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    Wilderness

    The Rock Fight: Outdoor Industry & Adventure Sports Commentary

    Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe.

    Imagine this: you’re no longer stuck in echo chambers. After listening in, you’ll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You’ll gain fresh perspectives and feel more connected to a community that speaks your language.

    On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We’re there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We’re digging in.

    We’re not afraid to challenge the conventional and offer the candid insights you crave.
    We’re those voices around the campfire, on the chairlift, and at the pub who aren’t holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real.

    So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.

    Advertise

    Copyright: © Copyright 2025 Rock Fight, LLC

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    Latest Episodes:
    Bedrock Sandals + 10 Barrel Cloud Mentality Hazy IPA (Gear & Beer!) Apr 26, 2024
    Show notes

    Today THE ROCK FIGHT (an outdoor podcast that aims for the head) we present another episode of the pairings that matter most...GEAR & BEER!

    How did Justin & Colin actually meet? Their origin story is rooted in a shared love of Bedrock Sandals. And on today's episode they'll break down the updated Bedrock Cairn Evo 3D PRO's as well as the brand new Bedrock Cairn Evo C's.

    And then we begin 10 Barrel month here on Gear & Beer.

    Our pals at 10 Barrel Brewing Co have graciously donated four brews for our next four episodes. To kick it off? We're popping our Bedrock clad dawgs up and sampling the Cloud Mentality Hop Burst Hazy IPA.

    Gear & Beer... a winning combination!

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    The Outside Sized Hole In Outdoor Media Apr 25, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reveals if he'll be attending the Outside Festival!

    He also discusses how the recent article written by Outside CEO Robin Thurston played into his decision and he takes a look at the opportunities that exist in the current outdoor media landscape that have arisen since Outside has shifted their focus.

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Patagonia Is A Fashion Brand, Kona Bikes In Trouble, Earth Day Trivia & A TNF/icebreaker Collab Apr 22, 2024
    Show notes

    Today on the very special 200th episode of THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin and Colin tackle a jam packed slate of headlines and topics!

    On the docket for today:

    • What Is Justin Doing This Weekend? Did Kona just go out of business at Sea Otter? (03:49)
    • Earth Day trivia (10:21)
    • The big brain behind the Stanley boom is heading to HeyDude (15:43)
    • VF deploys TNF to elevate icebreaker in an apparel collaboration (17:39)
    • Patagonia debuts new a marketing campaign claiming that fashion is 'none of our business' (spoiler: it's totally their business) (23:27)
    • A New York runner becomes the public face of rejection for the 2024 New York City Marathon (38:05)
    • It's National Parks Week! This week the entrance fees to all 400 NPS properties will be waived (40:00)

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Coleman Dual Fuel Lantern + Sierra Nevada Pale (Gear & Beer!) Apr 19, 2024
    Show notes

    Are you ready for the pairings that matter most?

    It's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and today we are going old school!

    Chances are that if you do any camping whatsoever you have a lantern. But do you have an OG fuel burning Coleman Lantern? Justin does and today he is going to break down why you should too.

    And what is the perfect pairing for the classic lantern? How about a classic craft beer like a Sierra Nevada Pale Ale. Because nothing is better than sitting outside on a pleasant evening enjoying the warm light of a timeless lantern while sipping an ice cold Sierra Nevada.

    Is summer here yet?

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Whitewater, Canoeing, Sea Kayaking - What Happened To Paddling? Apr 17, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reflects on how sea kayaking was a formative activity in his outdoor adventure career and ponders what has happened to the paddling category since it's heyday in the 1990's. Has it's popularity decreased?

    Then Joe Potoczak, Digital Editor of Paddling Magazine, joins Colin and provides updates on paddling's growth, the effect of the Stand Up Paddle board boom and how user generated content has impacted the paddling media scene.

    For all of Paddling Magazine's content (and to subscribe) click here!

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    The EXPLORE Act, Stop The Crocs! & Teqball Rules Apr 15, 2024
    Show notes

    Start your day off the right way with a healthy dose of headlines from your pals here at THE ROCK FIGHT (an outdoor podcast that aims for the head)!

    Today your humble rock fighting duo Colin True & Justin Housman tackle the following topics (with time codes):

    • What is Justin doing this weekend? Will he try indoor rock climbing? (01:03)
    • What foods can be described as a flavor and is Colin actually AI? (07:00)
    • Mail time! Responding to listener feedback on resoleable footwear and should THE ROCK FIGHT include hunting talk in future episodes. (14:50)
    • Crocs and Pringles launch a collaboration that is the latest and clearest sign that we are in the end times. (27:00)
    • The EXPLORE Act passes through the House of Representatives in part thanks to THE ROCK FIGHT. (31:08)
    • Teqball freakin' rules. Suck it Pickleball. (33:42)

    Send your suggestions for things Justin should do during future weekends to myrockfight@gmail.com

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Bike Bags and The Perfect Beer To Go In Them (Gear & Beer!) Apr 12, 2024
    Show notes

    It's Friday and that means it's time for Gear and it's time for Beer here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and on today's edition of Gear & Beer we're loading up the bikes!

    For the first time in G&B history both Justin and Colin are reviewing a piece of gear and today it's all about bike bags. First up Colin reviews the Oveja Negra Lunchbox handlebar bag and then Justin breaks down the Old Mountain Mountain Juniper Trunk. They talk about what makes them great and then they rank them on the official Rock Fight STUFFOMETER.

    After that Justin, the official Cicerone of our outdoor community, pairs the bike bags they reviewed with the Cali Squeeze Blood Orange. The perfect beer to drink after hauling around a bunch of stuff (and yourself) on your bike.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Trail Runners Replace Boots, Rabbit's Running Shoes & Unisex Sizes Apr 11, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's a grab bag of outdoor topics!

    Colin answers a listeners email and addresses comments about unisex sizing as well as addressing their concerns regarding a recent interaction they had with a notable boot brand.

    Lastly, Colin gives his thoughts on the recent news that Rabbit Running has entered the running footwear space.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Going Deep On Adidas, Deckers & Lulu (Footwear Headlines) Apr 09, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going deep on recent footwear headlines with a real life footwear designer!

    Richard Kuchinsky has been making footwear for over 20 years and is the Founder of The Directive Collective, an agency that partners with brands to go from concept to production in the running shoe space.

    An expert in both product and brand, Richard has no problem offering his opinion on the direction a brand is taking when it comes to the shoes they make.

    Today Richard joins THE ROCK FIGHT to talk about the influence of footwear in the zeitgeist, check in on what we think about On Running and to help breakdown some recent footwear headlines about brands like Lululemon, Deckers & Adidas.

    Follow Richard and The Directive Collective on Instagram.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    The Top 10 Fastest Growing Outdoor Brands, Sunny Stroeer Makes Skiing History & California Skiers Head To The Emergency Room Apr 08, 2024
    Show notes

    Monday's are for headlines here on THE ROCK FIGHT! Today Colin & Justin dig into some of the more notable stories to come out of the outdoor industry and community over the past week.

    On the docket this week:

    • A new report lists the top 10 fastest growing brands at specialty outdoor retailers. Can Justin name them all? (04:29)
    • New data reported by The Inertia shows a 50% jump in ER visits from California skiers and snowboarders. (13:04)
    • Backpacker ran a story this week about Carson City, NV officials who want to pay hikers to hike a new trail from the city all the way Canada via the PCT. (17:50)
    • Sunny Stroeer becomes the first woman to complete the Iditarod Trail Invitational (the world's longest winter ultramarathon) on skis. (23:04)

    All this plus America's favorite podcast segment What Is Justin Doing This Weekend presented by Long Weekend Coffee (01:05)!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


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