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    Wilderness

    The Rock Fight: Outdoor Industry & Adventure Sports Commentary

    Tired of the same old outdoor industry narratives? If your post-adventure chats are filled with laughter over mishaps, commiseration about broken gear, and celebrating real triumphs (and epic fails), then The Rock Fight is your new tribe.

    Imagine this: you’re no longer stuck in echo chambers. After listening in, you’ll be part of honest, unfiltered discussions that mirror the conversations you have with your closest outdoor buddies. You’ll gain fresh perspectives and feel more connected to a community that speaks your language.

    On The Rock Fight we get into the topics others shy away from – the real, sometimes messy, and always engaging aspects of the outdoor industry and culture. Ever debated the best layering system for an imaginary ice planet adventure? We’re there. Concerned about the true environmental impact of outdoor brands beyond the marketing spin? We’re digging in.

    We’re not afraid to challenge the conventional and offer the candid insights you crave.
    We’re those voices around the campfire, on the chairlift, and at the pub who aren’t holding back. Our diverse discussions are fueled by a genuine love for the outdoors and a healthy dose of skepticism towards the status quo. Our goal is to create meaningful conversations and a stronger sense of community for outdoor lovers who are ready for something real.

    So grab your rock, hit play, and get ready to step up and participate in The Rock Fight.

    Advertise

    Copyright: © Copyright 2025 Rock Fight, LLC

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    Latest Episodes:
    A New Trailer For The Rock Fight Jan 17, 2025
    Show notes

    Join Colin True and his team on the Rock Fight a podcast that isn’t afraid to tackle the tough issues and challenge conventional wisdom.

    The Rock Fight is here to provide listeners with a refreshing perspective on the outdoor industry. Every week, the crew explores the latest headlines, shares hot takes, and features special guests, all while encouraging open discussions that might not align with corporate narratives.

    With a focus on authenticity and unfiltered dialogue, the Rock Fight aims to give a voice to the community and spark meaningful conversations. Tune in for a unique blend of insights, critiques, and camaraderie that you won’t find in traditional outdoor podcasts.

    Find and follow The Rock Fight on your favorite podcast app.


    Inside The Los Angeles Wildfires Jan 17, 2025
    Show notes

    Today on The Rock Fight (an outdoor podcast that aims for the head) author, journalist, and Los Angeles resident Shawnté Salabert returns to the show to talk about her experience during the worst of the LA wildfires.

    Shawnté recounts the surreal moments leading up to the fire, including her frantic drive home amidst chaos and uncertainty. The discussion highlights the broader implications of urban wildfires, emphasizing the loss of not just homes but vital community spaces and natural areas that play a crucial role in people's lives.

    Both Colin and Shawnté reflect on the resilience of the Los Angeles community and the importance of supporting those affected, calling for action from the outdoor industry to respond to this crisis.

    Click here to read Shawnté's piece on rockfight.co.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Help those who have been impacted by the Los Angeles wildfires by clicking here.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.


    LA Wildfires, REI Cuts Experiences & The End Of The Park City Strike! Jan 15, 2025
    Show notes

    Today on The Rock Fight (an outdoor podcast that aims for the head) Colin and Justin run through several of the stories that are dominating the current conversation in the outdoor community.

    First on the list is the significant impact of the ongoing wildfires in Los Angeles. Colin and Justin discuss their personal connections to LA as well as the alarming frequency of such events, emphasizing the need for awareness and action in the face of climate change.

    Then they are joined by consigliere to The Rock Fight, Eoin Comerford, to discuss the implications of REI's recent decision to shut down its Experiences division as well as the fall out from the Park City Ski Patrol strike that was resolved last week.

    Lastly Justin pays tribute to The Endless Summer's Mike Hynson who passed away this past weekend at 82 before they wrap things up with The Parting Shot.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Help those who have been impacted by the Los Angeles wildfires by clicking here.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Breaking News: Inside Rumpl's Management Shakeup! Jan 13, 2025
    Show notes

    Today on The Rock Fight (an outdoor podcast that aims for the head) we're once again breaking news!

    Outdoor blanket maker Rumpl has announced a significant management change, with founder Wiley Robinson shifting from CEO to chairman of the board, while Josh Simpson steps in as general manager. And The Rock Fight has the scoop as both of them join Colin and outdoor industry insider Eoin Comerford on today's episode to break it all down.

    This transition is aimed at enhancing Rumpl's focus on brand and product innovation, as Robinson seeks to balance personal responsibilities with the complexities of running a growing company.

    During the show, Robinson and Simpson discuss the strategic implications of this leadership shift, including how it will affect Rumpl's approach to product development and market positioning. They also delve into the brands challenges, such as inventory management and pricing strategies in the wake of recent economic pressures.

    Lastly they offer a look at what 2025 may hold as tariffs loom and sustainability remains a key demand from the outdoor consumer.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Help those who have been impacted by the Los Angeles wildfires by clicking here.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Five Outdoor Industry Predictions For 2025 Jan 10, 2025
    Show notes

    Today on The Rock Fight (an outdoor podcast that aims for the head) Colin & Producer Dave are joined by legendary outdoor industry analyst Matt Powell.

    Over the course of his five predictions for 2025, Matt highlights the need for a shift in the outdoor industry's business model and emphasizes that the current approach of relying heavily on winter sports is unsustainable.

    The discussion touches on the convergence of athletic and outdoor markets, the importance of embracing fashion within the industry, the need for inclusivity to attract a more diverse customer base, and a whole lot more.

    Read Matt's latest Sneakernomics column (for even more 2025 predictions) by clicking here.

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Help those who have been impacted by the Los Angeles wildfires by clicking here.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.


    The Park City Ski Patrol Strike! Plus: Gravel Shoes & Searching For Sasquatch Jan 08, 2025
    Show notes

    Today on The Rock Fight (an outdoor podcast that aims for the head) Colin and Justin get caught up on some of the headlines to come out of the outdoor adventure community over the past few weeks.

    Today's topics include:

    • The Park City Ski Patrol Strike! The topic of the moment that needs to be discussed because resort skiing has some brand problems. (06:02)
    • Are 'Gravel Shoes' coming? Dear lord we hope not. Shoe brands take note: just don't. (20:28)
    • Two men lose their lives while searching for Sasquatch. Folks, we hate to be the ones to tell you this... but ghosts, Bigfoot, and aliens: all not real. (31:04)
    • The Parting Shot! Justin takes issues with his own e-bike and Colin pours a little out for South Sound Running. (37:55)

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.


    Who Are The Top Five Outdoor Footwear Brands Heading Into 2025? Jan 06, 2025
    Show notes

    Today on The Rock Fight (an outdoor podcast that aims for the head) Colin is joined by Rock Fight regulars Justin Housman, Eoin Comerford, and Producer Dave to power rank the current top 5 outdoor footwear brands!

    This episode presents a (sorta) thorough examination of the outdoor footwear market, as The Rock Fight crew rank the top five footwear brands currently shaping the outdoor industry. They start with a candid acknowledgment of the overwhelming amount of brands, before holding a focused discussion on footwear that will set the stage for category rankings to come.

    The episode wraps up by establishing the current five outdoor footwear brands with the most juice going into 2025 as well as an encouragement to our listeners to send all of their (angry?) footwear feedback to myrockfight@gmail.com!

    Check out hundreds of wildly cool products by visiting and shopping at Garage Grown Gear!

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.


    The Top 10 Rock Fights Of 2024: The Outdoor Adventure Community Jan 01, 2025
    Show notes

    Today on The Rock Fight (an outdoor podcast that aims for the head) Colin & Justin Housman run through the top 10 episodes from 2024 that focused on the outdoor adventure community.

    Running down the top episodes from the past year from 10 to 1, each episode explored significant topics, including the impact of outdoor media on small towns, the controversial legal issues surrounding athletes like Michelino Sunseri, the groundbreaking inclusion of women in events like the Red Bull Rampage along with many others.

    Today Colin & Justin reflect on their original opinions and offer updated takes on the ten best rock fights of 2024.

    Here is the full list along with links so you can go back and hear the original conversation:

    10. Dec 11: Can outdoor media ruin a town/Hunting Grizzlies & Rocky Mounts Acquired by Clarus

    9. May 20: Grand Canyon Tragedy, National Bike Month

    8. Nov 13: Yeti to Sunset Mystery Ranch

    7. Oct 23: The Jailtime FKT, Most Famous Foot on Everest

    6. July 2: Patagonia’s Wetsuit Breakthrough, Cabins v Offices

    5. June 10: Red Bull Rampage The Women Are In, A Talking Headlamp

    4. July 8: Should Fireworks Be Banned

    3. May 13: Baja Surfer Tragedy, Jackson Hole Skier Charged with Homicide

    2. Sep 7: Should We Care About Killian Jornet’s New Record

    1. May 6: Patagonia’s New Movie, Nepal Everest Ruling & Trash on the PCT

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.


    The Top 10 Rock Fights Of 2024: The Outdoor Industry Dec 30, 2024
    Show notes

    Today on The Rock Fight (an outdoor podcast that aims for the head) Colin is joined by industry insider Eoin Comerford and Producer Dave to run down the top 10 outdoor industry rock fights from the past year.

    Going from 10 to 1 they provide their updated thoughts on the most popular industry focused episodes of 2024 and make predictions about what to expect in the future.

    This past year The Rock Fight explored trends and challenges within the outdoor industry, including topics like "zombie brands" and the impact of economic shifts on consumer purchasing habits.

    The topics that dominated the outdoor industry news cycle highlighted the importance of authentic engagement and innovation for outdoor brands, while also looking at topics such as the growing trend of secondhand markets and their potential to reshape consumer behavior.

    This year end episode offers a comprehensive look into the landscape of outdoor retail and the pivotal changes on the horizon. We are excited to continue to elevate The Rock Fight as your go to source for outdoor industry news and discourse in 2025!

    Here is the full list along with links so you can go back and hear the original conversation:

    10. Oct 28: Marmot: From Outdoor Pioneer To Zombie Brand?

    9. Sep 2: Outside Inc Goes Social

    8. May 6: Patagonia’s New Movie

    7. Sep 23: Secondhand Websites & Upcycled Garments: Why Outdoor Brands Need To Do Better

    6. Sep 30: Is A Consumer Shift Coming To The Outdoor Industry?

    5. Aug 12: EMS Sells For A Song

    4. May 27: REI’s Union Problem

    3. Aug 1: Let People Try: Inclusion In The Outdoor Industry

    2. Sep 16: Does The North Face Actually "Play Different"?

    1. Rock Fight Breaks The News! Sep 9: Backcountry Acquired/Nov 13: Yeti To Sunset Mystery Ranch

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.


    The EXPLORE Act Passes! Plus: Legalized Filming In National Parks & Crocs For Hiking? Dec 25, 2024
    Show notes

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Jessica Turner from the Outdoor Recreation Roundtable returns to the show to talk about finally getting the EXPLORE Act through congress!

    The passage of the EXPLORE Act marks a significant milestone for the outdoor recreation community, as it is the first comprehensive recreation package to be enacted without being tied to other legislative measures. Jessica joins Colin and Justin to discuss the implications of this landmark legislation, emphasizing its potential to modernize land management and improve recreational opportunities across the country. That conversation starts at (28:20).

    Before that Colin & Justin hit a couple of headlines to come out of the outdoor adventure community over the past week including a hiker who made a poor footwear choice on a big hike in Nevada and a quick detour into Housman's House to talk about how the EXPLORE Act will impact filming in our National Parks.

    The whole episode wraps up with The Parting Shot: holiday edition!

    Hurricane Helene Relief Links:

    • Support and Shop Western North Carolina Brands
    • Fuel Goods
    • Outdoor Business Alliance Hurricane Relief Fund
    • GoFundMe for Bubba O'Learys
    • Western North Carolina Hurriance Helene Resource Guide
    • East Tennessee Foundation Relief Fund

    Sign up for NEWS FROM THE FRONT, Rock Fight's weekly newsletter by heading to www.rockfight.co and clicking Join The Mailing List.

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and a written review wherever you get your podcasts.

    Want to pick a fight with THE ROCK FIGHT? Send your feedback, questions, and comments to myrockfight@gmail.com.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.


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