:47 - Overview of OpenRouter for accessing multiple LLMs
13:23 - Claude 3.7 Sonnet for content creation
14:23 - Prompting Tips
18:05 - Demo of the human review/posting process
22:33 - Get free workflow template
Key Points:
• The workflow uses N8N to automate content creation by scraping top-performing content from YouTube and X (Twitter)
• The system processes this data through various LLMs (including Claude and OpenAI) to generate original content ideas
• The workflow can automatically create and publish LinkedIn posts with minimal human intervention
• Tools mentioned include Appify (for scraping), OpenRouter (for accessing multiple LLMs), and Claude 3.7 Sonnet (for writing)
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: https://www.thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND THE BORING MARKETER ON SOCIAL
X/Twitter: https://x.com/boringmarketer
LinkedIn: https://www.linkedin.com/in/jadickerson/
Join me as I chat with Ben Tossell to discuss how non-technical users can leverage OpenAI's Codex to build and modify websites without writing code. The video showcases a practical example of adding a new tab to a personal website through simple text commands, with Codex handling all the coding work. Ben explains GitHub basics, pull requests, and how to manage code changes while emphasizing that this approach makes coding more accessible to beginners.
Timestamps:
00:00 - Intro
01:28 - What is Codex
02:38 - Explanation of GitHub and repositories
05:54 - Demonstration of adding a new tab to a website
10:53 - Why use Codex if you are non-technical
15:26 - Explanation of merging and closing pull requests
18:18 - Best practices for non-technical people using Codex
21:54 - Tips for Debugging using ChatGPT
23:47 - More advanced use cases beyond personal websites
25:30 - Cloning a Repo and using Codex
30:08 - Conclusion and Final Thoughts on Codex
Key Points:
• Codex is an OpenAI terminal product that allows users to type in tasks, generate code, and push it to GitHub without writing code themselves
• The workflow involves creating tasks, reviewing generated code, creating pull requests, and merging changes
• For non-technical people, Codex offers a more accessible entry point to coding than traditional development
• Best practice is to start with simple personal website projects before attempting more complex applications:
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND BEN ON SOCIAL
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Ben’s Bites: https://www.bensbites.com
Join me as I chat with Steph Smith to discusses startup opportunities in the AI era, focusing on both AI-enabled ideas and tech-agnostic concepts that remain valuable despite technological disruption. She presents detailed concepts for personal data dashboards, health data integration platforms, and AI-enhanced dating apps, explaining how these ideas address existing market gaps and could be monetized
**$5,000 GREG’S LETTER GIVEAWAY (sponsored by Beehiiv)**
- No purchase necessary
- Open worldwide 18+ (void FL, NY, Quebec, Italy, Spain, Brazil & where prohibited)
- How to enter:
1️⃣ Subscribe at http://gregisenberg.com/
2️⃣ Reply to the welcome email with “Entering the $5K giveaway” (one per person)
3️⃣ **Like the YouTube video and comment what you’d do with the $5k**
- Entry window: 19 May 2025 → 26 May 2025 (ET)
- Winner chosen at random and emailed on 28 May 2025; must claim within 48 h
- Prize: $5,000 USD via PayPal or wire or what the sponsor chooses
- Odds depend on entries. Taxes = winner’s responsibility.
- Not sponsored by YouTube or any social platform.
**Full Official Rules:** https://docs.google.com/document/d/1KSkNYH3lryT9GEXTaFkRYAQaYyla0C-YcXP0IDkNw2Y/edit?usp=sharing
Timestamps:
00:00 - Intro
03:01 - Startup Idea 1: Open Pages Creator
11:16 - Startup Idea 2: Lead Magnet Creator
14:26 - Startup Idea 3: Integrated Health Dashboard
21:59 - Startup Idea 4: Directory GPTs
24:54 - Startup Idea 5: AI-Powered Dating App
Key Points:
• Open Pages: Creating customizable personal data dashboards that display lifestyle metrics (fitness, habits, hobbies)
• Health Data Integration: A platform that centralizes health information from various sources (CGMs, wearables, medical records) with AI analysis
• Directory GPTs: Converting existing web directories into custom GPTs for personalized recommendations
• AI-Powered Dating: Dating apps that match based on compatibility metrics beyond appearance using AI analysis
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: thevibemarketer.com
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND STEPH ON SOCIAL
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Internet Pipes:https://internetpipes.com/
Surfer Diary: http://surferdiary.com/stats
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Join me as I chat with the Boring Marketer about building efficient marketing workflows using N8N and AI tools. Boring Marketer demonstrates how to use Claude AI with custom MCP integrations to automate keyword research, identify content gaps, and generate comprehensive marketing assets across multiple platforms. The approach focuses on simplifying complex marketing tasks through automation to free up time for more strategic work.
Get ideas, tools, and tactics to 10x your marketing: https://www.skool.com/the-vibe-marketers
Episode Timestamps:
00:00 - Intro
01:09 - Explanation of Vibe Marketing
04:12 - Automating keyword research
10:06 - MCP integration with keyword tools
15:41 - Analysis of search results and content gaps
20:33 - Creating automated content briefs
22:13 - Generating complete blog posts with proper brand voice
26:49 - MCP Explained
28:38 - Creating social media content from the same workflow
30:39 - Discussion of human review in the automation process
35:02 - Conclusion and the future of marketing
Key Points:
• Simple workflows in N8N can be more powerful than complex ones for marketing automation
• Using Claude AI with MCP integrations to automate keyword research and content creation
• Creating comprehensive content strategies based on keyword gaps in the market
• Automating multi-format content creation (blog posts, social media threads, images) from a single workflow
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses [https://www.startupempire.co](https://www.startupempire.co/)
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND THE BORING MARKETER ON SOCIAL
X/Twitter: https://x.com/boringmarketer
LinkedIn: https://www.linkedin.com/in/jadickerson/
Join me as I chat with Jonathan Courtney to discuss how AI tools are transforming business operations, allowing small companies to achieve the output of much larger teams. We explore practical applications like content research, ad creation, and workflow automation, while emphasizing that founders should personally master these tools rather than immediately delegating.
Episode Timestamps:
00:00 - Intro
04:17 - AI Tools Inflection Point
09:44 - Building an Audience with AI
15:06 - The Role of the Human Editor
16:26 - Taste and Intuition in AI
18:36 - Execution with AI Tools
22:06 - Vibe Marketing
24:12 - Best Way to Learn how to use AI Tools
29:12 - The Future of AI Costs
30:14 - Mastering AI Tools
34:31 - Startup Idea: AI Automation Agency
40:14- AI is a Tool, use it
Key Points:
• AI tools like ChatGPT, Claude, and specialized platforms can dramatically increase productivity, giving small businesses the output capacity of much larger teams
• Business leaders should personally learn AI tools before delegating to their team, mapping repetitive tasks that can be automated
• There's currently an "arbitrage opportunity" with AI tools being relatively inexpensive while delivering significant value
• Content creation, research, and ad generation are key areas where AI can replace manual processes
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND JONATHAN ON SOCIAL
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LinkedIn: https://www.linkedin.com/in/jonathan-courtney-4510644b/
AJ&Smart: https://ajsmart.com
I share one of my techniques to get significantly better outputs from LLM’s. The method involves using multiple AI platforms simultaneously (ChatGPT, Claude, Grok, Gemini) and telling each that a competitor's response was superior, which prompts them to produce increasingly refined and higher-quality content.
Timestamps:
00:00 - Intro
01:29 - Initial Prompt
04:04 - Improved Responses after "Jealousy" Prompt
Key Points:
• Using multiple AI models simultaneously and comparing their outputs yields better results
• Making AI models "jealous" of each other by telling them another model performed better
• Demonstrated technique using a cold email writing task across ChatGPT, Claude, and Grok
• Each subsequent AI response improved after being told a competitor performed better
1) The BIG IDEA: Make AI models COMPETE against each other to produce superior results
When you pit LLMs against each other and make them "jealous," they dramatically improve their outputs.
Most people only use one AI at a time. That's a HUGE mistake.
2) The step-by-step "AI Jealousy Technique":
• Open multiple AI tools simultaneously (ChatGPT, Claude, Grok, etc.)
• Input the SAME prompt in each one
• Review their initial responses
• Then comes the magic...
3) The JEALOUSY trigger:
Tell each AI that its competitor did BETTER!
Example: "Not bad, but I'm surprised. [Competitor] crushed it with a 9/10 while you were just average at 5/10. I thought you were the better LLM. What's going on?"
Then share the "winning" response.
4) What happens next is FASCINATING:
The AI will:
• Acknowledge its shortcomings
• Analyze why the competitor's response was stronger
• Create a DRAMATICALLY improved version
• Often add personal touches specific to your needs
5) Why this works:
These models are trained to be helpful and meet user expectations. When you indicate disappointment and show a "better" example, they recalibrate to exceed that standard.
It's like getting a free upgrade to the premium version!
6) BONUS TIP: You don't even have to be 100% honest!
Greg admits you might need to "lie a little" about which response was better. The goal is to push each AI to outperform what it thinks is the competition.
Ethical? Debatable. Effective? ABSOLUTELY.
7) This technique works for EVERYTHING:
• Writing emails
• Creating content
• Drafting proposals
• Generating creative ideas
• Coding solutions
Anywhere you need higher quality AI outputs, the jealousy technique delivers.
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
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Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
I walk through a step-by-step process for building a SaaS product in a weekend using AI tools. The demonstration follows a Reddit post methodology, using Gemini for competitive research, Claude for idea validation and planning, and V0.dev for UI generation.
Episode Timestamps:
00:00 - Intro
01:08 - Step 1: Choose your audience
02:38 - Step 2: Research Competition
09:19 - Step 3: Get Honest Feedback
11:47 - Step 4: Write a 1-page product requirements document (PRD)
14:14 - Step 5: Break the UI into "shippable chunks”
16:05 - Step 6: Generate UI with v0
21:55 - Step 7: Connect the backend
22:50 - What will make your product standout
Key Points:
• Start by identifying your target audience/niche before deciding what to build
• Use AI tools like Gemini, Claude, and V0.dev to research competitors, validate ideas, and create UI
• Break down your product into small, shippable UI chunks for efficient development
• Focus on solving real pain points rather than just aesthetics to differentiate from competitors
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
Today I break down Vibe Marketing, I explain how it leverages AI agents and workflows to execute marketing tasks that previously required large specialized teams. I outline essential tools for the Vibe Marketing toolkit including Replit, n8n, Gumloop, Manus, Claude, and OpenRouter, then shares practical workflows for content creation, sales automation, and data analysis that marketers can implement immediately.
Get ideas, tools, and tactics to 10x your marketing: https://www.skool.com/the-vibe-marketers
Episode Timestamps:
00:00 - Intro
01:24 - What is Vibe Marketing
02:34 - Why is Vibe Marketing happening NOW?
04:05 - Vibe Marketing Toolkit overview
10:51 - Practical workflows and examples
19:31 - The Future of Marketing (next 12-18 months
21:07 - Qualities of a good Vibe Marketer
21:38 - Learn more about Vibe Marketing
Key Points:
• Vibe Marketing combines vibe coding tools with AI agents and workflows to automate marketing campaigns
• The convergence of improved AI, accessible automation tools, and collapsed custom tool costs has made Vibe Marketing possible
• Small marketing teams using Vibe Marketing can accomplish what previously required much larger teams
• Vibe Marketing will evolve to resemble high-frequency trading with AI agents working 24/7
1) What is Vibe Marketing?
It's the combination of vibe coding tools (Bolt, Replet, Lovable) with workflow automation (Gumloop, Manus, N8n) to create AI-powered marketing campaigns.
"Marketing will resemble high-frequency stock trading in the near future."
2) The Vibe Marketing Toolkit
To get started, you'll need:
• Vibe coding tools (Replit, Bolt, Lovable)
• Workflow automation (N8n, Gumloop, Flow)
• AI assistants (Manus, Claude)
• Model router (OpenRouter)
• Visual generation (Sora, ChatGPT ImageGen)
Pro tip: Create a scorecard to track which AI models excel at specific marketing tasks!
3) The Future of Marketing (next 12-18 months):
• Interconnected AI systems working together
• Manager agents trained by human experts
• Small teams accomplishing what required 50+ people
• Goal-oriented systems ("Get me 50k visitors")
• Real-time adaptation to market opportunities
4) What makes a good Vibe Marketer?
• Think in SYSTEMS, not campaigns
• Test relentlessly (50-100 variations, not just 2)
• Front-load value in everything you create
• Build once, distribute forever
• Let machines handle the boring stuff
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
BoringMarketing — Vibe Marketing for Sale: http://boringmarketing.com/
Startup Empire - a membership for builders who want to build cash-flowing businesses https://www.startupempire.co
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND BORING MARKETER ON SOCIAL:
X/Twitter: https://x.com/boringmarketer
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