The Social Strategist

Latest Episodes:

Ep 133 How to go LIVE on Instagram and not feel dumb Jun 29, 2021

Show notes

Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-a-killer-instagram-live/

Ep 132 Instagram Pays YOU to go LIVE! Badges and what this means for you Jun 22, 2021

Show notes

Did you hear Instagram is paying you to go live? It just released a new feature called Badges, where if you use them, you will get paid for it. What! Yes, it's real. (I double checked with my lawyer.) Badges are a way for you to make money from your audience every time you go live. If you enable badges on your live, your viewers have the option to purchase 1-3 stars through your video. Instagram is offering 3 milestones to reach as you use the badges on your lives. Go here for more information: https://techcrunch.com/2020/10/20/instagram-rolls-out-fan-badges-for-live-videos-expands-igtv-ads-test/#:~:text=Instagram%20is%20today%20introducing%20a,comments%20and%20show%20their%20support. Find out why people would even want to buy the stars and how this is genius of Instagram for creators. Follow me on Instagram: https://www.instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/instagram-pays-you-to-go-live/

Ep 131 What It Really Takes To Add A Membership To Your Business Jun 15, 2021

Show notes

Are you wondering about creating a membership for your business? There's so many benefits to having one, but there's 3 I will share with you: 1. Consistent Income 2. Deepens my connection with my audience. 3. Strengthens my community where my people can collaborate with one another. My Money Makers membership program is through the app, Channels, created by Marco Polo. I love it so much better than a Facebook group! Channels is putting on a free webinar where you can learn about how it could work for you and your business. Go here to learn more: https://join-channels.marcopolo.me/evolutiononlinecoaching?utm_source=advisor&utm_medium=referral&utm_campaign=Michelle&utm_id=evolutionofcoaching Or text "channels" to 951.309.7885 to get more info! Follow me on Instagram: https://instagram.com/iammichellegifford/ Join Money Makers: https://iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-reasons-why-you-should-have-a-membership-in-your-business/

Ep 130 How To Create A Killer Brand From Start To Finish Jun 08, 2021

Show notes

How confident do you feel about your brand? How clear is it so your audience can understand how you serve them? If you want a little more confidence and clarity in your brand, you've come to the right place. In this episode, I'll go over the 5 steps on how to create a killer brand from start to finish that will help you create a business built to last. These same five steps are what I use for my clients who hire me to do their brand strategy. My clients always feel way more confident and legit after working with me. I'd love for you to be next! If you sign up for my brand strategy services this month in June you will get $1000 OFF! Go to https://iammichellegifford.com/services to sign up! I'm also doing a sale for my Showit website templates where you can get $200 OFF if you'd rather want a fresh new website that is professionally made where it will attract and convert your audience within seconds of being there. Go to https://iammichellegifford.com/showittemplates to catch this deal! Follow me on Instagram: https://instagram.com/iammichellegifford I just started a live Instagram show called "The Biz Mom Show" where I talk all about how we can be moms and run a business (and the craziness of it). Join me for my next show this Thursday at 8:30 a.m. Pacific Time. We will have so much fun together! In my last episode we talked about a summer schedule for our kids. Does it feel too soon to have your kids home from school or is it just me? Since Covid happened, it kept my kids home for most of the year and now they're home for summer break! But I know it will be so fun. Plus, I created these summer schedule worksheets that you can use for your kids. If you want these summer schedule worksheets, text "summer" to 951.309.7885. I am so happy you are here! I love to grow my biz sister community, so if you feel like a friend needs this episode, please share it with them! Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-create-a-killer-brand-from-start-to-finish/

Ep 129 How To Turn A Pivot Into Your Dream Business With Mackenna Rowley From Piep Jun 01, 2021

Show notes

Listen to this special episode with my dear friend Mackenna Rowley, owner of Piep. She took this family-owned business and made pivot after pivot, turning it into her dream business. Find out the effects Covid had on Mackenna's business and how she kept moving forward even when she wasn't sure things would work out. There were moments where she wondered if they would reopen, but she kept. moving. forward. Now, she has an incredibly successful business and even just launched a new program for plant lovers, which you can learn all about in the episode! Follow Piep on Instagram: www.instagram.com/piep.co/ Follow me on Instagram: www.instagram.com/iammichellegifford/ Piep's website: www.piep.co Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-turn-a-pivot-into-a-dream-business/

Ep 128 The Simple System For Making Great Content Last Longer May 25, 2021

Show notes

Are you tired of not knowing what to post on Instagram? Or not knowing what to write about on your blog? Good news, my Core Content Code helps you learn how to blend the two together where they help each other and turn your business into one built to last. Step 1: Choose your core piece of content. Step 2: Choose your secondary piece of content. Step 3: Stretch the content onto social media. Step 4: Use your content topic to start conversations. Tune in to learn more about what these steps mean and how you can use them in your content creation. My Core Content Code: https://iammichellegifford.com/corecontentcode Follow me on Instagram: www.instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-make-great-content-last-longer/

Ep 127 5 Steps To Spending Less Time On Social Media May 18, 2021

Show notes

Have you heard of my Iceberg Principle yet? I've talked about it before, and it's on my Instagram and website. It's this principle explaining the 5 layers of your business. If you have these 5 layers, or follow these 5 steps it'll help you create a business built to last. 5 Steps to Spending Less Time on Social Media: Step 1: Know Your Brand Step 2: Customer Journey Step 3: Email List Step 4: Website Step 5: Content Strategy If you want help on how to get started in these 5 steps, text "quiz" to 951.309.7885 I opened Money Makers if you want to get on the waitlist! Text "money makers" to 951.309.7885 if you want to join this amazing group of women and get specialized business tips from me! Follow me on Instagram: http://instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-steps-to-spending-less-time-on-social-media/

Ep 126 3 Lies To Stop Telling Yourself Now May 11, 2021

Show notes

3 Lies to Stop Telling Yourself Now: 1. I can't be a good mom and run a business. 2. It's selfish to do the things I love (like run a business). 3. My little business isn't that big of a deal. These are all lies and they are keeping you from reaching your business dreams! In this episode, I'll teach you how to stop telling yourself these lies AND to replace them with the three pillars you need for a built to last business. Take this free quiz to help you know what next step to take in your business: https://iammichellegifford.com/builttolastquiz OR text "quiz" to 951.309.7885. Follow me on Instagram: www.instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/3-lies-to-stop-telling-yourself-now/

Ep 125 Built To Last Business starts here May 04, 2021

Show notes

Are you feeling burnt out? Are you tired of showing up on Instagram every day in order to make money? Are you ready to make a business shift but not sure what next step to take? Biz sister, I'm here for you. Find out what shift you need to take to have your built to last business. 3 frameworks you need to build a business that lasts: 1. Confidence in your role as messenger and clarity in your message. 2. Solid foundation for your built to last business 3. Content Strategy that makes sense for you and your business. 4 benefits from having a business that lasts: Benefit 1: A business that's sustainable to manage. Benefit 2: Clear message on a platform you own. Benefit 3: A purpose to every post. Benefit 4: You will be established as the expert using your core piece of content you create regularly, at least once a week that your audience can rely on. Here's a freebie for you! Go to www.iammichellegifford.com/builtolastquiz OR text "quiz" to 951.309.7885 for a quiz that will tell you what next step to take for your business and resources to help you do it. Follow me on Instagram: www.instagram.com/iammichellegifford/ Get the full podcast show notes and transcript here: https://iammichellegifford.com/what-youre-missing-for-your-business/

123 Will your business survive if Instagram dies? Mar 23, 2021

Show notes

Would your business survive the Instagram death test? Seriously, if Instagram were to go away, would your business survive? Would you still have a way to make sales, talk to your followers, or get new customers? I want you to build a business that will LAST. I'm releasing my Built to Last Bundle that will give you tools you need to sustain your business. You can get this bundle at www.iammichellegifford.com/builttolast To get $100 off your purchase, use code "Michelle100." Follow me on Instagram: www.instagram.com/iammichellegifford Get the full podcast show notes and transcript here: https://iammichellegifford.com/does-your-business-pass-the-instagram-death-test/

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