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Latest Episodes:

Emma Schermer Tamir: Creating a Distinctive Brand Identity to Increase Sales Feb 10, 2021

Show notes

Branding is VITAL to the current and future success of any Amazon product (which is why we've been focusing so intently on covering the subject from all angles). Emma is here to give advice on principles to elevate the experience customers get from a product's branding, and how a listing plays a direct role in that experience. In addition to all of the incredible information Emma gives in this episode, she's providing the listeners of Follow The Data with a FREE listing analysis. Head here to get your listing analyzed and checked over from one of the top minds in the Amazon game: https://marketingbyemma.com/freeanalysis 🎧 Head here to stay plugged into the podcast: https://virallaun.ch/FTD ⚙️ Try the full suite of Viral Launch tools for FREE: http://virallaun.ch/FreeTrial 🎥 Subscribe on YouTube: http://virallaun.ch/Subscribe 📅 Connect with our Amazon Facebook group, & other social channels: http://virallaun.ch/connect

Ramping Your Brand: How to Ride the Killer CPG Growth Curve with Dr. James Richardson Feb 08, 2021

Show notes

Today, we're talking about SCALE. We're talking about exponential growth - who better to interview than Dr. James Richardson? Dr. Richardson is master of GROWTH. He's a master of understanding how to properly scale a business, and is possibly one of the most qualified people to ever come on the Follow The Data podcast.

Owner of Premium Growth Solutions, he's helped more than 75 CPG brands with strategic planning and growth, including Coca-Cola Venturing and Emerging Brands, The Hershey Company, General Mills, Kraft Foods, Frito-Lay, Mother Kombucha, and many more. He's a master of his craft, with a LOT of knowledge to offer. We're talking principles of scale here, and while the context is given around that of a CPG brand, the principles James outlines are applicable specifically to any eCommerce company seeking growth.

This is by far one of the best conversations i've had on the show, and I hope you enjoy! Check out James' book (I bought it myself, you will be glad you got this one): https://www.rampingyourbrand.com/ Check out Premium Growth Solutions: https://www.premiumgrowthsolutions.com/ Connect with James: https://www.linkedin.com/in/premiumgrowthsolutions/

The World's Largest Amazon Facebook Group: International Expansion & Community Building Jan 28, 2021

Show notes

Saqib Azhar, leader of the world's largest eCommerce group based in Pakistan, talks through his Amazon-focused growth strategies in 2021 and gives insight into how he built the enormous, highly-engaged eCommerce-based Enablers community.

- Connect with Saqib's international Amazon community: www.enablers.org/group - Sign up for PRO, the all-in-one solution to selling on Amazon: http://virallaun.ch/enablersYT

Kae Peterson: What It's Like Starting an Amazon Business in 2020 & 2021 Jan 13, 2021

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Is it too late to start an Amazon business? What's it like to launch a product line in the middle of Amazon's heated competition and unprecedented growth? Kae Peterson, our guest on this week's episode of Follow The Data, is here to answer those questions and walk through what it's like to launch an Amazon brand in 2020 & 2021. Kae is an experienced entrepreneur and certified #hustler. Her time in the entertainment industry and time down the path of entrepreneurship has lead her directly to Amazon. There's a lot to learn here, and Kae's perspective is a breath of fresh air. Feel free to connect with her from the info below, and let us know what your questions are when it comes to Amazon & eCommerce!

Recover $ THOUSANDS $ From Hidden Inventory & Shipping Fees Jan 06, 2021

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Joseph Abitol, founder of Seller Locker, has worked with some of the biggest Amazon Sellers to recover HUNDREDS OF THOUSANDS of dollars lost in inventory and fulfillment processing. In this episode, Joseph helps sellers identify what areas of their business might be losing money and how to remedy those losses in three effective steps. This is an aspect of selling that not very many Amazon influencers cover - I highly recommend following through with the three steps Joseph walks us through. Head below to sign up for Seller Locker: Up to $2M Annual Sellers click here to sign up: https://2m.sellerlocker.com/?fp_ref=viral-launch31 2M+ Sellers click here to sign up: https://sellerlocker.com/enterprise?fp_ref=viral-launch31

Amazon Expert 2021 Predictions: How Amazon & eCommerce Will Change Dec 16, 2020

Show notes

What's ahead in 2021? How will Amazon change? What will it mean to be an eCommerce entrepreneur?

We've collected input from a wide range of Amazon & eCommerce experts to give their insight into how we can expect Amazon to change in the 2021 & beyond, as well as key strategies and steps we can take to address the up & coming changes.

Amazon Holidays & 2021: Diversified Ad Spend, Display Ads & PPC Strategies to Win Big Dec 09, 2020

Show notes

What's up Amazon Seller Community! We're talking through PPC & ad strategy for the holidays & 2021 in this episode of Follow The Data, with Amazon ad expert Destaney Wishon from BetterAMS! Destaney will cover topics like: 1. How to compete with diversified ad spend 2. How to handle split testing 3. How to use re-marketing post-Black Friday / Cyber Monday 4. Optimal PPC optimization through the holidays & 2021 5. How eCommerce & Amazon is expected to change through 2021 And a LOT more.. Destaney certainly knows her stuff - we hope you enjoy this episode! Check out Destaney and tap into BetterAMS to set up your Amazon business for success: Website: https://betterams.com/ Facebook: https://www.facebook.com/TheBetterAMS/

Conquering Christmas & New Years: Amazon Seller Tactics & Strategy Dec 02, 2020

Show notes

Michael Begg and Cameron Yoder focus on identifying the key roadblocks through the rest of the year and the best strategies to come out on top in the latest episode of Follow The Data. Michael and Cameron cover topics like: 1. What roadblocks to expect through the end of the year (Christmas & New Years) 2. The best defensive strategies over the next couple months 3. The best offensive strategies over the next couple months 4. What to expect in 2021 and how eCommerce might change Get ready for the end of 2020 and the start of 2021! Let Cam or Michael know if you have any questions - enjoy! Check below to get in touch with Micahel: Website: https://amzadvisers.com Facebook: https://facebook.com/amzadvisers Instagram: https://www.instagram.com/amzadvisers/ Linkedin: https://www.linkedin.com/company/10895001 YouTube: https://www.youtube.com/c/amzadvisers Email: mike@amzadvisers.com

Advanced PPC & Seller Tactics: Black Friday, Cyber Monday & The Rest of 2020 Nov 23, 2020

Show notes

Danny Carlson of Kenji ROI walks us through his game plan for the week of Black Friday & Cyber Monday, giving specific strategies for both offense and defense that could make this BFCM season the biggest one yet! Danny also gives his insight and advice on making the most of the rest of 2020, and how he believes eCommerce will change in 2021. There's a LOT of value here. Danny has some advanced tips here - I encourage you to plug in and take notes! Get in touch with Danny: Facebook & IG: @IamDannyCarlson Check out Kenji ROI: KenjiROI.com

Britt Englund: How to Start an Amazon Consulting Business & Elevate Your Amazon Brand Nov 18, 2020

Show notes

Britt Englund breaks down the lessons she's learned consulting and managing enormous brands on Amazon! - Britt and Cameron talk through the different ways you can develop your branding on and off Amazon through influencer marketing, design, building a cohesive product line, and so much more. - Britt also gives advice on how to step into the Amazon consulting business, managing other brands' product lines on Amazon and through eCommerce in general. There's a LOT to unpack here - we hope you enjoy!

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