The Science of Social Media

Latest Episodes:

Everything You Need to Know about Instagram Engagement, YouTube Launches Vertical Video, 3 Big Reasons Why Influencer Campaigns Fail, and More! Aug 06, 2018

Show notes

Is your business prepared for the future of social media? The social media industry changes so quickly that it can be a challenge to keep up with all of the different announcements and platform updates from your favorite networks. This week we're chatting about a brand new Instagram engagement study, including everything you need to know about why users interact with content. We're also discussing vertical video on social media and 3 reasons why influencer marketing campaigns fail.

6 Old School Marketing Tactics That Still Work on Social Media Jul 30, 2018

Show notes

It seems like everywhere we look there's some new social media marketing tactics being touted as the next big thing. As businesses, we're constantly looking for ways to reach our audience in creative ways and so we often jump around from strategy to strategy - often leaving what used to work in the past. This week we're dusting off 6 old school marketing tactics that still work like a charm on social media. Plus, we're exploring how your business can implement them in new and creative ways.

752,626 Facebook Ads Analyzed, How One eCommerce Store Generated 41,000 Emails and 10,000 Followers, New Social Media Tools, and More! Jul 23, 2018

Show notes

A ton of great stuff to talk about in the world of social media marketing this week! Several interesting and actionable articles published in the social media and marketing industry recently and we’re sharing the most important takeaways and learnings from all of those. From important Facebook ads research and data, to generating emails and social media followers as a small business, to our favorite new social media tools on the market, this is an episode you won’t want to miss.

How to Sell Your Product or Service on Instagram Like the Pros Jul 16, 2018

Show notes

Instagram advertising is one of the most promising (and exciting) opportunities for businesses and brands to get their products or services directly in front of consumers. More than 1 billion Instagram consumers to be exact! Today’s episode is a list of best-practices, tools, and key data points that you’ll need to know to be successful with Instagram posting and advertising, and ultimately, selling your product or service on one of the world's leading social media platforms.

A Customer-Focused Social Media Strategy to Increase Engagement and Social ROI Jul 09, 2018

Show notes

This week we’re looking at how you can create a customer-focused social media strategy that will work and pay dividends for your business or brand. We'll be sharing a ton of ideas and information so that you can get started today setting up a social media strategy that will put your customers at the center of everything. Focusing on your customers or social media will help you to increase engagement one every channel, improve ROI, and make social media a focal point of success for your business.

Instagram IGTV (Television for the Mobile Generation) - How it Works Plus An Exclusive Creators Guide Jul 02, 2018

Show notes

Instagram IGTV is here! Today, we’re diving into one of the most exciting new platforms on the entire internet right now - Instagram's brand new platform: IGTV. We’ve got everything you need to know about the new Instagram platform, plus, an exclusive guide for IGTV creators. We're predicting Instagram to pass Facebook’s 2 billion users in the next 5-10 years. Particularly because of their innovations on the mobile front with things like IGTV, which we’re going to cover in detail today.

One Million Downloads, One Hundred Episodes, Two Co-Hosts, and One Random Show Jun 25, 2018

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We're celebrating one million downloads and our 100th episode! In this totally random episode, Brian and Hailley go completely off-script and give you a never-before seen or heard peek inside The Science of Social Media. They'll be sharing their top lessons learned from 100 episodes, favorite moments, biggest challenges, as well as how they grew the Buffer Podcast to more than one million downloads as a side project. Here's to one hundred episodes and one million downloads more!

99: How The Instagram Algorithm Actually Works (Plus Big Instagram Updates You Need to Know) Jun 18, 2018

Show notes

Did you know: Before Instagram implemented their new algorithm in 2016, users were missing 70% of all posts and 50% of their friends’ posts in the feed? The Instagram team shared some never-before seen or heard updates behind how the Instagram algorithm actually works. We're covering all of those in detail on today's episode. Plus, we've got the scoop on several other Instagram updates that you won't want to miss as a marketer, business, or brand.

98: 2018 State of Social Media Marketing Industry Report (What the Future Holds for Businesses) Jun 11, 2018

Show notes

A brand new 2018 State of Social Media Marketing Report is live from Social Media Examiner and we're breaking down all of the most important takeaways for businesses and marketers! Have you ever wondered how fellow businesses and marketers are using social media? Or if you should focus more on ads or messenger bots or video? More than 5,700 marketers revealed where, why, and how they’ll focus their organic and paid social media efforts in 2018 and beyond.

97: 10 Proven Social Media Tips for Small Businesses and Entrepreneurs Jun 04, 2018

Show notes

Small businesses and entrepreneurs have their own set of unique social media and marketing challenges and opportunities. The biggest one being having so many different responsibilities! But the fact remains... Social media marketing is a HUGE opportunity for small businesses and entrepreneurs to grow their audience. Today, we're breaking down our 10 most proven social media marketing tips that will help small businesses and entrepreneurs (you) succeed on social media in 2018 and beyond.

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