The Social Strategist

Latest Episodes:

Ep 161 How to get started with text marketing (it's easier than you think) Jan 18, 2022

Show notes

Texting is one of our favorite forms of communication because it's easy and it's fast, but can you use it for your business? And should you be using it for your business? More businesses than ever are using text marketing to grow and to nurture their audience. And today we're going to dive into everything about text marketing, figure out if you should do it, the stats behind it, and how you can get started with it right now so it will be really effective for your business. This is another part of "Nurture and Notify" in the Money Maker Method. If you don't know what the Money Maker Method is, go back to episode 155 for an overview. Links to sources: Statistics: https://mobilemonkey.com/blog/sms-marketing-statistics https://www.reach-interactive.com/resources-and-blog/seven-ways-to-grow-your-sms-marketing-list/ You can follow Kristen Goodman on Instagram: @kristengoodmancoaching https://www.instagram.com/kristengoodmancoaching/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-get-started-with-text-marketing/

Ep 160 How to craft the perfect email + Email Marketing 101 Jan 13, 2022

Show notes

You need an email list. I bet you've heard this before, more than once by more than one person. And you're going to hear it again from me, but I'm going to give you some actionable items, like how to write an email that actually gets opened. I'm also going to catch you up with email marketing: what it is, how to use it, and why you need to do it right now. This episode is all about Nurturing and Notifying which is the "N" in my MONEY Maker Method. Other Email Marketing episodes: Episode 59 - When to Email and What to Email Episode 57 - The 6 Emails of a Sales Sequence Episode 56 - 5 Steps to an Amazing Email Optin Episode 45 - Getting Down to the Basics of Email Marketing Episode 22 - How to Use Quizzes to Boost Your Email List with Interact Davinci 14 day free trial: https://www.trydavinci.com?fpr=michelle51 Flodesk 50% off: https://flodesk.com/c/P20NCP You can follow Miquelyn Hollingsworth on Instagram: @davehollingsworth https://www.instagram.com/davehollingsworth/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/why-you-need-an-email-list-email-marketing-101/

Ep 159 Your Customer Journey- The power of knowing the path Jan 11, 2022

Show notes

The whole goal of your business is to help your customer, but how do you do it? There are a few different ways and these are called customer journeys. So today we're going to be talking about your customer's journey and how knowing this will help you determine how you grow your business, where you put your efforts, and how you can make the most difference in your customer's life. There isn't just one way for people to take people on a journey. It really depends on these three things: the type of product you sell, when you sell it, and where you're taking people. This episode is all about optimizing your opportunity which is the "O" in my MONEY Maker Method. You can follow Sarah VanHoose on Instagram: @journeytoinfluence https://www.instagram.com/journeytoinfluence/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-lead-your-customers-to-buy-your-products/

Ep 158 What they see: Getting your physical brand right Jan 06, 2022

Show notes

This is the fun part. We get to talk about the look of your brand and in this episode, we're talking about what they see. What does your brand look like? This is your brand colors, your logo, your fonts. I'm going to show you how to do it as I continue the discussion of Make your Mark in the Money Maker Method. There are three parts to Make your Mark: 1. What they see (Episode 158) 2. What they say (Episode 157) 3. What you stand for (Episode 156) You can follow Becky Smith on Instagram: @beckysmithcoaching https://www.instagram.com/beckysmithcoaching/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-steps-to-creating-a-killer-visual-brand/

Ep 157 4 P's of a Solid Brand Message (Don't forget the last one) Jan 06, 2022

Show notes

We are breaking down my Money Maker Method and are on the very bottom of the foundation of our iceberg, which is "Make your mark" in the acronym M-O-N-E-Y. There are three parts to Make your mark: 1. What they see (Episode 158) 2. What they say (Episode 157) 3. What you stand for (Episode 156) Today we are diving into "what they say," what makes up your brand, and the 4 P's to good brand messaging. You can follow Brit Bennion on Instagram: @britbennion https://www.instagram.com/britbennion/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/the-top-4-secrets-to-a-solid-brand-message/

Ep 156 What You Stand For (how to find out and why it will change your business) Jan 04, 2022

Show notes

In episode 156, I introduced my Money Maker Method and today we're going to start diving into M which is Make Your Mark. There are three elements in how you make your mark and build your brand. 1. What they see 2. What they say 3. What you stand for The core of your business is what you stand for. What is your deep why? This can feel a little bit overwhelming to think about and to talk about, but we're going to break it down in simple terms today. And by the end of this, you're going to have a clear idea of knowing your why, where you're going, and what you stand for. You can follow Kristen Walker Smith on Instagram: @kristenwalkersmith https://www.instagram.com/kristenwalkersmith/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-find-your-why-and-how-it-will-change-your-business/

Ep 155 Money Maker Method--Ready to Make More Money? Start HERE! Jan 04, 2022

Show notes

I've declared 2022 as Year of the Money Maker. That means that you are going to make money this year, whether you're just starting out or growing, you're going to hit those financial goals that you've never hit before. The Money Maker Method is what I have been using the last few years to help businesses grow and I'm so excited to share it with you. We'll dive deeper in the next few episodes, but in this episode I'm giving you a brief overview of the method using the acronym M-O-N-E-Y. You can follow Jason Harwood on instagram: @thejasonharwood https://www.instagram.com/thejasonharwood/ Text "Money Maker" to 951-309-7885 to get my goal pages for the year and to track your monthly money making goals. Join my Money Makers coaching group for an amazing community, courses, and coaching. Visit https://iammichellegifford.com/moneymakers Get the full podcast show notes and transcript here: https://iammichellegifford.com/5-steps-to-making-more-money-for-your-business/

RR How to Create a Reverse Bucket List Dec 28, 2021

Show notes

What if I told you it will only take 5 steps to create your best year ever? Would you believe it's that easy? It is! I'm going to share with you the 5 things I do at the end of the year to help me create a life I love in the new year. These ideas and practices may seem simple. But there is power in simplicity and there is power in these practices. I know that if you spend the time to do these 5 steps, you'll be amazed at the results you see in the new year. Are you ready to create your best year ever? Don't forget to text "Money Maker" to 951-309-7885 to join Year of the Money Maker and to get my goal pages. Get ready because Year of the Money Maker officially starts on January 4th!

Ep 154 Sharon Says So: How she gained 300K Instagram followers in 4 months Dec 21, 2021

Show notes

This is a replay of episode 115, but I'm sharing this one again because it's one of my favorites. I've listened to this episode more than once so I hope you enjoy this refresher with my interview with Sharon McMahon from Sharon Says So. Sharon McMahon from Sharon Says So on Instagram grew from 14k followers to 400k in just four months. Tune into this episode to see just how she did it and to see how her strategies can work for you. In this episode, we talk about: How to build brand evangelism to grow your business How much of YOU should you put in your business What to do when you go through a period of rapid growth How to use Instagram stories for massive growth The pros and cons of reactional content To get the 2022 Goal Pages text "Money Maker" to 951-309-7885. Follow Sharon on Instagram: instagram.com/sharonsaysso Visit my website: iammichellegifford.com Join Money Makers: iammichellegifford.com/moneymakers Sharonsaysso Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-sharon-mcmahon-from-sharonsaysso-grew-her-instagram-by-300000-followers-in-4-months/

Ep 153 How to Set Goals for 2022 Dec 14, 2021

Show notes

I am declaring 2022 Year of the Money Maker and to make money, we need to keep track of our goals. I am giving you my free goal sheets to help you reach your goals. If you haven't yet, text "Money Maker" to 951-309-7885 to get my free goal planning sheets and to participate in the Year of the Money Maker. Today I'm walking you though how to use these goal sheets so you can accomplish big things this year. Here are some tips to start making your goals for 2022: 1. The first thing when making goals is to figure out your why. You need to have a firm understanding of why you're doing this business. 2. Write down what you made in 2021 - be honest and celebrate it! Break down how you made that money. 3. Set 3-5 number goals for 2022. 4. Create goals for each platform. 5. Create 3 goals for every month which should support your overall 3-5 goals for the year. I am going to be checking in with you at the end of every month to see how your goals went and to see how much money you made so we can reach our community goal of $1,000,000. And of course, I want to know what you did with your money because every dollar counts and when women make money, they make magic. Get the full podcast show notes and transcript here: https://iammichellegifford.com/how-to-set-goals-for-your-business/

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