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    Wilderness

    The Rock Fight: Outdoor Industry & Adventure Sports Commentary

    Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe.

    Imagine this: you’re no longer stuck in echo chambers. After listening in, you’ll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You’ll gain fresh perspectives and feel more connected to a community that speaks your language.

    On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We’re there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We’re digging in.

    We’re not afraid to challenge the conventional and offer the candid insights you crave.
    We’re those voices around the campfire, on the chairlift, and at the pub who aren’t holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real.

    So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.

    Advertise

    Copyright: © Copyright 2025 Rock Fight, LLC

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    Latest Episodes:
    HeyDude: A $2.5 Billion Footwear Fumble? Plus: prAna Is Channeling The Gap & Vans Gets Technical Nov 04, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show reflecting on the latest earnings report from Crocs that details how their $2.5 billion investment, HeyDude, has not been faring too well.

    Then he and producer Dave explore how HeyDude's limited demographic and marketing could end up making the whole thing a risky investment for Crocs.

    They then comment on a listener email that identified prAna as another possible outdoor industry zombie brand and ponder why Columbia is doing things differently with them when compared to what Mountain Hardwear is up to.

    Finally they talk about Vans entry into the technical hiking market with their new shoe that is based on the classic Old Skool.

    Lastly they wrap things up with their Parting Shots!

    Chapters:

    • 01:49 - Will HeyDude end up being worth the $2.5 Billion it was bought for?
    • 21:37 - Prana: The Zombie Brand of the Outdoor Industry
    • 30:24 - Vans Enters the Hiking Shoe Market
    • 38:15 - The Parting Shot

    Hurricane Helene Relief Links:

    • Fuel Goods
    • Outdoor Business Alliance Hurricane Relief Fund
    • GoFundMe for Bubba O'Learys
    • Western North Carolina Hurriance Helene Resource Guide
    • East Tennessee Foundation Relief Fund

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    A New Outdoor Brand For The "New Woman In The Outdoors" Nov 01, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Producer Dave are joined by the founders of SENIQ; a new brand focused on making outdoor apparel for women.

    It's not a secret that for much of the Outdoor Industry's history the primary directive when it came to apparel or footwear for women was to take something made for men and 'shrink it and pink it'. Even though there have been a number of advancements in recent years for female adventurers, there is still a long way to go.

    That is why Madison Hilson and Tina Thompson started SENIQ. A women's outdoor apparel brand with a modern twist.

    On today's episode they discuss how their time working at Victoria's Secret and Backcountry, led to creating a brand that prioritizes fit, function, and style for the modern outdoorswoman.

    Hurricane Helene Relief Links:

    • Fuel Goods
    • https://outdoorbusinessalliance.org/
    • GoFundMe for Bubba O'Learys
    • Western North Carolina Hurriance Helene Resource Guide
    • East Tennessee Foundation Relief Fund

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Friday the 13th: The 2024 Halloween Special! Oct 30, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin continue their annual Halloween tradition by taking in an outdoorsy horror flick. Last year it was The Blair Witch Project this year? The original Friday the 13th!

    They start the show by talking about a couple of headlines to come out of the outdoor community in the past week including an Australian hiker was caught upside down for 7 hours and a new AI that has a soft spot for wild places.

    Then they delve into their annual Halloween tradition of reviewing an outdoor-themed horror movie, this year focusing on the original 1980 classic, "Friday the 13th." As they dissect the film, they explore its themes, the outdoor setting, and share personal reflections on how it surprisingly evokes a desire to connect with nature and the outdoors.

    Finally they determine their favorite use of outdoor gear, and finally answer the question: does this movie make you want to go outside?

    Lastly, they wrap up the show with their Parting Shots where Justin has election fatigue and Colin wants new holiday decorations.

    Hurricane Helene Relief Links:

    • Fuel Goods
    • https://outdoorbusinessalliance.org/
    • GoFundMe for Bubba O'Learys
    • Western North Carolina Hurriance Helene Resource Guide
    • East Tennessee Foundation Relief Fund

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Marmot: From Outdoor Pioneer to Zombie Brand? Plus: Dick's Closes Public Lands & Hoka Keeps Growing Oct 28, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show reacting to last weeks earnings report from Newell, owner of Marmot, that shows how the once great outdoor brand is sliding further into mediocrity.

    Then Colin and Producer Dave discuss the historical significance of Marmot and its innovative past, contrasting it with mistakes that were made by their various owners (here's that Super Bowl ad they talk about).

    The pair also discuss the recent earnings report that show Hoka's growth continuing to the point where they are now a $2b brand and the news that Dick's Sporting Goods is closing most of their Public Lands stores in order to convert them into House Of Sport locations (just like Colin predicted).

    The wrap things up with their Parting Shots where Dave talks about the new creative team at Columbia and Colin throws a fit about a new Crocs collaborator.

    Chapters:

    • 01:42 - How Marmot became a zombie.
    • 26:35 - Hoka continues to crush it. Can they be stopped? Where's Ahnu?
    • 30:53 - Dick's to close Public Lands
    • 36:24 - The Parting Shot!

    Hurricane Helene Relief Links:

    • Fuel Goods
    • GoFundMe for Bubba O'Learys
    • Western North Carolina Hurriance Helene Resource Guide
    • East Tennessee Foundation Relief Fund

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Is The Outdoor Industry Leading When It Comes To Sustainability? Plus: This Week In Greenwashing! Oct 25, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) environmental fashion journalist Sophie Benson returns to talk about the latest sustainability topics to come out of the outdoor industry.

    Sophie joins Colin & Producer Dave to share her insights on the recent upcycling and recommerce initiatives from various outdoor brands. The episode also delves into the implications of new legislation in California, SB707, which holds producers accountable for their textile waste. They also discuss Sophie's coverage of the Trashie program, which aims to tackle fashion waste while raising questions about consumer behavior and responsibility.

    Lastly they wrap things up with another edition of This Week In Greenwashing!

    Chapters:

    • 02:27 - Exploring Upcycling and Recommerce
    • 14:00 - California's New Textile Legislation
    • 23:52 - Understanding the 'Trashy' Take Back Program
    • 34:07 - This Week in Greenwashing

    Hurricane Helene Relief Links:

    • Fuel Goods
    • GoFundMe for Bubba O'Learys
    • Western North Carolina Hurriance Helene Resource Guide
    • East Tennessee Foundation Relief Fund

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    The Jail Time FKT, The Most Famous Foot On Mt. Everest & Pickleball Corner! Oct 23, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head), Paddy O'Connell returns for his record setting 6th appearance! He joins Colin & Justin to talk about the production of season 2 of his show "PaddyO Sucks At..." and sticks around to chat about some adventure headlines to come out of the outdoor community.

    Three hosts means three Parting Shots. And for his, PaddyO saves the best for last.

    Want to skip around? Here are the topics that the trio cover:

    • 04:50 - Season Two of "PaddyO Sucks At..."
    • 21:00 - Ultrarunner Michelino Sunseri faces charges for his FKT attempt on the Grand Teton. Should he serve time?
    • 27:13 - The discovery of Andrew "Sandy" Irvine's foot and boot on Mount Everest. Will there be a movie?
    • 31:58 - Can you hack being in the backcountry with all of the mosquitos and black flies?
    • 36:13 - The return of PICKLEBALL CORNER!
    • 40:59 - The Parting Shot! Colin: Justice for Statler & Waldorf; Justin: No Seriously, Don't Text Me During Sports, Paddy: Fuck Ski Town Localism

    Hurricane Helene Relief Links:

    • Fuel Goods
    • GoFundMe for Bubba O'Learys
    • Western North Carolina Hurriance Helene Resource Guide
    • East Tennessee Foundation Relief Fund

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Vasque's Downfall: A Cautionary Tale For Outdoor Brands Oct 21, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin kicks off the show talking about the decision by Red Wing to sunset the Vasque brand.

    Colin and Producer Dave delve into the historical significance of Vasque, a company that since 1964 has played a crucial role in shaping outdoor footwear in the US. They examine the trajectory of the brand, from its early innovations, such as the iconic Sundowner boot, to its struggles with brand identity and market competition.

    The duo then talk about Nike's decision to utilize their ACG line to revitalize their international business before wrapping things up with their parting shots.

    Here's the Nike ACG history article as referenced by Producer Dave.

    Chapters:

    • 00:00 - Support Relief Efforts After Hurricane Helene
    • 02:02 - The Fall of Vasque Footwear
    • 20:06 - Nike's Strategic Shift in the Outdoor Market
    • 30:00 - Parting Shots: Lessons from Vasque's Closure

    Hurricane Helene Relief Links:

    • Fuel Goods
    • GoFundMe for Bubba O'Learys
    • Western North Carolina Hurriance Helene Resource Guide
    • East Tennessee Foundation Relief Fund

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    Grassroots Outdoor Alliance President Talks Outdoor Specialty Retail Oct 16, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's all about outdoor specialty retail!

    Specialty retailers play a crucial role in the outdoor industry, serving as community connection points and acting as tastemakers essential for brand legitimacy and consumer engagement. Today on THE ROCK FIGHT Gabe Meyer, president of the Grassroots Outdoor Alliance, joins Colin to talk about the about the evolving landscape of specialty retail in the wake of direct-to-consumer trends and larger retail competition.

    As the industry navigates these transitions, Gabe emphasizes the importance of specialty shops, driven by their unique value and the experiences they offer to customers. The pair wrap things up with a discussion on trade shows and national gatherings.

    Chapters:

    • 02:52 - Why Specialty Retailers Matter
    • 07:10 - Challenges Facing Specialty Retail
    • 12:24 - Do brands understand the value of specialty?
    • 22:38 - The Role of Trade Shows

    Hurricane Helene Relief Links:

    • Fuel Goods
    • GoFundMe for Bubba O'Learys
    • Western North Carolina Hurriance Helene Resource Guide
    • East Tennessee Foundation Relief Fund

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    The OIA Teams Up with Switchback Oct 14, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Kent Ebersole, the president of the Outdoor Industry Association (OIA), joins Colin to discuss the recent shift from its long-standing trade show relationship with Outdoor Retailer to a new partnership with Switchback.

    Kent talks about the rationale for moving on from OR and why they decided Switchback was the right move at this time. He and Colin also discuss the current state and purpose of the OIA and where the organization is headed.

    Chapters:

    • 00:00 - Support for Hurricane Relief
    • 01:02 - Welcome to the Rock Fight!
    • 01:11 - Interview with OIA President Kent Ebersole
    • 02:02 - The Shift from Outdoor Retailer to Switchback
    • 23:00 - Where the OIA is today and where should it be in the future?

    Hurricane Helene Relief Links:

    • Fuel Goods
    • GoFundMe for Bubba O'Learys
    • Western North Carolina Hurriance Helene Resource Guide
    • East Tennessee Foundation Relief Fund

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


    National Forest Service Job Cuts, A Texas Thru Hike & The Best Outdoor Sports Draft! Oct 09, 2024
    Show notes

    Today on THE ROCK FIGHT Colin & Justin kick off the show with the Outdoor Sports Draft where they take turns assembling a roster of their favorite outdoor activities that you get you to vote on! Check out Rock Fight's Instagram & LinkedIn feeds to vote or if you're listening on Spotify you can vote in the Spotify app.

    Then they run through some of the latest headlines to come out of the outdoor adventure community including seasonal job cuts at the National Forest Service, a climbing mishap on Mt. Whitney and proposed thru hike through Texas.

    The end the show with their Parting Shots! Colin has it in for 30-somethings while Justin would prefer his sports not be spoiled!

    Chapters:

    • 00:00 - Intro to the Rock Fight
    • 02:18 - Outdoor Sports Draft!
    • 11:54 - Budget Cuts for the National Forest Service
    • 18:16 - Mt. Whitney Climbers Rescued
    • 24:47 - Proposed Texas Long-Distance Trail
    • 29:00 - The Parting Shot!

    Hurricane Helene Relief Links:

    • GoFundMe for Bubba O'Learys
    • Western North Carolina Hurriance Helene Resource Guide
    • East Tennessee Foundation Relief Fund

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


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