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    Wilderness

    The Rock Fight: Outdoor Industry & Adventure Sports Commentary

    Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe.

    Imagine this: you’re no longer stuck in echo chambers. After listening in, you’ll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You’ll gain fresh perspectives and feel more connected to a community that speaks your language.

    On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We’re there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We’re digging in.

    We’re not afraid to challenge the conventional and offer the candid insights you crave.
    We’re those voices around the campfire, on the chairlift, and at the pub who aren’t holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real.

    So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.

    Advertise

    Copyright: © Copyright 2025 Rock Fight, LLC

    • Apple Podcasts
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    • Spotify

    Latest Episodes:
    Cotopaxi: Doing Good or Just A Trendy Outdoor Vibe? Mar 19, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin takes a peek under the hood of Cotopaxi following their announcement last week about the return of the Questival, their college student focused outdoor adventure race series.

    Over the past ten years Cotopaxi has grown because of their vibe, their stated purpose of creating 'Gear For Good', and their colorful outdoor basics coming into trend. But if they closed up shop today, what would their legacy be when compared to other outdoor brands?

    Today Colin looks at what is interesting about Cotopaxi but also what they could be doing better.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Black Diamond's Big Reset, Cole Brauer's Record Trip Around The World plus A Gear & Beer Mailbag Mar 18, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin kick off your week with a batch of headlines to come out of the outdoor industry and community.

    This week the boys hit the following:

    • Gear & Beer first episode mailbag (10:02)
    • Black Diamond's big line cut (18:26)
    • The tragic death of an avalanche forecaster (28:43)
    • Celebrating the accomplishment of round the world sailor Cole Brauer (39:35)

    All this plus "What Is Justin Doing This Weekend?" (01:00) presented by Long Weekend Coffee.

    Happy Monday, Rock Fighters!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Kona Unit X + Founders All Day IPA (Gear & Beer) Mar 15, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we are excited to debut a new weekly segment...GEAR & BEER!

    This is reviewing gear, THE ROCK FIGHT way because largely speaking gear reviews have become pretty boring. There's rarely a 'so what' in these reviews because stuff mostly works.

    So Colin and Justin are here to throw rocks at the status quo and approach gear reviews the same way we approach most things: Through the types of conversations we have when out riding, skiing, surfing or hanging out at the trailhead...only this time on a podcast.

    Each week one of us will bring forth a piece of gear: a shoe, some apparel, a suitcase, sleeping bag, kayak, a pot or a pan…whatever, to review and then because we make way too much stuff these days, we'll rank it on the STUFF-O-METER (listen to learn about the STUFF-O-METER).

    Lastly certified Cicerone (which means certified beer guy) Justin Housman will pair the perfect beverage with the gear and activity we talked about.

    First up, the Kona Unit X and Founders Brewery All Day IPA.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Can Outdoor Apparel Brands Commit To Unisex Sizing? Mar 13, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) design executive Michelle Rose returns to break down a recent story about unisex sizing at outdoor apparel brands.

    A recent REI blog post talked about how unisex sizing is starting gain traction in the outdoor apparel world. But a deeper look reveals shallow penetration with outdoor brands and that there are significant gains left to be made.

    Today on the show Michelle details the upside of embracing genderless sizing and what can be learned from the fashion apparel brands who have already made headway on this topic.

    Find all of Michelle's work by visiting Struktur Society.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Karma Points: A Running Diary Of A Recent Outdoor Adventure Mar 12, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we are celebrating the return of spring with a running diary of Colin's most recent mountain bike ride.

    Trail etiquette is super important and bad behavior during our time on trail can result in bad karma. Today on the show Colin keeps a running diary of the people he encountered on a recent 20 mile mountain bike ride; awarding karma points along the way.

    Keep smiling everyone!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    NYC Record High Bike Deaths, The Return Of The Woolly Mammoth & Choppers Head Back To Everest Mar 11, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin take their weekly look at headlines coming out of the outdoor industry and community.

    This week the boys talk about the following:

    • Khumbu authorities ease helicopter restrictions on Everest; you still have to bag your poop though. (05:16)
    • A record number of bikers have been killed while riding in New York City. Are e-bikes to blame? (10:56)
    • Efforts to bring back the Woolly Mammoth clear another hurdle. (24:43)

    All this and of course America's favorite podcast segment "What is Justin doing this weekend?!". (01:10)

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    The Future Of Outdoor Media with Caley Fretz Mar 08, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Caley Fretz from Escape Collective joins the show to talk about the future of outdoor media.

    Escape Collective is a cycling focused digital outdoor media company that relies entirely on paid subscribers. No print magazine or online advertisers and a year into their existence they are able to make the content they want to make and make money while doing it.

    Today Caley joins THE ROCK FIGHT to give his observations on the state of outdoor media, how things have changed over the past two decades and what the future holds for Escape Collective and the rest of the outdoor media scene.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Deckers Reveals The Super Sneaker: A Rock Fight Emergency Reaction! Mar 06, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's an emergency reaction to Tuesday's breaking news: the release of the 'super sneaker' from Deckers.

    On Tuesday afternoon Footwear News dropped an article with all of the details around the much hyped super sneaker brand that Deckers has been teasing since last year and (spoiler alert ) Deckers is just bringing Ahnu back.

    Today on the show we push the episode we had scheduled for today to Friday so Colin could offer you this emergency take on all of the details around the super sneaker.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    The Wolves & Vultures Of The Outdoor Industry Mar 04, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reacts to the news that came out last week that TJX is going to open 26 new Sierra stores over the next year.

    Using his own experience working with a closeout ninja, Colin looks at the real problem we have in the outdoor industry: making too much stuff.

    Be excited because this episode has everything: wolves, PFAS, vultures, Pulp Fiction and mountains of outdoor stuff.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Navigating PFAS-Free Outdoor Apparel, The Biggest Snake In The World & The Latest From Outdoor Tech Mar 02, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin gather to tackle the following topics and headlines to come out of the outdoor industry & community from the past week.

    • Are you planning on swapping your current outdoor apparel for PFAS free replacements? (04:47)
    • New moons discovered orbiting Uranus & Neptune (15:15)
    • Are we excited for the upcoming eclipse? (19:07)
    • Biggest snake on the planet discovered in the Amazon (22:17)
    • Tech Headlines to come out of outdoor and endurance sports (25:56)

    We also of course learn what Justin will be doing this weekend in America's favorite podcast segment!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Subscribe to Adventure Journal to get more Justin Housman in your life.

    Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

    Subscribe to Kyle Frost's Here and There and click here to subscribe to Mountain Gazette.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


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