The Ross Simmonds Show

Latest Episodes:

CLTG 3: Adobe’s $500 Billion Unshakeable Moat Dec 15, 2022

Show notes

How is it even possible to build a tailwind on the wings of a great disruption?

Well, that’s the story of Adobe, a software company that navigated a lot of shifts in the industry but still maintained a loyal core audience. The success story behind Adobe is pretty mind-blowing, especially when you consider that they have been breaking their revenue record every year since 2015.

On this episode, I'll cover the 4 pillars that contributed to Adobe's success.

Their Business Pivot
Their Community Building
Their User Generated Content
Their SEO Strategy

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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

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CLTG 2: Deathbed Regrets I Don’t Want to Have Dec 08, 2022

Show notes

I want to create cool things…and spend time with cool people. If I can do those two things successfully, I don’t think I’ll have many regrets on my deathbed.

Hear my thoughts on these common deathbed regrets:

I wish I had the courage to live a life that was true to myself. - (3:58)
I wish I had the courage to express my feelings. - (6:40)
I wish I had stayed in touch with my friends. - (8:15)
I wish I would have let myself be happier. - (10:45)
I wish I didn’t work so hard.- (13:00)

Important links and mentions:

Nurse Reveals the Top 5 Regrets People Make on Their Death Bed

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Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

Follow Ross on >>>

CLTG 1: How MasterClass Built a $2.8 Billion EdTech Empire in 7 years Dec 02, 2022

Show notes

Have you ever wondered how MasterClass disrupted the EdTech industry? In this episode, Ross Simmonds unpacks the MasterClass success story and how they went from being just an idea into having the BIGGEST names on board.

Learn about:

The highly effective content marketing strategies that MasterClass applied to attain a valuation of over $2 billion. Ross also covers a unique marketing strategy that you can leverage to stay two steps ahead of your competition.

Timestamps:

Understanding SERPs (Search Engine Results Page) - (8:00)
Injecting Video in SEO Driven Content - (13:55)
Tips for Balancing Inbound and Outbound Marketing (31:47)
How to Capture Attention and Use It to Sell - (44:39)
Leveraging Reactive Storytelling - (46:05)

Important links and mentions:

Foundation Content Marketing Playbook

How to Write for the Web

Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter

Ross hosts the weekly podcast "Create Like the Greats" and speaks on stages all over the world about the power of content marketing.

Follow Ross on

The Beginning Of Create Like The Greats [TRAILER] Nov 02, 2022

Show notes

Welcome to Create Like The Greats, a new podcast that will host in-depth analysis of some of the greatest creations and creators of all time along with deep-dive conversations on the creative process that went into building companies, brands, stories and more. In each episode, we will dissect a new creation.

The series launches today on the Hubspot Podcast Network, so check it out and give it a listen.

Subscribe to Create Like The Greats via:

Apple Spotify Google Overcast Amazon

Leave us a 5-star rating on Apple Podcasts -- We know you're going to love it.

Each new episode, will be accompanied with full episode transcripts, show notes, and curated resources that will help you better understand the process that went into the creative and creation process.

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