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    Wilderness

    The Rock Fight: Outdoor Industry & Adventure Sports Commentary

    Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe.

    Imagine this: you’re no longer stuck in echo chambers. After listening in, you’ll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You’ll gain fresh perspectives and feel more connected to a community that speaks your language.

    On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We’re there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We’re digging in.

    We’re not afraid to challenge the conventional and offer the candid insights you crave.
    We’re those voices around the campfire, on the chairlift, and at the pub who aren’t holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real.

    So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.

    Advertise

    Copyright: © Copyright 2025 Rock Fight, LLC

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    Latest Episodes:
    The Slow Erosion Of Enthusiasm: Mental Health & The Outdoors Mar 26, 2025
    Show notes

    On this episode of The Rock Fight Justin Housman opens up about his own mental health struggles and how that has impacted his relationship with outdoor activities.

    A few weeks back in Rock Fight's weekly newsletter, News From The Front, Justin wrote about how he mistook the slow erosion of his participation in his favorite outdoor sports as part of getting older when in actuality there were some bigger issues that he needed to address. If you missed it you can read that column by clicking here.

    Colin & Justin talk about the impact of the outdoors on one's mental health as well as what Justin has learned along the way.

    Then they hit Q&A corner and discuss the overwhelming response we received from our listeners about your favorite outdoor socks.

    They of course wrap up with The Parting Shot. Justin is looking for a shorter hockey season and Colin has a TV recommendation.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Can The Outdoor Industry Redefine Innovation? Mar 24, 2025
    Show notes

    Today on the show Colin, Producer Dave, and Outdoor Industry Insider Eoin Comerford have some innovative suggestions for the outdoor industry.

    Innovation in the outdoors is a misunderstood word. It's often only applied to the performance of the apparel, gear, and footwear that the industry produces. And while there will surely be advances that will improve the stuff we make the opportunity for the industry to innovate lies more within our approach to making and marketing that stuff.

    On this episode we take a look at what can be learned from (gasp!) fast fashion as well as the opportunities that lie within experiential marketing. We of course wrap things up with The Parting Shot by lobbing a rock at the latest news to come out of Authentic Brands.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Secondhand's Record Growth & The Barkley! Plus: Don't Be So Outdoorsy Mar 21, 2025
    Show notes

    Today on the show Colin is rolling solo as he talks about the recent ThredUp report about the growth of secondhand as well as reflecting fondly on the recently concluded Barkley Marathons.

    Then Colin offers a take on why you may not want going outside to be your sole existence for being.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    The Norda Hype Is Real, TNF's Latest Collab Sells Out & The Camp Stove Power Ranking Mar 19, 2025
    Show notes

    Today on the show Justin Housman has the week off so Colin welcomes Shawnté Salabert as to the co-host chair! Together they run through some of the topics that have come out of the outdoor community over the past week.

    • First up, The North Face has yet another collaboration with a fashion brand that has (almost) sold out! There has probably been too much TNF chatter around here the past few weeks, but this collection is super cool. (05:05)
    • Jetboil has a new version of it's iconic stove out so Colin asks accomplished backpacker Shawnté to power rank the top 5 camp stoves ever! (13:25)
    • The Everest pregame is on! News has started to come out of Everest basecamp including this story about how the famed Everest Ice Doctors will use drones to help map this year's route through the Khumbu icefall. (24:00)
    • It's time for The Parting Shot! Colin is over the moon with his new pair of Norda's while Shawnté finds similarities between her recent experience at SXSW and the old days of Outdoor Retailer (33:46)

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    The State Of The Outdoor Economy Plus: Stio Launches Footwear Mar 17, 2025
    Show notes

    Today on the show Colin is joined by Producer Dave and Outdoor Industry Insider Eoin Comerford to take a look a bigger look at the outdoor industry.

    Optimism was high at the end of 2024 that the outdoor industry was due for a come back year. Inventory issues had improved and open to buy was increasing. But with the end of the first quarter just a couple of weeks away things have fallen off of a cliff. We take a look at what happened and what to expect. (07:25)

    Then the crew turns their attention to a new backpack by Yeti (that looks an awful lot like something made by Mystery Ranch) and the recent news that two outdoor parent companies Solo Brands & Pelican International are experiencing financial distress. Is this related to the other issues the industry is experiencing? We take a deeper look. (24:59)

    Lastly for The Parting Shot Colin looks at the new footwear collection launched by Stio. Will Stio's Mahomes like luck continue? (43:08)

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    The Letter That Rocked Outside & Going Inside The North Face's New Strategy Mar 14, 2025
    Show notes

    Today Colin opens the show by giving his thoughts on the big outdoor story of the week: The letter that was sent to Outside, Inc CEO Robin Thurston from more than 30 notable journalists making the request to have their names removed from Outside's masthead.

    Then outdoor industry insider and consigliere to The Rock Fight, Eoin Comerford joins Colin to run through what he learned from The North Face's presentation at VF's recent Investor Day.

    Lastly for The Parting Shot, Eoin highlights two brands from his Founder's Friday series on LinkedIn.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    NEMO's PFAS Free Tent & The Listeners Weigh In On The Value Of Sponsored Athletes Mar 12, 2025
    Show notes

    Today Colin & Justin hit the following topics to come out of the outdoor adventure community!

    • Several brands put out new product press releases over the past week including Mountain Hardwear, Tifosi, and NEMO. Colin & Justin give their thoughts on each of these but save most of their commentary for the NEMO Dagger OSMO that is bluesign certified and PFAS free.
    • They read responses they received to last weeks question they posed to The Rock Fight listeners about the value athletes offer to outdoor brands in 2025. This week's question? What is your favorite outdoor sock brand and why?
    • For The Parting Shot, a recent crazy outdoor story prompts Colin to wonder why we don't get action movies featuring action sports anymore. And Justin would like you to know what you're ordering before you get to the counter.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    The Rock Fight's Top 5 Outdoor Accessory Brands! Mar 10, 2025
    Show notes

    Today the hosts, writers and consigliere's of the Rock Fight universe gather to once again rank the top outdoor brands... only this time it's all about accessories.

    They've ranked footwear and they've ranked gear and today the Outdoor Media Avengers are assembling to do the same for accessories. Only for this round we don't have our own version of Thor as Producer Dave couldn't join the show.

    In his place is the latest addition to the team, acclaimed author and outdoor journalist, Shawnté Salabert!

    Shawnté joins Colin, Justin Housman, and Eoin Comerford to do the impossible and whittle down the hundreds of outdoor accessory brands and name the top 5.

    Will our heroes pull it off? You have to listen to find out!

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Patagonia Punches Back At The Rock Fight! Mar 07, 2025
    Show notes

    It's a return fire episode as Patagonia joins The Rock Fight to defend their efforts on PFAS!

    Recently on The Rock Fight Colin was critical of a new video from Patagonia that detailed their journey to remove forever chemicals from their product line. In Colin's point of view he thought Patagonia was late to the party and this was a case where the brand was behind their peers rather than leading.

    Patagonia heard that episode, and they're here today to throw some rocks of their own.

    Today on the show Patagonia's VP of Global Product Footprint, Matt Dwyer, joins Colin to talk about the path Patagonia has taken when it comes to PFAS, the unique challenges they faced in order to remove these chemicals from their product line, and offer a glimpse into what lay ahead for outdoor product innovation.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


    National Parks Protest, Kentucky Climbers Buy A Cliff & A Rower Gets Rescued Plus: Q&A Corner! Mar 05, 2025
    Show notes

    Today Colin & Justin belatedly talk about stories and headlines to come out of the outdoor adventure community. Belatedly because the flu recently landed right on Justin's handsome face!

    On the docket:

    • Last weekend there were protests held at National Parks across the country. Are we feeling encouraged about the state of things? (06:03)
    • A non profit in Kentucky purchased 700 acres and 14 miles of cliffline to establish new climbing areas. Is this a road map for when our public lands are sold off? (10:10)
    • We debut a new segment presented by Obōz: Q&A Corner! Where we ask the questions and listeners send in their responses. This week: Do branded athletes really matter anymore? Send your responses to myrockfight@gmail.com. (20:43)
    • A man who spent the past five months attempting to row from San Diego to Brisbane had to be rescued after getting caught in a cyclone. This may be the scariest outdoor thing ever. (31:18)
    • It's time for The Parting Shot! This week Justin has stern words for his favorite author and Colin celebrates a study that celebrates swearing! (36:30)

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Click here to take The Rock Fight Podcast Listener Survey!

    Thanks for listening! The Rock Fight is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to The Rock Fight and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with The Rock Fight? Send your feedback, questions, and comments to myrockfight@gmail.com.


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