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    Wilderness

    The Rock Fight: Outdoor Industry & Adventure Sports Commentary

    Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe.

    Imagine this: you’re no longer stuck in echo chambers. After listening in, you’ll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You’ll gain fresh perspectives and feel more connected to a community that speaks your language.

    On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We’re there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We’re digging in.

    We’re not afraid to challenge the conventional and offer the candid insights you crave.
    We’re those voices around the campfire, on the chairlift, and at the pub who aren’t holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real.

    So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.

    Advertise

    Copyright: © Copyright 2025 Rock Fight, LLC

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    Latest Episodes:
    Outside Joins The Rock Fight! Feb 07, 2025
    Show notes

    Today on the show Colin and Producer Dave are joined by the most unlikely of guests... someone from Outside, Inc!

    Chris Jerard (aka CJ), Outside's VP of Marketing and Executive Director of The Outside Festival and Summit heard Colin's thoughts about a recent press release regarding the 2025 edition of the festival on Monday's episode of The Rock Fight and is here today to return fire and shed a little more light on what can be expected during the second year of this event.

    The conversation delves into the event's purpose and how there is more to expect from The Summit then what has already been announced. CJ addresses topics such as the cost to attend as well as why professionals should consider coming to Denver even though June is packed with other outdoor industry events

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Help those who have been impacted by the Los Angeles wildfires by clicking here.

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Overrated, Underrated or Properly Rated? Plus: What's Actually In The EXPLORE Act? Feb 05, 2025
    Show notes

    Today Colin and Justin pop into Housman's House to talk about Justin's big break down of the BOLT Act which is just one element of what's inside the seminal piece of conservation legislation known as the EXPLORE Act.

    Then the guys resurrect Gear & Beer to do a round of Overrated, Underrated or Properly Rated. The items being evaluated? Gaiters, insulated hiking boots, and snowshoes.

    They wrap things up with The Parting Shot. Justin has some advice for what to wear in the rain while Colin takes issue with the lack of pop culture references in this article.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Help those who have been impacted by the Los Angeles wildfires by clicking here.

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Is The Hoka Speed Loafer A Sign Of Our Imminent Demise? Plus: Checking In On 2025's Outdoor Industry Events Feb 03, 2025
    Show notes

    Today Colin opens the show by talking about the amount of outdoor industry events scheduled to be held in just a few months (aka Junepocalypse) as well as the recently announced details for The Summit at the Outside Festival.

    Then he is joined by outdoor industry insider and consigliere to The Rock Fight, Eoin Comerford and "Producer" Dave to react to the recently launched Speed Loafer from Hoka.

    They also talk about how these big swings by brands can lead to a weaker outdoor industry and potentially put us on a path that would be similar to the fate currently being suffered by the surf industry.

    Lastly Colin wraps up the show with a Hoka themed edition of The Parting Shot!

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Help those who have been impacted by the Los Angeles wildfires by clicking here.

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Why Can't We Be More Like Hunters? Jan 31, 2025
    Show notes

    Today on the show Colin and Justin are joined by journalist Rachelle Schrute, who offers insights into the world of hunting.

    The conversation explores the walls we build between outdoor categories and examines hunting in terms of conservation and ethical food sourcing, emphasizing how these principles can resonate with human powered outdoor enthusiasts.

    Rachelle also shares her experiences taking curious individuals, including vegans, on hunting trips, illustrating the transformative power of firsthand exposure to the hunting process. This particular rock fight underscores the potential for greater unity within the outdoor community, encouraging listeners to consider the common ground that exists among diverse outdoor pursuits.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Help those who have been impacted by the Los Angeles wildfires by clicking here.

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Black Diamond Recruits RMI, The World's Biggest Glacier & Plastics In Our National Parks Jan 29, 2025
    Show notes

    Today Colin and Justin break down some recent headlines to come out of the outdoor adventure community.

    First up is the news that Black Diamond is partnering with Rainier Mountaineering, Inc to help with their product development. This is a reunion between BD president Neil Fiske and RMI owner Peter Whittaker who teamed up at Eddie Bauer to create First Ascent.

    Next the boys make a stop at Housman's House to talk about Justin's story covering the efforts to get single use plastics out of our National Parks.

    Then they talk about the reports that the world's largest glacier could potentially collide with South Georgia Island. Lastly they of course wrap things up with The Parting Shot!

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Help those who have been impacted by the Los Angeles wildfires by clicking here.

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Altra, REI, and the Cost of Exclusivity Jan 27, 2025
    Show notes

    Today on the show, outdoor retailer Wes Allen returns to talk about the article he wrote for Rock Fight about the fallout of Altra giving REI exclusivity on the newest version of the popular Lone Peak trail running shoe.

    The Altra Lone Peak Plus is the first version of the iconic trail runner to feature a Vibram outsole, and will be available exclusively at REI for five months. This move has sparked significant discussion among outdoor specialty retailers, as it raises concerns about the impact of exclusivity on independent shops and the overall dynamics in the outdoor retail market.

    Wes joins Colin, outdoor industry insider Eoin Comerford, and Producer Dave to share his perspective on this move by Altra. The conversation then turns towards the recent CEO shakeup at REI as well as thoughts on gray marketed Cotopaxi products turning up at Costco.

    The show of course wraps up with The Parting Shot!

    Read Wes's piece on the Lone Peak exclusive by clicking here.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Help those who have been impacted by the Los Angeles wildfires by clicking here.

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Why Outdoor Apparel Brands Can't Afford to Ignore Plus Sizes Jan 24, 2025
    Show notes

    Today on the show Colin and his guest talk about an overlooked opportunity for inclusivity and revenue in the outdoor industry.

    Outdoor apparel brands are missing a significant opportunity by not offering more sizes. Andrea Kelly, founder of Make Plus Equal, joins The Rock Fight to emphasize the importance of size inclusivity in the outdoor industry but also how a lack of information and awareness about the size-inclusive market has led to missed financial opportunities for brands.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Help those who have been impacted by the Los Angeles wildfires by clicking here.

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Emergency Reaction To The REI CEO Shake Up! Jan 22, 2025
    Show notes

    Today on the show we're reacting to breaking news coming out of the outdoor industry as Colin and outdoor industry insider Eoin Comerford give their instant reactions to the CEO shake up at REI.

    Earlier today it was announced that REI CEO Eric Artz is retiring at the end of March, making way for former Nike executive Mary Beth Laughton to take the helm of the outdoor retailer. Colin & Eoin reflect on Artz's legacy as well as the road ahead for Laughton.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Help those who have been impacted by the Los Angeles wildfires by clicking here.

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Listener Mailbag, Xenon Gas On Everest & A Norovirus Vaccine Plus: Open Container Joins The Rock Fight! Jan 22, 2025
    Show notes

    Today Colin and Justin start the show with a conversation about the use of xenon gas by climbers on Mt. Everest as a means to reduce risk at high altitudes.

    Haters take note: is it really any different then fixed ropes or supplemental oxygen?

    Then they are joined by outdoor journalist and writer Doug Schnitzpahn, the host of Open Container, aka the newest podcast on The Rock Fight Podcast Network.

    Doug talks about his reasons for creating the podcast, emphasizing the broader significance of the outdoors in our lives and how it can serve as a source of healing and creativity.

    Colin & Justin then talk about the news that Moderna is close to a vaccine for the Norovirus (aka the stomach bug) which has many backpackers, thru-hikers, and parents celebrating, before opening up the mailbag and responding some listener emails.

    Finally they wrap things up with The Parting Shot! Justin takes umbrage with off roaders in Death Valley while Colin has a new rule for outdoorsy employees of outdoor brands.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Help those who have been impacted by the Los Angeles wildfires by clicking here.

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Outdoor Brands Are Bad At TikTok Plus: Retailer Bankruptcy Watch & MEC Sold? Jan 20, 2025
    Show notes

    Today on The Rock Fight (an outdoor podcast that aims for the head) Colin opens the show by lamenting how outdoor brands never really figured out what to do with TikTok including a look at the one brand that actually does: Gnara.

    Then he and Producer Dave are joined by outdoor industry insider and Rock Fight Consigliere, Eoin Comerford to talk about the rumors that Canadian outdoor retailer MEC has been sold. They also take a look at a couple of names that have turned up on Retail Dive's bankruptcy watch list.

    And be sure to stick around for an musical edition of The Parting Shot!

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Help those who have been impacted by the Los Angeles wildfires by clicking here.

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


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