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    Wilderness

    The Rock Fight: Outdoor Industry & Adventure Sports Commentary

    Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe.

    Imagine this: you’re no longer stuck in echo chambers. After listening in, you’ll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You’ll gain fresh perspectives and feel more connected to a community that speaks your language.

    On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We’re there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We’re digging in.

    We’re not afraid to challenge the conventional and offer the candid insights you crave.
    We’re those voices around the campfire, on the chairlift, and at the pub who aren’t holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real.

    So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.

    Advertise

    Copyright: © Copyright 2025 Rock Fight, LLC

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    Latest Episodes:
    Unpacking The Backcountry Acquistion Sep 12, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we dig into the details behind the acquisition of Backcountry.com by CSC Generation with former Moosejaw CEO Eoin Comerford.

    Eoin joins Colin and Producer Dave to chat about how Backcountry found themselves in their current position, what we know about their new owner, and how this news was communicated.

    Lastly Eoin gives his thoughts on a recent promotion at REI and Mountain Warehouse's bid to acquire EMS being approved.

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Backcountry.com Acquired & What Do We Do About Dogs In The Outdoors? Sep 09, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by digging into one of the more touchy subjects in the outdoors: Dogs and their place in our community (01:01).

    Then Colin and Producer Dave talk about the news that broke last week that Backcountry.com has sold to CSC Generations (16:37) and how an executive promotion at REI and the acquisition of EMS by Mountain Warehouse show us where outdoor retail could be headed (25:09).

    And of course they wrap things up with their Parting Shots (29:51)!

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Should We Care About Killian Jornet's New Record? Sep 07, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin open the show by getting Justin's thoughts on the new social platform from Outside and how it's integration into Gaia will impact Justin's use of that app (02:50).

    Then they run through the following headlines to come out of the outdoor community over the past week:

    • Killian Jornet set a new record last week summiting all 82 peaks in the Alps that are over 4000 meters high in 19 days. Why do we care about incredible feats by incredible people? (12:10)
    • Canadian Trail Running reports that older runners are thriving as trail runners. What is it about running in our middle ages that makes it so appealing? (21:46)
    • Arc'teryx opened their biggest store in NYC last week. Does Justin agree with Colin's assertion that they are no longer an outdoor brand? (27:25)
    • Wrapping things up with their Parting Shots! (33:16)

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Outdoor Industry Shake Up: Black Diamond Teams With Retailer Wilderness Exchange Sep 05, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) owner and founder of Wilderness Exchange, Don Bushey, sits down with Colin to give a behind the scenes look at his new partnership with Black Diamond.

    Last month news broke that Black Diamond and Wilderness Exchange would be forming a new retail partnership. One that allows Wilderness Exchange to remain independent while Black Diamond effectively takes over the majority of the store.

    It's a unique approach to a collaboration that historically has relied on things like shop in shops for a larger brand presence in independent stores; and is a potential new option for brands who may be adverse to opening their own store fronts.

    Today on the show Don offers how the deal came together and why it makes sense for Wilderness Exchange at this point in the shops history.

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Outside Inc Goes Social, Solo Stove Goes Back To Snoop & Rossignol Goes Running Sep 02, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by giving his thoughts on Outside Inc launching their own social media platform and offers why he thinks Outside keeps making these bizarre strategic decisions (01:03).

    Then he and Producer Dave talk about the following headlines to come out of the outdoor industry last week:

    • Rossignol has launched a new line of trail running shoes to better compete in spring and summer. Is Sierra just sitting there licking their chops? (23:40)
    • eVent released two new technologies that are PFAS free. Is this too little too late? (29:22)
    • Solo Stove goes back to Snoop and welcomes Warren G for their new marketing campaign. Where's the justice for their old CEO? (35:22)
    • Our parting shots! Colin wants to know what happened to music videos and Producer Dave gives props to an Oregon park. (39:45)

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    How Do We 'Re-Center' The Outdoor Industry? Aug 29, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Doug Schnitzpahn joins the fray to talk about how the outdoor industry has lost it's way.

    (Look at that 'poet and didn't even know it' type stuff here on THE ROCK FIGHT)

    Doug is a journalist and the Editor In Chief for Elevation Outdoors and has been in and around the outdoor industry since the 1990's. He believes that the changes to the outdoor trade show scene that we've talked about a ton here on THE ROCK FIGHT have come with other consequences. Namely that there has been a 'de-centering' of our industry.

    Today Doug sits with Colin and Producer Dave to talk about events, recreation, politics and getting our industry back on track.

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Arc'teryx DTC Strategy Hits Big, Patagonia's New Election Policy & Switchback Adds Even More Brands Aug 26, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by digging into Arc'teryx and Amer's big second quarter and why good brand strategy is paying off for the premium outdoor brand.

    Then he and Producer Dave take a look at the latest brands to join the roster at The Running Event and Switchback as well as the new election day policy put into by Patagonia before wrapping things up with their Parting Shots.

    Time Codes:

    • Arc'teryx surges ahead thanks to their long term brand strategy. (01:03)
    • The Running Event and Switchback add even more legacy outdoor brands to their fall event. (21:47)
    • Patagonia will give their employees a day off to go vote (24:46)
    • The Parting Shot! Colin takes aim at Costco's cheap Hoka rip off and Producer Dave has words for honey bees. (26:42)

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    National Park Tragedies, Mowing Lawns For A Ski Pass plus Deuter & Hydraflask's New Partnership Aug 24, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Justin Housman is back on the mic!

    Monday's on THE ROCK FIGHT are for stories to hit the outdoor industry and now Saturday's are for the adventure community. Today on the show Colin & Justin get caught up on several stories to come out of the outdoor and gear world including:

    • There have been several tragedies to hit our National Parks this summer. Falls in Yosemite and at the Grand Canyon and heat related deaths at Death Valley. How should we respond and talk about these things when they happen? (04:24)
    • Deuter is partnering with Hydrapak to include bladders in several parts of their pack line. (24:52)
    • Vermont skiers now have a new way to earn a season pass at the iconic Mad River Glen. (28:58)
    • The Parting Shot! Justin and Colin throw one last rock. (33:33)

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Outdoor Trade Show Update: News Out Of The Running Event & Switchback Aug 22, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Christina Henderson returns to the show to talk about the recent news to come out of The Running Event and Switchback Trade Shows.

    Last week the following news stories came out of The Running Event/Switchback trade show world:

    • The Running Event will be leaving it's long time home of Austin and head down to San Antonio in 2025.
    • Switchback launched a digital resource for retailers called Trailheads.
    • Several big brand names have committed to attending this fall's combo of TRE & Switchback including Patagonia and Lululemon.

    Today Christina sits down with Colin to talk through each story and offer up details on how they all came to pass.

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    The 10 Greatest Outdoor Shoes Ever, BD's New Gear Shop & Lolë Acquires Sanuk From Deckers Aug 19, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show (01:05) by ranking the 10 outdoor shoes that appear on Footwear News list of The Greatest Shoes of All Time.

    Then Colin and Producer Dave run through the following headlines that came out of the outdoor industry over the past week:

    • Lolë Brands has acquired Sanuk from Deckers. But why? (24:57)
    • Black Diamond is partnering with Denver based outdoor retailer Wilderness Exchange to launch a 'partner run mountain shop'. Is this the brand/retailer partnership we've been waiting for? (31:24)
    • Jack Wolfskin's pull out of North America has positively affected their bottom line. Can they ever come back to the USA? (37:10)
    • Parting Shot: Colin throws a rock at Star Wars. Producer Dave proves he's a big Ent guy. (41:45)

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


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