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    Wilderness

    The Rock Fight: Outdoor Industry & Adventure Sports Commentary

    Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe.

    Imagine this: you’re no longer stuck in echo chambers. After listening in, you’ll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You’ll gain fresh perspectives and feel more connected to a community that speaks your language.

    On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We’re there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We’re digging in.

    We’re not afraid to challenge the conventional and offer the candid insights you crave.
    We’re those voices around the campfire, on the chairlift, and at the pub who aren’t holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real.

    So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.

    Advertise

    Copyright: © Copyright 2025 Rock Fight, LLC

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    Latest Episodes:
    The Art of Collaborations: How Outdoor Brands Are Missing the Mark Oct 07, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show with his thoughts on the new running focused collaboration between Altra Running, Smartwool and REI. He and Producer Dave critique the decision to launch a collection that feels uninspired and overly safe, and also highlights how outdoor brands often fail to generate excitement around their products.

    Then the discussion moves to the recent layoffs at Patagonia, where the hosts reflect on the harsh realities of corporate life and the expectations placed on brands like Patagonia to maintain a higher standard.

    They close the show with their Parting Shots, where Producer Dave takes aim at another brand collaboration that missed the mark while Colin celebrates the 30 year anniversary of Expedition News.

    Chapters:

    • 00:00 - Hurricane Helene Update
    • 01:42 - Altra/Smartwool Run The Winter
    • 17:47 - Patagonia Layoffs
    • 26:08 - Parting Shots!
    • 30:12 - Celebrating 30 Years of Expedition News
    • 32:00 - The Rock Fight Fight Song with Chris DeMakes

    Hurricane Helene Relief Links:

    • GoFundMe for Bubba O'Learys
    • Western North Carolina Hurriance Helene Resource Guide
    • East Tennessee Foundation Relief Fund

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Inside The Outdoor Secondhand Marketplace Oct 04, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) the secondhand conversation continues with a real life secondhand retailer.

    Barruch Ben-Zekry is the founder of Out&Back, an online secondhand website. Today Barruch sits down with Colin to discuss the importance of brands engaging with the secondhand market and how consumer awareness is growing, leading to increased demand for resale options. They also talk about the structural challenges of branded resale and the need for a more integrated approach to foster a circular economy in the outdoor industry.

    Donate to Hurricane Helene relief efforts by clicking here!

    Links to help via the Appalachian Trail Conservancy!

    Chapters:

    • 00:00 - Welcome to the Rock Fight
    • 00:52 - The Recent Surge in Secondhand Discussions
    • 02:05 - Introducing Barruch Ben Zekry
    • 03:19 - Overview of Out and Back
    • 03:39 - The Importance of Supply in Resale Market
    • 09:00 - Differentiation in the Secondhand Market
    • 13:33 - Consumer Engagement and Shift in Trends
    • 16:39 - Challenges in the Secondhand Space
    • 22:21 - Brands and Their Role in Secondhand Initiatives
    • 33:07 - Future Perspectives on Industry Production

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Hurricane Helene's Lasting Impact, Mount Rainier Gets Shorter & Space Is Scary Oct 02, 2024
    Show notes

    Wednesdays mean adventure here on THE ROCK FIGHT (an outdoor podcast that aims for the head) and Colin & Justin open the show by celebrating this past Sunday's National Coffee Day with THE ROCK FIGHT's official National Coffee Day Quiz! Because, you know, coffee is our greatest adventure beverage (or something).

    Then they discuss the lasting impact of Hurricane Helene, how Mount Rainier's summit has moved and gotten shorter and then react to two new stories to come out of space.

    They of course wrap things up with their Parting Shots where Justin encourages good behavior while Colin takes Fox Racing to task.

    Donate to Hurricane Helene relief efforts by clicking here!

    Links to help via the Appalachian Trail Conservancy!

    Chapters:

    • 00:08 - Intro to Rock Fight
    • 02:19 - National Coffee Day Quiz
    • 07:05 - Hurricane Helene's Outdoor and Adventure Impact
    • 13:07 - Mount Rainier Summit Shift
    • 23:24 - Black Hole Plumes and Asteroid Defense
    • 28:16 - Parting Shots
    • 29:39 - Outro - The Rock Fight Fight Song

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Is A Consumer Shift Coming To The Outdoor Industry? Plus The 'Recommerce' Mailbag! Sep 30, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by commenting on a quote from the CEO of a major outdoor retailer that a "notable shift in consumer behavior is on the horizon".

    Then he and Producer Dave go through some of the more notable listener feedback we have received regarding brand specific secondhand sites and 'upcycling' as solutions to sustainability and circularity initiatives.

    They close the show with their parting shots. Dave offering his usual book recommendation and Colin passionately responding to Lululemon's assertion that many are experiencing 'wellness burnout'.

    Donate to Hurricane Helene relief efforts by clicking here!

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Do Climbers Make Better Business Leaders? A Conversation With Black Diamond's President Sep 27, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we sit down with Neil Fiske, the president of Black Diamond.

    Two stories lead to this conversation. First was the news that broke a few months back about BD 'narrowing their focus' after years of unwieldy expansion and then the story from a few weeks back about BD investing in and taking over Wilderness Exchange in Denver while retaining that retailers current ownership.

    There is clearly something interesting happening at Black Diamond that is bucking current trends when it comes to brands in the outdoor industry. And Neil Fiske is on the show today to dig into the decision to step back, BD's retail strategy, and the brands approach to their sustainability/circularity initiatives.

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Outdoor Retailer Moves To One Show Per Year Sep 25, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Outdoor Retailer Show Director Sean Smith joins Colin & Producer Dave to talk about the recent announcement that OR is putting Winter Market out to pasture and moving to one June event per year.

    Sean talks about the reasoning behind the move, the response, comments and criticism that has emerged since the announcement and how he and his team are working to ensure the future of the event.

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Secondhand Websites & Upcycled Garments: Why Outdoor Brands Need To Do Better Sep 23, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by offering his thoughts on two sustainability focused stories to come out of the outdoor industry in the past week.

    Flylow announced the arrival of it's secondhand e-commerce site while Cotopaxi launched a new collection of upcycled garments. And while both initiatives are admirable, outdoor brands are much to dependent on these types of avenues to claim that they are being 'sustainable' and/or 'circular'.

    Then Colin & Producer Dave give their initial thoughts on Outdoor Retailer moving to one event per year and wrap up the show with their parting shots.

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    The Outdoor Industry's Podcast Blindspot Sep 20, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin promises you that he's not trying lure in sponsors or pat himself on the back. Because we're talking podcasts... not the creative side of podcasts but the business side of podcasts.

    Podcast advertising is $4 billion large globally. But very few outdoor industry brands and retailers include podcasts as a part of their advertising plans.

    To dig into why that is Emily Holland and Angie Marie from Wild Poppy Creative Consulting join Colin on today's show.

    With backgrounds in the outdoors, Emily and Angie help podcasters grow their own shows and help brands find suitable partners to help spread their messaging via podcasts. So they're the perfect guests to find out why the industry has such a big blindspot when it comes to their ad strategies and podcasts.

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Otters Attack! Cave Cheetos! A Lost Hiker! A New World Record! Sep 18, 2024
    Show notes

    It's adventure headlines day on THE ROCK FIGHT (an outdoor podcast that aims for the head)!

    Today Colin & Justin Housman run through headlines to come out of the outdoor community over the past week.

    Here's the rundown:

    • A dropped bag of Cheetos caused big problems at Carlsbad Caverns National Park in New Mexico proving that wherever people go, litter follows. (02:58)
    • A pack of otters attacked a jogger who was out for her morning run in Malaysia. This story begs the question: what is the cutest animal that can royally f@%& you up? (13:21)
    • A lost hiker was found after being missing for 30 days in North Cascades National Park. How much do we know and how many questions should we actually ask? (21:00)
    • Lael Wilcox set a new record for biking around the world. How awesome is that?! (30:08)

    And of course they wrap things up with their Parting Shots! (37:17)

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    The North Face & The State Of Outdoor Brand Messaging Sep 16, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show by talking about the new brand video from The North Face and what the messaging from outdoor brands should be in 2024 (00:55).

    Then Colin & Producer Dave talk about the latest stores to open under the banner of Gearhead Outfitters (22:23), a prediction for the future of Public Lands (26:52) and the rumor that Interbike may be making a comeback (28:33). They wrap things up with their Parting Shots (29:25).

    Here's the link to the video that Colin mentions and Producer Dave worked on: Colors.

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


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