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    Wilderness

    The Rock Fight: Outdoor Industry & Adventure Sports Commentary

    Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe.

    Imagine this: you’re no longer stuck in echo chambers. After listening in, you’ll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You’ll gain fresh perspectives and feel more connected to a community that speaks your language.

    On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We’re there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We’re digging in.

    We’re not afraid to challenge the conventional and offer the candid insights you crave.
    We’re those voices around the campfire, on the chairlift, and at the pub who aren’t holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real.

    So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.

    Advertise

    Copyright: © Copyright 2025 Rock Fight, LLC

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    Latest Episodes:
    Grand Canyon Tragedy, National Bike Month & The Midwest Is The New Outdoor Hotspot May 20, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're slinging rocks at some of the more interesting and notable headlines to come out of the outdoor industry and community over the past week.

    On this weeks slate:

    • Can Justin ace Colin's National Bike Month quiz? (03:55)
    • Gamel's new safety oriented commuter bike helmet, The Remarkable (13:28)
    • Bay Area swimmer sets record by swimming from the Golden Gate Bridge to Farallon Islands (21:03)
    • A report from The Guardian declares the Midwest the new hotspot for outdoor activity in the United States (27:53)
    • Skechers & John Deere announce a new shoe collaboration aimed at virtually everyone (32:25)
    • Paddling Magazine's Joe Potoczak joins Colin & Justin to talk about the latest details that have emerged regarding the death of Thomas Robison who died attempting to paddle the Colorado River in the Grand Canyon. (36:23)

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Our Favorite Tents + 10 Barrel’s Juicy Drama (Gear & Beer!) May 17, 2024
    Show notes

    Today on THE ROCK FIGHT it's time for the pairings that matter most... GEAR & BEER!

    We wrap up our four weeks of 10 Barrel beers by pairing their 9.6 ABV monster IPA, Juicy Drama, with Justin & Colin's favorite piece of camping gear.

    For Justin that's the REI Half Dome 2 tent and NEMO's Stargaze Reclining Camp Chair while Colin talks about his Mountainsmith Celestial 2 tent (aka the Morrison).

    Because that's what you get here on Gear & Beer... the pairings that matter most!

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    The Outdoor Industry & Sustainability- So What?! May 15, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a deeper look at the Outdoor Industry's favorite topic, sustainability, and try to answer the question... So What?

    What is the right answer to the stuff problem that we all agree that we have?

    Do we change the habit of consumers? Do we expect brands to do the right thing and choose the environment over profits? So far these seem to be the two solutions that everyone points to when discussing a more sustainable outdoor industry.

    Today on the show, Colin reflects on what he's learned from two prior guests on THE ROCK FIGHT and what the so what of sustainability actually is.

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Baja Surfer Tragedy, Jackson Hole Skier Charged With Homicide & The Return of Pickleball Corner May 13, 2024
    Show notes

    Please follow THE ROCK FIGHT wherever you are listening!

    Colin & Justin load up some rocks and take aim at their weekly turn through some of the more interesting headlines to come out of the outdoor industry and community from the past week.

    On this weeks docket:

    • What is Justin doing this weekend? (02:54)
    • A trio of surfers were discovered dead in Baja, Mexico. Will Justin ever head south for a surf trip again? (08:12)
    • The charges against the historic Northwest Passage paddlers known as the Arctic Cowboys were dropped. How does this movie end? (13:39)
    • A collision at Jackson Hole Mountain Resort resulted in homicide charges. (18:06)
    • The busy news cycle out of Mt. Everest continues with two new stories. (23:20)
    • Olukai's new shoe marks the return of Pickleball Corner and a discussion on how this product is contributing to our stuff problem in the outdoor and active space. (29:13)

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Feral Wetsuits + 10 Barrel All Ways Down IPA (Gear & Beer!) May 10, 2024
    Show notes

    Today on THE ROCK FIGHT it's time for the pairings that matter most... GEAR & BEER!

    Justin has been surfing in Feral wetsuits, a boutique wetsuit brand from the Bay Area for years while Colin just had his first experience trying them out. Today it's all about the wetsuit category and what makes Feral stand apart from a material and design point of view.

    Then 10 Barrel Brewing month continues as the boys crack open a can of All Ways Down IPA. The perfect pairing after a long day in the water wearing your Feral wetsuit.

    Because that's what you get here on Gear & Beer... the pairings that matter most!

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Should The Outdoor Industry Really Make Less Stuff? May 08, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're taking a look at one of the founding pillars of the outdoor industry: innovation.

    Ever since the material, design and textile boom of the 1970's and 1980's the outdoors has been an example of how innovation could solve problems and fuel commerce.

    But over the past 20 years there haven't been that many innovative breakthroughs even though outdoor brands continue to tell us every season that they have the next great thing.

    Today on THE ROCK FIGHT Barry McGeough, who's career has been defined by leading innovation teams at brands like The North Face, PVH and Wolverine sits down with Colin to talk about the state of innovation in the outdoor industry and why we need to make more stuff, not less stuff.

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Patagonia's New Movie, Nepal Everest Ruling & Trash On The PCT! May 06, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin break down some of the more interesting and exciting headlines to come out of the outdoor industry and community from the past week.

    On the docket this week:

    • What are WE doing this weekend? Colin & Justin are going to meet up in person for the first time ever! (04:03)
    • An article from The Trek covers how much trash is on the PCT (07:41)
    • Colin's review of Shitthropocene, Patagonia's new movie about fast fashion and themselves (13:30)
    • Nepal's Supreme Court limits Everest climbers and bans helicopters from shuttling gear up the mountain (19:12)
    • New report from The Dyrt shows that less than half of all campers actually used their camping reservations in 2023 (23:20)
    • Paddling Magazine's report of a missing man and his dog in the Grand Canyon (32:12)

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Softopping Your Truck With The Perfect Beer (Gear & Beer!) May 03, 2024
    Show notes

    Today Colin & Justin are prepping for the apocalypse... 10 Barrel's Apocalypse IPA that is!

    But before the end of the world arrives we first get Justin's review of the Softopper.

    The Softopper eliminates the need for immovable and expensive camper shells while still giving you some piece of mind when you pull off at the fishing hole with a half loaded Yeti cooler in the back (this oddly specific example will make sense after you click play on this episode).

    Then 10 Barrel Brewing month continues as their flagship brew, the Apocalypse, makes the perfect Softopper pairing.

    Because that's what you get here on Gear & Beer... the pairings that matter most!

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Patagonia & Sustainability Messaging In The Outdoor Industry May 01, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're digging into how the brands of the outdoor industry talks about sustainability.

    Chris Goddard is the founder of CGPR, a PR agency that works with outdoor brands like Houdini, Lowa and Nite Ize. Chris recently posted on LinkedIn an article about Patagonia's new marketing campaign Fashion Is None Of Our Business which promptly blew up.

    The engagement on that post was off the charts with many supporting Patagonia's new messaging and many detractors calling the brand out.

    Today Colin sits down with Chris to talk about how brands engage on a topic like sustainability and how those on the messaging side need to approach working with brands on sensitive topics.

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Trail Running In The Olympics? REI Exits Footwear & Kona Closes Shop! Apr 29, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Justin & Colin break down some of the more notable headlines to come out of the outdoor industry and community over the past week.

    On today's slate:

    • What is Justin doing this weekend? Volunteering and Dad'ing, apparently. (02:45)
    • Per Gearjunkie, details have emerged from the Kona drama at the Sea Otter Classic. (07:37)
    • The new report from Athletics Weekly of a campaign to include trail running in future Olympics games. (15:40)
    • Per Footwear News REI exits house branded footwear and doubles down on running. (21:36)
    • SGB reports on Puma's new compostable sneaker. (28:10)

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


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